Slow Flowers Podcast

• Episode 742: Brian and Kimberley Hautau of New Jersey’s Hautau & Sons on Year-Round Growing and Supplying Local Flowers to NYC’s Wholesale Market

  https://youtu.be/Nk5_XDmAcXM?si=A5_xWCB13cYlaYQP Join me in a virtual tour of Hautau & Sons, a third-generation greenhouse grower of uncommon specialty cut flowers. Founded in 1902, Hautau & Sons is now run by Brian and Kimberley Hautau, who are both stewarding the family business that Brian’s grandfather started; it was later operated by Brian’s father and uncle, until, in 2010, Brian and Kimberley acquired the business. With Brian’s decades of experience in horticulture and landscape design-build contracting; and Kimberley’s decades in financial accounting, the couple has turned to flower farming for their second chapter. In doing so, they both honor the past and turn to future innovations in how this business serves the greater New York City region. I’ve heard about their amazing winter ranunculus for years, and because I traveled to New Jersey to lecture last week, I invited myself for a tour and conversation with these passionate Slow Flowers members. Learn how their strategic growing calendar keeps Hautau & Sons’ relevant and essential for their marketplace. Kimberley and Brian Hautau In many parts of North America, we’ve already marked what my flower farmer friends call “Frost-Mas” on the calendar. It’s that moment when you’re possibly quite exhausted at the end of the growing season . . . and then Mother Nature’s hand and the first frost of the season gives you a respite. The field crops take a hit and while the garden cleanup (and dahlia digs) are on the horizon, you can take a moment to exhale. It's also a time, depending on your crop mix and selection of woody and evergreen plants, when your income stream may begin to look quite different from peak of summer. A vintage sign from an earlier era On my visit last week to interview Kimberley and Brian Hautau in Branchville, New Jersey, I learned how these third-generation greenhouse growers celebrate Frost-Mas. They don’t skip a beat because they have a clever strategy to grow premium floral crops that bloom early or late, depending on the variety. Dahlia greenhouse at Hautau & Sons -- dahlias flourishing in early November for the NYC flower district shoppers. Under cover of historic 1920s glass greenhouses and a few younger poly-covered structures, Hautau & Sons is still celebrating dahlia, zinnia, and marigold season. These flowers are cut, bunched, sleeved, and delivered each week to NYC’s floral district, fondly known as West 28th Street. Hautau & Sons supplies many of the established wholesale florists in this district and each stem is clearly branded with their family name. Just-picked dahlias in cream and coral A seasonal favorite: "chocolate" dahlias from Hautau & Sons I first met Kimberley through New Jersey based floral designer TJ McGrath, and he helped facilitate our inviting Hautau & Sons to join Slow Flowers Society as members several years ago. It was thrilling to tour the greenhouses with Kimberley (who has an artist’s understanding of floral color and style trends) and fellow hort-head Brian (who is always on the hunt for an unusual landscape shrub that he can introduce to the floral marketplace). Join us at the Slow Flowers WORLDWIDE Summit 2026 2026 Slow Flowers WORLDWIDE Summit Speakers Don’t forget to grab your registration to the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31. We’re so excited to welcome many top floral experts in sustainable farming and floral design, and you’ll gain both inspiration and knowledge to directly invest into your own floral enterprise. The countdown to the Summit is underway and I encourage you to follow us on Instagram at SlowFlowersSociety or SlowFlowersSummit where you’ll see weekly IG live conversations with our speakers. Click here to reserve your seat at the Slow Flowers WORLDWIDE Summit Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops,

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• Episode 741: Dried Floral Magic with Bethany and Charles Little of Charles Little & Co.

  https://youtu.be/OBDEhr2XYTs?si=PhY4qua4rCiVhSR2 The beauty of dried botanicals is a fitting topic for our first episode of November, as the interest in and demand for these preserved florals represents significant financial influx for flower farmers and floral designers. My recent visit to Charles Little & Co. in Eugene, Oregon, illustrates the story as I interviewed both Charles and Bethany Little, return guests of the Slow Flowers Podcast. Join me on a farm tour with Charles as we discuss interplanting strategies for annuals and woody ornamentals, plus check out his favorite annuals to grow for drying. Then, we’ll explore the dried floral operation, from packaging to shipping techniques, with Bethany and her team. I left my visit with a deeper understanding of the ways a dried floral program can enhance fresh-floral farming and retail floristry – with the allure of color, texture, character, incredible variety, and long-lasting beauty. In the past year, I’ve spent hours speaking with growers to learn of the many ways they are diversifying their crop mixes and product offerings, especially in non-perishable (or less perishable) categories. Dried flowers are having a renaissance, which should be no surprise to you. I wanted to dig deeper into what the folks at Charles Little & Co., are doing in this category. Charles and Bethany are established dried flower growers and experts when it comes to selecting the best varieties and supplying the floral marketplace with their huge inventory of dried floral crops. My co-author Robin Avni and I featured Charles Little & Co. as one of 29 North American growers in The Flower Farmers, published earlier this year. In their profile, we write: “Trends are often cyclical, especially in the floral marketplace. Charles is delighted that dried flowers are again fashionable. He points out that fresh flower wholesalers who in the past had no interest in stocking dried flowers are now ordering large quantities, thanks to increasing customer demand. One difference between the dried statice, goldenrod, celosia, and lamb’s ears of old and today’s dried flower palette is the explosion of botanical choices – even premium blooms like peonies and dahlias are sold as dried flowers.” Today’s interview includes some bonus content, filmed during my farm tour with Charles. He discusses the practice of interplanting rows of annuals between rows woody ornamental shrubs, explaining how this makes the land doubly productive. By the time those shrubs are more mature and are shading out the space where annuals previously grew, it means they are also shading out weed production – improving efficiency and reducing labor. I love this idea of permaculture and I remember learning about it from Charles on my very first visit to his farm in 2010. This episode is a visual one, so I hope you check out the video version above. You’ll love the experience. As a bonus, I’ve added the two-page Dried Flowers sidebar that accompanies the Charles Little and Co. chapter in The Flower Farmers. It includes their 10 best annual flowers to dry and tips on harvesting, drying, and maintaining colorfastness. dried_flower_sidebarDownload Follow Charles & Bethany Little at these social places: Instagram and Facebook Subscribe to Charles Little and Company's newsletter here Slow Flowers November Newsletter Click here to read our November Newsletter Slow Flowers WORLDWIDE Summit 2026 2026 Slow Flowers WORLDWIDE Summit Speakers We continue to count down to the 2026 Slow Flowers WORLDWIDE Summit, taking place ONLINE January 30-31, and I hope to see you there. We’re so excited to welcome many top floral experts in sustainable farming and floral design, and you’ll gain both inspiration and knowledge to directly invest into your own floral enterprise. Thank you to Dee Hall Goodwin of Black Flower Farmers for co-producing the Summit with us and creating two special presentations that she wi...

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• Episode 740: The Lily Episode with Jessica High of Flamingo Holland Bulbs and Peterkort Roses’ Year-Round Lily Program with Norman Peterkort and Sandra Laubenthal

  https://youtu.be/_Kl8Bmx6U84?si=ih_0q-H_9QvPoz3g We’ve been working closely this past year with lily bulb growers around the country, with the goal of providing more lily education to both farmers and florists. For today’s Lily Episode I wanted to learn more about what’s required to have a year-round lily program. I began my conversations with Jessica High of Flamingo Holland Bulbs, a Southern California-based vendor of Dutch-grown lily bulbs for specialty cut flower growers. That’s followed by a visit to Peterkort Roses, a longtime Slow Flowers member, known not only for growing beautiful roses, but also for Oriental, Asiatic, and LA Hybrid lilies around the year. I toured the lily greenhouse with Norman Peterkort, followed by a more extensive conversation with his sister, Sandra Laubenthal, who manages their lily program. What a great introduction to this beautiful and classic flower – I’m mesmerized and you’ll be, too. Lily design inspiration I’m excited to bring you today’s conversation about the world of easy-to-grow lilies. If you’re a field farmer, or a garden grower like me, lilies are stars of the summer season. But, amazingly, lilies can be planted to bloom in succession, with  year-round availability. At Peterkort Roses, that means growing Oriental, Asiatic, and LA Hybrids undercover in their heritage greenhouses in Hillsboro, Oregon, outside Portland. Peterkort Roses in the lily greenhouse By planting lily bulbs in crates on a weekly succession of about 1,500 lilies per rotation, Peterkort ensurses that lilies are available for Portland and Seattle area florists who have standing orders for their coolers, and for event designers who need dazzling lilies for statement pieces and installations. For each floral holiday, from Christmas and Valentine’s Day to Easter and Mother’s Day, to the fall harvest table, the lily has a perennial presence in Peterkort’s lineup of local blooms. 'Mikaela' lily As we discuss, innovations in lily breeding are pushing the envelope with double lilies, a wider palette of lilies, as well as fragrance and pollen-free varieties. And those features are attracting a new batch of customers, from the farmers’ market buyer to the client with a luxury vibe. The episode introduces lily bulb vendor Jessica High, of Flamingo Holland, based in Southern California. Then we jump to Peterkort, which sources lily bulbs from a number of distributors, including Flamingo Holland. Armloads of lilies -- who could resist?! Find and follow Peterkort Roses on Instagram and FacebookFind and follow Flamingo Holland Bulbs on Instagram and Facebook More Lily Resources from Flowerbulbdotcom, a Slow Flowers Podcast sponsor Free Download: Lily Master Class Grower's Guide LiliesDownload Slow Flowers WORLDWIDE Summit 2026 -- Save $50 off Early Bird Tickets In Slow Flowers Summit NEWS, this is the last week for grabbing your Early Bird Ticket to the 2026 Slow Flowers WORLDWIDE Summit, taking place online, January 30-31. Join Slow Flowers' doers and thinkers for two days of progressive ideas,creative connections and business inspiration. You’ll learn from some inspiring floral experts covering must-know intel, from sustainable floral design and botanical couture, to growing gorgeous flowers for weddings, events, and the everyday market, to business advice for your future. Thirteen incredible presenters will are joining the two-day event at a great price. Save $50 off Summit Registration through October 31st. Members pay only $189. Thank you to Dee Hall Goodwin of Black Flower Farmers for co-producing the Summit with us and creating two special presentations that she will moderate. You can see the entire lineup of topics and speakers in our show notes at slowflowerspodcast.com – We hope to see you there! Click here for $50 Off Early Bird Tickets Thank you to our SPONSORS! This show is brought to you by slowflowers.com, the free,

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• Episode 738: Santa Cruz Flower Hub’s Kelly Brown and Rooted Farmers’ Amelia Ihlo

  https://youtu.be/E54I-BYySnQ?si=CUJgETTQRIc8VRPe Join me for a great conversation with farmer-florist Kelly Brown, owner of Do Right Flower Farm in Santa Cruz and founder of the Santa Cruz Flower Hub. We also welcome return guest Amelia Ihlo, founder of Rooted Farmers, a longtime Slow Flowers partner and podcast sponsor. Together, they will discuss Santa Cruz Flower Hub’s origins and growth, touching on the many opportunities and logistical challenges that farmer collectives are facing. Kelly and Amelia walk us through these topics and highlight some of the ways that the Rooted Farmers platform has helped the flower farmers of the Santa Cruz Flower Hub expand their market, reach more buyers, and interpret sales data to guide future decisions on crop planning and more. It’s a fabulous snapshot of what one group of collective growers is doing to create a more sustainable market for their farms. Kelly Brown, Do Right Flower Farm and Santa Cruz Flower Hub (c) Justine Almodovar (left) and Amelia Ihlo of Rooted Farmers (right) Today’s episode dives into a hot topic that we here in the Slow Flowers community have been tracking ever since 2011, when I featured the origin story of the Seattle Wholesale Growers Market in my book, The 50 Mile Bouquet. The natural evolution of cooperative and collective selling continues in today’s conversation. It’s an appealing model to which flower farmers are drawn for economies of scale on the operational side and for market creation on the selling side. Our friends at Rooted Farmers have become an important resource to the Slow Flowers community – for sellers and buyers alike. Amelia Ihlo, founder of Rooted Farmers and a flower farmer herself (she owns Reverie Flowers in Etna, New Hampshire), is a return guest to the Slow Flowers Podcast. She introduced me to Kelly Brown, founder of Do Right Flower Farm and the Santa Cruz Flower Hub, a new Slow Flowers member. The beautiful setting of Do Right Flower Farm, Santa Cruz, California They join me today to walk us through some of the challenges and opportunities facing farmer groups who want to collectively sell. A lot has changed in terms of available technology, distribution systems, expectations that florists have for pre-ordering and more. Rooted continues to innovate and Amelia uses the story of Santa Cruz Flower Hub to illustrate some of the improved tools for growers. We’ll take a tour of Rooted’s data analytics tools available to individual producers and collective hubs and discuss how Kelly is using them in crop planning and management of the hub. Amelia founded Rooted Farmers in 2019 after pulling her hair out using existing sales platforms to manage her own farm sales. She realized that none of them effectively solved the challenges specific to farming, so she decided to create a solution. Amelia lives on her flower farm in rural New Hampshire, where she runs a wholesale-only annual and perennial operation and is raising a flock of children and animals. Prior to founding Rooted, she spent her career in private equity and finance. Working with farmers every day is much more fun, of course. The people of Do Right Flower Farm Kelly Brown established Do Right the end of 2020, at a time described on their website as “post Me Too, amidst a global pandemic and worldwide call for racial justice and an insistence that BLACK LIVES MATTER. These crises emphasized the need for us to follow our hearts and minds to create the future we want to live in. Do Right is a gesture of that clarity.” After 11 years of gaining knowledge and experience at Blue Heron Farms in Corralitos, California, Kelly saw a massive need for local flower growers specializing in cuts for florists. Just as fine dining now features local, high-quality produce, floral trends were shifting to favor a more natural and garden-inspired aesthetic. This look can only be reached with small-scale, locally-grown blooms that would be destroyed if shipped from ...

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• Episode 738: Meet Melissa Olson of Penflora Designs, a Bay Area floral studio and lifestyle shop reflecting her love of nature, the garden, and local blooms

  https://youtu.be/t38z93GptXU?si=Um3XyaE1ocAKU4UA At Penflora, sustainable floristry meets thoughtful design. Founder Melissa Olson recently hosted me for a book-signing event at her Bay Area shop where we celebrated the publication of The Flower Farmers and enjoyed her beautiful floral design demonstration. It was one stop during a full weekend of floral, garden, and book events and you’ll love joining me on a tour through Melissa’s Slow Flowers-centered business. She founded Penflora in 2017 as a design studio that has expanded into a beautiful retail shop in Burlingame, just south of San Francisco, where the goods are curated and selected for the flower lover. After my reading and short introduction The Flower Farmers, Melissa demonstrated a seasonal arrangement complete with foraged garden elements and locally-grown blooms. It's the perfect inspiration for autumn and I know you’ll connect with Melissa and her story. Debra Prinzing (left) with Melissa Olson of Penflora Designs (right) (c) Niesha Blancas photo Today, you’ll learn from Melissa Olson, owner of Penflora, a design studio and lifestyle store in Burlingame, California, just south of San Francisco. I’ve met Melissa on a few occasions, including at the Slow Flowers Summit in 2021 when it took place in her backyard at Filoli historic home and gardens, and in Seattle when she traveled here to join the design workshop with Shane Connolly a few years ago. But I’ve been wanting to spend more time getting to know her and more about her path to florals. When I knew I would be in the Bay Area for a weekend of book events, I reached out to schedule an interview for this podcast. That turned into Melissa suggesting we hold a book-signing in her shop. We both managed to achieve our goals and today, you’ll meet Melissa, join me on a tour of Penflora, and learn about her business model. Growing up surrounded by nature and parents who loved to entertain, Melissa developed a deep appreciation for how plants and flowers can transform a space, whether in a garden, a vase, or as part of a thoughtfully designed interior or table scape. Melissa says she loves layers!  Penflora specializes in bespoke floral designs and is home to a unique and relaxing boutique where nature meets design through sustainable floristry and an offering of curated items and gifts. There’s a fabulous mix of vintage and contemporary items for gift giving and the home. It’s filled with a residential-style ambiance that enhances workshops, private parties, and (of course) shopping. Melissa studied landscape design at Filoli, and she continues to provide commercial and Residential plant and floral design work for events and clients as a service of Penflora. Find and follow Penflora on Instagram and Facebook Join Us at the Slow Flowers WORLDWIDE Summit 2026 Slow Flowers WORLDWIDE Summit Speakers In Slow Flowers news, remember, you still have time to grab your Early Bird ticket to the Slow Flowers WORLDWIDE Summit, taking place January 30-31, 2026. The speaker lineup is truly inspiring and as we start to record and capture the tours, design demonstrations and presentations on film, I’m more excited than ever! I have been previewing the expertise you’ll soon learn from Francoise Weeks, Joan Thorndike, Max Gill, Diane Szukovathy, Katherine Raz, TJ McGrath and many other floral luminaries! I’m also excited to be partnering with Dee Hall Goodwin of Mermaid City Flowers and Black Flower Farmers, a she is curating two sessions for the Summit. Early Bird Promotion features five free sessions from 2025 You’ll enjoy your $50 discount on registration now through October 31st and receive a link to our bonus gift for early bird registrations: A special viewing of five sessions from the 2025 Slow Flowers Summit – that’s right, five free hours of floral education from past instructors, including Pilar Zuniga, Hannah Morgan, Kristin Griffith-VanderYacht, Mara Tyler,

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