Prof G Markets

Ed Elson is joined by Rachel Karten and Allison Schrager to explore how influencers became the dominant force in the consumer economy. They discuss why young people are so interested in viral products, how social media is accelerating “winner-take-all" dynamics, and whether going viral is a sustainable growth strategy for businesses. 

Rachel Karten is the author of the Link in Bio newsletter. Allison Schrager is a senior fellow at the Manhattan Institute and columnist for Bloomberg. 

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Ed Elson is joined by Justin Wolfers to break down the strong May jobs report and why it sent stocks tumbling. Then, John Foley joins the show to unpack what fresh equity supply means for markets, from Google’s latest offering to the wave of anticipated IPOs. Finally, Ed shares his thesis on whether we’re reaching a top.

Justin Wolfers is a Professor of Public Policy and Economics at the University of Michigan and the founder of Platypus Economics. John Foley is the head of the Lex Column at the Financial Times.

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Scott Galloway and Ed Elson break down Google’s $85 billion equity offering and explain why they see it as a smart strategic move. They share their predictions for SpaceX, Anthropic and OpenAI’s IPOs, and break down what could happen if the offerings flood the market with $400 billion. Then, they examine why fast-food franchises are struggling and debate whether the franchise model itself is part of the problem. Finally, Scott and Ed reflect on the biggest lessons and surprises from the first-ever Prof G Markets tour.

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Ed Elson sits down with Sir Peter Beck, founder and CEO of Rocket Lab, to discuss why space is having a moment right now, what he makes of soaring valuations across the industry, and why space has become a geopolitical race. He also shares whether he believes humans will make it to Mars in our lifetime.
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Live from Chicago, Ed Elson and Scott Galloway are joined by Governor JB Pritzker to discuss his push to tax social media and prediction markets, how he's thinking about AI and the data center boom, and what he believes the future of housing policy should look like.

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