Mindful Creative with Radim Malinic

• The art and science of custom-made typefaces for global brands - Eleni Beveratou

  "I try to focus less on the new and more about what's unique for you as a brand - dig into their story, where they came from." - Eleni BeveratouDalton Maag creative director shares her journey from discovering graphic design through a Girl Scout poster to becoming a leading voice in typography. The conversation explores the evolution of brand typography, the importance of accessibility in type design, and the process of creating custom typefaces for global brands. Eleni Beveratou discusses how her multicultural background influences her work and provides insights into the delicate balance between innovation and functionality in type design. She reveals how her initial dislike of typography during her studies transformed into a deep passion through understanding its impact on accessibility and user experience. Her approach emphasizes looking beyond trends to create enduring typefaces that authentically represent brands while meeting their practical needs across different platforms and writing systems.Key Takeaways:Typography is not just about aesthetics - it's about functionality, accessibility, and brand identityThe best typeface designs often come from understanding a brand's history and unique story rather than chasing trendsCreating custom typefaces requires extensive research and collaboration with different teams within an organizationThe type design community has evolved to become more approachable and less intimidatingSuccessful type design balances precision with creative expressionInitial resistance to new typefaces often indicates successful challenging of the status quoInternational brands increasingly need custom typefaces to maintain consistency across different writing systems and platforms Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

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• Five minute magic pt. 52 - Breathing exercise 'Making Space'

  Welcome to five-minute magic from Mindful Creative Podcast. A short bonus episode, sharing tips and insights from the book's pages of the same title.  Every week I'll share one or two ideas that can give you an actionable takeaway for your creative process or work/business, or just the food for thought for the weekend ahead. These bonus episodes share content from the audio book, and you can find the link to the full version in the show notes.Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

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• Pursuit of creative philosophy in music and filmmaking - Robert Summerfield

  "Philosophy taught me not to avoid depths and darknesses, but to embrace melancholy. It was important to see how different people in history dealt with life's big questions." - Robert SummerfieldA deeply introspective conversation with Robert Summerfield, exploring his journey from a philosopher's son to a jazz student, songwriter, and documentary filmmaker. The episode reveals how his early exposure to philosophical thinking shaped his approach to music and storytelling, leading to a creative evolution that prioritizes serving others' stories over self-expression. Through his experiences in the music industry, writing for other artists, and eventually finding his calling in documentary filmmaking, Summerfield demonstrates how creative fulfillment can come from putting one's craft in service of amplifying other voices.Key TakeawaysEarly philosophical influences can shape creative expression in unexpected waysThe transition from self-expression to serving others' stories can lead to creative fulfillmentCreative evolution often involves embracing different formats and mediumsTechnical knowledge (like jazz theory) can enhance creative freedom rather than constrain itWriting for others can be a valuable phase in artistic developmentThe importance of maintaining both cerebral and intuitive approaches to creativityDocumentary filmmaking can be a powerful tool for amplifying underrepresented voicesSuccess can come from shifting focus from self-promotion to serving othersCreative growth often involves periods of feeling like a beginner againBalance between structure (journalism) and creative freedom (music) can enhance both Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

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• Five minute magic pt. 51 - Breathing exercise 'Body Scan'

  Welcome to five-minute magic from Mindful Creative Podcast. A short bonus episode, sharing tips and insights from the book's pages of the same title.  Every week I'll share one or two ideas that can give you an actionable takeaway for your creative process or work/business, or just the food for thought for the weekend ahead. These bonus episodes share content from the audio book, and you can find the link to the full version in the show notes.Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

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• The future of design education, creative confidence and sparking curiosity - Diana Varma

  "If we don't define success for ourselves, others - society, capitalism, all the things - will define it for us." Diana Varma, a design educator at Toronto Metropolitan University, shares her journey from print production to teaching, discussing her innovative approach to education through "ungrading" and fostering creative confidence. She emphasizes the importance of curiosity-driven learning and redefining success beyond traditional metrics. Through her experiences in print production, health and safety training, and ultimately university teaching, she demonstrates how nonlinear career paths can lead to meaningful work. Her teaching philosophy combines technical expertise with a deep understanding of how to nurture creativity and resilience in students.Key Takeaways:Traditional grading systems can hinder creative learning and intrinsic motivationSuccess should be measured by personal growth rather than comparison to othersConfidence in creativity comes from embracing the process over final outcomes"Creative cousins" can serve as inspiration without becoming comparison targetsTeaching should focus on sparking curiosity rather than just transferring informationVulnerability and periods of retreat (like lobsters) are essential parts of growthThe journey and learning process are more valuable than the final creative product Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

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