PodcastsMusicThe 30 Percent Podcast

The 30 Percent Podcast

The 30 Percent Podcast
The 30 Percent Podcast
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5 of 158
  • Episode 161 | Locking In (with DJ Mura)
    We've got a special guest lined up! DJ Mura joins the show to take us through his journey, discussing everything from his beginnings as a DJ/Producer to the nuances of DJ etiquette and the critical role of networking. He talks about ghost producing for fellow producers, and tells us how he curates a successful set as a DJ . We also talk about some of his recent collaborations and his upcoming performance at Blankets and Wine. Tune in!Intro: DJ Mura K.E, Ywaya Tajiri - "Katika" produced by DJ Mura K.EPick of the Week: DJ Mura K.E, Ywaya Tajiri - "Tycoon" produced by DJ Mura K.ETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  • Episode 160 | Participation Trophies
    We begin the episode with a recap of the Industry event that Sam attended (9:20), The Cavemen were also at The Alchemist this weekend, courtesy of Nairobi Rnb (13:29). We then talk about the upcoming Blankets and Wine show, the line up and what we expect to see plus something special for the listeners of the Podcast (18:51). After that we go over some of our observations for this years Spotify Wrapped (29:36), and then wrap up the episode with new music reviews (49:21). Intro: Labdi - "Ondiege Biro" produced by Labdi OmmesPick of the Week: Arrow Bwoy, Watendawili - "Tumewaka" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  • Episode 159 | Social Engineering
    We begin todays episode with a review of Ongeza Volume's The Setlist KE that happened over the weekend then we go deeper into some things that could make our live shows better (11:00). Next, What is important for an artists career? Is it enough to make good music or are there greater factors in determining success? (23:30). We then talk about DJ AG putting a spotlight on Kenyan artists (50:23), as well Kaycyy being in the country (55:20). We wrap up the episode with some reviews of new music as well as our pick of the week (57:45). Intro: Elsy Wameyo - "CRASH OUT" produced by Wuod OmoloPick of the Week: Petrooz - "Njoo Tujaribu Tena" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  • Episode 158 | Dystopian
    We begin today’s episode with some international news. Roc Nation has announced that they’re entering the distribution space and will be taking 15% of artists’ royalties, is it worth it for artists? (7:16) Next, we discuss Warner Music’s newly announced partnership with AI company Udio (33:38). Spotify is also hinting at a collaboration with sample discovery platform WhoSampled, potentially integrating it into their premium service (40:12) We then get into the recent controversy surrounding Burna Boy, who came under fire for kicking out a tired fan during his show. Was he justified? (43:09) Finally, we wrap up the episode by reviewing the latest music releases (50:31).Intro: Dylan-S, Aahil, Brooklyn Boyz, Silverstone Barz, Makdem - "Jabanation" produced by Dylan Sejpal, Aahil KanjiPick of the Week: Licky - "Paracetamol" produced by Mp3 MeechTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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  • Episode 157 | Sprinkle in the C’s
    We begin the episode with a review of Show Dem Camp and Blinky Bills Kashata Show at Nairobi Street Kitchen (8:57), Then on to this weeks big conversation. Is Sauti Souls Grammy win legit? Why are our KE artists paid less for shows? And what value does an award such as a Grammy add to an artist? (17:38) Also, we go into the Recording Academy's rule book to see who doesn't deserve one of their prestigious awards (35:27) We then wrap up the episode with new music reviews and play our pick of the week (51:38)Intro: Mbithi - "Shangaa" produced by KiriamaPick of the Week: DJ Mura K.E, Ywaya Tajiri - "Waridi" produced by DJ Mura K.ETo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.
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About The 30 Percent Podcast

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
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