S12 E09: Demystifying SEO for Web Designers—SEO Q&A with Julia Bocchese
*Submit your Spooky Client Stories* 👻 🕸️This week, I chat (Q&A style) with Julia Bocchese who is an SEO (Search Engine Optimization) expert, to discuss SEO strategies tailored specifically for web designers. We talk about the challenges and misconceptions around SEO, including client communication, expectations, and the technical nuances of ensuring sites rank well on Google. Key topics covered include the importance of user experience, site speed, mobile design, image optimization, and the role of tools like Google Search Console and Google Analytics. The episode also addresses a bit about AI optimization as well.Guest Name: Julia BoccheseGuest Website: juliareneeconsulting.comGuest IG: @juliareneeconsultingSEO Tips for website designers: Read BlogCollaborations & Partnerships: Learn MoreSetting up Google Search Console: Watch Video00:00: Intro, Minimind Reviews, & Spooky Client Stories 05:40: Understanding SEO for Web Designers 06:37: Client Communication and SEO Expectations 07:43: SEO Challenges for Designers 09:33: User Experience 10:35: Site Speed Optimization Tips 13:17: Mobile Design 18:26: Accessibility 22:33: Website Launch and SEO Considerations 26:54: Google Search Console and Analytics Setup 28:16: Connecting Google Search Console to Your Website 33:34: SEO Myths and Misconceptions 37:15: Blogging and AI Optimization for SEO 41:27: Ways to Work with Julia Links:The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links*Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, brand designer, better podcast, brand designer p
--------
45:02
--------
45:02
S12 E08: How to Scale Your Studio with White Label Design with Kayla Batista
In this episode, I chat with Kayla Batista, owner of Brand Barista, all about her journey in the design industry and the unique dynamics of being a white label designer. Kayla shares her background, her transition from one-on-one client work to specializing in white label design, and the flexibility it brings, especially during challenging times. We delve into her business model, the nuances of pricing and process, and how to establish effective and respectful relationships between agency owners and white label designers. Kayla also talks about her course, 'The White Label Way,' and her upcoming Discord community, offering resources and support for designers interested in white label work. Whether you're looking to understand white label design or considering it as an income stream, this episode is packed with valuable insights.Guest Name: Kayla BatistaGuest Website: brandbarista.coGuest IG: @brandbaristaGuest Course: The White Label Way00:00: Intro & Minimind Resource Library03:00: Mini interview with my 5 yr old son Ryder04:49: Kayla's Design Journey06:44: Starting a Business Amidst Challenges08:39: The Shift to White Label Design09:25: Balancing Work and Personal Life12:51: What is White Label Design?28:58: Pricing Strategies for White Label Work30:01: Custom Proposals and Client Communication35:37: Building Long-Term Client Relationships39:26: Company Culture and Team Respect39:55: Kayla’s Course Info & Discord CommunityLinks:The Design Minimind• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
--------
46:07
--------
46:07
S12 E07: Launching a New CRM: Introducing Tezzera with Abbey McGrew
*Join the Tezzera waitlist | Launching Fall 2025In this episode, Abbey McGrew is back on the pod, all the way from Season 1! We discuss all the details of Abbey's latest venture, Tezzera, a CRM designed specifically for designers, tackling a major gap in the market. Abbey discusses the features of Tezzera, its development process, and her vision to make administrative tasks feel creative and on-brand. Tezzera is launching with beta testers in October, with the official launch planned for Nov.00:00: Intro + Minimind Testimonials05:51: Abbey’s Life Updates: Moving and Motherhood11:10: Introducing Tezzera: A New Business Venture24:25: The CRM Features it will include36:55: Beta Testing and Launch PlansGuest Name: Abbey McGrewGuest Website: wayfairdesignstudio.comGuest IG: @wayfairdesignstudioPodcast: Design Unfiltered on Patreon and The Heart-Led BrandNew CRM Launching Fall 2025 - TezzeraJoin the Tezzera waitlistIG: @tezzera.coEpisodes Mentioned:S10 E13: Maternity Leave, New Motherhood, & Mom/Design Biz Life - from Design Unfiltered with Abbey McGrewS1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrewLinks:The Design Minimind• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast
--------
40:58
--------
40:58
S12 E06: So You Want to Book Luxury Clients? These Are Your First Practical Steps with Bethany McCamish
✨ **Grab my Creative Direction template for FREE** ✨Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!)This week, I chat with Bethany McCamish, a speaker, author, podcast host, and design agency owner, about her multifaceted career journey. Bethany shares invaluable insights into attracting and serving luxury clients, the importance of personal branding, and the impact of authentic storytelling on social media. We both discuss practical advice on elevating your design business and positioning yourself in the luxury market.Guest Name: Bethany McCamishGuest Website: bethanyworks.comInstagram: @bethanyworksdesignTikTok: @bethanymccamishPodcast: Unbreakable Brands00:00: Intro02:59: Bethany's Career Journey10:56: Booking Luxury Clients13:06: Defining Luxury and Premium Clients14:41: Avoiding Common Mistakes17:18: Building Personal Connections23:55: Importance of Messaging and Visuals25:18: Curating Your Portfolio for Luxury Clients27:43: Engaging Luxury Clients Through Content37:55: Bethany’s Mentorship Programs for DesignersLinks:The Design Minimind• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
--------
40:42
--------
40:42
S12 E05: Catch Up With Jen: My Wins and Struggles Recently
In this solo episode, I wanted to switch gears and just have a fun little chat with you about life and discuss some current wins and struggles running a business and being a mom currently to little kids. I also discuss a new educational offer I'm creating in partnership with the Minimind—designed to help fellow designers scale their businesses more effectively.00:00: Intro 00:56: Personal Life and Business Updates 02:33: Client Wins and Business Growth 06:38: Team Dynamics and Work Structure 14:53: Struggles and Challenges 22:31: Future Plans and New OffersMy Recently Hired Bookkeeper:Website: www.balancedrootsbookkeeping.comIG: @balancedrootsbookkeepingLinks:The Design Minimind• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Canada - english