Insights Unlocked

Episode web page: https://bit.ly/4k9H4fT

Episode summary:

In this episode of Insights Unlocked, design and research leaders from TruStage share how they transformed UX research from an inconsistent, ad-hoc effort into a scalable, trusted practice embedded directly within their design team. Through a creative “cookbook” framework, the team built shared standards, accelerated time to insights, and increased stakeholder confidence—without sacrificing flexibility or creativity.

What you’ll learn

Why TruStage shifted from siloed research teams to an embedded UX research model

How a visual “cookbook” system helped standardize research without making it rigid

The power of shared language and artifacts to build stakeholder trust and buy-in

How repeatable research “meal plans” enabled faster pivots and better decision-making

What it takes to scale research volume while improving quality and consistency

Key themes and ideas

From potluck to practice. The TruStage team describes their early research approach as a “potluck”—rich in individual expertise but lacking consistency. By designing a shared system, they moved toward a polished, repeatable research practice that stakeholders could rely on.

The research cookbook framework. Using food metaphors, the team created:


Recipes for designers and researchers that explain how to run specific studies


Menus for stakeholders that clearly outline value, effort, and outcomes


Meal plans that bundle methods together across stages of the product lifecycle

This framework helped align internal teams and external partners around expectations, scope, and impact.

Embedding research into everyday workflows. By building the system directly in Figma and connecting it to their agile tooling, TruStage made research easy to plan, prioritize, and execute—removing friction that previously slowed teams down.

Scaling impact through trust and clarity. Clear artifacts and shared standards made research easier to explain, faster to approve, and more likely to be requested. As a result, the team more than doubled the number of research stories completed year over year and shifted from “selling” research to responding to demand.

Empowering teams through co-creation. Rather than dictating a process from the top down, the team involved designers across experience levels in shaping the system. This created stronger ownership, higher adoption, and a culture where research felt both accessible and fun.

Advice for teams operationalizing research

Lean into tools your team already loves and uses daily

Invest time in shared philosophy and language—not just templates

Co-create systems with the people who will use them

Treat research operations as an evolving practice, not a one-time deliverable

Resources & links

TruStage’s website (https://www.trustage.com/)

Nick Higbee on LinkedIn (https://www.linkedin.com/in/nicholas-higbee-95540425/)

Benny Brooks on LinkedIn (https://www.linkedin.com/in/thebenbrooks/)

Betsy Drews on LinkedIn (https://www.linkedin.com/in/betsy-drews-4a30256b/)

Natalie Padilla on LinkedIn (https://www.linkedin.com/in/natalie-weiner/)

Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)

Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Episode web page: https://bit.ly/4knVwkM

Episode summary:

What does it really take to move from doing UX research to leading it?

In this episode of Insights Unlocked, host Amrit Bhachu sits down with Emmanuelle Savarit, a global UX research leader, author, and podcast host, to unpack what research leadership looks like in today’s fast-moving, AI-driven organizations.

Drawing on more than two decades of experience across academia, consulting, government, and enterprise, Emmanuelle shares her journey into UX research leadership—and the hard-earned lessons that shaped her perspective along the way. She explains why great research alone isn’t enough, and why researchers must learn to align their work with business priorities, influence senior decision-making, and think beyond deliverables.

The conversation explores the critical mindset shift from being an excellent individual contributor to becoming a strategic research leader—even when you’re a team of one. Emmanuelle offers practical guidance on how researchers can create impact by understanding stakeholder needs, prioritizing what matters most to the business, and embedding insight directly into decision-making.

The episode also dives into the growing role of AI in UX research. Emmanuelle discusses how AI can dramatically improve research efficiency—from transcription to synthesis—while also emphasizing the essential role researchers play in shaping where and how AI should be used in products. Drawing parallels to past digital transformations, she makes a compelling case for research as a cornerstone of responsible, human-centered AI adoption.

Throughout the discussion, Emmanuelle references her new book, The UX Research Powerhouse, Vol. 1, which focuses on research leadership, influence, and building long-term impact within organizations. The book is designed to be the resource she wishes she’d had when first stepping into leadership—and offers a practical roadmap for researchers at any stage of their career who want a stronger seat at the table.

In this episode, you’ll learn:


The difference between doing UX research and leading UX research


Why research impact depends on business alignment, not report length


How solo researchers can act as leaders and influencers


Practical ways to shift from tactical usability work to strategic insight


How AI is changing both UX research workflows and product strategy


What it takes to build research credibility and influence over time

About the guest:Emmanuelle Savarit is a global UX research leader, author of The UX Research Powerhouse, Vol. 1, and host of the UX Research Club podcast. She specializes in helping organizations turn human insight into strategic impact and empowering researchers to lead with clarity, confidence, and influence.

Resources & links



Emmanuelle Savarit on LinkedIn (https://www.linkedin.com/in/emmanuelle-savarit-phd-17565019/)



The UX Research Powerhouse, Vol. 1 on Amazon (https://www.amazon.com/Research-Powerhouse-vol-Foundation-Leadership/dp/1919249419)



UX Research Club podcast (https://podcasts.apple.com/us/podcast/ux-research-club/id1652269307)



Amrit Bhachu on LinkedIn (https://www.linkedin.com/in/amritsbhachu/)

Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)



Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Episode web page: https://bit.ly/4k9H4fT

Episode summary:

In this episode of Insights Unlocked, Nathan Isaacs chats with Natalie Nixon, creativity strategist, author, and CEO of Figure 8 Thinking, about her transformative framework for redefining productivity in the modern workplace. Drawing from her latest book, Move, Think, Rest, Natalie shares how integrating movement, reflection, and rest into your day-to-day work can unlock creativity, boost innovation, and lead to measurable business outcomes.

Natalie explains why our current obsession with speed and efficiency is rooted in outdated models from the Industrial Age, and how adopting a more human-centered, both/and approach helps teams thrive in today’s complex environment. She dives into her “Wonder+Rigor” method, the power of daydreaming, and how leaders can spot burnout before it becomes a crisis.

The conversation also touches on how intuition and lived experience can—and should—complement data in decision-making, and why AI should be treated as a co-creator rather than a creativity killer.

You’ll learn:


Why productivity needs to evolve beyond speed and output


How the “Move, Think, Rest” framework supports creative work


Tips for integrating micro-rest and movement into busy schedules


The connection between creativity and business ROI


Why curiosity, collaboration, and intuition are essential to innovation


How to work with AI as a co-creator, not a replacement

Resources & links


Natalie Nixon on LinkedIn (https://www.linkedin.com/in/natalienixonphd/)


Natalie’s Figure 8 Thinking (https://www.figure8thinking.com/)


Move, Think, Rest (https://www.figure8thinking.com/published-and-featured/)


Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)


Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Episode web page: https://bit.ly/3LR63bd

Episode summary:

In this special episode, guest host Kate Towsey—ResearchOps thought leader and founder of the Cha-Cha Club—sits down with Baran Erkel, Chief Strategy Officer at UserTesting, and Basel Fakhoury, CEO and co-founder of User Interviews, to unpack the recent acquisition of User Interviews by UserTesting.

Together, they dive into the strategy, vision, and community impact behind the merger, addressing head-on the questions and emotions stirred within the UX and research communities. 

Listeners will gain insight into why now was the right time, what the future holds for both platforms, and how this partnership aims to strengthen the researcher-first values that User Interviews is known for.

Whether you're part of a large enterprise or a one-person research team, this episode sheds light on how the two companies plan to maintain openness, improve integration, enhance tools like Research Hub, and invest in a future where research plays a central role in shaping customer experiences.

Key topics discussed:


Why UserTesting acquired User Interviews and what it means for researchers


How the platforms will remain open, flexible, and independently accessible


Future investments in Research Hub and panel innovation


Ensuring a positive experience for participants remains a priority


The evolving role of research in an AI-driven future


What researchers—from solo practitioners to large teams—can expect going forward


Lessons from past acquisitions and why humility and customer-centricity matter

Resources & links


Kate Towsey on LinkedIn (https://www.linkedin.com/in/katetowsey/)


Baran Erkel on LinkedIn (https://www.linkedin.com/in/baranerkel/)


Basel Fakhoury on LinkedIn (https://www.linkedin.com/in/baselfakhoury/)


Kate’s book Research that Scales (https://rosenfeldmedia.com/books/research-that-scales/)


Kate’s website (https://katetowsey.com/)


Press Release about the acquisition of User Interviews (https://www.usertesting.com/company/newsroom/press-releases/usertesting-acquires-user-interviews)


Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)


Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Episode web page: 

Episode summary:

In this episode of Insights Unlocked, host Nathan Isaacs sits down with Amy Wigdahl, principal solution marketing manager at UserTesting, to discuss the trends transforming the banking and fintech landscape as we approach 2026. Amy shares how financial institutions are moving beyond basic digital convenience to create more empathetic, personalized experiences powered by AI and customer insight.

Key themes and takeaways:


AI-driven personalization with a human touch: Banks are leveraging generative AI to make digital interactions feel more personal, aiming to replicate the warmth and familiarity of in-branch experiences. The goal is to use technology to support customers at critical life moments—without coming across as intrusive or robotic.


From broad strategies to precision targeting: With profit pressures rising and competition intensifying, banks are shifting from generic, one-size-fits-all approaches to hyper-targeted experiences. Success hinges on understanding the unique needs, motivations, and emotions of specific customer segments.


Loyalty in the age of choice: As most consumers now use multiple financial providers, customer loyalty is fragile. Trust, clarity, and relevance are emerging as the new drivers of loyalty—outpacing even new product offerings. Amy emphasizes that customer experience must be clear, emotionally reassuring, and responsive to evolving financial pressures.


The importance of customer insight: Truly understanding customer needs is at the heart of effective personalization. Insights gathered from real users inform everything from onboarding processes to new service design, ensuring banks stay relevant and build lasting trust.

Actionable advice:


Banks and fintechs should continuously gather and apply customer insights to design experiences that build trust and reduce friction.


Executives and product leaders are encouraged to “walk in their customers’ shoes”—try opening an account or using a service themselves to spot opportunities for improvement.

Resources & links


Amy Wigdahl on LinkedIn (https://www.linkedin.com/in/amywigdahl/)


Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)


The CSAT playbook for modern banks (https://www.usertesting.com/resources/guides/csat-playbook-for-banks)

Learn more about Insights Unlocked: https://www.usertesting.com/podcast