The Manager's Playbook

In this clip from The Manager’s Playbook, Nick Groff breaks down how BUNT. turned a viral moment into a real hard-ticket fanbase.
Nick and Ruiz get into the business behind live growth: merch strategy, per-head sales, market-by-market pricing, fan accessibility, Coachella storytelling, and why viral attention does not mean much if it does not turn into real fans.
They also discuss how BUNT. approached merch like a brand, priced Mexico City with the local fan in mind, treated Argentina differently as a market, and used intentional live moments to create momentum beyond the algorithm.
A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand touring, fanbase building, and modern artist development.
Simply put, a conversation like this doesn't come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠https://themanagersplaybook.com/home⁠⁠

Listen to the full episode here -
Spotify: ⁠⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠⁠

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company.
Nick and Ruiz get into storytelling, fan acquisition, content flywheels, post-show highlights, and why artists can’t rely on music releases alone to stay connected with their audience.
They also discuss what artists can learn from streamers, how Billie Eilish’s “Ocean Eyes” proves the power of context, and how BUNT built its world around clear brand pillars like smile, sweat, squad, and soccer.
A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand how attention works in today’s music business.
Simply put, a conversation like this doesn't come cheap.

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Listen to the full episode here -
Spotify: ⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Nick Groff returns to The Manager's Playbook, former Interscope and Geffen executive, longtime A&R, entrepreneur, and manager of BUNT.
Nick breaks down the modern artist playbook: how managers can build artists like media companies, why storytelling and world-building matter, and how BUNT. went from being dropped to building a global fanbase, selling hundreds of thousands of tickets, and creating real momentum around live shows, merch, content, and community.
We get into artist management, fan acquisition, touring strategy, merch, market-by-market pricing, Coachella, AI, the creator economy, and why the modern manager has to think more like a CEO than ever before.
A must-listen for artists, managers, aspiring music executives, and anyone trying to understand how the music business really works today.
A conversation like this doesn’t come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠https://themanagersplaybook.com/home⁠

Get 20% of Magic Mind with code TMP20 ⁠⁠https://magicmind.com/⁠⁠

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Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠https://distrokid.com/⁠⁠⁠

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
New episodes drop Sundays @ 10am ET

Charlie Rocket breaks down why artists and managers need to stop waiting on labels, managers, or industry validation and start building fans first.
In this clip from The Manager’s Playbook, Charlie talks about fan demand, leverage, moving faster, releasing more, and avoiding the trap of getting overwhelmed by industry knowledge before there’s an actual business to protect.
He also gets into why travel can help artists spark creativity, change perspective, and find new ideas before a breakthrough.
For independent artists, managers, and aspiring music executives, this is a reminder: build the fans first, then let the industry catch up.
Simply put, a conversation like this doesn't come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠https://themanagersplaybook.com/home⁠

Listen to the full episode here -
Spotify: ⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Charlie Rocket breaks down a real artist growth playbook built on volume, virality, and in-real-life fanbase building.
In this clip from The Manager’s Playbook, Charlie explains how he helped build Travis Porter’s momentum with no big budget, using fast music output, MySpace hustle, local marketing, and real-world events to create demand from the ground up.
He gets into the nine-month blitz strategy, why artists need to move faster, how to build local buzz before chasing the whole internet, and why real fanbases are still built person by person.
For independent artists, managers, and aspiring music executives, this is a reminder: the internet matters, but the streets still talk.
Simply put, a conversation like this doesn't come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home

Listen to the full episode here -
Spotify: ⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook