Habits and Hustle

Are you trying so hard to sleep better that you're actually making your sleep worse?
We're spending more money than ever on sleep trackers, apps, gadgets, supplements, and nighttime routines, yet so many people are still exhausted. The more pressure you put on getting perfect sleep, the more alert your brain can become, which is why something as simple as "counting sheep" can actually backfire.
Sleep is also affecting way more than your energy. One bad night can throw off your cravings, weaken your willpower, make discipline harder, and push you toward the exact choices you were trying to avoid. And if you're relying on motivation to make good decisions after a terrible night of sleep, good luck. Your brain is already running on fumes.
In this episode of Habits and Hustle, I share why obsessing over sleep may be part of the problem, how sleep quality impacts cravings and discipline, and why exercise, food, and your daytime habits may matter more than another sleep gadget.
What's Discussed:
(00:53) Why sleep has become the top health trend and why people are still sleeping worse.
(01:18) How obsessing over sleep can actually make it harder to fall asleep.
(02:22) Why counting sheep may be one of the worst things to do when you can't sleep.
(03:09) How processed foods can affect sleep quality, even if you sleep the same number of hours.
(04:07) Why sleep trackers, apps, and gadgets may create more stress than better sleep.
(05:50) What to do when you wake up in the middle of the night and can't fall back asleep.
(06:34) How one bad night of sleep can lead to more cravings and poor food choices.
(08:13) Why willpower and discipline get weaker when your brain is exhausted.
(09:41) Why women may need more sleep than men and why that conversation matters.
(13:49) How exercise can dramatically improve sleep quality.
Thank You to Our Sponsors!

Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.
Pique: Go to piquelife.com/jenniferrsd to get 20% off for life plus free gifts
Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription. 
Therasage: Visit therasage.com and use code JEN to get 15% off your order. Your skin
Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.

Find more from Jen Cohen:
Website: jennifercohen.com

Instagram: @therealjencohen
Books: jennifercohen.com/books
Speaking: jennifercohen.com/speaking-engagements

Are you actually creating opportunity, or are you waiting for someone to hand it to you?
A lot of people talk about being entrepreneurs, but very few are willing to do the unsexy part: get on the plane, sit in the waiting room, build the relationship, ask the better question, and stay in the deal long enough to find the angle everyone else missed. Richard Baker built his career by doing exactly that. He did not rely on perfect timing, endless capital, or permission from people at the top. He used structure, relationships, leverage, and speed to turn overlooked opportunities into billion-dollar deals.
This matters because the future of work is changing fast. AI is reshaping business, companies are cutting jobs, and more people are going to have to learn how to create value on their own. Richard's philosophy is simple: stop chasing safety, start thinking like an owner, and learn how to manufacture your own luck. The people who win are the ones who know where the ball is going before everyone else starts running after it.
Richard Baker is a real estate entrepreneur, dealmaker, founder of Baker House 1921, and longtime educator through Cornell's Baker Program in Real Estate. He has built one of the largest privately owned shopping center portfolios in the country, developed 50 Walmart-anchored shopping centers, bought iconic retail brands including Lord & Taylor, Saks Fifth Avenue, Hudson's Bay, and Neiman Marcus, and structured some of the most fascinating retail and real estate deals of the last two decades. In this episode, he breaks down negotiation, risk, AI, entrepreneurship, decision-making, and why the biggest opportunities often come from seeing what everyone else is too busy to notice.
What's Discussed:
(01:27) How Richard Baker built one of the largest privately owned shopping center portfolios in the country.
(07:37) The family philosophy that taught him how to make money with no money.
(11:13) What intellectual leverage means and why he uses brains, relationships, and structure instead of cash.
(12:15) Why real opportunity comes from getting off your ass and showing up in person.
(19:23) How the power of yes helped him buy Lord & Taylor for $1.2 billion.
(23:34) Why big companies miss details and how that creates openings for entrepreneurs.
(29:21) Why speed, risk tolerance, and fast decision-making matter in business.
(39:17) How he turned the Zellers deal into a bidding war between Walmart and Target.
(52:40) The difference between a zoo bear and a jungle bear in entrepreneurship.
(01:02:39) Why luck is something you manufacture through preparation, strategy, and timing.
(01:07:21) How Richard uses AI every morning to think, plan, and increase productivity.
(01:31:38) Why courage, pulling the trigger, and structuring risk are essential for entrepreneurs.

 
Thank You to Our Sponsors!
Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.
Pique: Go to piquelife.com/jenniferrsd to get 20% off for life plus free gifts
Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription. 
Therasage: Visit therasage.com and use code JEN to get 15% off your order. Your skin
Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.
 
Find more from Jen Cohen:
Website: jennifercohen.com

Instagram: @therealjencohen
Books: jennifercohen.com/books
Speaking: jennifercohen.com/speaking-engagements
 
Find more from Richard Baker & Baker House: 
Website: bakerhouse1921.com
Instagram: @baker_house1921

Are you taking advice from people who only sound like they know what they're talking about?
Social media has made everyone look like an expert, but a confident voice, a polished clip, or a big following does not automatically mean someone is qualified to guide your life, business, health, or decisions. The problem is that bad advice often sounds convincing, especially when it comes from someone who knows how to perform authority online.
Real discernment means asking better questions before you listen. Has this person actually done what they are talking about? Did they do it recently enough for the advice to still apply? Are they giving you perspective from experience, or are they selling you a version of success that looks good on camera?
In this episode of Habits and Hustle, I break down why advice has an expiration date, why followers do not equal credibility, and how to be more careful about who you let influence your decisions.
 
What's Discussed:
(00:34) Why everyone on social media suddenly sounds like an expert.
(01:09) How the rise of online advice has made discernment more important than ever.
(02:40) Why you should only take advice from people who have actually done what they are talking about.
(03:54) Why advice has an expiration date and can become outdated.
(04:10) How business, career, and life advice changes when the world changes.
(06:33) Why calling yourself an "expert" can become part of the problem.
(08:16) Why even good advice may not be right for your life or your path.
(09:57) How social media makes people sound authoritative, even when they are not.
(12:43) Why followers and visibility do not automatically equal credibility.
(15:16) Why health and mental health advice on social media can become dangerous.
 
Thank You to Our Sponsors!

Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.
Pique: Go to piquelife.com/jenniferrsd to get 20% off for life plus free gifts
Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription. 
Therasage: Visit therasage.com and use code JEN to get 15% off your order. Your skin
Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.

Find more from Jen Cohen: 
Website: jennifercohen.com

Instagram: @therealjencohen
Books: jennifercohen.com/books
Speaking: jennifercohen.com/speaking-engagements

Everyone is trying to optimize their health with trackers, supplements, morning routines, and biohacking tools, but sometimes the basics are still the biggest needle-movers. In this episode, we unpack why sleep, stress, relationships, food quality, and even walking may matter more than the latest wellness trend.
We dive deeper into this in the Habits & Hustle Podcast with Shawn Stevenson. We also chat about melatonin, sleep quality, wearables, fat loss, protein, weighted vests, GLP-1s, and why your relationships may be the most underrated longevity hack.
Shawn Stevenson is the host of The Model Health Show, one of the top-rated health podcasts. He is the author of Sleep Smarter, which became an international bestseller and has been translated into more than 20 languages. He is also the author of Eat Smarter and the Eat Smarter Family Cookbook.


What's Discussed:
(02:11) How Shawn Stevenson wrote one of the first bestselling books on sleep before it became a wellness trend.
(03:08) Why sleep was the missing factor for clients who were doing everything "right" but not seeing results.
(04:20) How morning exercise can help reset your cortisol rhythm and improve sleep quality.
(09:29) What people misunderstand about melatonin and why taking more is not always better.
(22:16) Why waking up in the middle of the night is not always a problem.
(27:28) Are wearables actually improving your health or making you more neurotic?
(37:04) Why your relationships may be the number one factor in longevity.
(48:19) How sleep deprivation can make you lose muscle instead of body fat.
(55:16) Why calories matter, but food quality changes what your body does with them.
(1:18:14) The weighted vest study that explains why gravitational loading may help prevent weight regain.


Thank You to Our Sponsors!
Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription. 
Therasage: Visit therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care.
Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.
AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE!
Kion: Visit getkion.com/habits for 20% off.
Pique: Go to piquelife.com/jenniferrsd to get 20% off for life plus free gifts
Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.
Manna Vitality:Try it now by using code Jennifer20 at mannavitality.com 
Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% off sitewide.


Find more from Jen Cohen: 
Website: jennifercohen.com
Instagram: @therealjencohen
Books: jennifercohen.com/books
Speaking: jennifercohen.com/speaking-engagements


Find more from Shawn Stevenson 
Website: themodelhealthshow.com
Instagram: @shawnmodel
YouTube: @TheShawnModel
LinkedIn: Shawn Stevenson
Facebook: The Model Health Show
Podcast: The Model Health Show
Book: Eat Smarter Family Cookbook: 100 Delicious Recipes to Transform Your Health, Happiness, and Connection

Are you counting yourself out before you even give yourself a real shot?
A lot of people have big goals, real ambition, and a clear idea of what they want, but they never actually try because deep down, they don't believe they could be the person who pulls it off. They look at other people who have succeeded and assume those people had something they do not, when the real difference is often much simpler: they tried, they kept going, and they believed it was possible before anyone else did.
When you start asking "Why not me?" instead of assuming success is reserved for someone else, everything changes. You stop putting other people on pedestals, you stop disqualifying yourself before the game even starts, and you start building the kind of confidence that only comes from taking action.
In this episode of Habits and Hustle, I share why the "Why not me?" mindset has made me feel unstoppable and how changing the way you see yourself can change the way you show up in every area of your life.
What's Discussed:
(00:34) Why we underestimate ourselves and overestimate the people we put on pedestals.
(01:16) How the "Why not me?" mindset can change the way you approach success.
(01:50) The real difference between the people who succeed and the people who count themselves out.
(02:02) Why self-belief still requires hard work, grit, and repeated attempts.
(02:46) Why advocating for yourself can feel uncomfortable or egotistical.
(04:29) Why people need to stop counting themselves out before they even try.
(05:51) Why some people are not lazy, they simply do not believe they are capable.
(06:10) The myth that you have to be "special" to achieve big things.
(06:50) How believing you are capable can become the thing that makes you capable.
(07:10) Why repeating the "Why not me?" mindset can rewire the way you see yourself.


Thank You to Our Sponsors!
Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription. 
Therasage: Visit therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care.
Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout.
AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE!
Kion: Visit getkion.com/habits for 20% off.
Pique: Go to piquelife.com/jenniferrsd to get 20% off for life plus free gifts
Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.
Manna Vitality:Try it now by using code Jennifer20 at mannavitality.com 
Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% off sitewide.


Find more from Jen Cohen: 
Website: jennifercohen.com
Instagram: @therealjencohen
Books: jennifercohen.com/books
Speaking: jennifercohen.com/speaking-engagements