The Professional Artist Podcast: Art Business Transformations

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Do galleries and art sales really come down to luck… or are they built through systems and follow-through?
In this episode of The Professional Artist Podcast, gallery owner, author, and Professional Artist Association Faculty member Jason Horejs is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Jason has spent decades on the business side of the art world, helping artists understand how galleries actually work, how collectors make buying decisions, and why most artists lose opportunities simply by failing to follow up.
In this deep dive, Jason breaks down how to approach galleries in a way that gets real responses, the follow-up systems most artists never implement, and how consistent communication turns interested viewers into long-term buyers and collectors.
Rather than relying on chance, Jason explains how artists can create momentum through repeatable systems, broader exposure, and professional relationship-building.
” If you're looking for exposure, galleries should certainly be a consideration, and if you're not in galleries, you're missing out on the opportunity to have people who are seeking art see that work.”
— Jason Horejs
Timestamps
00:01 Introduction 
01:47 Jason’s Core Message on Exposure 
02:54 Galleries and the Internet as a Hybrid Career Strategy 
03:41 Building Digital Portfolios and Using Email + Online Approaches 
04:51 Gallery vs Direct-Sales Tension and How It Gets Managed 
06:39 Benefits of Cultivated Audiences for Artists and Galleries 
07:40 Clear Plan for Getting Representation: 100 Target Galleries 
08:13 Submission Strategy: Persistence, Follow-ups, and No-Response Handling 
09:05 Follow-up With Collectors: Turning “I’ll Think About It” Into Sales 
13:55 Consistent Email Marketing Frequency and Using Content in Parallel 
15:38 Newsletter Growth: Staying in Front of People Over Time 
19:22 Follow-up as the Missing Sales Piece + Practical Purchase Rate Examples 
22:38 Long-Term Impact of Ongoing Follow-up 
Connect with Jason
Website: https://reddotblog.com/about/
Instagram: https://www.instagram.com/reddotblog/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
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Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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Do you really need a large following to make money from your art online?
In this episode of The Professional Artist Podcast, painter and sculptor Kasia Frankowicz is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Based in Melbourne, Kasia creates bold work infused with humor. Alongside her original pieces, she has built a consistent income stream through prints… making her work accessible while expanding her collector base beyond high-ticket sales.
Rather than relying on a massive audience, Kasia focused on visibility, proving that print sales can become a reliable part of an artist’s business.
In this deep dive, Kasia breaks down how to generate consistent income through prints, what actually drives sales (and where most artists go wrong), and how showing up across platforms creates steady demand over time.
” Art should be for everyone and I don't subscribe to the idea that prints make your work less valuable.”
— Kasia Frankowicz
Timestamps:
00:00 Introduction
01:22 "Wild Westie" artwork
02:38 Starting Over During COVID
07:28 Growing Up in Western Sydney
08:42 Why Kasha Sells Prints
10:02 Documenting Work for Print Sales
11:59 Pricing Prints
13:11 Getting Your Work Photographed
14:56 Using Ads to Drive Sales
16:36 "Kitchen" artwork
17:33 Showing Up Everywhere Online
18:54 Building Connections Through Art Fairs
20:46 "1999" artwork
21:33 Staying Grateful as You Grow
22:39 Advice for Artists Who Don't Fit In
Connect with Kasia
Website: https://kasia-studio.com/
Instagram: https://www.instagram.com/kasia.artist/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What does it take to build an art career from scratch in a country where you don’t even speak the language?
In this episode of The Professional Artist Podcast, painter Gabrielle Reeves is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Gabrielle is an American artist working between the United States and Turkey, who made the unconventional decision to move abroad and pursue her career without an established network, local connections, or even fluency in the language.
Starting from zero, she built her career step by step through persistence, visibility, and a willingness to put herself in uncomfortable situations.
In this deep dive, Gabrielle shares how she created opportunities without waiting for permission, what actually led to exhibitions and gallery representation, and how consistent, small actions compound into real momentum over time.
“ I have had people tell me: you're crazy to move to a foreign country and work as an artist. But I knew it's what I wanted to do.”
— Gabrielle Reeves
Timestamps:
00:00 Introduction 
01:32 Building an Art Career From Scratch Without a Network 
01:38 Art-Making Process: Materials Lead the Way 
03:41 Working in a Detailed-Realistic Style with Surrealist Qualities 
05:45 Career Choice: Music vs Painting and Becoming Serious About Art 
06:10 Influence of Wyoming and Istanbul on Her Work 
07:26 Travel and Study Abroad as the Path to Moving to Turkey 
08:54 Moving to Istanbul Without a Network: Openings, Outreach, Residencies 
10:53 Learning Turkish and Expanding Connections Through Language 1
5:59 Running a Career Across Continents: Logistics of Transporting Work 
17:11 Shipping vs Carrying Artwork Personally (Packing Strategies) 
19:49 Financial Responsibilities: Tracking Sales/Expenses and Filing Taxes 
23:04 Coaching Program: benefits
Connect with Gabrielle
Website: http://gabriellereeves.com/
Instagram: https://www.instagram.com/gabrielle_reeves_art/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

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Does talent get you opportunities as an artist… or does something else drive a career forward?
In this episode of The Professional Artist Podcast, paper artist Eric Standley is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Eric is a professor of Studio Art at Virginia Tech whose multi-layered paper works have been exhibited in galleries and museums around the world.
His process is extraordinarily time-intensive and that relationship with time turns out to be central to everything he has built professionally.
Rather than spreading his attention across every possible avenue, Eric has developed a sharp sense of where his effort belongs and which opportunities are actually worth pursuing.
In this deep dive, Eric breaks down how international gallery and museum relationships are built and sustained over time, why opportunities rarely come from talent alone, and how the discipline of protecting your attention shapes the trajectory of a career.
This episode is a candid look at how professional artists navigate the gap between making meaningful work and building the relationships and structures that bring that work to the world.
“I try to think as big as possible, and I also try to think as big as possible in choosing those goals.”
— Eric Standley
Timestamps:
00:00 Introduction 
01:40 Committing to a Single Idea Over Time 
01:53 Rule-Based Practice and Creative Constraints 
03:18 Paper as a Medium
04:10 Accidental Discovery of Layered Paper 
05:57 Building Depth Across Layers 
08:22 International Gallery Relationships 
11:21 The Omnia Commission 
13:09 Working Outside the Frame 
16:13 Balancing Commissions with Other Work 
17:25 Working with Museums 
19:14 The Irreducible Installation 
21:17 Consciousness, Quantum Thought, and the Work 
23:33 Urgency, Time, and Artistic Focus 
25:01 Working from the Heart
Resources
Irreducible(book) by Federico Faggin: https://www.collectiveinkbooks.com/essentia-books/our-books/irreducible-consciousness-life-computers-human-nature
Connect with Eric
Website: https://www.eric-standley.com/
Instagram: https://www.instagram.com/eric.standley/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Why doesn’t making strong artwork automatically lead to a career… and what actually bridges that gap?
In this episode of The Professional Artist Podcast, contemporary artist Daryl Thetford is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Daryl left a career in psychology to build a full-time art business supported by galleries, corporate commissions, and top-tier art festivals.
Rather than waiting to be discovered, he developed a system that creates consistent opportunities and income over time.
In this deep dive, Daryl breaks down how to build multiple income streams, why reaching higher-level art festivals changes your earning potential, and how thinking like a business owner is essential to sustaining your work.
“There are just so many ways to make money, depending on what you're willing to do or not do, in the art field.”
— Daryl Thetford
Timestamps:
00:00 Introduction
01:46 Introduction to Daryl Thetford and Episode Focus
01:57 Building Paintings from Collage Elements and Urban Materials
03:51 Research-Driven Themes and Contemporary Intent
04:00 Career Shift: From Mental Health Work to Full-Time Art
06:12 Leaving Psychology: Logistical and Psychological Transition to Selling Art
07:00 Early Artwork Approach: Iconic Images and Space-Driven Composition
08:21 Sustainable Career Foundations: Festival Strategy and Multiple Revenue Streams
10:36 Main Revenue Model: Festivals, Selectivity, and Top-Tier Entry
11:00 Working With Art Consultants: How They Find Artists and What to Provide
13:09 Being Easy to Work With: Responsiveness, Timeline Commitments, No Overpromising
14:29 Creative Direction from a Fragment: “Man in a Boat Alone” Concept Development
16:09 Choosing Paths: Galleries vs Festivals and Making a Living as an Artist
17:20 Landing Major Public Commissions: Showing Capability (Loveland, Colorado)
22:55 Navigating Client/Committee Relationships in Large Projects and Settings
Connect with Daryl
Website: https://darylthetford.com/
Instagram: https://www.instagram.com/darylthetford/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.