What It Means: A Forrester Podcast

• SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

  The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.

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  29:25

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  29:25
• Predictions 2026: Breaking Down Three Of Our Boldest Predictions

  It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.

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  20:42

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  20:42
• AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser

  Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer-term lessons to be learned. In this episode, we look at the lessons from the recent AWS outage as well as an overdue step by a social media giant and a reimagining of how we access information on the web.

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  20:24

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  20:24
• California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options

  Principal Analyst Alla Valente breaks down California’s new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software development roles, and Principal Analyst Nikhil Lai reviews Best Buy’s “in-store takeover” advertising offering.

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  26:22

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  26:22
• H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews

  Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This episode dives into the latest impacts of geopolitics on the tech industry and AI’s impact on commerce and buying networks.

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  21:55

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  21:55

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