The Manager's Playbook

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music business.
Amber breaks down the importance of visual identity, distinctive perspective, consistency, mystery, and competitiveness when building an artist brand that can actually last.
She uses examples like Rihanna, Sabrina Carpenter, Zara Larsson, Ice Spice, Sexyy Red, Kanye West, Pink, Ne-Yo, Summer Walker, Beyoncé, Drake, and Taylor Swift to explain how artists build recognition, trust, fan engagement, and long-term connection.
The conversation also gets into authentic world-building, Summer Walker’s rollout strategy, why marketing should solve fan frustration, how oversharing can hurt longevity, and why music is still a competitive sport.
A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist branding, visual identity, music marketing, rollout strategy, and artist development.
Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -
Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.
Amber breaks down the fundamentals of artist branding: authenticity, purpose, identity, community, fan access, and building something people actually believe in.
She also explains how fan culture has evolved from fan clubs to stans to subscribers, why artists need direct ways to reach their audience, and how real fan communities can turn supporters into brand ambassadors.
A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist development, music marketing, fanbase growth, direct-to-fan strategy, and building a lasting artist brand.
Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -
Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actually connect.
Amber shares the story behind 6LACK’s tour promo with a real bear, how LVRN develops creative ideas as a team, and why the best rollouts start with meaning before money.
She also breaks down LVRN’s global vision, building in South Africa with trust and intention, the importance of artist authenticity, and why hard work still separates talent from greatness.
A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist branding, music marketing, rollout strategy, and the real work behind building artist worlds.
Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -
Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, and what it takes to build artists people actually believe in.
Amber breaks down the rules behind lasting artist brands: authenticity, purpose, community, visual identity, consistency, mystery, competitiveness, and knowing exactly why you exist. She also shares the story behind the real bear in 6LACK’s tour promo, how LVRN builds worlds around artists, and why Summer Walker’s authenticity is such a powerful example of long-term fan connection.
We get into modern music marketing, artist development, fan communities, direct-to-fan strategy, manager value, self-advocacy in business, and how artists can adapt as the industry keeps changing.
A must-listen for independent artists, artist managers, aspiring music executives, and anyone serious about building a career in today’s music business.
Simply put, a conversation like this doesn't come cheap.

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Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
New episodes drop Sundays @ 10am ET

Great music still wins.
In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about what it really takes to build a music career that lasts.
They get into artist development, independent artists, major label partnerships, AI, superfans, touring, culture-building, and why exceptional ideas still matter more than tools, resources, or industry excuses.
Nael and Alyce also break down why artists need to stop blaming playlists, focus on making better music, and build with the right people.
This clip is for artists, managers, aspiring music executives, and anyone trying to understand how real careers are built in today’s music business.
Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -
Spotify: https://open.spotify.com/episode/4mqdVGC0ip18qh5ZlaOVKf?si=6sl7kZnsS3eQcnhNrIbiNA

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook