Art + Audience

• Ep. 21: How Gingiber Attracted Higher-Spend Customers and Increased Revenue with Angie Classen

  In this dynamic season two opener, Stacie is joined by her sister, business partner, and fellow creative force, Angie Classen, to talk about all things business at Gingiber. The duo dives into what’s actually working in today’s economy for product-based art businesses. Sharing the strategic pivots they made during their Mother’s Day sale, Angie and Stacie reveal how they grew sales and profits—despite fewer transactions and a tricky retail climate. From discount fatigue to smarter ad spend, and why knowing your numbers might be the most creative move of all, this is a must-listen episode packed with tactical advice and heartfelt entrepreneurial truth. Today on Art + Audience: Real Talk on Revenue: How Gingiber increased gross sales with fewer orders by raising their average ticket price. Smarter Sales Strategy: The pivot from a flat 20% discount to a minimum-spend model—and why it worked. Ideal Customer Deep Dive: Meet "Charlotte," their model buyer, and learn how defining an ICA changed everything. Organic Traffic Wins: Angie shares her SEO and Pinterest strategies for driving high-quality, unpaid traffic. Learning from the Past: The indigo ink disaster, flopped sea creature towels, and the lessons that shaped future launches. Email Marketing & Funnels: Why their 60% new customer rate matters and how they plan to keep those buyers coming back.   Resources: Your Profitable Art Launchpad: Free email course with pricing calculators and business strategy tools. Leverage Your Art: Stacie’s signature course, opening again this August. Ideal Customer Avatar Generator: A brand-new tool available exclusively inside Leverage Your Art. It walks you step by step through identifying who your art is for based on your unique style and generates a detailed customer profile to guide your marketing, product development, and more. Available when the course reopens in August 2025. Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561  

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• Ep. 20: Mixing Family & Business: The Story of Gingiber’s Growth with Angie Classen

  In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilience, and navigating the challenges of running a company with family. This heartfelt conversation is filled with wisdom for creatives looking to build sustainable businesses—especially those who may be hesitant to ask for help or delegate. If you've ever wondered what it’s like to mix family and business, this episode is full of honest insights, personal stories, and valuable takeaways.   Today on Art + Audience: Season One Finale: Stacie reflects on the journey of this podcast and why taking seasonal breaks is important for creative growth. Meet Angie Classen: Stacie introduces her sister, Angie, who plays a critical role in the business. They share how their careers unexpectedly became intertwined. The Importance of Asking for Help: Many creatives hesitate to delegate. Angie highlights how Stacie's ability to invite others into her business helped scale Gingiber into a seven-figure brand. Balancing Strengths: Stacie and Angie have complementary skills—Stacie’s quick decision-making and creative energy meet Angie’s methodical approach and organizational strengths. Together, they make the perfect team. Navigating Conflict and Growth: Family businesses come with unique challenges, but open communication, trust, and knowing when to push through difficulties have been key to their success. Scaling Gingiber: How Stacie took a big swing by trusting Angie to take on a leadership role in product management—despite conventional business advice warning against family in leadership. Making Space for Others: The power of hiring team members who bring new talents to the table, and how letting go of control creates space for even greater success. Sisterhood & Support: Beyond business, Stacie and Angie share how their bond has deepened over time, creating a foundation of support in both work and life. The Power of Creative Community: Why finding “pace setters” in business—whether a sister or a mastermind group—is essential for growth. Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561  

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• Ep. 19: Behind the Booth: Lessons from the Atlanta Trade Show

  In this special episode, Stacie records live from the bustling Atlanta Market alongside her team members Amanda and Jessica. They share behind-the-scenes insights into preparing for a wholesale trade show, the highs and lows of the event, and what it takes to pull off a successful booth. From budgeting tips to unexpected hiccups, this episode offers a raw and informative look at the trade show experience and why it’s worth the investment for artists and entrepreneurs.   Today on Art + Audience: Trade Show 101: Stacie and Amanda explain what wholesale trade shows are, why Atlanta Market is a must-attend event, and the months of preparation that go into participating. Budget Breakdown: Amanda walks through the costs of attending, including booth fees, travel, lodging, and materials, emphasizing that while expensive, it’s a valuable marketing investment. Hiccups and Hustle: From a canceled IKEA order to a gas-leaking Airbnb, the team recounts the challenges they faced during setup and how they pivoted to overcome them. The Power of Touch: Why trade shows are crucial for showcasing products in person and getting valuable customer feedback. Expanding the Gingiber Line: Jessica shares insights on product development, including the introduction of table runners and napkins, and how customer requests are shaping future designs. Building Relationships: Stacie reflects on the joy of meeting buyers, licensing contacts, and fans in person—a reminder of the power of connection in a digital world. Resource: Atlanta Trade Show booth tour video: Coming soon!   Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561  

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• Ep. 18: I Bought a 100+ Year Old Church—Here’s the Wild Story Behind It

  In this reflective and inspiring solo episode, Stacie invites you into her recent journey, which spans creative self-discovery, a transformative trip to Scotland, and an exciting new chapter as she reveals her second big secret. Stacie shares heartfelt lessons about slowing down, rediscovering creativity, and living an artful life—all while balancing the demands of running her art business, Gingiber.   Today on Art + Audience: A Transformative Trip to Scotland: Stacie recounts her solo journey, a rare opportunity to connect with herself and focus on her well-being. From long walks and journaling to writing her upcoming book, The Artist’s Side Hustle, she shares how this experience reignited her creativity and energy. Rediscovering Herself Amidst the Noise: The Scotland trip offered Stacie the gift of solitude and introspection, helping her navigate feelings of burnout and reconnect with her authentic self. The Bloom House: Returning from Scotland, Stacie closed on an old church building that she’s affectionately named the Bloom House. She opens up about her vision for this space as a community hub for creatives to gather, connect, and be inspired. Living Artfully and Attracting Your Audience: Stacie explores the power of living a vibrant, creative life and how sharing personal, authentic stories can magnetize an audience. A Call to Action for Artists: Encouraging artists to embrace authenticity, Stacie emphasizes that building a meaningful art career isn’t just about creating; it’s about living creatively and sharing that journey with others.   Resource:  See a tour of the church Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561  

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• Ep. 17: Why Your Art Isn’t Selling (and How to Fix It) with Brooke Glaser

  In this insightful and inspiring episode, Stacie chats with illustrator Brooke Glaser. Brooke shares her journey from handmade greeting cards to becoming a professional illustrator with her work featured in major retailers like Target. She discusses how failures—like an expensive trade show with no immediate sales—became powerful lessons that propelled her career forward. This episode is packed with practical advice on refining your art, navigating uncertainty, and growing your creative business with intentionality and resilience.   Today on Art + Audience: Meet Brooke Glaser: Brooke’s path to becoming a sought-after illustrator and online educator who has empowered over 270,000 artists through her classes. Starting Small: The early days of Brooke’s career selling handmade greeting cards and the challenges of scaling a product-based business. The Expensive Trade Show Failure: What Brooke learned from an unsuccessful trade show and how curation and quality trump quantity in art. Strategic Thinking in Art: How Brooke shifted her mindset to create targeted, meaningful work that resonates with clients and their audiences. Creative Problem Solving: The importance of reworking and reusing art strategically for different opportunities without compromising artistic integrity. Finding Your Flow: Embracing uncertainty and focusing on what truly aligns with your goals and values. Advice for Beginners: Surround yourself with a supportive community and seek constructive feedback to grow as both an artist and entrepreneur.   Connect with Brooke Glaser: Instagram: @paperplaygrounds Website: brookeglaser.com Brooke’s free resource for aspiring artists: The Beginner’s Guide to Drawing Anything   Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561 Get the free 5-day email course at artlicensingplaybook.com  

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