Habits and Hustle

Did you know that the molecule behind the pink color of salmon and the red of flamingos is also one of the most potent antioxidants ever studied? 

It has 4,000 peer reviewed papers behind it. Based on studies, it extended lifespan by 12% in the most rigorous government funded study ever conducted. But almost nobody has heard of it.

Astaxanthin is not a trend or a buzzword but a potent natural antioxidant waiting to be discovered by many. It is a marine-derived substance that is thousands of times more potent than vitamin C, crosses the blood brain barrier, and does what no other antioxidant on the market can. 

Dave Watumull has been working with astaxanthin since high school, watching microalgae turn bright red in the Hawaiian sun as a defense mechanism against UV light. He has spent 25 years figuring out how to bring it to the rest of us.

In this episode of Habits and Hustle, Dave breaks down why your supplement stack is missing the one foundational ingredient that makes everything else work better and why it stayed hidden for so long.

The most powerful antioxidant in the world was never hidden. It just never had a celebrity behind it. 

Let's dive in!

What's Discussed:


(1:43) The marine super nutrient most people have never heard of.


(4:04) How microalgae in Hawaii sparked 25 years of research.


(5:46) Why something this powerful stayed under the radar.


(8:14) What makes it thousands of times stronger than vitamin C.


(13:18) The supplement mistake most people are silently making.


(20:54) The cheapest beauty hack nobody is talking about.


(26:16) The Harvard study that proved no other antioxidant compares.


(41:39) NR, resveratrol, green tea, omega-3s on extending lifespan. 


(42:06) Why most longevity supplements are mostly nonsense.


(46:35) Why AX3® absorbs three times more than leading competitors.


(1:02:42) Dave's father late 70s case study, tennis in the Hawaiian sun, still going.


(1:17:24) What astaxanthin cannot do and the boring truth about longevity.

Thank you to our sponsors!

AX3®: Visit www.AX3.life to get a 20% discount on your first order with promo code HUSTLE at checkout.

Air Doctor: Head to www.AirDoctorPro.com and use promo code HUSTLE to get UP TO $300 off today! AirDoctor comes with a 30-day money back guarantee plus a 3-year warranty, an $84 value FREE!

Find more from Jen: 

Website: https://jennifercohen.com

Instagram: @therealjencohen

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagements

Find more from Dave: 

Website: www.ax3.life 

AX3® Instagram: @ax3.life 

YouTube: @ax3life

Dave’s Instagram: @davewatumull

People love talking about ideas. But ideas are cheap. The real difference between people who build things and people who stay stuck is simple: execution.

In this Habits & Hustle episode, my foil Shani and I break down why execution always beats ideas, why overthinking keeps people stuck, and how ridiculous products like the Pet Rock and Chia Pet still turned into massive businesses because someone actually launched them.

If you’ve been sitting on an idea, waiting until everything is perfect, or telling yourself you need more time to figure it out, tune in and start executing.

What’s Discussed


(01:29) Idea vs. execution and why great ideas mean nothing without action


(03:18) Starting before you have the answers and figuring things out as you go


(04:29) “Ridiculous” ideas that made millions like Chia Pet and Pet Rock


(07:21) How modern entrepreneurs test ideas using social media and digital ads


(08:47) Partnering with people who fill your skill gaps to execute faster


(11:50) Creating your own luck by putting yourself where opportunities can happen

Thank you to our sponsors:

Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20 for 20% OFF everything at www.rhonutrition.com/discount/jen20.

Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit www.prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift.

Therasage: Visit www.therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care.

Air Doctor: Head to AirDoctorPro.com and use promo code HUSTLE to get UP TO $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty — an $84

value, free!

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Momentous: Ready to try supplements that actually do what they claim? Head to www.livemomentous.com and use code JEN for 35% off your first subscription. 

Manna Vitality: Try it now by using the code Jennifer20 at www.mannavitality.com.  

Amp fit If you’re ready to make consistency a habit without sacrificing your sanity, check out www.joinamp.com/jen. 

Find more from Jen: 

Website: www.jennifercohen.com

Instagram: @therealjencohen

Books: www.jennifercohen.com/books

Speaking: www.jennifercohen.com/speaking-engagements

Most leaders think complexity is a sign of sophistication. Jon McNeill, former president of Tesla and CEO of Lyft, thinks it's the number one reason businesses stall.

Every hour spent on complexity, unnecessary processes, and misallocated resources is an hour taken away from what actually drives growth. We tend to overcomplicate and add more (more products, more people, more strategy) over what the business really needs.

We dive deeper into this in the latest episode of Habits and Hustle with Jen Cohen. We also discuss why the most successful companies are built on radical simplicity, how to find where your real growth is hiding, and the repeatable framework Jon McNeill used to scale Tesla, Lyft, and six companies of his own.

Jon McNeill is the author of The Algorithm and founder of DBX Ventures. As former president of Tesla and CEO of Lyft, Jon has spent his career walking into complex, high-stakes businesses and finding the one move that unlocks everything else. 

His framework is not just for founders but also a life skill for anyone who wants to think clearer and move faster.

What's Discussed:

(14:03) The Tesla sales crisis nobody talks about & the simple fix that saved an entire quarter.

(21:10) How Tesla went from 64 clicks to buy a car down to 10.

(23:44) Why the best leaders are the greatest simplifiers.

(31:40) Why the performance review is broken: The two questions that replace the whole thing.

(34:23) The Sam Walton habit to easily spot what’s broken in a business.

(36:02) The culture that made Tesla unstoppable: humility and confidence.

(46:38) How Lyft doubled by asking one question.

(1:10:47) What’s the iPod's two-sentence product definition that teaches you why most products fail.

(1:12:42) Why the best product does not always win and what actually does.

(1:17:46) The two habits behind every fast-scaling company.

(1:07:43) Why AI is not the job killer everyone thinks it is.

Thank you to our sponsors:

Head to AirDoctorPro.com and use promo code HUSTLE to get UP TO $300 off today!AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty—an $84value, free!

AX3: Visit www.AX3.life to get a 20% discount on your first order with promo code HUSTLE at checkout.Visit getkion.com/habits for 20% off

Find more from Jen: 

Website: https://jennifercohen.com

Instagram: @therealjencohen

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagement

Find more from Jon: 

Website: https://www.dvx.ventures/fullbio/jon-mcneill

Linkedin: https://www.linkedin.com/in/jonmcneill1/

Book: https://www.penguinrandomhouse.com/books/799958/the-algorithm-by-jon-mcneill/

Have you heard about the potency of Shilajit or ORMUS?

Most people haven't but these two ancient substances have been used for thousands of years by indigenous communities, royal families and healers across the Himalayas and the Dead Sea. And the science behind why they work is something the modern health world is only beginning to catch up to.

David Reid spent five years traveling the Himalayas, Peru, Egypt and the Dead Sea looking for answers. What he found led him to create Manna Vitality, a product built not in a lab but through years of living alongside the people and places that never lost touch with these ancient minerals.

In this episode of Habits and Hustle, David breaks down why your body is likely missing the foundational ingredients that make everything else work and what two substances together can actually fix it at the cellular level.

The most powerful minerals on earth were never hidden. They were just forgotten.

Let's dive in.

What's Discussed:


How a 5-year global quest led to the creation of Manna Vitality.


Why ORMUS alone is not enough and what happens when combined with Shilajit.


The reason most supplements never reach the mitochondria and why Manna's does.


The difference between 1,000mg of Shilajit vs. 125mg in most gummies.


What’s between $20 and $2,000 per kilo Shilajit and how to tell them apart.


How 600 local tribal workers spend 8 weeks a year harvesting Shilajit above 16,000 feet.


How one athlete doubled his testosterone in 3 months taking Manna.


Why hydration without minerals is just fluid and how Manna replaces your electrolytes.


How to use Manna as a topical treatment for eczema, psoriasis, and as a face mask.


Why Manna is not a supplement but an activator of your body's biophotonic electrical system.

Thank you to our sponsors!

Rho Nutrition: Go to www.RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% off sitewide.

Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% off your first subscription. That's code JEN at www.livemomentous.com

Therasage: Visit www.therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care.

Air Doctor: Head to AirDoctorPro.com and use promo code HUSTLE to get UP TO $300 off today!

AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty—an $84

value, free!

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Fatty15: Use code HABITS for 10% off at www.fatty15.com

Therasage; Visit Therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care.

Find more from Jen: 

Website: https://jennifercohen.com

Instagram: @therealjencohen

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagements

Find more from Manna Vitality: 

Website: https://mannavitality.com

Instagram: @mannavitality

Facebook: Manna Vitality

Protein is everywhere. But the part of protein that actually does the work for muscle, recovery, metabolism, and staying lean is something most people rarely talk about: essential amino acids.

We dive deeper into this in the Habits & Hustle podcast with Angelo Keely. We also chat about why amino acids outperform protein powder for muscle synthesis, why muscle loss quietly begins after 30, and how essential amino acids help preserve muscle during fat loss, fasting, and intense training.

Angelo Keely is the co-founder and CEO of Kion, an active lifestyle supplement and functional food company. He has spent more than 20 years involved in nutrition, functional fitness, yoga, and meditation.

→ Visit getkion.com/habits for 20% off. 

What’s Discussed


(01:33) Angelo’s early life in the natural health world


(16:01) Amino acids explained and why they power protein benefits


(20:23) Muscle loss starting after 30 and what drives it


(32:34) How protein timing affects muscle protein synthesis


(36:03) Amino acids vs whey protein for muscle growth


(47:10) The hidden muscle loss risk of GLP-1 weight loss


(57:21) Amino acids vs creatine for muscle health


(01:06:10) Why leucine becomes critical as we age

Thank you to our sponsors:

Fatty15: Head to Fatty15.com and use promo code HUSTLE to claim your discount. 

Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20 for 20% OFF everything at RhoNutrition.com.

Prolon: Prolon is offering listeners 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit ProlonLife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift.

Therasage: Visit Therasage.com and use code JEN to get 15% off your order. Your skin deserves this level of care.

Air Doctor: Head to AirDoctorPro.com and use promo code HUSTLE to get UP TO $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty — an $84

value, free!

Magic Mind: Head over to MagicMind.com/Jen and use code Jen at checkout.

Momentous: Ready to try supplements that actually do what they claim? Head to LiveMomentous.com and use code JEN for 35% off your first subscription. 

Manna Vitality: Try it now by using the code Jennifer20 at MannaVitality.com.  

Amp fit If you’re ready to make consistency a habit without sacrificing your sanity, check out JoinAmp.com. 

Find more from Jen: 

Website: https://jennifercohen.com

Instagram: @therealjencohen

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagement

Find more from Angelo Keely:

Website: https://getkion.com

Instagram: @kion

→ Visit getkion.com/habits for 20% off.