Rishad Tobaccowala, author of "Rethinking Work" and longtime industry visionary, joins us on the AI Inside podcast to explore the seismic shifts AI is bringing to advertising and creativity. We dive into the evolution of the ad industry, the rise of outcome engines, and why agencies are more like cockroaches than dinosaurs. Rishad shares why creativity remains essential in an AI-driven world, how brands are built through emotion and storytelling, and what the future holds for both human and machine collaboration.
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CHAPTERS:
00:00 - Podcast begins
01:47 - Introducing Rishad Tobaccowala and his background
03:12 - The evolution of advertising: three connected ages
10:18 - Why agencies are survivors: cockroaches, not dinosaurs
11:11 - Challenges for agencies: outcome engines, billing models, and creativity
15:05 - The enduring value of creativity and human expression in an AI world
19:03 - How brands are built: emotion, storytelling, and the continent/world fallacy
20:53 - Rishad's conversation with Sir John Hegarty about what defines creativity
28:11 - How ad technology shifts in the wake of AI agents
33:10 - The new mass media: influencers, reaggregation, and authenticity
39:01 - Smart uses of AI in advertising today
45:41 - Will AI-generated ads via tools like Veo 3 dominate TV and media?
47:16 - The future of work: jobs vs. work in the age of AI
48:17 - Democratization of creativity and the rise of small companies
00:00 - HUGE thank you to Rishad Tobaccowala
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57:05
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57:05
Meta's Money Muscle
Jason Howell and Jeff Jarvis return for another week of AI news. We cover 1) Cloudflare launches tools for publisher control over AI crawlers 2) Creative Commons proposes dataset guidelines for AI training 3) Contradictory court rulings on AI and copyright 4) Getty Images drops claims against Stability AI in the UK 5) Senate strips federal ban on state AI regulations from tax bill 6) Meta’s superintelligence lab and the AI hiring frenzy 7) Microsoft’s new model claims breakthrough in medical diagnosis 8) MIT study questions AI’s impact on student critical thinking 9) The Velvet Sundown: is Spotify’s viral band AI-generated? 10) Preview of our interview with Rishad Tabakawala on AI’s impact on advertising.
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Note: Time codes subject to change depending on dynamic ad insertion by the distributor.
CHAPTERS:
0:00:00 - Podcast begins
0:01:47 - Cloudflare launches a marketplace that lets websites charge AI bots for scraping
0:14:14 - Creative Commons debuts CC signals, a framework for an open AI ecosystem
0:17:42 - Microsoft sued by authors over use of books in AI training
0:20:28 - Judge dismisses authors’ copyright lawsuit against Meta over AI training
0:22:36 - Getty drops key copyright claims against Stability AI, but UK lawsuit continues
0:24:55 - Senate Votes 99-1 to Strip AI Provision From Trump’s Tax Bill
0:27:55 - Adam Thierer reacts
0:33:03 -Zuckerberg Debuts Meta ‘Superintelligence’ Group, More Hires
0:35:22 - Someone has broken into our home and stolen something': An OpenAI exec on Meta's poaching spree
0:38:22 - The AI Company Zuckerberg Just Poured $14 Billion Into Is Reportedly a Clown Show of Ludicrous Incompetence
0:41:37 - Microsoft Says Its New AI System Diagnosed Patients 4 Times More Accurately Than Human Doctors
0:44:43 - Has AI already rotted my brain?
0:55:03 - The Velvet Sundown are a seemingly AI-generated band with 325k Spotify listeners
1:04:29 - Clip of upcoming interview with Rishad Tobaccowala about how AI tools like Veo 3 are reshaping ad creation and what this means for the future of advertising on TV and beyond.
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1:19:05
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1:19:05
Anthropic's Copyright Victory
Jason Howell and Jeff Jarvis break down 1) Anthropic’s fair use win in the AI copyright case 2) Pirated book datasets and the looming shadow library trial 3) Apple’s rumored talks to acquire or partner with Perplexity 4) What a Perplexity deal could mean for Siri and search 5) Meta’s own interest in Perplexity and AI talent wars 6) Google’s new Chromebook Plus and on-device AI upgrades 7) Meta’s AI-powered smart glasses and the rise of wearables 8) UK study on kids’ generative AI habits 9) Chatbots filling therapy gaps for children 10) Sam Altman’s take on raising kids with AI 11) OpenAI’s IO trademark dispute with Jony Ive 12) Meta’s struggle to label AI-generated video 13) Senate’s move to block state AI laws 14) Perplexity’s Comet browser for Windows 15) John Oliver’s takedown of viral AI slop.
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Enjoying the AI Inside podcast? Please rate us ⭐⭐⭐⭐⭐ in your podcatcher of choice!
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CHAPTERS:
0:01:03 - Anthropic Scores a Landmark AI Copyright Win—but Will Face Trial Over Piracy Claims
0:25:35 - Bill Gross' ProRata.ai launches its "ethical search engine," gist.ai
0:28:27 - Apple is reportedly considering the acquisition of Perplexity AI
0:35:21 - Meta held talks to buy Thinking Machines, Perplexity, and Safe Superintelligence
0:38:48 - Google brings new Gemini features to Chromebooks, debuts first on-device AI
0:44:41 - Introducing Oakley Meta Glasses, a New Category of Performance AI Glasses
0:53:28 - Turing Institute study on children and AI
0:56:55 - Kids Are in Crisis. Could Chatbot Therapy Help?
1:01:50 - OpenAI CEO says his kids will ‘never be smarter than AI’— and that his parenting style relies on ChatGPT
1:04:09 - OpenAI pulls promotional materials around Jony Ive deal due to court order
1:05:51 - OpenAI’s first AI device with Jony Ive won’t be a wearable
1:07:10 - Meta told oversight board it can't automatically detect AI-manipulated video or audio.
1:08:13 - Senate Can Keep Ban on State AI Rules in Trump Tax Bill
1:09:51 - Perplexity's AI-powered browser opens up to select Windows users
1:10:50 - John Oliver on AI slop
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1:22:09
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1:22:09
AGI Barbie
Jason Howell and Jeff Jarvis return for another week of AI news. We cover Amazon CEO Andy Jassey warning of AI-driven job cuts, NVIDIA’s Jensen Huang and Anthropic’s Dario Amodei differing views on AI’s employment impact, new data challenging the “AI jobpocalypse” and the rise of emerging AI-related job titles, OpenAI’s $200M Pentagon contract, Google’s AI tools and the decline in news site traffic, the changing landscape of news consumption, Mattel’s partnership with OpenAI to bring AI to toys, Meta’s AI app privacy warnings, SAG-AFTRA’s video game strike resolution, the UK’s new data bill and AI training, Gemini’s new video upload feature, NVIDIA and Perplexity’s partnership for local language models, and Google’s new live AI Mode search feature.
Subscribe to the YouTube channel! https://www.youtube.com/@aiinsideshow
Enjoying the AI Inside podcast? Please rate us ⭐⭐⭐⭐⭐ in your podcatcher of choice!
Note: Time codes subject to change depending on dynamic ad insertion by the distributor.
CHAPTERS:
0:00:00 - Podcast begins
0:01:19 - Amazon CEO tells employees that AI will shrink its workforce
0:06:32 - Nvidia’s Jensen Huang says he disagrees with almost everything Anthropic CEO Dario Amodei says
0:09:37 - Economist: Why AI hasn’t taken your job
0:14:23 - A.I. Might Take Your Job. Here Are 22 New Ones It Could Give You
0:27:04 - OpenAI wins $200 million U.S. defense contract
0:28:38 - New Army Reserve Unit Enlists Silicon Valley Executives to Upgrade Tech
0:29:22 - Eisenhower on the military-industrial complex
0:34:40 - News Sites Are Getting Crushed by Google’s New AI Tools
0:37:41 - Is Google about to destroy the web?
0:40:56 - AI Barbie? Mattel & OpenAI Team Up For Smart Toys & Games
0:47:21 - Meta warns users to 'avoid sharing personal or sensitive information' in its AI app
0:49:23 - SAG-AFTRA Suspends Strike Against Video Game Companies, Paving Way for Return to Work
0:50:31 - Data bill opposed by Sir Elton John and Dua Lipa finally passes
0:54:31 - Gemini app rolling out video upload and analysis
0:57:01 - Nvidia and Perplexity Team Up in European AI Push
0:58:25 - Search live with voice capabilities is now available in AI mode through Labs in the U.S.
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1:08:13
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1:08:13
Huburistic Superintelligence
Jason Howell and Jeff Jarvis return for a deep dive into the week’s AI news. We cover Apple's new research paper exposing the illusion of AI reasoning, industry leaders' superintelligence hype and hubris, Altman’s “Gentle Singularity” vision, Ilya Sutskever’s brain-as-computer analogy, Meta’s massive superintelligence lab, LaCun and Pichai’s call for new AGI ideas, Apple’s on-device AI framework, NotebookLM’s new sharing features, pairing NotebookLM with Perplexity, Hollywood’s awkward embrace of AI tools, and the creative collision of AI and filmmaking.
Subscribe to the YouTube channel! https://www.youtube.com/@aiinsideshow
Enjoying the AI Inside podcast? Please rate us ⭐⭐⭐⭐⭐ in your podcatcher of choice!
Note: Time codes subject to change depending on dynamic ad insertion by the distributor.
CHAPTERS:
0:00:00 - Podcast begins
0:02:27 - Apple paper: The Illusion of Thinking: Understanding the Strengths and Limitations of Reasoning Models via the Lens of Problem Complexity
0:05:50 - Sinofsky on the costs of anthropomorphizing LLMs
0:07:34 - Nate Jones: Let's Talk THAT Apple AI Paper—Here's the Takeaway Everyone is Ignoring
0:13:46 - Altman's latest manifesto might be worth mention in comparison
0:19:33 - Ilya Sutskever, a leader in AI and its responsible development, receives U of T honorary degree
0:25:52 - Meta Is Creating a New A.I. Lab to Pursue ‘Superintelligence’
0:29:05 - Google CEO says AGI is impossible with today's tech
0:33:17 - WWDC: Apple opens its AI to developers but keeps its broader ambitions modest
0:39:57 - NotebookLM is adding a new way to share your own notebooks publicly.
0:42:01 - I paired NotebookLM with Perplexity for a week, and it feels like they’re meant to work together
0:45:26 - The Googlers behind NotebookLM are launching their own AI audio startup. Here's a sneak peek.
0:50:48 - Could AI make a Scorsese movie? Demis Hassabis and Darren Aronofsky discuss
0:55:05 - Luca Guadagnino to Direct True-Life OpenAI Movie ‘Artificial’ for Amazon MGM
0:59:19 - Everyone Is Already Using AI (And Hiding It) “We can say, ‘Do it in anime, make it PG-13.’ Three hours later, I’ll have the movie.”
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AI Inside explores the complexities of artificial intelligence and its impact on the world at large. Hosted by tech podcaster Jason Howell and media expert Jeff Jarvis, AI Inside takes a thoughtful look at the promise and challenges of AI while inviting some of the industry's most notable players and thinkers to engage in thoughtful dialogue about AI, neither overhyping its potential nor dismissing public concerns about its development. With a deep interest in AI's impacts on art and culture, Jason uses his rich experience in technology and creativity to understand its capabilities better. Jeff is a respected voice on technology's influence on media and society, thanks to his popular blog BuzzMachine and books like "The Web We Weave" and "The Gutenberg Parenthesis." Together, Jason and Jeff aim to advance public understanding of this world-changing technology at an important inflection point.
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