Technically Creative by KoobrikLabs

How does Disney stay innovative?
Inside the Disney’s Innovation Team and the future of entertainment with David Min
For the latest news on the Disney Accelerator, please check it out at: https://sites.disney.com/accelerator/
Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies.
🏰 How Disney Finds the Future
In the Season 4 premiere of Technically Creative, Orlando Wood sits down with David Min, VP of Corporate Innovation at The Walt Disney Company, to explore how one of the world's most iconic entertainment companies discovers, evaluates, and deploys emerging technologies.
As the executive responsible for Disney's external innovation strategy and the Disney Accelerator, David sits at the intersection of startups, venture capital, robotics, immersive media, and Disney's creative businesses. His team connects Silicon Valley with Disney, helping identify the technologies that could shape the next generation of storytelling, theme parks, streaming, filmmaking, sports, and entertainment experiences.
This conversation goes far beyond just the technologies they employ.
It's about how large creative organizations stay curious, how innovation teams operate inside enterprise businesses, and why the future belongs to companies that can combine creative excellence with emerging technology.
We explore Disney's approach to founders, the Disney Accelerator, startup partnerships, Imagineering, robotics, augmented reality, Unreal Engine, StageCraft, vertical video, YouTube-native storytelling, and why creator-led innovation is becoming increasingly important across the entertainment industry.
🎧 Highlights include:
• How the Disney Accelerator discovers breakthrough startups
• Bob Iger's vision for corporate innovation at Disney
• Why Disney partners with startups instead of building everything internally
• How Walt Disney Imagineering works with emerging technologies
• AR, Robotics, and the future of theme park experiences
• The story behind Epic Games, Unreal Engine, and StageCraft
• Why vertical video and mobile-first storytelling are reshaping entertainment
• Creator-led, responsible AI, and Disney's approach to emerging technology
• How venture capital helps Disney identify technology trends
• Why innovation starts with excitement, not education
• Lessons every creative company can learn from Disney's innovation strategy
Whether you work in film, television, advertising, publishing, gaming, music, or creative technology, this episode offers a rare look inside how one of the world's most innovative entertainment companies thinks about the future.
👉 Subscribe for more conversations exploring AI, creativity, media, technology, and the business of creative work.
Visit KoobrikLabs:
https://koobriklabs.com
Connect with Orlando:
https://www.linkedin.com/in/orlando-wood/
📍 Chapters
[00:00] Inside Disney Innovation
[03:45] What the Disney Accelerator Actually Does
[09:10] How Disney Works with Startups
[17:30] Imagineering & Robotics
[26:20] How Disney Evaluates New Technology
[34:15] Epic Games, Unreal Engine & StageCraft
[43:00] Vertical Video and the Future of Storytelling
[51:10] Creator-Led AI and Responsible Innovation
[58:00] Why Innovation Starts with Excitement
#Disney #DisneyAccelerator #DavidMin #Innovation #Imagineering #Startups #Entertainment #Media #CreativeTechnology #TechnicallyCreative #KoobrikLabs #OrlandoWood

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Episode description
Technically Creative is brought to you by KoobrikLabs, your AI transformation partner for creative companies.
What happens when AI moves upstream into the creative process, before the camera ever rolls?
Recorded live at Digital Hollywood: The AI & Entertainment Summit 2026, this episode of Technically Creative brings together filmmakers, producers, technologists and creative leaders to explore how generative AI is changing film development, screenwriting, ideation, visualization, storyboarding and plot structure.
The conversation focuses on the part of filmmaking that can be the hardest to accelerate: turning the first spark of an idea into something structured enough to make.
Orlando Wood, founder of KoobrikLabs, joins Russell Palmer, CEO & Co-Founder of CyberFilm AI and SAGA; Matt Pfeffer, Executive Producer and President of Ritual Labs; Albert Thompson, creative and digital innovation leader; Alex Gocke, VP of Sales at Largo; and moderator Annie Hanlon, Co-Founder of PLAYBOOK PLBK.
Together, they examine how AI is becoming a new kind of creative collaborator. Not simply a tool for generating finished images or video, but a system for helping filmmakers explore possibilities, interrogate ideas, develop characters, visualize scenes, build storyboards and pressure-test narrative structure.
The panel explores:
How filmmakers and writers are actually using AI in the creative development process
The emerging AI tools for screenwriting, story development and pre-production
Using AI for concept visualization and storyboarding
Where AI helps creativity and where human taste, judgment and experience still matter
How creative companies can adopt AI without surrendering the creative process to technology
Why the biggest opportunity may be using AI to make great creative people more ambitious, rather than simply making production cheaper
For anyone working in film, television, advertising, production, screenwriting or entertainment technology, this is a practical look at what an AI-assisted creative pipeline is starting to look like in 2026.
Technically Creative is the technology podcast for people who don’t think they’re technical, but increasingly need to understand the systems shaping creative work.
Keywords: AI filmmaking, generative AI film, AI screenwriting, AI storyboarding, AI pre-production, AI for filmmakers, artificial intelligence entertainment, film technology, AI storytelling, creative AI, Digital Hollywood, AI Entertainment Summit, SAGA AI, KoobrikLabs, future of filmmaking.

In this third bonus episode of Technically Creative, Orlando Wood continues his conversation with legendary Hollywood producer Jon Peters, the producer behind Batman, A Star Is Born, Caddyshack, Flashdance, Superman, and many of the biggest blockbuster films of the 1980s and 1990s.
In Part One, we explored Jon Peters' unlikely journey from hairdresser to Hollywood producer through his partnership with Barbra Streisand and the making of A Star Is Born. In Part Two, we followed the rise of the Guber-Peters Company and Jon's partnership with Peter Guber, one of the most successful producing collaborations in Hollywood history.
In this episode, the story shifts from filmmaking to something bigger.
By this point, Jon Peters has already produced some of the most influential films of his era. A Star Is Born helped redefine movie marketing and soundtrack albums. Batman became one of the highest-grossing films of all time. The Guber-Peters partnership was reshaping Hollywood.
But success was never the destination.
Every achievement simply became permission to dream bigger.
This conversation explores how Jon Peters thought about blockbuster filmmaking, movie marketing, soundtrack albums, intellectual property, franchising, and the business of entertainment long before Hollywood became obsessed with cinematic universes and franchise ecosystems.
We discuss how A Star Is Born created a blueprint for soundtrack-driven movie marketing, why film soundtracks became a critical revenue stream for studios, and how Jon viewed movies as much more than what audiences saw on screen.
The conversation eventually leads to Sony Pictures Entertainment, where Jon Peters and Peter Guber found themselves running one of the most powerful movie studios in Hollywood.
And even that wasn't enough.
Because while most executives saw a studio, Jon saw a launching pad.
We explore:
• How A Star Is Born changed movie marketing and soundtrack strategy
• The relationship between Hollywood films, soundtrack albums, and blockbuster profitability
• Why Jon believed the movie wasn't the only product being sold
• How Wild Wild West and its hit soundtrack became a case study in entertainment marketing
• The road from Batman to running Sony Pictures Entertainment
• Jon Peters' vision for "Sony Land" and expanding beyond the traditional movie studio model
• Superman, intellectual property, and the future of franchise storytelling
• The connection between Hollywood, the UFC, Dana White, entrepreneurship, and instinct
• Why Jon Peters believes success should expand your ambitions rather than satisfy them
Like the previous conversations, this episode is funny, reflective, controversial, and uniquely Jon.
It's also a fascinating look at Hollywood history, blockbuster filmmaking, movie producing, studio leadership, entertainment marketing, soundtrack albums, intellectual property, and the mindset that helped shape some of the biggest films of the modern era.
If you're interested in Jon Peters, Peter Guber, Batman, Sony Pictures, Superman, Hollywood producers, blockbuster movies, movie marketing, or the business of filmmaking, this chapter goes deeper still.
More to come.

A special live episode recorded at British Arrows.
This panel explores how AI is reshaping creative work, from workflows and production systems to decision-making and craft. As more companies adopt AI tools, the real challenge is shifting from experimentation to implementation, redesigning how work actually gets done.
We discuss the gap between AI adoption and real impact, why most organizations are still layering AI onto existing workflows, and what changes when you move toward AI-native systems. The conversation also looks at agents, automation, and the evolving role of creative professionals in an AI-driven environment.
At the center of it all is craft. What remains human, what becomes automated, and why judgment, taste, and creative instinct are becoming more valuable, not less.
Recorded live at British Arrows, this is a conversation about the future of AI in creative industries, including film, advertising, and media.
Technically Creative is brought to you by KoobrikLabs, the AI transformation partner for creative companies.

What actually makes creative work matter?
In this final episode of Season 3 of Technically Creative, Orlando Wood sits down with Simon Cooper and Charlie Gatsky Sinclair — the outgoing and incoming Chairs of the British Arrows — as the awards reach their 50th year.
The British Arrows is one of the most prestigious institutions in advertising, celebrating excellence in craft, storytelling, and creative execution across film, television, and digital media.
But this conversation isn’t just about advertising.
It’s about craft.
Taste.
And the value of effort in an age where AI is making creative work faster and easier than ever.
As artificial intelligence, automation, and new production tools reshape the creative industries, a deeper question emerges:
What do we actually value in creative work?
Because while AI can generate content at scale, the work that resonates — the work that lasts — still carries the imprint of human effort, judgment, and taste.
Drawing on 50 years of advertising history, this episode explores how creative industries evolve through technological change, why audiences still respond to human endeavour, and what the future of creativity might look like in the age of AI.
In this episode:
The evolution of the British Arrows over 50 years
Craft vs automation in the age of AI
Why effort and difficulty still matter in creative work
The role of taste in advertising, film, and storytelling
The Young Arrows and supporting emerging creative talent
How AI is changing the creator economy and media industries
What the best advertising work still gets right
Technically Creative is a podcast about AI, creativity, and the business of making things.
Brought to you by KoobrikLabs — helping creative companies implement AI in safe, practical, and transformative ways.