Primary Technology

Apple launched new business tools including ads in Apple Maps, and it’s bad for small businesses, plus new details about Gemini and Apple Intelligence, OpenAI shutting down Sora app, jury finds Instagram and YouTube are addictive, Wi-Fi router ban, and we reminisce for Apple’s 50th anniversary!
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Links from the show
The Copper Kettle - St. Pete Beach • Instagram
eSuite Sheet Music App
Apple Maps Is Getting Ads. It’s Apple’s Riskiest Bet Yet - inc.com
iOS 26.4 Video with 15+ New Features
A California Jury Just Said What People Already Thought About Instagram and YouTube - inc.com
Sony Is Finally Killing the EV No One Ever Thought They’d Actually Ship - inc.com
Peter Cushing is dead. Rogue One’s resurrection is a digital indignity - The Guardian
iOS 26.4 users can try the new Apple Podcasts video experience with these shows - 9to5Mac
LGA New York Airport Dashboard — Flighty
Introducing Apple Business — a new all-in-one platform for businesses of all sizes - Apple
Born and Bread Bakehouse (@bornandbreadfl) • Instagram photos and videos
Sora App Discontinued - wsj.com
OpenAI Shutting Down Sora Video App
OpenAI Desktop Super App - wsj.com
Apple is testing a standalone app for its overhauled Siri | The Verge
New details on Apple-Google AI deal revealed, including Gemini changes: report - 9to5Mac
Apple Overhauls App Store Connect - MacStories
YouTube Creator Partnerships
The United States router ban, explained | The Verge
Madonna, Michael Keaton, Julia Garner Seen In Venice For 'The Studio'
Apple's 50th Anniversary Events Continue in UK, Canada, Mexico, Japan, Thailand, and Beyond - MacRumors
ComfyUI

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Apple may have a “Creator Access Program," AirPods Max 2 with H2 announced, iOS 26.4 coming soon, AI Val Kilmer to star in a movie posthumously, new HomeKit Video Doorbell, and Stephen’s home theater saga.
Ad-Free + Bonus Episodes
Show Notes via Email
Creative Effort - Jason's Podcast
Watch on YouTube!
Join the Community
Email Us: [email protected]
@stephenrobles on Threads
@jasonaten on Threads
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Links from the show
MacBook Neo Giveaway? - Instagram
Apple Acquires Final Cut Pro Plugin Company MotionVFX - MacRumors
Apple introduces AirPods Max 2 - Apple
Apple highlights 13 enhancements coming to iPhone with iOS 26.4 - 9to5Mac
Why Apple’s Video Podcast Push Feels Like the End of an Era
Nvidia GTC 2026: CEO Jensen Huang keynote Blackwell Vera Rubin
NVIDIA GTC 2026: Live Updates on What’s Next in AI | NVIDIA Blog
YouTube
Val Kilmer in 'As Deep As the Grave, His Performance was AI Generated
Joanna Stern's Documentary
HomeKit Weekly: Aqara releases its first Matter camera alongside a new Apple Home enabled wired doorbell - 9to5Mac
Overcast is gaining transcripts, and it will have an edge over Apple Podcasts - 9to5Mac
Samsung discontinues its Galaxy Z TriFold after just three months | The Verge
Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch
Uber to invest $1.25 billion in Rivian as part of new robotaxi deal | The Verge
Encyclopedia Britannica is suing OpenAI for allegedly ‘memorizing’ its content with ChatGPT | The Verge
iPhone Shortcuts Are Way Behind... - YouTube
LG 77-Inch Class OLED
Denon AVR-S970H Receiver
Philips Hue 75" Smart Light Strip
Philips Hue Play HDMI sync Box 8K
Philips Hue Compact Smart Light Tube

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Our MacBook Neo review, an existential crises on Stephen’s Studio Display XDR, Sonos launches new speakers, Anthropic continues to fight the Depatment of Defense, Meta’s new scam safeguards, Grammarly’s AI mess, Ticketmaster is the mafia, and Stephen has an existential crises over an OLED TV.
Ad-Free + Bonus Episodes
Show Notes via Email
Creative Effort - Jason's Podcast
Watch on YouTube!
Join the Community
Email Us: [email protected]
@stephenrobles on Threads
@jasonaten on Threads
----------
Sponsors:
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Links from the show
Jason's MacBook Neo Reviwew
i tried editing 4K video on the $599 MacBook Neo - YouTube
Stephen's XDR Unboxing and Set Up - YouTube
Jason on Grammarly Debacle
RAM® Mounts
MacBook Neo Review - YouTube
M5 Max MacBook Pro + XDR Display: Worth the upgrade? - YouTube
Why the iPhone 17e is Genius. - YouTube
MKBHD's Galaxy S26 Review - YouTube
Anthropic Sues Department of Defense Over Supply-Chain-Risk Designation | WIRED
Grammarly is turning off the expert review AI feature that stole our identities | The Verge
Sonos just launched Play, a new $299 portable speaker | The Verge
Meta acquires Moltbook, the Reddit-like network for AI agents | The Verge
Meta rolls out new scam detection tools to Facebook, WhatsApp, and Messenger | TechCrunch
Google’s Gemini AI is getting a bigger role across Docs, Sheets, and Slides | The Verge
Live Nation settles government antitrust suit — and dodges a breakup | The Verge
Ticketmaster Call from The Verge - Instagram
Taylor Swift fans sue Ticketmaster after Eras Tour ticket sales: NPR
Bluesky CEO Jay Graber Is Stepping Down | WIRED
Apple's Smart Home Hub Won't Launch Until September as Siri Remains Unfinished - MacRumors
2025 LG 77" G5 4K OLED evo TV unboxing and wall mounting - YouTube

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Everything Apple announced this week including the new M5 lineup, Studio Displays, compare the MacBook Neo vs Air, answer if Apple really did raise prices, plus Anthropic’s tense Pentagon negotiations, Netflix is out of the Warner Bros. deal, and Jason finally tries Claude.
Ad-Free + Bonus Episodes
Show Notes via Email
Creative Effort - Jason's Podcast
Watch on YouTube!
Join the Community
Email Us: [email protected]
@stephenrobles on Threads
@jasonaten on Threads
------------------------------
Sponsors:
Claude AI: Sign up for Claude Pro today at: claude.ai/primary
Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to: Quo.com/primary
------------------------------

Links from the show
Everything Apple Released This Week: M5 Lineup, Displays, iPad Air - YouTube
Apple gives in to temptation and renames its CPU cores - Six Colors
Displays - Apple
BenQ Computer Monitor 27"
MacBook Neo vs MacBook Air: Every Difference Explained - YouTube
The MacBook Neo May Be Apple’s Most Consequential New Product in a Decade - Inc.com
Everyone Expected Apple to Raise Prices on Its New Macs. What It Did Instead Was Much Smarter - Inc.com
Nothing is finally covering up with the slim, metal Phone 4A Pro | The Verge
Nothing Headphone A review: something worth considering | The Verge
Headphone (a) | Nothing
Anthropic makes last-ditch effort to salvage deal with Pentagon after blowup | The Verge
OpenAI releases GPT-5.3 Instant update to make ChatGPT less 'cringe' - 9to5Mac
HBO Max-Paramount+ to Combine Streaming Services
‎Watch Knife Edge: Chasing Michelin Stars - Apple TV
AI-generated art can’t be copyrighted after Supreme Court declines to review the rule | The Verge
Tim Sweeney signed away his right to criticize Google until 2032 | The Verge
Stephen Robles: Gemini is like the eager assistant - Mastodon

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Samsung Galaxy S26 event with new Privacy Display features on the Ultra, will AI finally be able to order DoorDash, Anthropic's Pentagon negotiations, Perplexity Computer announces, Sonos trying to fix its app, and our MAc backup “strategies.”
Ad-Free + Bonus Episodes
Show Notes via Email
Creative Effort - Jason's Podcast
Watch on YouTube!
Join the Community
Email Us: [email protected]
@stephenrobles on Threads
@jasonaten on Threads
------------------------------
Sponsors:
Shopify: Sign up for your one-dollar-per-month trial and start selling today at: shopify.com/primary
1Password: Secure your small business with 1Password. Learn more at: 1password.com/primarytech
------------------------------
Links from the show
Toyota Customer Service
Apple rolls out age-verification tools worldwide to comply with growing web of child safety laws | TechCrunch
Samsung Galaxy S26/Ultra Impressions: 1 Crazy Display Feature! - YouTube
Google Gemini can book an Uber or order food for you with new agentic AI features | The Verge
Acme Weather
Inside Anthropic’s existential negotiations with the Pentagon | The Verge
When Perplexity's Comet AI browser will come to iPhone
Perplexity may have built a better OpenClaw | The Deep View 
Apple Can’t Ignore This Anymore - YouTube
YouTube beefs up its $7.99/month Lite subscription with offline downloads and background play | TechCrunch
1Password is going up in price | The Verge
DJI sues over the FCC’s decision to block new drone imports | The Verge
Sonos plans to fix its biggest iOS hurdle with a new Live Activities feature - 9to5Mac
Parachute Backup– Backup Utility for iCloud Drive and iCloud Photos

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