The Agave Social Club

McCauley Williams is back on The Agave Social Club Podcast.
Since his last visit, a lot has changed. In this conversation, we catch up on everything happening with Alma del Jaguar Tequila, including what’s next for the brand and the upcoming Barricas Series. We also dive into McCauley’s newest venture, Duck Club Bourbon, and what it takes to build a spirits brand from the ground up.
But this conversation goes beyond what’s in the bottle.
Both Alma del Jaguar and Duck Club are built around a larger purpose—using spirits as a vehicle to support conservation and give back to the lands and communities that make these brands possible.
McCauley and I talk about the challenges of starting a brand, the realities of growing in an increasingly crowded spirits industry, why authenticity matters, and what it really takes to build something that can have an impact beyond the bottle.

Come live vicariously through me as I spend a week in Mexico working with Arette, spending time with friends, exploring some incredible distilleries, and continuing to show my wife just how special this place is to me.
There was tequila, of course. A lot of it.  But there was so much more—old friends, new friends, great food, long days, unexpected adventures, and those moments that remind me why I keep coming back to Jalisco.
This was one of those trips where the work never really felt like work, and I found myself incredibly grateful for the opportunity to experience it all with the people I care about.
So come along for the ride.

In this episode of The Agave Social Club Podcast, I sit down with Javier Jimenez of Caballito Cerrero for a deep dive into one of the most fascinating family stories in the world of agave spirits.
We explore the Jimenez family’s multigenerational legacy, the history of their original hacienda and distillery, and how that heritage continues to shape every bottle produced today. Javier shares stories passed down through the family, the evolution of their production methods, and why preserving traditional practices remains so important in an industry that is constantly changing.
 If you’re interested in the roots of authentic agave spirits and the people working to preserve them, this is an episode you won’t want to miss. 
Looking to join the Agave Social Club Membership? Check out https://www.theagavesocialclub.com/store/p/the-agave-social-club-membership

This is the second interview I did with Tesoro Azul as I was with them for a few days spanning Michoacan to Jalisco. In this part 2 of the interview I sat down with Jose Monroy Garcia as he shares his passion for the brand and for all things Michoacan.

In this episode of The Agave Social Club Podcast, I sit down with Alejandro Warren Patterson of Tesoro Azul to explore the story behind the brand's rebirth and the vision driving its future.
After spending several days with the Tesoro Azul team in both Michoacán and Jalisco, I had the opportunity to learn firsthand about the people, places, and traditions that have shaped the brand. Our conversation covers the deep connection Tesoro Azul has to Michoacán, the role legendary artist Marco Antonio Solís has played in the brand's revival, and how those roots continue to influence its identity today.
We also take a closer look at the tequila itself, discussing production at Productos Finos de Agave, the importance of Highland-grown agave, and the decisions that go into creating a tequila that honors both tradition and quality.
Whether you're interested in the stories behind tequila brands, production methods, or the people bringing new energy to the category, this is a conversation you won't want to miss.
Pour yourself a glass and join us for this conversation with Alejandro Warren Patterson.