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The Missing Middle Podcast

Cara Stern, Mike Moffatt, and Meredith Martin
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226 episodes

  • The Missing Middle Podcast

    How Every Gift Card Is an Interest-Free Loan to a Corporation

    2026-11-11 | 24 mins.
    Gift cards might feel like free money or a clever budget hack, but they are really interest-free loans to stores that make billions in profit when you forget to spend them.
    In this episode of Classonomics, Sabrina Maddeaux and Mike Moffatt break down whether holiday gift card deals and self-budgeting hacks actually save Canadians money or simply hand retailers interest-free loans, how corporate balance sheets turn billions in forgotten balances and "breakage" into pure profit, the mechanics of why the Starbucks app holds more customer deposits than a typical community bank, what happened when Hudson's Bay’s creditor protection left shoppers as empty-handed unsecured creditors, and why the behavioural psychology of "treat money," friction, and inflation makes holding onto gift cards a losing financial bet.
    Chapters:
    00:00 - Every Gift Card Is a Loan
    00:55 - How Much Canadians Spend on Gift Cards
    02:09 - Why People Buy Gift Cards for Themselves
    04:27 - Accounting 101: Your Gift Card Is the Store's Debt
    05:30 - Breakage: How Forgotten Balances Become Profit
    07:34 - The Bank of Starbucks
    11:37 - The $27 Billion Junk Drawer
    12:29 - Why We Don't Spend Our Gift Cards
    15:02 - Mall Cards, Visa Cards & Other Friction Traps
    16:51 - Gift Cards vs. Inflation
    17:54 - Are Gift Card Deals Actually a Good Deal?
    19:12 - Why Parking Money on a Card Costs You
    20:39 - Hudson's Bay: When Your Gift Card Becomes Worthless
    21:49 - What Protections Do Canadians Have?
    23:11 - Who Really Wins Gift Card Season
    Links/Research:
    Retail Council of Canada Reports on Holiday Spending 
    Canadians Keep Gift Spending Steady — and Push Deal-Hunting to New Heights - Retail Council of Canada 
    Canada Gift Card Business Report 2026: An $11.18 Billion 
    With Their Eyes on Affordability, Consumers Increasingly Gift Themselves, Blackhawk Finds – Digital Transactions 
    Gift Cards and Mental Accounting: Green‐lighting Hedonic Spending - Helion - 2014 - Journal of Behavioral Decision Making - Wiley Online Library 
    While Most (72%) Canadians Give and Receive Gift Cards Each Year, Many Are Tossing Away Cash by Not Using Card's Full Value | Ipsos 
    https://sherwood.news/business/starbucks-could-use-a-cio-to-invest-the-usd2-2b-float-from-its-rewards/
     https://thedailyeconomy.org/article/your-starbucks-balance-is-working-harder-than-you-think/ 
    https://www.bankrate.com/f/102997/x/c53caa68d4/gift-card-survey-press-release.pdf 

    Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
    Produced by Meredith Martin
    Edited by Sean Foreman and Canadian Civil
  • The Missing Middle Podcast

    Is It Time to Abolish Property Tax Deferrals?

    2026-11-06 | 20 mins.
    Are property tax deferral programs really helping struggling seniors, or are they subsidizing wealthy homeowners at everyone else's expense?
    In this episode of DemograFix, Cara Stern and Mike Moffatt unpack the hidden costs of senior property tax deferrals and why these well-intentioned programs may be making housing affordability worse for younger generations.
    They explore how property tax breaks can become low-interest loans for multimillion-dollar homeowners, why some of the seniors most vulnerable to poverty don't qualify for these benefits, and how taxpayers end up footing the bill through higher property taxes and reduced municipal services.
    They also dig into British Columbia's controversial program, where homeowners with multimillion-dollar properties could defer their entire property tax bill at heavily discounted interest rates, effectively turning a senior benefit into an investment opportunity for the wealthy.
    So who really benefits from these programs? And why are governments subsidizing homeowners to stay in expensive family-sized houses while young families struggle to find homes they can afford?
    Chapters:
    00:00 - The Boomer Tax Break Bankrolled by Young Renters
    01:45 - "House Rich, Cash Poor" is Just an Excuse
    03:59 - The Hidden Incoherence Killing Family Neighborhoods
    06:19 - B.C.’s Multi-Millionaire Tax Deferral Loophole
    08:49 - Reverse Robin Hood: The Big Wealth Transfer
    11:56 - Why Politicians Are Terrified to Fix This
    14:13 - Real Solutions vs. The Downsizing Trap
    18:50 - How to Expose the True Cost to Voters

    Research/links:
    How B.C.'s property tax system delivers big benefits to multimillionaires, and why some say it needs to change
    How a Tax Break for Struggling Seniors Became a Billionaire Subsidy
    Low income statistics by age, gender and economic family type
    Underused Ontario schools could be sold by Ford government for housing in new education bill

    Credits:
    Mike Moffatt 
    https://twitter.com/MikePMoffatt
    https://bsky.app/profile/mikepmoffatt.bsky.social

    Cara Stern 
    https://x.com/carastern
    https://bsky.app/profile/carastern.bsky.social

    Meredith Martin 
    https://twitter.com/meredithmartin
    https://bsky.app/profile/meredithmartin.bsky.social

    Sean Foreman
    @seanegertonforeman
    https://bsky.app/profile/seanforeman.bsky.social

    Canadian Civil
    youtube.com/CanadianCivil

    University Of Ottawa Co-op Student
    Francis Gabriel Carmona, https://www.linkedin.com/in/francisgabrielcarmona/

    Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
    Produced by Meredith Martin
    Edited by Sean Foreman and Canadian Civil
  • The Missing Middle Podcast

    Is Alberta Killing Its Housing Advantage? | Interview with Millennial Moron

    2026-11-04 | 45 mins.
    Can Alberta keep its title as Canada's housing affordability champion, or is it about to become its own worst enemy?
    In this episode of Classonomics, Mike Moffatt and Millennial Moron dig into Alberta's growing housing battles. Why is Danielle Smith stepping in to overrule municipal zoning decisions in Calgary and Edmonton? How did the humble eightplex become a controversial, compromise-filled housing option? And why can it take years of red tape, parking rules and neighbourhood opposition to get new homes built?
    From the politics of infill to the hidden costs of endless approval delays, we explore what's standing in the way of more housing, and whether Alberta is putting its biggest affordability advantage at risk
    Is Alberta showing the rest of Canada how to build more homes, or how to get in its own way?

    Chapters:
    00:00 - Alberta's Housing Model Under Pressure
    03:36 - Construction Timelines: Alberta vs. Ontario
    06:29 - Why Edmonton’s Infill Reforms Sparked Provincial Pushback
    09:14 - The Flawed Design of Modern Multiplexes
    11:43 - The Political Contradictions of Housing Deregulation
    14:41 - Neighborhood Pushback & The Myth of Suburb Capacity
    20:04 - Immigration, Housing Crises & Federal CMHC Loans
    23:28 - Calgary’s Office-to-Residential Conversion Playbook
    26:43 - How to Fix Community Engagement for Better Housing
    31:07 - Danielle Smith and the Battle Over Parking Minimums
    33:38 - Presumptive Upzoning: A Market-Based Solution
    36:40 - Canadian Real Estate Listings vs. European Castles
    40:35 - An Applied Math Approach to the Housing Bubble 

    Research:
    2025 Provincial HOMES Report Card
    https://www.missingmiddleinitiative.ca/p/2025-provincial-homes-report-card

    Millennial Moron
    https://www.youtube.com/@MillennialMoron

    Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
    Produced by Meredith Martin
    Edited by Sean Foreman and Canadian Civil
  • The Missing Middle Podcast

    Parking Is Ruining Our Cities. Here’s Why | Henry Grabar

    2026-10-30 | 26 mins.
    Why is housing so expensive? Parking might be part of the answer.

    In this episode of DemograFix, Cara Stern talks to Henry Grabar, author of Paved Paradise: How Parking Explains the World, about how parking minimums, parking costs and car dependency have shaped our cities and made housing more expensive.

    We discuss why developers build so much parking, how parking requirements can delay or block new housing, what happens when cities eliminate parking minimums, and whether making parking harder is actually a good way to get people out of their cars.

    Plus: why are there at least three parking spaces for every car in America?

    Pick up Henry's book, Paved Paradise: How Parking Explains the World, wherever you get your books.

    #Parking #Housing #urbanplanning 

    Chapters:

    00:00 Parking vs. Housing: The Real Cost
    01:28 The "Free Parking" Fallacy
    03:18 Ridiculous Zoning Laws
    05:15 How Parking Drives Up Your Rent
    07:58 Why SimCity Left Out Parking
    11:09 Why NIMBYs Fight New Housing
    15:33 Why Carrots Don't Work on Drivers
    18:33 The Dark Side of Parking Fines
    20:29 How Parking Kills Small Towns
    24:43 Why American Cities Look Empty

    Research/links:

    Paved Paradise
    http://www.penguinrandomhouse.ca/books/634461/paved-paradise-by-henry-grabar/9781984881151

    Henry Grabar
    https://www.henrygrabar.com/

    Not-So-Free Parking
    https://www.harvardmagazine.com/2023/08/paved-paradise-grabar

    America, Land of the Free Parking
    https://www.nytimes.com/2023/05/10/books/review/paved-paradise-henry-grabar.html

    The Edmonton Exception
    https://2067journal.ca/the-edmonton-exception/

    Credits:
    Mike Moffatt 
    https://twitter.com/MikePMoffatt
    https://bsky.app/profile/mikepmoffatt.bsky.social

    Cara Stern 
    https://x.com/carastern
    https://bsky.app/profile/carastern.bsky.social

    Meredith Martin 
    https://twitter.com/meredithmartin
    https://bsky.app/profile/meredithmartin.bsky.social

    Sean Foreman
    @seanegertonforeman
    https://bsky.app/profile/seanforeman.bsky.social

    Canadian Civil
    youtube.com/CanadianCivil

    Co-op Student
    Francis Gabriel Carmona
    Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
    Produced by Meredith Martin
    Edited by Sean Foreman and Canadian Civil
  • The Missing Middle Podcast

    The "Kitchen Window Test": Why Modern Housing Fails Kids

    2026-10-28 | 25 mins.
    In this episode of Classonomix, Sabrina Maddeaux and Mike Moffatt break down what actually makes a home “family-friendly,” and what a survey of 4,000 Canadians reveals about whether townhomes, strawberry-box bungalows, and apartment towers are truly fit for raising kids. They unpack the developmental science behind childhood outcomes, introduce the “kitchen window test” for fostering independent play, and explain why the family-friendly courtyard apartments popular across Europe remain effectively illegal to build under Canadian zoning and building codes.
    Chapters:
    00:00 The Great Family Exodus
    00:58 Defining Family Friendly Homes
    05:15 Rating Canadian Homes: Suburbs to Condos
    10:05 The Low-Rise vs. High-Rise Trap for Kids
    14:38 What Science Says About Raising Kids in Suburbs
    18:05 Why Public Parks Fail Young Families
    19:23 The "Kitchen Window Test"
    20:15 The European Courtyard Alternative
    22:41 Why It’s So Hard to Build Family Housing

    Research:
    Social housing: A key part of past and future housing policyhttps://www.oecd.org/content/dam/oecd/en/publications/reports/2020/10/social-housing-a-key-part-of-past-and-future-housing-policy_ef96d6d9/5b54f96b-en.pdf
    Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
    Produced by Meredith Martin
    Edited by Sean Foreman and Canadian Civil
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About The Missing Middle Podcast
Welcome to the Missing Middle, a podcast about why the middle class in Canada is disappearing. We hope to help you understand why life is becoming unaffordable for so many in this country, and what can be done to reverse course.
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