Habits and Hustle

There's a cognitive bias that runs more of your decisions than you do. Marketers figured it out a long time ago. The reason it keeps working on you is that nobody's taught you how to use it back.

People have been saying it's a willpower problem for years now. And while willpower is part of it, the real reason you keep falling into the same patterns has less to do with discipline and more to do with how your brain is wired.

In this episode of Habits and Hustle, I unpack what loss aversion actually is, why marketers have been using it on you for decades, and how to flip it so it works for you instead.

Let's dive in!

What's Discussed:

(1:53) Why your brain feels losing is twice as hard as winning and what that actually means for your daily decisions.

(3:13) The exact tweak marketers use to make you act fast without realizing it.

(3:45) Why "you'll feel great if you go to the gym" never works, and what does.

(4:55) The reason subscription models keep growing and why you're paying for things you don't even use.

(6:01) Why FOMO is just loss aversion with a different name.

(8:11) The hidden driver behind why you say yes to plans you didn't want to make.

(9:17) The "girl math" confession that explains why a 10% Rakuten reward turns into hundreds in unnecessary spending.

(12:03) The flip that turns loss aversion from your weakness into your most reliable motivator.

Thank You to Our Sponsors!

AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE!

Kion: Visit getkion.com/habits for 20% OFF

Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription.

Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care.

Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.

Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift.

Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide.

Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com

Find more from Jen: 

Website: jennifercohen.com

Instagram: @therealjencohen

Books: jennifercohen.com/books

Speaking: jennifercohen.com/speaking-engagements

The most interesting people to sit down with aren't always the ones the world agrees about. Some of the most compelling conversations happen with people who hold their ground and refuse to be neatly categorized by the world.

Kevin Trudeau is infamous for a lot of things but what’s notable about him is he sold 50 million books, served 8.5 years in federal prison for contempt of court, and walked out at 60 with $10,000 in donations. Kevin has been called a snake oil salesman by some of the biggest names in the media. He's also the man who wrote about ultra-processed food, gut health, and the hypothalamus regulating weight 25 years before any of it became mainstream science.

In this episode, Kevin shares the story behind the controversies that defined him, what 8.5 years in federal prison actually taught him about resistance and acceptance, his philosophies in sales and business and how he came back at 60 to build it all again after being banned from infomercials for life.

If you've ever been curious about a public figure beyond what the headlines tell you, this conversation is the kind that will take you down the rabbit hole.

What's Discussed:

(08:42) The two infomercial offers that came in the same day from two strangers.

(14:00) The rule every other infomercial host followed that Kevin refused to use.

(22:00) The diagnosis at 19 that turned him into a researcher with no medical training.

(33:01) The warden who said he'd never seen an inmate happy to be there in 35 years.

(56:26) The "Natural Cures" claims that aged into mainstream science, and the ones that didn't.

(1:08:36) Why he says the GLP-1 weight loss drugs are built on the same science he wrote about 20 years ago.

(1:46:00) How he started over at 60 with $10,000 in fan donations after being banned from infomercials for life.

(2:11:46) The two words he says have more power to shape your life than any others.

Thank You to Our Sponsors!

AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE!

Kion: Visit getkion.com/habits or 20% OFF

Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. 

Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care.

Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.

Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift.

Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide.

Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. 

Find more from Jen Cohen: 

Website: jennifercohen.comInstagram: @therealjencohen

Books: jennifercohen.com/books

Speaking: jennifercohen.com/speaking-engagements

Find more from Kevin Trudeau:

Website:  kevintrudeau.com  

Instagram: @thekevintrudeau Facebook: Kevin Trudeau 

YouTube: @kevintrudeaushow 

TikTok: @thekevintrudeau  Linkedin: Kevin Trudeau Book: yourwishseries.com/book 

Find more from Kevin’s Organizations and Fan Club: 

Private Organization: globalinformationnetwork.com 

Mentorship: gurukev.com

Fan Club: kevintrudeaufanclub.com

Natural Cures Website: naturalcures.com

Are you doing all the right things to strengthen your mindset but still feel like something is missing?

The wellness space has been selling mindset as the answer to everything for years now. And while it matters, leading with mindset is actually where most people get the order wrong. Because before your mind can perform at its best, your body has to be conditioned for it.

When you flip that order and put your physical health first, everything else starts to move differently. Your mental toughness builds naturally. Your stress response changes. The way you show up in your relationships, your conversations, and your business all shift without you having to force it.

In this episode of Habits and Hustle, I share why I put physicality at the very top of my pyramid and what actually starts to change when you do the same.

Let's dive in!

What's Discussed:


(3:10) The biggest paradigm shift nobody in the mindset space is talking about.


(3:49) Why physical strength is the actual foundation of mental resilience.


(5:20) How treating your body as your most important tool changes everything else.


(6:04) The way feeling physically strong changes how you show up in every relationship and conversation.


(9:16) Why strength training specifically upgrades your brain chemistry and memory.


(10:25) How Jen uses workouts to work through her biggest life and business decisions.


(12:39) Why saving that hard conversation for after your workout changes how you handle it.


(13:56) The first step to taking real ownership of your health and your life.

Thank You to Our Sponsors!

AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE!

Kion: Visit getkion.com/habits for 20% OFF

Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription.

Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care.

Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.

Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift.

Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide.

Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com.

Find more from Jen: 

Website: jennifercohen.com

Instagram: @therealjencohen

Books: jennifercohen.com/books

Speaking: jennifercohen.com/speaking-engagements

The biggest threat to a founder's success isn't failure. It's spending years trying to become someone they were never built to be.

Jamie Siminoff never followed the CEO playbook. He followed the problem. He built Ring in his garage with a soldering iron, got publicly rejected on Shark Tank, never ran a single team meeting, and still built one of the most recognizable home security brands in the world.

In this episode, Jamie shares why the traditional founder playbook is a trap, what actually drives a company to scale, and what AI is about to do to the entrepreneurs who never questioned how they build.

If you have ever felt more pulled toward solving a problem than managing a team, this conversation will completely reframe how you think about building.

What's Discussed:


(02:01) Why "serial entrepreneur" is just a polite word for something else entirely.


(05:13) The garage moment that started everything and why he almost missed it.


(09:47) What pre-selling millions still couldn't save him from.


(13:22) The Shark Tank rejection that became his biggest break.


(21:15) How a lunch conversation changed the entire trajectory of Ring.


(35:40) The Amazon courting story and why it took three years.


(44:35) Why he never had a single team meeting and what he did instead.


(51:20) The reason he walked away from a billion dollar company at its peak.


(57:18) The wildfire that made him come back.


(1:02:10) What AI just unlocked for Ring that wasn't possible before.


(1:08:45) Why grit is about to become your most valuable asset.


(1:19:46) The one thing he'd tell every founder who's still searching.

Thank You to Our Sponsors!AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE!

Kion: Visit getkion.com/habits or 20% OFF

Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. 

Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care.

Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.

Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift.

Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide.

Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. 

Find more from Jen Cohen: 

Website: jennifercohen.com

Instagram: @therealjencohen

Books: jennifercohen.com/books

Speaking: jennifercohen.com/speaking-engagements

Find more from Jamie Siminoff: 

Instagram: @jsiminoff

Find more from Jamie’s Book:

Facebook: Ding Dong Book

Instagram: @dingdongbook

TikTok: @DingDongBookYouTube: @DingDongBook

The same part of your brain behind every bad habit you have ever had is the exact same part that builds your best ones. Which means the traits you have been trying to fix your whole life might be the very thing that builds your biggest success.

That connection is exactly what Liz Tenuto, better known as The Workout Witch, lived. She went from posting somatic exercises from her bed during a divorce to building an eight figure business that has helped millions of people heal, and the only thing that changed was what she pointed her energy at.

In this third Fitness Fridays episode with Liz, she breaks down the brain science behind habit formation, why HIIT might be working against you, and what her origin story reveals about turning your worst traits into your greatest asset.

If you have ever felt like the hardest working version of you is still not getting results, this is the episode that explains exactly why.

What's Discussed:


(0:00) The business model nobody in her industry saw coming.


(1:43) Why she started posting from bed and never expected what happened next.


(3:59) Half a million a month and not a single brand deal. Here is why.


(6:18) The one thing that separates her from every other somatic healer.


(9:50) Why the workout you think is helping you lose weight is doing the opposite.


(10:50) What stress actually does to your weight that has nothing to do with food.


(13:08) The sequence that makes high intensity exercise actually work.


(14:03) Why the easier Pilates class might be giving you the harder workout.


(17:01) The muscle nobody talks about that controls more than you think.


(18:25) The part of your brain behind every bad habit you have ever had.


(19:31) How she turned her worst trait into the thing that built everything.


(21:44) Where to find Liz and try her exercises for free.

Thank You to Our Sponsors!AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE!

Kion: Visit getkion.com/habits for 20% OFF

Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. 

Therasage: Visit therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care.

Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.

Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift.

Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide.

Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. 

Find more from Jen Cohen: 

Website: jennifercohen.com

Instagram: @therealjencohen

Books: jennifercohen.com/books

Speaking: jennifercohen.com/speaking-engagements

Find more from Liz Tenuto:

Website: theworkoutwitch.com/ 

Instagram: @theworkoutwitch

TikTok: @theworkoutwitch 

YouTube: @theworkoutwitch

Threads: @theworkoutwitch

Facebook:The Workout Witch

Embody App: theworkoutwitch.com/products/embody 

When The Body Speaks Book: theworkoutwitch.com/pages/book