Book 101 Review

Sheila Butler
Founder & Chief Marketing Officer using my superpowers of branding, loyalty & marketing strategy for clients. Will work for bourbon.
discovered my passion for marketing unexpectedly when I convinced a leader in Disney Marketing to hire me for a special event project after stage-managing over 800 guest performances at Walt Disney World and working on over 50 special events for Disney Entertainment. Little did I know that this temporary assignment would lead to my fantastic career in branding, loyalty, marketing strategy, and partnerships.
My career has taken many turns, including:
• Applying the brand management principles I learned at Disney to venture capital pitches at a tech startup in Philadelphia after leaving Disney
• Returning to corporate America, this time in financial services at Bank One/JPMorgan Chase, where I worked with Disney, Starbucks, IHG, Best Buy, BP, and numerous other brands and loyalty programs
• Relocating to the Washington, DC area to lead the Choice Privileges global loyalty program and its partnerships, and later leading global marketing for Choice Hotels International
• Becoming Chief Marketing Officer for a Florida-based regional bank that invests in fintech companies
• Launching a boutique marketing firm in Greater Orlando, Florida, with a view of Disney fireworks from my balcony
Today, I create marketing that leaves a legacy using my superpowers:
• Transforming brands: Merging companies need to explain their expanded brands in new ways. Product launches need a voice, personality, and brand promise. Individuals reinventing themselves for their next career challenge need marketing narratives that describe what makes them unique. My proprietary Butler Branding BootcampTM process, refined over two decades, uncovers your unique brand and messaging through highly interactive sessions.
• Deepening customer loyalty: I optimize loyalty and membership programs to boost customer engagement, reduce acquisition costs, yield valuable customer data for future targeting and personalization, and drive revenue. Crafting the ideal set of benefits to motivate desired customer behaviors, managing the loyalty P&L, and balancing practical and aspirational rewards were vital to profitably growing Choice Hotel’s global loyalty program by 19.5 million members in three years.
• Developing high-ROI marketing strategies: With a data-driven, results-oriented, and AI-first mindset, I align marketing and communication strategies with business objectives. From strategic annual marketing plans across owned/earned/paid channels to customer journey mapping, thought leadership, and content strategies, I ensure each marketing action contributes to business goals. I bring over two decades of growth marketing experience in B2B, B2C, and B2B2C to project-based and fractional Chief Marketing Officer engagements.
• Fostering connections: Finding hidden synergies and creating alliances by bringing together brands, ideas, and people to unlock new possibilities feeds my soul. From developing the first Disney Visa credit card and launching the program to forging strategic partnerships that add customer value and increase company revenue, my favorite career moments have centered around opportunities created when working together.

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Christopher Rivers
The Real Story Behind You Shouldn’t Have to Kill to Get Ahead — and How We Rebuild the American Dream
I grew up in a working‑class family that did everything right but still struggled to get ahead. At seventeen, I enlisted in the Army and went on to serve in Iraq and Afghanistan. After my first deployment, I earned my degree from West Point, returned to serve again, and later completed graduate studies at Georgetown.
Across those years — from combat zones to diplomatic work to corporate strategy — I kept seeing the same pattern: people working hard, playing by the rules, and still feeling like the system wasn’t built for them. That realization pushed me to run for state office, where I knocked on nine thousand doors and heard those stories firsthand.
My book, You Shouldn’t Have to Kill to Get Ahead, is the result of that journey. It blends lived experience with clear, accessible insights about leadership, belonging, and what it will take to rebuild trust and opportunity in America.
Hosts bring me on because I make complex issues human and hopeful. I don’t do partisan fights — I bring clarity, honesty, and a grounded perspective that helps audiences feel seen and empowered. If your listeners are hungry for a conversation that cuts through the noise and actually means something, I’m here for it.

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Beth Long
I’m a Licensed Professional Counselor (LPC), Board Certified Behavior Analyst (BCBA), author, and speaker with a passion for helping families thrive.
I am Dr. Beth Long and I have been counseling families for more than 20 years. However, when I needed the mental health system, it failed me. My journey into this work is deeply personal. As a foster parent, I witnessed firsthand the challenges children face in the mental health system and became frustrated with how traditional services often fell short. I was determined to make a real difference, so I returned to school to become a behavior analyst, gaining the skills to combine the best of mental health counseling and applied behavior analysis to support children and families in ways that were previously unavailable.
I help families identify skill deficits in their children and provide practical strategies to practice and master those skills, turning challenges into opportunities for growth. As a public speaker and author of Beyond Words: The Art of Effectively Communicating with Your Children, I blend science-backed strategies with real-life stories, making complex behavioral concepts relatable and actionable.
Podcast hosts love having me on because I bring personal experience, professional expertise, and tangible strategies that audiences can apply immediately. Invite me onto your show to inspire, inform, and equip your listeners with tools that truly transform families.

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Carilyn Marrero
From Paycheck-to-Paycheck to Financial Freedom — Financial Strategist Helping Working Professionals Escape Debt, Invest Confidently, and Build Generational Wealth.
Carilyn Marrero is a financial freedom strategist and entrepreneur who went from living paycheck-to-paycheck to building lasting wealth after immigrating to the United States. After experiencing financial pressure, debt, and starting over from scratch, she became determined to understand how money truly works. Today, she teaches working professionals how to escape the earn–spend cycle, eliminate debt strategically, invest with confidence, and build generational wealth through her Método LIBRE™ framework. Carilyn is on a mission to help millions transform hard work into financial freedom without burnout, shame, or confusion.
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Reino Gevers
Author, Walker, Speaker
Reino Gevers is a seasoned writer, consultant, and inspirational speaker who has led a life shaped by diverse experiences across continents. Born and raised in the vibrant landscapes of South Africa's Kwa-Zulu-Natal province, he developed a deep appreciation for cultural diversity and the human spirit.

In 1981, Gevers ventured to Germany, where he embarked on a successful career as a journalist for an international news agency. Throughout his tenure, he covered major global events, including the historic fall of the Iron Curtain and South Africa's remarkable transition to democracy from 1990 to 1994. His in-depth reporting captured the essence of these pivotal moments in history, offering a unique perspective on the world's transformation.

After three decades in the media industry, Gevers decided to channel his expertise and passion into a new endeavor. In 2010, he established PowerBodyMind, a consultancy business based in Germany and the captivating island of Majorca, Spain. Through his consultancy, Gevers empowers individuals and organizations to unlock their full potential, guiding them towards a harmonious integration of body, mind, and spirit.

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