Drivetime

In this week’s gear change episode, Jacqui welcomes back Martijn Versteegen from IMAGIN.studio for a deeper dive into the science, psychology and practical power of automotive imagery.
Martijn breaks down the three visual pillars that transform the customer journey and explains why our “reptile brain” responds to visuals long before we read a single line of text.
From stock‑turn wins to consumer psychology, new‑brand challenges and lifestyle photography, this episode is packed with practical insight for retailers, lenders and anyone shaping the online automotive experience.

Drivetime is the global auto tech podcast powered by Keyloop.
Hosted on Acast. See acast.com/privacy for more information.

Jacqui sits down with Martijn Versteegen, CEO and founder of IMAGIN.studio – the world’s largest digital car factory.
If you’ve ever configured a car online, browsed a used vehicle, or booked a ride‑share and wondered how those visuals appeared so perfectly… chances are, you’ve already seen Martijn’s technology in action.
IMAGIN.studio creates copyright‑free, hyper‑accurate, real‑time automotive images for over 100 countries. We unpack how they do it, why visuals are critical for conversion, and how this innovation is redefining the automotive customer journey.

Topics covered include:

Why visuals are essential for online conversion.
Martijn’s journey from identifying a market gap to creating a global “digital car factory”
The tech behind instant image generation, data mapping, AI‑driven error correction, and scalable 3D modelling
How data and visuals improve sales, from hyper‑personalised marketing to massive gains in stock turn and customer engagement.
The future of automotive search, AI agents, SEO, and how changing online behaviour will reshape the way customers choose cars.
Advice for innovators, including the importance of passion, focus and understanding real industry needs.

Drivetime is the global auto tech podcast powered by Keyloop.
Hosted on Acast. See acast.com/privacy for more information.

Matt Galvin, Managing Director of Polestar UK, returns for a rapid-fire conversation on cutting-edge EV tech, myth-busting, and more.

They cover:

• How Google built-in and AI make EV driving stress-free.
• Why Polestar’s over-the-air updates keep your car smarter every day.
• The three coolest Polestar innovations (spoiler: one involves gaming!).
• The biggest EV myth—and why it’s time to bust it.
This episode is packed with insights and a few surprises, including the coolest EV features you didn’t
know existed.

Drivetime is the global auto tech podcast powered by Keyloop.
Hosted on Acast. See acast.com/privacy for more information.

Jacqui sits down with Matt Galvin, Managing Director of Polestar UK, to explore the future of electric vehicles, sustainability, and the tech shaping tomorrow’s automotive industry. From Polestar’s bold design choices to game-changing innovations like vehicle-to-load and software-defined cars, Matt shares insights on what makes Polestar stand out and why EV adoption is accelerating.

Topics include:

• Polestar’s evolution from Volvo’s performance arm to a premium EV brand
• Why sustainability isn’t just a buzzword – it’s central to Polestar’s DNA
• The truth about EV myths and battery health
• How software-defined vehicles keep your car future-proof
• Why design, performance, and sustainability are Polestar’s three pillars
• What’s next for EV tech: bi-directional charging, 800V architecture, and more

Drivetime is the global auto tech podcast powered by Keyloop.

Hosted on Acast. See acast.com/privacy for more information.

It’s gear change time, and Jacqui catches up with Rachael Prasher once again for a lighter, yet insight-packed conversation.

From the latest automotive tech trends to marathon training and dream drives, this episode blends industry expertise with personal stories.

They discuss:

Why What Car focuses on practical innovation while Autocar chases game-changing performance
How new batteries are tackling EV range anxiety
Self-driving hype vs. reality—and why autonomy has been here for years
How car review standards adapt to tech like touchscreens and safety systems
Rachael’s go-to tech tools (and her secret weapon for better emails!)

Drivetime is the global auto tech podcast powered by Keyloop.
Hosted on Acast. See acast.com/privacy for more information.