Going Rogue: How Community & Connections Can Stealth Market Your Projects
Going Rogue dives into the power of throwing what you know out the window and focusing on the organic opportunities that come with community management to drive your marketing. Learn tactics to building these connections, how to explore new ways to think of community management, and how it can create a buzz around your project. Smashing skulls with overt marketing is no longer the way - it's time to get stealthy about how we approach it so that it doesn't give players the ick.
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59:19
Ready, Set, Launch: Building a Go-to-Market Plan for Your Game
Great marketing doesn't happen by accident—it starts with a solid plan. In this final session, Alyssa will outline how to craft a go-to-market strategy that aligns with your game, goals, and resources.
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59:51
From Content Creator to Community Manager | Jack Pattillo
Join us for an engaging conversation with Jack Pattillo, Community Manager at Channel37, as he shares his journey from content creation to community management. After 15 years at Rooster Teeth, Jack delves into the evolving landscape of gaming, how to foster a thriving community, and his experience working remotely with a company based overseas. In this episode, Jack offers insights into life after Rooster Teeth, discusses the industry’s rapid changes over the decades, and highlights the unique challenges and rewards of building and nurturing a dedicated gaming community.Topics Covered: Transition from Content Creator to Community Manager Building and maintaining an engaged gaming community Life after Rooster Teeth and reflections on a 15-year career Working remotely with an international company Industry changes witnessed over decades in gaming Strategies for successful community building and collaborationConnect with Jack Pattillo: BlueSky: https://bsky.app/profile/jackpattillo.com LinkedIn: https://www.linkedin.com/in/jack-pattillo Instagram: https://www.instagram.com/jackpattillo/#IndieGameBusiness #JackPattillo #CommunityManagement #GamingIndustry #LifeAfterRoosterTeeth #RemoteWork #ContentCreator #Channel37 #CommunityBuilding #GameDevelopment
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1:02:26
Serious Games, Real Impact | Jennifer Javornik
In this episode of IndieGameBusiness, we sit down with Jennifer Javornik, Chief Partnerships Officer at Filament Games, to explore the impactful and fast-growing world of serious games. Jennifer breaks down what serious games are, who they're for, and why this corner of the industry is gaining serious momentum.We dive into the types of games Filament creates, the company’s main sources of business, and how they successfully connect with clients across industries. Jennifer also highlights emerging markets in serious games, including education, training, health, and workforce development—and explains how developers can tap into this growing space.Whether you're a dev curious about non-entertainment games or just looking to learn more about the intersection of play and purpose, this episode is full of practical knowledge and inspiration.Topics Covered: What exactly are serious games and why do they matter? The types of games Filament Games creates and their impact Filament’s business model and client acquisition strategies Emerging industries and opportunities in serious games Advice for developers interested in this meaningful side of gamingConnect with Jennifer Javornik: LinkedIn: https://www.linkedin.com/in/jennifer-javornik/ Facebook: https://www.facebook.com/jennifer.javornik.5 Instagram: https://www.instagram.com/msjnnfrj/#IndieGameBusiness #SeriousGames #GameDevelopment #FilamentGames #EducationalGames #TrainingGames #ImpactGames #GameIndustry #GamingWithPurpose #JenniferJavornik
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57:00
The State of the Industry: Data-Driven & Unfiltered | Pontus Mahler
In this episode of IndieGameBusiness, we’re cutting through the noise with Pontus Mahler, Managing Director at Agora Gaming Partners, to talk about the real state of the gaming industry—no hype, no fluff, just facts backed by data.Pontus brings a grounded and data-driven perspective to an industry that’s been full of dramatic headlines, speculation, and uncertainty. We dive deep into what the numbers actually say about the market, publishing trends, investment activity, studio closures, and what it all means for indie developers and larger studios alike.Connect with Pontus Mahler: Twitter: https://twitter.com/pontusmahler LinkedIn: https://www.linkedin.com/in/pontusmahler/ Facebook: https://www.facebook.com/pontus.mahler Instagram: https://www.instagram.com/pontusmahler/#IndieGameBusiness #GameIndustry2024 #GameDevEconomy #GamingData #GamingInvestment #IndustryTrends #NoBS #GamePublishing #AgoraGamingPartners
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
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