Behind the Build

Luigi Ferrara is an architect, urbanist, designer, and design strategist based in Toronto, where he was born and raised in the Downsview area of North York. He is the son of Italian parents from Abruzzo who immigrated to Canada after the Second World War, and he grew up in a close knit extended family community that blended agrarian traditions with postwar industrial life. Early exposure to art, making, and building, combined with formative travel to Italy, strongly influenced his creative path.
Luigi studied architecture at the University of Toronto, where he developed a deep interest in the social and cultural dimensions of the built environment. Beginning at age fourteen, he worked for a decade at the Art Gallery of Ontario in its audiovisual and film programming, gaining early exposure to international cinema and cultural production. He later worked in architectural practice in Toronto, including with Peter Turner, and co-founded an architectural firm with his partner, Monica Contreras.
His career expanded into design leadership and systems innovation through senior roles at the Design Exchange, where he helped advance interdisciplinary collaboration and early digital platforms for remote design work. Luigi went on to serve for over two decades at George Brown College, including as Dean of the Centre for Arts, Design and Information Technology. There, he led the creation and expansion of programs across design, media, and technology, and directed the Institute without Boundaries, known internationally for its collaborative, charrette based approach to addressing complex social, environmental, and urban challenges.
Luigi has held global leadership roles with the World Design Organization, including serving as President, and is currently a Senator of the organization. He is the CEO of Conifer Futures Group, where he focuses on addressing interconnected global challenges including housing affordability, sustainability, social cohesion, and education. Alongside his professional work, Luigi maintains a personal creative practice that includes drawing, poetry, and long form writing.
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Brooke Michelsen is an interior designer and the founder of Brooke Michelsen Design, based in Vermont. Born and raised in southern Vermont, she grew up in Manchester and later Dorset, where she spent her childhood immersed in the outdoors. She is the third of four children, with two older sisters and a younger brother. Her early life was shaped by a strong connection to nature, including cross country skiing, hiking, maple sugaring, and long days spent exploring the woods around her family home.
Brooke was exposed to building and design at a young age through her father, who worked as a builder before becoming a full time artist. She spent much of her childhood around active construction sites and evolving homes, an experience that laid an early foundation for her understanding of space, materials, and process. In school, she gravitated toward art, shop class, and athletics, participating in sports such as field hockey, softball, and soccer, while developing a strong interest in hands on creative work.
After high school, Brooke pursued a nontraditional path that included studying art in San Miguel de Allende, Mexico, where she focused on pottery, weaving, oil painting, and Spanish. She later completed a month long National Outdoor Leadership School course in the Absaroka Range of Wyoming, gaining extensive wilderness and leadership training. Following time spent living and snowboarding in California, she completed general education coursework at community colleges before earning a degree in interior design from the Fashion Institute of Design and Merchandising in Los Angeles.
After graduating at the top of her class, Brooke began her professional career working with an architecture and development firm, relocating from Los Angeles to Park City, Utah to focus on high end residential projects. She later returned to Vermont as an adult, where she established her own interior design practice.
Curated Podcast Sponsors:
⁠⁠⁠⁠⁠Caplan's Appliances⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠The Doors⁠⁠⁠⁠⁠
To connect with our sponsors, email me: [email protected]
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Ludwig Godefroy is a French architect born in Gouville-sur-Mer, a small fishing village of roughly 1,000 inhabitants on the Normandy coast, facing the Atlantic Ocean. Raised in a rural environment shaped by craftsmanship, tides, and the honesty of manual labor, his early life was deeply influenced by place. He later moved to Paris to study architecture and graduated from the École d’Architecture de la Ville et des Territoires à Marne-la-Vallée, a Paris-East school housed in a Bernard Tschumi–designed building, where he was part of the first cohort to occupy the campus.
Godefroy’s education was shaped by travel and cultural immersion. After studying in Paris, he lived and worked in London, Philadelphia, and New York. In New York, he interned at Thomas Leeser Architecture, contributing to the Three-Legged Dog Theater project while living in Williamsburg, Brooklyn. He later trained in Barcelona at EMBT, the studio of Enric Miralles and Benedetta Tagliabue, contributing to projects including the Gas Natural headquarters during a period when the office was completing Miralles’ final works. He subsequently joined OMA in Rotterdam, working under Rem Koolhaas during a formative moment for the practice.
In 2009, Godefroy relocated to Mexico City to work with Tatiana Bilbao, where he became a project leader and embraced a working culture that entrusted young architects with significant responsibility. In 2011, he established his independent practice. His first built project was the M.N. Roy nightclub in Mexico City, followed by Casa Zicatela in Puerto Escondido, Oaxaca, completed in 2014. Originally conceived with conventional finishes, Casa Zicatela evolved into a raw concrete and tropical wood structure after exposure to local construction methods and a site visit to Tadao Ando’s Casa Wabi, marking a turning point in his architectural language.
Today, Godefroy lives and works in Mexico City, operating a small atelier focused on materially honest, emotionally driven architecture. His work spans residential, cultural, and hospitality projects across Mexico and internationally, with ongoing and recent projects in Japan, Alaska, Paraguay, Bali, and the Philippines. His architecture is widely recognized for its sculptural use of concrete, spatial restraint, and deep engagement with place, and is frequently encountered through architectural publications and on Instagram.
Curated Podcast Sponsors:
⁠⁠⁠Caplan's Appliances⁠⁠⁠
⁠⁠⁠The Doors⁠⁠⁠
⁠⁠⁠Aquanta Pools⁠⁠⁠
To connect with our sponsors, email me: [email protected]
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Meg Cassidy is a Toronto based interior designer and the founder of Studio Meg Cassidy, which she established in 2017. She grew up in Waterloo, Ontario, in a family shaped by both academic and entrepreneurial influences. Her father played professional hockey before becoming a teacher, and her mother owned a modeling agency. Cassidy was a competitive dancer for 13 years, attended an arts focused high school for Grades 9 and 10 where she studied dance and drama, and developed an early interest in writing, history, and creative expression.
She earned a Bachelor of Science in Psychology and was accepted to a master’s program in communications in Australia, but instead moved from Waterloo to Toronto after taking a role in experiential marketing. Over more than a decade, she built a senior career across agency and client side roles, developing expertise in client service, communication, project management, and budget control.
After completing small freelance projects for friends and documenting home renovations through blogging and social platforms, Cassidy transitioned into full time practice. Her early work focused on decorating and furnishings, later evolving into comprehensive interior design for renovations and new builds. She built her studio around strong technical support and is known for producing highly detailed documentation packages that support builders and reduce ambiguity during construction.
Her work includes new builds as well as complex apartment and home renovations across Toronto and the United States, with projects in New York City, California, and beyond. Much of this cross border work developed organically through social media and client referrals, particularly during the shift toward remote collaboration.
Cassidy was named to a global top 20 under 40 designers list within two years of founding her firm. She prioritizes long term client relationships, close collaboration with builders, and interiors that reflect the people who live in them rather than a fixed signature style.
Curated Podcast Sponsors:
⁠⁠⁠⁠Caplan's Appliances⁠⁠⁠⁠
⁠⁠⁠⁠The Doors⁠⁠⁠⁠
To connect with our sponsors, email me: [email protected]
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Anya Moryoussef is an architect based in Toronto, where she was born and raised. She is the child of immigrant parents, with her mother arriving from South Africa and her father from Morocco in the late 1960s and early 1970s. Growing up, she was deeply introspective and drawn to solitary creative pursuits, including drawing, making objects, and extended imaginative play. Her early interest in art was shaped by her mother, a trained sculptor, and a broader family connection to visual art.
Moryoussef attended high school in Toronto, where she was encouraged by her art teacher, Marilyn Berkovich, to apply to the University of Waterloo School of Architecture. She applied exclusively to Waterloo and was accepted, with a secondary plan to study physics and art history at the University of Toronto. At Waterloo, she developed a strong interest in cultural history and theory, particularly through coursework in iconography, which reframed her understanding of history and abstraction.
During her architectural education, she completed multiple co op work terms that took her abroad for extended periods, including living and working in London and Istanbul. After graduating, she returned to England for three additional years before settling back in Toronto. She joined Superkül when it was a small studio and worked there for approximately five years, gaining intensive experience in construction documentation, detailing, and project delivery through close mentorship.
Moryoussef established her own practice in 2016. Her work focuses primarily on single family residential architecture, guided by long term client relationships and an interest in the domestic scale. Her projects are located across Toronto, the GTA, and regions including Georgian Bay, Algonquin, and Mulmur.
Her work has been widely recognized. She is the recipient of the Royal Architectural Institute of Canada Emerging Architect Award, has received multiple RAIC medals, and has been recognized by the Ontario Association of Architects. Her practice has been featured in Wallpaper* magazine’s Architects Directory, AN Interior’s Top 50 Architects and Designers, and the Twenty + Change Emerging Talent program.
Curated Podcast Sponsors:
⁠⁠Caplan's Appliances⁠⁠
⁠⁠The Doors⁠⁠
⁠⁠Aquanta Pools⁠⁠
To connect with our sponsors, email me: [email protected]
⁠⁠Behind the Build Instagram