Building Better Games

• E88: Why Eastern Game Dev Might Be The Future with Rob Wynne and Clark Kosene

  What if the next great game studio doesn’t come from the West? In this episode, Ben chats with Rob Wynne and Clark Kosene from Rising Tide Studios—an unannounced AAA-inspired indie team taking a bold leap: building a game that truly bridges Eastern and Western audiences. We dive deep into why the moat of Western AAA game development is disappearing fast—and how China, with more devs than the U.S. and EU combined, is already playing on equal footing. Rob and Clark share the untold story of how Rising Tide’s founding team (ex-Activision and former Soulslike directors) aims to skip the slow forming-storming norm and go straight to "performing" with their next-gen isometric action roguelike. Why are Western games losing ground? Can a game truly appeal to both Western and Eastern markets?  How do you create narrative depth without sacrificing gameplay flow?  Why creativity thrives on constraints—and how Rising Tide harnessed it Clark also reflects on transitioning from screenwriting to games, and the team’s surprising approach to embedding story: real-time commentary inspired by Chinese crosstalk comedy. Their goal? A game where narrative flows during gameplay—not in between. If you're interested in global game dev trends, narrative innovation, or the future of indie-AAA (triple-I) development, don’t miss this conversation. Stay Connected: Ben Carcich (Host, Building Better Games) LinkedIn: https://www.linkedin.com/in/benjamin-carcich Substack: https://bencarcich.substack.com Website: https://www.buildingbettergames.gg YouTube: https://www.youtube.com/@BuildingBetterGames Rob Wynne (Co-founder, Rising Tide Studios) LinkedIn: https://www.linkedin.com/in/robwynnestudiofounder Website: https://projectgreatwall.com YouTube: https://www.youtube.com/@RisingTideOfficial Clark Kosene (Narrative Lead) LinkedIn: https://www.linkedin.com/in/clark-kosene-25745227 Website: https://kosenecreative.com YouTube: https://www.youtube.com/@kosenecreative4589 Rising Tide Studios Website: https://projectgreatwall.com YouTube: https://www.youtube.com/@RisingTideOfficial Get full uncut episodes & behind-the-scenes content: https://www.patreon.com/buildingbettergames

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• E87: Toxic Culture in Game Development: The Real Metrics That Matter with Charlie Sull

  How would you know if your studio’s culture is toxic—before it’s too late? In this exclusive conversation, we talk with Charlie Sull, co-founder of CultureX and researcher with MIT, about how to spot, measure, and fix toxic workplace culture—especially in the high-stakes world of game development. Forget ping pong tables and free snacks. Culture is your operating system, and if leaders don’t prioritize it, dysfunction spreads fast. We break down: What creates a toxic culture The Toxic Five behaviors that damage morale and hurt retention Why standard employee surveys fail—and what to do instead How AI and Glassdoor data can tell you some hard truths about your company Real stats on game studios vs. other industries—who’s getting it right? If you're a studio head, team lead, or future cultural change-maker, this episode will challenge your assumptions and give you new tools to build a better workplace. What You’ll Learn: Why culture is more than perks—it’s your company’s operating system The Toxic Five traits that silently destroy trust and retention How Glassdoor + AI reveal the truth about your team’s culture Why top leadership, not HR, is key to lasting culture change What game dev studios like EA and Blizzard can teach us about reform How to apply the Will + Knowledge formula to lead cultural transformation Books & Authors Mentioned (and Must-Reads!) from This Episode The Advantage by Patrick Lencioni        - Focuses on the "heart" vs. "science" sides of business—emphasizing the value of culture Five Dysfunctions of a Team by Patrick Lencioni        - Referenced for understanding team behavior and dysfunction Works by Charles O’Reilly        - Recommended by Charlie Sull for understanding organizational culture and leadership        - Notable titles include Winning Through Innovation and Lead and Disrupt Research & insights from CultureX (Charlie Sull’s organization)        - Practical tools and AI-driven metrics for measuring and improving workplace culture 🔗 Learn More & Connect Charlie Sull & CultureX  🌐 Website: https://www.culturex.com  🔗 LinkedIn: https://www.linkedin.com/in/charles-sull/  🎧 Podcast Series: Culture Champions (MIT Sloan Management Review) Join the Community Our Discord community is live! Join the conversation with game developers, producers, and industry leaders committed to improving the future of game development: https://discord.gg/ySCPS5aMcQ Looking to level up your game production skills? Explore our online course designed to help you become a more effective game producer: https://www.buildingbettergames.gg/succeeding-in-game-production Stay ahead with game development insights delivered straight to your inbox. Subscribe to our newsletter: https://www.buildingbettergames.gg/newsletter Connect with Us: LinkedIn: https://www.linkedin.com/company/building-better-games Twitter: https://twitter.com/BBG_Podcast Instagram: https://www.instagram.com/buildingbettergames Website: https://www.buildingbettergames.gg/ Support the Show! Help us create more amazing content by joining us on Patreon: https://www.patreon.com/BBGOfficial Let’s keep building better games—together.

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• E86: Why User Acquisition Isn't Just For Mobile Anymore with Matej Lančarič

  Building a great game is hard—but getting players to actually discover and play it? That’s often harder. In this episode of Building Better Games, Ben sits down with user acquisition expert Matej Lančarič, whose decade of experience spans mobile, PC, Steam, and cross-platform launches. Together, they dive deep into the realities of user acquisition (UA), creative strategy, and why great games still fail without a clear plan to get players in the door. We break down: What “user acquisition” really means in 2024 Why CPI, LTV, ROAS, and retention all matter—but don’t tell the whole story How studios waste UA budgets by skipping data health and onboarding funnels Why today’s ads look nothing like the games—and why they still work The surprising metrics that matter most (and how to track them) What the best studios are doing to lower CPI and extend LTV curves The role of creative testing, paid channels, and landing page optimization Matej shares how mobile’s UA evolution is coming to PC and console games, and why studio leaders must get hands-on with their marketing strategy before it’s too late. Whether you're a game developer, producer, or studio lead, this episode is your tactical crash course on how to actually reach players in 2024’s overcrowded game market. Connect with Matej Lančarič: Website: https://lancaric.me/ LinkedIn: https://www.linkedin.com/in/matejlancaric Twitter: https://twitter.com/matej_lancaric Join the Community Our Discord community is live! Join the conversation with game developers, producers, and industry leaders committed to improving the future of game development: https://discord.gg/ySCPS5aMcQ Looking to level up your game production skills? Explore our online course designed to help you become a more effective game producer: https://www.buildingbettergames.gg/succeeding-in-game-production Stay ahead with game development insights delivered straight to your inbox. Subscribe to our newsletter: https://www.buildingbettergames.gg/newsletter Connect with Us: LinkedIn: https://www.linkedin.com/company/building-better-games Twitter: https://twitter.com/BBG_Podcast Instagram: https://www.instagram.com/buildingbettergames Website: https://www.buildingbettergames.gg/ Support the Show! Help us create more amazing content by joining us on Patreon: https://www.patreon.com/BBGOfficial 👉 Subscribe for weekly episodes focused on building better studios, better games, and better leadership in the game industry.

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• E85: Why Your Game Vision Sucks (And Why You're Not Alone!) with Graham McAllister

  In this episode, we welcome back organizational psychologist Graham McAllister for part 3 of our deep dive into one of the most critical challenges in game development—game vision. If you're a game developer, leader, or aspiring leader, this is an essential conversation that exposes why studios struggle to align on vision and how that misalignment contributes to failed games, frustrated teams, and organizational friction. Graham shares exclusive insights from his groundbreaking research, revealing why even seasoned studios misfire on creating shared mental models and what happens when product vision and creative vision pull teams in opposite directions. We break down how team psychology, leadership gaps, and missing frameworks are silently derailing your projects—and what you can do to change that. Whether you're leading a game team, working in production, design, or aiming for studio leadership, this episode will reshape how you approach collaboration, alignment, and success. Key Topics: The missing link in game vision no one talks about Why teams consistently fail to align on player experience The hidden rift between creative and product vision The psychological traps even veteran leaders fall into How to bridge the communication gap between departments Actionable insights for game makers to improve alignment & culture Resources & Next Steps:  Connect with Graham McAllister: https://grahammcallister.com/  Read Graham’s research and updates on the upcoming Game Vision book: https://grahammcallister.com/books Check out Graham’s player psychology book (free online or via Amazon): https://www.amazon.com/Usability-Playtesting-Games-Friction-Points-ebook/dp/B0DXV6PYLZ Like this episode? Subscribe and hit the bell to stay updated on building better teams and creating successful games:  https://www.youtube.com/@buildingbettergames   Join the Community Our Discord community is live! Join the conversation with game developers, producers, and industry leaders committed to improving the future of game development: https://discord.gg/ySCPS5aMcQ Looking to level up your game production skills? Explore our online course designed to help you become a more effective game producer: https://www.buildingbettergames.gg/succeeding-in-game-production Stay ahead with game development insights delivered straight to your inbox. Subscribe to our newsletter: https://www.buildingbettergames.gg/newsletter Connect with Us: LinkedIn: https://www.linkedin.com/company/building-better-games Twitter: https://twitter.com/BBG_Podcast Instagram: https://www.instagram.com/buildingbettergames Website: https://www.buildingbettergames.gg/ YouTube: https://www.youtube.com/c/BuildingBetterGames Support the Show! Help us create more amazing content by joining us on Patreon: https://www.patreon.com/BBGOfficial We want to hear from YOU! What struggles have you faced with game vision on your projects? Drop your experiences in the comments.

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  1:31:13
• E84: The Real Cost Of Founding A Game Startup with Joseph Kim

  The gaming industry is changing rapidly, and the global landscape is shifting in ways many studios aren’t prepared for. Are Western game studios becoming too complacent? What role will international development play in the future of game creation? In this episode, Joseph Kim, CEO of Lila Games, shares hard-earned lessons about building a game studio in India, the challenges of hiring and leading globally, and the realities of making tough business decisions in game development. Key Takeaways: The Complacency Problem – Many Western studios lack the urgency and work ethic to stay competitive in today’s game industry. Why Small Teams Outperform Big Teams – Large studios often have unresolved issues that everyone knows about but no one addresses. The key to success is a strong culture of accountability. Experience as a Team Matters More Than Individual Talent – A well-coordinated team that has worked together for years will almost always outperform a group of "rockstar" hires. The Reality of Game Development in India – The country has talent, but cultural perception, technical challenges, and legal hurdles create unexpected difficulties for game studios. The Pre-Production Trap – Everyone knows pre-production is critical, yet studios repeatedly rush through it, leading to costly inefficiencies. People and Culture Define Success – A game studio doesn’t fail because of a lack of ideas—it fails due to misaligned leadership, poor hiring decisions, and weak company culture. Hard Conversations Matter – Many studios suffer from unspoken problems. Addressing issues early is the difference between success and failure. Decision-Making Should Be a Science – Too many game studios rely on gut feelings rather than structured, first-principles thinking when making critical decisions. Connect with Joseph Kim GameMakers Newsletter: https://www.gamemakers.com LinkedIn: https://www.linkedin.com/in/jokim Website: https://lilagames.com/ Expert Profile: https://www.liquidandgrit.com/expert-directory/joseph-kim/ Check out this episode: https://www.youtube.com/watch?v=fjBIXbN6h_E YouTube: https://www.youtube.com/@Lilagames Join the Community Our Discord community is live! Join the conversation with game developers, producers, and industry leaders committed to improving the future of game development: https://discord.gg/ySCPS5aMcQ Looking to level up your game production skills? Explore our online course designed to help you become a more effective game producer: https://www.buildingbettergames.gg/succeeding-in-game-production Stay ahead with game development insights delivered straight to your inbox. Subscribe to our newsletter: https://www.buildingbettergames.gg/newsletter Connect with Us: LinkedIn: https://www.linkedin.com/company/building-better-games Twitter: https://twitter.com/BBG_Podcast Instagram: https://www.instagram.com/buildingbettergames Website: https://www.buildingbettergames.gg/ YouTube: https://www.youtube.com/c/BuildingBetterGames If you're a game developer, leader, or someone looking to start a game studio, this episode provides essential insights into the future of game development. Like, comment, and subscribe for more industry discussions.  

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