Election Ad Review with Rosenberg, Matthews and Blais
The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail, and Netflix Canada.Alright, you curiouser and curiouser Herle Burly-ites! Today’s show has typically been a helluva lot of fun in the past. It’s our election ad panel. And we’re going to watch, and pull apart, a suite of the ads from #Election45. Joining us are David Rosenberg, Dennis Matthews and Éric Blais.Éric is a strategy guru and President of Headspace Marketing, which helps clients build great brands in Quebec. He describes himself as an “ad guy with opinions about branding, Quebec and politics” which is precisely why we wanted him for our show. He regularly shares his opinions in national publications and on CBC’s Power & Politics.Dennis Matthews, our regular viewers will know, is a Partner at Enterprise Canada and the President of its ad agency, Creative Currency. Creative strategist and architect of Conservative Party Advertising for Stephen Harper, Tim Houston and Doug Ford, among many others.Until he retired from his almost 40-year advertising career last summer, David was a Partner and Chief Creative Officer at Bensimon Byrne Advertising. Writer of Liberal ads provincially and federally since 2004, for Paul Martin, Kathleen Wynne and Justin Trudeau’s 2015 majority winning effort. David is also a member of our AirQuotes Media Team.Thank you for joining us on #TheHerleBurly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, Stitcher, Google Podcasts or your favourite podcast app.Watch episodes of The Herle Burly via Air Quotes Media on YouTube.
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1:30:04
Election 2025: News, Media and Political Journalism with Clark, Ling and Zussman
The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail, and Netflix Canada.Alright you courageous, you resilient Herle Burly-ites! Today we've got a fantastic journo and media panel today, in the context of Election 45 in Canada ... so far, framed as the “Trump, Tariffs and Trade” election.Campbell Clark, Justin Ling and Richard Zussman join us for the next 60 minutes.Broadly, I want to talk with these folks about the campaign, and get their assessments of how it’s going out there for each of the leaders. What are the key messages and strategies? What’s working and what’s not?And then, a deeper dive into "the news" and how the parties are using media and campaign communication tools to get their messages across. What’s different this time around, if anything?Campbell Clark is Chief Political Writer for the Globe and Mail with their Ottawa bureau since 2000. Before that, he wrote for the Montreal Gazette and the National Post.Justin Ling is “Bug-Eyed and Shameless” on Substack. He’s a freelance investigative journalist covering politics, national security, technology and information warfare, and where these things all crash together.And Richard Zussman is making his FIRST APPEARANCE here on The Herle Burly! He’s been with Global B.C. as a reporter since 2018, based at the B.C. Legislature. He’s also a host of their show, Focus B.C.. You can also find Richard on Air Quotes Media's Hotel Pacifico podcast every Sunday throughout the federal election.Thank you for joining us on #TheHerleBurly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, Stitcher, Google Podcasts or your favourite podcast app.Watch episodes of The Herle Burly via Air Quotes Media on YouTube.
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59:30
Campaigning While Governing with The Chiefs: Brodie, Murphy and Topp
The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail.Alright, you curiouser and curiouser Herle Burly-ites! We assembled The Chiefs for a timely pod to discuss campaigning while governing! Typically with The Chiefs, we discuss issues from the perspective of people who think about them NOT as campaigners do, i.e. what might be ideal in a political sense, but rather, what’s possible to deliver in a governing sense.But because these guys are 3 of the best political minds in the country, and we’re right in the middle of Campaign 45, I want to change it up a bit. We’ll spend about half our time today talking about how each of them would be advising the various campaigns given the current state of play. And then, for Part 2, I want to cover how they’d deal with managing a PMO or leader’s office in a campaign like this one with actual news in it, i.e. Trump. How do you function juggling campaigning and daily governing in challenging times? What’s the relationship with the bureaucracy?You know them, three former Chiefs of Staff to some of Canada’s most accomplished heads of government:Ian Brodie – first Chief of Staff to Stephen Harper, and central to the founding of the CPC. Now … Professor of Political Science at the University of Calgary.Tim Murphy – former Chief of Staff to Paul Martin. Now ... the newly installed EVP and Chief Strategic Affairs Officer at AECON.Brian Topp – former Chief of Staff to Rachel Notley in Alberta, Deputy Chief to Roy Romanow in Saskatchewan, one of the architects of Jack Layton’s Orange Wave. Now ... he’s a founding partner at GT&co.Thank you for joining us on #TheHerleBurly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, Stitcher, Google Podcasts or your favourite podcast app.Watch episodes of The Herle Burly via Air Quotes Media on YouTube.
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1:01:54
Pre-Election Pollster Panel: Paradis, Coletto, and Graves
The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail. Alright, greetings you curiouser and curiouser Herle Burly-ites! As we record this podcast, we are either on the eve of a federal election, or, on the eve of the eve of a federal election as just about everybody expects Prime Minister Carney to call it in a matter of days.Poll watchers know that Mr. Carney seems to have resurrected this dangerous and ephemeral thing called HOPE, for the Liberal Party. The numbers over the last 10 days seem to indicate that Canadians lean to Carney in an election seen as “Who can best protect Canada and our economy in a Triple-T world ... Trump, Trade and Tariffs.”But I want to do a deeper probe of the data and situation today. What exactly is the current state of play? How solid is this new Liberal support? How are Carney and Poilievre both currently positioned? And what room is there for other issues to creep into the narrative?I’ve assembled a crack Pollster Panel to have that conversation: David Coletto, Sylvie Paradis, and Frank Graves.David is Founder, Chair and CEO of Abacus Data and is one of Canada’s best known public opinion analysts and social researchers.Sylvie is a noted Quebec-based pollster where she’s served as poller, data modeler and forecaster for the QLP for 13 years, and was national co-chair of the 2019 Trudeau campaign for Quebec.And Frank, the famous (or maybe infamous) “Voice of Franky”, is the Founder and President of EKOS Research Associates, and one of this country’s leading applied social researchers.Thank you for joining us on #TheHerleBurly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, or your favourite podcast app.Watch episodes of The Herle Burly via Air Quotes Media on YouTube.
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1:19:14
Election Readiness: Jennifer Howard, NDP National Campaign Director
The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail. Alright, you curiouser and curiouser Herle Burly-ites! The federal election winds are blowing strong with Mark Carney being sworn in as Prime Minister and an expected election soon. So, an election readiness pod for you today. Centred around NOT the Liberals or Conservatives, but rather, the NDP. Jennifer Howard, National Campaign Director for the NDP, joins us.Proud prairie girl, Manitoba born and raised, Jennifer served as a cabinet minister in successful NDP governments in that province. She has served as Chief of Staff for Jagmeet Singh since 2018 and helmed the last 2 federal elections as Campaign Director. So, there’s nobody better placed to talk about where NDP fortunes currently reside and how they intend to move forward during the writ.This is going to be a frank conversation. How is the party responding to declining poll numbers? There are leadership questions as Mr. Singh’s own numbers are sagging. We’ll talk about those challenges, and also, the opportunities for the NDP to shape the fight ahead, in an election context unlike any other.Thank you for joining us on #TheHerleBurly podcast. Please take a moment to give us a rating and review on iTunes, Spotify, or your favourite podcast app.Watch episodes of The Herle Burly via Air Quotes Media on YouTube.
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