mastered. The Business Of Music

• Unpacking the DIY Independent Artist Life with Parker Graye

  Parker Graye is one of Canada’s leading independent country artists. Her drive has landed her on major stages like Boots and Hearts, participation in SiriusXM’s Top of the Country program, the coveted iHeartFutureStar and multiple Top 40 songs at country radio (Good at Gettin’ Gone, Rally Around - Sully Burrows, Love and Hate - Annika Catharina), and millions of organic streams.Not bad for a 100% independent artist.Parker and Logan sit down to create the do-it-yourself artist’s toolbox. From distributing your music, to building a social media presence and developing campaigns, to networking and building authentic relationships across the music industry. They also discuss the challenges that come with being an independent artist and how to make the most of it.Connect with Parker here [mastered link]. Follow Parker on Instagram and TikTok.This is mastered., a Front Porch Production. Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business. Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more! For more support with your music career, visit mastered. by Front Porch Music. mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.

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• How to land a slot on the big stage at major festivals, with Evenko’s (LASSO, Osheaga) Patrick Guay

  Patrick Guay has been around the music industry. Starting in a band himself, his humble beginnings involved eating cold Chef Boyardee straight out of the can in a van while on tour across Canada.Patrick worked across labels in marketing and management, before finding his home at Evenko nine years ago. Patrick is the Senior Manager, Booking, Concerts and Events, playing a huge role in the lineups you see for LASSO and Osheaga. Their team works on 1600 events a year across Quebec and some of the Atlantic region.We dove in on festival strategy, booking, and what festivals of their size are looking for when it comes to getting booked. Long story short, you have to be able to sell tickets in your home market. We also talked about booking in terms of ticket sales and the level of artists and timeslots based on the ability to sell tickets.If you’re independent and building a base of fans who want to see you play, you’re on the right track. If you’ve got an agent, you’re in a great place for getting booked.Connect with Patrick Guay on Instagram.This is mastered., a Front Porch Production. Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business. Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more! For more support with your music career, visit www.masteredbyfp.com. mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.

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• What makes you ready to sign with a label? With MDM Recordings Founder, Mike Denney

  Mike Denney started his music business career in marketing and sales, after attending Harris Institute. First and foremost a music lover, Mike has spent his career breaking artists, putting Canadian country acts on the road, and so much more.From his early days at Sony Music to founding MDM Recordings, Mike shares invaluable insights on navigating the challenges of the music business, the importance of networking, and the evolving landscape for independent artists. Whether you're an aspiring artist or a music enthusiast, we did a deep dive into the realities of the industry and the dedication required to succeed.You can connect with Mike Denney here.This is mastered., a Front Porch Production. Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business. Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more! For more support with your music career, visit www.masteredbyfp.com. mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.

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• WTF is sync and licensing? With Joelle May

  Joelle May’s career has spanned across public relations, label management, events, and more. One area she’s worked in for over a decade is sync and licensing. And I know what you’re thinking - wtf is sync and licensing? This is exactly why we thought it’d be great to sit down with Joelle and really unpack that.Joelle has placed music across television, video games, and commercials in North America and Europe.In this episode, we get to the bottom of what sync and licensing is, how to get your music placed (spoiler: it’s not easy, especially on your own), and a little bit about the legalities and how royalties work.If you have more questions about sync and licensing, you can contact Joelle May here [mastered link]!You can also connect with Joelle on Instagram.This is mastered., a Front Porch Production. Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business. Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more! For more support with your music career, visit www.masteredbyfp.com. mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.

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• [Trailer] Get Ready to Master the Music Business

  Your journey to mastering the music industry starts here.mastered. by Front Porch Music is your insider’s guide to building a successful music career. In every episode, hosts Jenna and Logan sit down with industry experts — from record label execs and booking agents to vocal coaches, marketing pros, and more — to give you the tools, tips, and strategies you need to navigate the music business with confidence.Whether you’re releasing your first single, planning your next tour, or looking to level up your artist brand, mastered. is here to help you make smarter moves and take your music further.Hit “follow” or “subscribe” now so you don’t miss the first full episode — and get ready to master the music business.

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