The Dwayne Kerrigan Podcast

• 117: Innovate or Become Invisible: Scott Clary on the Content Shift Reshaping Business

  In Part Two of this high-impact conversation, Dwayne continues his deep dive with global business strategist and Success Story Podcast host Scott Clary, who breaks down exactly why attention is the foundational currency of modern business — and why companies that fail to adapt will be overtaken by those who move quickly with media, content, and AI.Scott unpacks the psychology of why leaders resist content, the identity fear behind “not wanting to suck,” and how legacy businesses risk losing everything because they’re still marketing for 2005 while technology is sprinting into 2025.Dwayne and Scott explore real-world examples—from lawn-care companies to B2B manufacturers to billion-dollar firms—and show how even the most “unsexy” industries can dominate simply by capturing attention and building trust at scale.The conversation expands into AI disruption, the collapse of traditional SEO, the rise of generative search, modern buyer behavior, shortening sales cycles through content, and the undeniable compounding power of personal brand.This episode is a wake-up call to business owners everywhere: adapt now, or be replaced by those who do.EPISODE HIGHLIGHTS00:00 – Media equals attention and attention drives every business outcome. 02:00 – The real starting point for content: sucking at first and learning through repetition.04:30 – Scott unpacks why universal business principles apply to content creation. 06:00 – Identity, fear, and why business owners avoid content creation.07:00 – The widening gap between tech adopters and those still resisting digital change. 09:00 – Legacy vs. legitimacy: content won’t damage your reputation, but irrelevance will. 11:00 – Content isn't just video - newsletters, audio, and niche education all count. 13:00 – Niche creators winning with “unsexy” businesses. 17:00 – Example content strategies.20:00 – Why Scott studies fast-growing creators - not the biggest creators. 23:00 – The explosive business outcomes possible when you master content (“not a 1x or 2x”). 27:00 – Why even billion-dollar CEOs must build trust through media. 33:00 – How content accelerates B2B sales cycles and increases closing ratios. 37:00 – Generative search is replacing Google.43:00 – Scott breaks down the KPI stack: retention, shares, watch time, and qualified leads. 48:00 – Essential tools: ChatGPT, Claude, Opus Pro, CapCut, etc., and what they’re best for. 50:00 – Hiring global talent.56:00 – The coming AI household-assistant revolution.01:02:00 – SEO collapse and the rise of creator-driven education and media networks. 01:08:00 – Entrepreneurs have already done hard things - this is simply the next one. 01:10:00 – Passion is the outcome of mastery, not the prerequisite. 01:11:00 – How older leaders can partner with younger digital natives.KEY TAKEAWAYSAttention is the gateway to trust, and trust drives every buying decision.Content doesn’t mean dancing online; it means choosing a medium you can stick with.AI and generative search are rewriting SEO overnight.Content massively increases sales velocity and close rates.Small businesses have the most to gain from adopting a media strategy.Entrepreneurship is staying alive long enough for your strategy to work. QUOTES:"Media is attention. From the beginning of time, attention and...

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• 116: Attention Over Time Builds Trust: Scott Clary's Playbook for Modern Entrepreneurship

  In this conversation, Dwayne sits down with entrepreneur and creator Scott Clary, host of the Success Story Podcast with 30M+ downloads. Scott opens up about his unlikely path from a government-family upbringing to becoming a media-first entrepreneur, the early exposure that ignited his drive, and why curiosity and tenacity can outperform almost anything. Scott walks through how small companies create the best “entrepreneurial classrooms,” why every creator should think like a founder, and how success hinges on defining your personal North Star before you start sprinting. The episode dives deep into AI disruption, content strategy, internal vs. external locus of control, personal branding, and how businesses of every size can prepare for the next wave of transformation. Scott offers tactical clarity on building a media-first business, testing content efficiently, disrupting yourself before the market does, and why attention—sustained over time—is the most valuable commercial asset any entrepreneur can build. EPISODE HIGHLIGHTS03:53 - Scott's telecom background 08:22 - How working at a small company provides exposure to all aspects of business 14:27 - The importance of curiosity as a foundational entrepreneurial skill 17:25 - Warning: Be careful what you pursue - success requires understanding your true goals 23:25 - Finding your North Star: Be rigid in goals but flexible in execution 28:10 - Identifying what energizes you through trial and error 32:33 - Building a business while working full-time: The side hustle strategy 38:15 - How AI is disrupting businesses and the need for constant self-disruption 43:15 - The four types of leverage: Capital, technology, people, and media 51:00 - The power of AI to make individuals 10-100x more productive 01:06:30 - Internal vs external locus of control and taking ownership 01:13:30 - Content creation strategy: Testing ideas at scale on forgiving platforms 01:27:26 - How media and AI are already transforming traditional industries like restaurants KEY TAKEAWAYS Define your North Star before you start running Many people pursue success without clarity on what they actually want — a lifestyle business, a scalable company, privacy, or fame. If you have tenacity and skill, you’ll eventually succeed… so make sure you're climbing the right mountain. Curiosity is the foundation of career acceleration Scott attributes almost everything in his career to relentless curiosity — the willingness to ask questions, learn widely, and self-educate. AI won’t replace people but people who use AI will replace people who don’t The companies thriving in this era are disrupting themselves before someone else does. Every role can be up-leveled 10x–100x with the right tools and mindset. Media is the ultimate leverage Capital, technology, people… and media. If you don’t build a personal or company brand, someone in your industry eventually will — and they will take market share. Content is business R&D Social content is the best testing ground for messaging. Use it to refine your voice, validate ideas, influence sales scripts, and improve marketing before spending ad dollars. Attention over time creates trust The companies, creators, and leaders who show up consistently earn trust — which compounds into opportunity. Internal locus of control is a...

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• 115: Elegant Strength: The Executive Mindset Behind France Margaret Bélanger’s Success

  In Part 2 of this conversation, Dwayne Kerrigan and France Margaret Bélanger, President of Sports & Entertainment for the Montreal Canadiens, go deep into the personal side of leadership, discussing courage, conviction, and composure.France Margaret shares how calm strength and self-awareness guide her through high-stakes decisions, what she’s learned about emotional control in negotiation, and why courage means making the right choice even when it’s unpopular. Together, she and Dwayne explore what it truly means to lead with heart, to face criticism with elegance, and to never let labels define who you are.Whether you’re leading a team, a business, or your own personal evolution, authenticity, self-mastery, and grace under pressure are key.Episode Highlights00:00 – Making the right decision even when it’s unpopular.03:00 – Balancing intensity with standards.05:00 – Lessons from France’s father.07:00 – The power of calm, and why letting anger take over gives control to others.09:00 – France on staying poised as a woman in leadership without labeling herself.11:00 – When to walk away from conflict and preserve professionalism.12:00 – The balance between courage, compassion, and tolerance for “the gray.”15:00 – Political parallels, and why real leadership requires vision and unity.17:00 – Inside the Canadiens rebuild.25:00 – Leadership lessons from rebuilding a legacy brand under scrutiny.33:00 – How Jeff Molson’s bold decisions shaped new success.41:00 – France recounts how she stepped into leadership unexpectedly.47:00 – Dwayne connects France’s story to business owners everywhere.49:00 – Navigating gender in business. 57:00 – “No excuses.” Dwayne and France on identity, congruence, and living your values.01:05:00 – Closing reflections on family, legacy, and leading with heart.Notable Quotes"The minute that you, France, is getting mad or angry or whatever, you lost. Might as well give up right now because this other person that managed to get you in that position, won." - France Margaret Bélanger" Hopefully we do things elegantly, right. Firmly, with determination, but elegantly." - France Margaret Bélanger "You show up as who you are, and that's what people will know about you, and that's what people will talk about you. You gotta be authentic and honest to who you are" - France Margaret Bélanger" It's the ultimate control. If somebody can influence your emotion into, especially into anger, you're done. They are now in control of you." - Dwayne Kerrigan “The most powerful force in the human psyche is to remain congruent with how you identify yourself.” - Dwayne KerriganKey TakeawaysControl Your Emotions: The moment you react in anger, you lose your influence.Elegance Wins: Deliver hard messages with composure and respect.Authenticity Over Labels: Show up as yourself; skill and preparation speak louder than gender.Rebuilding Takes Vision and Grit:True progress comes from honest assessment and bold change.Stay Grounded in Values: Your identity and integrity are your anchors under pressure.Resources MentionedThe Rebuild – Behind-the-scenes documentary series on the Montreal CanadiensJeff Molson, Jeff Gorton, Kent Hughes, and Martin St. Louis – leadership and culture case studyNHL Board of Governors and Executive Inclusion CouncilFrance Margaret Bélanger is President, Sports and Entertainment at Groupe CH since 2020, which includes the Montreal Canadiens, the Laval Rocket, evenko and L’Équipe Spectra. She joined the organization in 2013 as Senior Vice-President and Chief Legal Officer, and has held several executive positions over the years.France Margaret is the first woman to sit on the...

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• 114: Resilience, Leadership, and the Power of Getting It Done with France Margaret Bélanger

  In this episode of The Dwayne Kerrigan Podcast, France Margaret Bélanger, President of Sports and Entertainment for the Montreal Canadiens, shares her extraordinary journey from corporate law to leading one of Canada’s most iconic sports and entertainment organizations.France shares how she transitioned from a partner at Stikeman Elliott to the front office of the Canadiens, what she’s learned about negotiation, culture, and leadership, and how she balances motherhood, resilience, and professional excellence in a high-pressure industry. France’s stories of her family, her team, and her leadership philosophy will resonate deeply with anyone striving to lead with both courage and compassion.Key Takeaways1. Preparation Creates Confidence. Knowing your material and your mission lets you show up calm, credible, and composed.2. Listening Wins Negotiations. Speak less, observe more. Real insight comes from awareness, not control.3. Surround Yourself with Excellence. Great leaders aren’t afraid to hire people smarter than themselves.4. Culture Is the Standard You Set. When “getting it done” becomes cultural DNA, excellence follows naturally.5. Grace and Grit Can Co-Exist. Authentic leadership balances empathy with accountability.Quotes“If you talk all the time, you don’t have time to listen.” - France Margaret Bélanger“I prefer a mistake to an excuse. A mistake is a mistake.” - France Margaret Bélanger“Know your outcome, stack experience, and surround yourself with the best.” - Dwayne Kerrigan“Fear shows up as easy. Nobody likes the label fear, but that’s what it is. And fear shows up as an excuse.” - Dwayne KerriganFrance Margaret Bélanger is President, Sports and Entertainment at Groupe CH since 2020, which includes the Montreal Canadiens, the Laval Rocket, evenko and L’Équipe Spectra. She joined the organization in 2013 as Senior Vice-President and Chief Legal Officer, and has held several executive positions over the years.France Margaret is the first woman to sit on the Executive Committee of the Montreal Canadiens in the club’s 104-year history and also the first woman to lead the organization.Links:Website: https://www.nhl.com/canadiens/team/france-margaret-belanger LinkedIn: https://www.linkedin.com/in/france-margaret-belanger-833b6b41Facebook: https://www.facebook.com/canadiensmtl Instagram: https://www.instagram.com/canadiensmtl/?hl=fr Spectra: https://www.instagram.com/spectramusique/?hl=frEvenko: https://www.instagram.com/evenko/?hl=frConnect with Dwayne KerriganFacebookInstagramLinked InWebsiteDisclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent...

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• 113: The Future of Brand Storytelling: Ron Tite on Aligning What You Think, Do, and Say

  In Part 2 of his conversation with Dwayne Kerrigan, creative powerhouse Ron Tite dives deep into the execution side of belief-driven business. Ron breaks down how great companies find alignment with what they think, do, and say - and why most fail when they overthink, overreact, or chase the next shiny thing.This episode explores how to balance creativity with discipline, lead with integrity, and build brands that truly earn trust. Ron’s frameworks and real-world examples (from Dell to Wealthsimple) will reshape how you think about growth, culture, and storytelling in your own business and career.Highlights:00:00 – Your brand isn’t just a color palette04:15 – Balancing structure with innovation10:40 – Aligning through recruiting, training, and compensation13:15 – The short-term trap of chasing sales and ignoring foundations16:00 – Ron shares a personal story that reframes purpose and perspective22:00 – Breaking down what makes a great brand28:15 – The Dell origin story and how storytelling drives strategy and culture32:40 – Applying the Think. Do. Say. formula to everyday decision making35:00 – Identifying and removing your own barriers through honest self-reflectionKey Takeaways:Your Brand Isn’t Just An Aesthetic - True brands align their belief, behavior, and communication - not just colors and logos.Balance Creativity with Consistency - You need both the “concept car” for innovation and the “assembly line” for profit.Culture Must Reflect Belief - If you believe in collaboration or honesty, it has to exist inside your organization too.Tell Future Stories - Vision isn’t a statement, it’s a story of where you’re going and how you’ll get there.Face the Hard Truths - Leaders must ask the obvious questions and own their barriers to growth.Quotes:“ A great brand has a core purpose, a fundamental belief that's behind it.” - Ron Tite“ If you're all concept car, and all ideas, and all innovation, you go bankrupt. If you're all execution, you're all assembly line, you become irrelevant.” - Ron Tite “Advertising is really just a tax on people who don’t have a great product.” - Ron Tite“I’ve seen so many business owners torpedo their business because they wanted something new and flashier.” - Dwayne KerriganResources Mentioned:Everyone’s An Artist - Or At Least They Should Be - by Ron TiteThink Do Say - by Ron TiteThe Purpose of Purpose - by Ron TiteCase Studies: Wealthsimple, Dell Computers, Church+State AgencyRon Tite is an entrepreneur, speaker, and best-selling author. He has been a creative director for some of the world’s most respected brands including Air France, DoorDash, Evian, Google, Intel, Microsoft, and Volvo. He’s the founder and chief strategy officer of Church+State, co-founder of advertising holding company Group 219, and an investor/ advisor to Wavy, the culture OS for distributed teams. He’s the best-selling author of 3 books: Everyone’s An Artist - Or At Least They Should Be (HarperCollins, 2016), Think Do Say (Page Two, 2019), and The Purpose of Purpose (Page Two, 2025).Links:Website: https://rontite.com/Facebook: https://www.facebook.com/profile.php?id=61574805686652 TikTok: https://www.tiktok.com/@rontiteInstagram: https://www.instagram.com/rontite LinkedIn:

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