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It Takes A Village with Delina Medhin

Delina Medhin
It Takes A Village with Delina Medhin
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  • S4. EP. 70 - Why Is Sephora So Successful? A Deep Dive for Creators
    In this solo episode, I’m taking a deep dive into the Sephora ecosystem, from Sephora Squad to Sephora Storefront to Sephora Accelerate, and break down why the beauty giant’s strategy is one of the smartest models in modern creator marketing.Drawing from my own journey as a longtime makeup artist and creator, we’ll explore how Sephora built an interconnected system that supports influencers, brands, and community all at once and how you can apply the same thinking to your own creative life.I will share my hot take on affiliate links, authenticity, and why creators today need a true ecosystem instead of relying on one platform. I also reflect on her early days in beauty, the evolution of influencer culture, and how creators can build momentum by understanding the difference between followers and community.Using Sephora as a metaphor, I break down how to think of yourself as the “retailer” of your own world with platforms acting as your storefronts, advocates as your affiliate network, and your real community as your most powerful accelerator.This episode is both a business lesson and a mindset shift for anyone building something online. Whether you're a creator, a founder, or someone stepping into your next chapter, this conversation will help you understand the value you bring and how to create in a way that reflects it.Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with.’ Have you ever asked yourself… “How can I be more aligned, powerful, peaceful, or successful?” When you embrace who you are and trust the people walking with you, momentum builds, purpose reveals itself, and your life begins to shift in the most beautiful ways. Awareness is life’s balancing tool — and you are in the right place at the right time, always.00:00 Welcome and Introduction00:27 Networking and Building Your Village03:03 Deep Dive into Sephora's Business Model03:42 Affiliate Links and Influencer Marketing09:14 Sephora Squad and Influencer Programs15:26 Sephora Accelerate and Brand Development17:32 Creating Content and Marketing Strategies29:52 Conclusion and Coaching OpportunitiesConnect with Delina: ⁠Instagram https://www.instagram.com/delinamedhin TikTok https://www.tiktok.com/@delinamedhin ⁠YouTube https://www.youtube.com/delinamedhin Threads http://threads.net/@delinamedhin Website ⁠www.delinamedhin.comGet the Build Your Village Video eBook here: https://stan.store/delinamedhin/p/build-your-village-ebook Join my newsletter, This Made Me Think Of You: http://www.delinamedhin.com 
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  • S4. EP. 69 - The Guide on How to Build Your Village is Now Available
    Welcome to Build Your Village, a video e-book for the Village community. I’m Delina Medhin, the host of It Takes a Village. This video ebook is designed to help you explore how to network, meet people, and build your own community. On the show, we have discussed how I built my village and how I have helped others build theirs. Now it’s time to talk about how to build your own.In this episode, I open up about the origin story of why the Build Your Village E-book needed to happen now. It was a divine download that came to me during one of my morning walks. What started as an inspired thought became a calling to create a space for self-funded women who are building something on their own.I will share my honest experience as a self-funded entrepreneur, the moments of loneliness, anger, and isolation that shaped me, and the realization that independence doesn’t have to mean doing it all alone. Community is what saved me. My village is what saved me.Build Your Village is both a guide and a healing offering. It’s for the self-funded, the solopreneurs, and the dreamers who want to create meaningful work while staying connected to themselves and to others. Through my story, I invite you to reconsider what support really looks like, to build from a foundation of connection, faith, and trust instead of burnout and self-reliance.This episode is a reflection on what it truly takes to grow something from the ground up and a reminder that you are not meant to do it by yourself. It’s an invitation to create from a place of wholeness, support, and belief that your vision is possible.00:00 Welcome and Introduction01:05 Exciting New Project: Build Your Village04:55 The Journey to Building Your Village07:06 Personal Reflections and Challenges12:18 Conclusion and Final ThoughtsConnect with Delina: ⁠Instagram https://www.instagram.com/delinamedhin TikTok https://www.tiktok.com/@delinamedhin ⁠YouTube https://www.youtube.com/delinamedhin Threads http://threads.net/@delinamedhin Website ⁠www.delinamedhin.com Join my newsletter, This Made Me Think of You: www.delinamedhin.com See all the details in the show notes here.
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  • S4. EP. 68 - Feminine Money Energy: I Only Want What Wants Me
    In this solo episode, Delina dives into feminine money energy and what it means to move from chasing to attracting. She shares how burnout reshaped her relationship with ambition, the difference between selling and marketing, the importance of community, the transformative power of gratitude, and the power of only wanting what truly wants you back.Delina reflects on how influential people in her life have guided her career and offers thoughts on finding alignment in your personal and professional life. She discusses the balance between marketing and sales, emphasizing the importance of being overdoing. Delina also addresses the challenges of burnout and the significance of prayer, meditation, and self-reflection in aligning with opportunities and achieving personal goals. From selling Krispy Kreme donuts in her early days to navigating the modern pressure to “always be doing”, this episode is a reminder that success doesn’t have to feel hard; it can feel honest.Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with’. Have you ever asked yourself…“how can I be happier, healthier, peaceful, famous, powerful, or successful?” When you want change, your life will shift, you let go, and begin to trust other people. This new energy will attract new people & create momentum in your life that reveals your purpose. Awareness is life’s balancing tool, and you are in the right place at the right time, always. 00:00 Welcome and Introduction01:04 About the Show and Its Purpose03:04 The Power of Alignment13:12 Marketing vs. Sales21:37 Personal Growth and Authenticity23:33 Final ThoughtsConnect with Delina: ⁠Instagram https://www.instagram.com/delinamedhin TikTok https://www.tiktok.com/@delinamedhin ⁠YouTube https://www.youtube.com/delinamedhin Threads http://threads.net/@delinamedhin Website ⁠www.delinamedhin.com Access the full show notes here.
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  • S4. EP. 67 - Urban Decay’s Wende Zomnir Is Back - Building Caliray, Her Next Beauty Icon
    Wende Zomnir, a beauty industry disruptor and co-founder of both Urban Decay and Caliray, joins us today to talk all about breaking beauty in two different decades, the serendipitous aerobics class connection that led to partnering with Cisco Systems co-founder Sandy Lerner, and how finding plastic trash on a deserted island in the Maldives sparked her mission to create truly sustainable beauty.She breaks down the wild early days of Urban Decay - from tracking down Shirley Manson through Minneapolis phone books to creating the first social media campaign by paying cool New York girls to pass out makeup to their friends. Wende also opens up about her extensive wellness routine that includes surfing, weightlifting, yoga, and competitive tennis, and why she believes hormone replacement therapy should be accessible to all women. Plus, she shares the origin story behind Urban Decay's legendary All Nighter setting spray (spoiler: it involved spraying her face with actual hairspray during beauty pageants).Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with’. Have you ever asked yourself…“how can I be happier, healthier, peaceful, famous, powerful, or successful?” When you want change, your life will shift, you let go, and begin to trust other people. This new energy will attract new people & create momentum in your life that reveals your purpose. Awareness is life’s balancing tool and you are in the right place at the right time, always. 00:00 Introduction00:09 Wende's Career Beginnings at Cisco Systems00:37 Sandy Lerner's Influence and Female Empowerment01:19 The Evolution of the Beauty Industry03:58 The Serendipitous Meeting with Sandy07:43 Wende's Son and Family Life08:53 Wende’s Passion for Surfing and Sports12:27 The Birth of Caliray and Sustainability in Beauty14:10 Challenges and Innovations in Sustainable Packaging18:33 The Evolution of Beauty Marketing and Social Media31:27 The Iconic All-Nighter Setting Spray35:24 Mitigating Life Drift: Hormone Replacement Therapy37:18 The Beauty Drink: A Lifestyle Brand38:55 The Importance of Wellness and Exercise41:26 Fundraising and Building Relationships45:05 The Caliray House: A Unique Workspace47:05 Exciting New Products: Lip Guards49:19 Challenges and Team Dynamics in a Startup55:01 Leadership Lessons and Personal Balance57:58 The Magic of Yoga and Beginner's Mind01:00:41 SPF Routine and Product Recommendations01:05:26 Global Aspirations and Brand Identity01:09:05 Advice for Aspiring FoundersLearn more about Wende Zomnir:Wende Zomnir is a modern beauty industry pioneer. She unleashed Urban Decay in 1996, filling the void with makeup that fueled a beauty revolution. Urban Decay democratized beauty and wellness, and Wende paved the way for the indie beauty movement and future beauty entrepreneurs. After running over plastic bottles with her surfboard, she turned her sights on another beauty revolution: sustainability and performance clean formulas. In January 2022, Wende founded Caliray, a West Coast beauty and wellness brand serving face and planet. Caliray creates performance clean beauty products with skincare-level ingredients, and infuses the products with sexy sustainability and innovative packaging solutions. Connect with Wende:Instagram https://www.instagram.com/wendezomnir TikTok https://www.tiktok.com/@wendezomnir Instagram https://www.instagram.com/caliray/ Website https://caliraybeauty.com/ TikTok https://www.tiktok.com/@caliray Linkedin https://www.linkedin.com/company/caliray/ Connect with Delina:⁠Instagram @delinamedhin⁠TikTok @delinamedhin⁠YouTube @delinamedhin⁠Threads @delinamedhin⁠ Website ⁠www.delinamedhin.com Head to the show notes website here.
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  • S4. EP. 66 - Mentorship and Community Elevate Textured Hair in the Beauty Industry with Celebrity Hairstylist, Naeemah LaFond
    Naeemah LaFond, a powerhouse hairstylist and global ambassador, joins us today to talk about her journey from playing with Barbie hair in Brooklyn to revolutionizing texture education in the beauty industry. She opens up about the pivotal 2020 guide that sparked industry-wide conversations about supporting Black hairstylists, the creation of her game-changing Black On Set mentorship program, and how she built Texture On Set into the must-attend event for professionals.Naeemah also shares deeply personal stories about her life-threatening health scare that led to an emergency blood transfusion, growing up between East Flatbush and Haiti, and how meeting her husband changed everything about what partnership could look like. Plus, she talks about why community building has become her superpower.Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with’. Have you ever asked yourself…“how can I be happier, healthier, peaceful, famous, powerful, or successful?” When you want change, your life will shift, you let go, and begin to trust other people. This new energy will attract new people & create momentum in your life that reveals your purpose. Awareness is life’s balancing tool and you are in the right place at the right time, always. 00:00 Welcome00:37 The Influence of Crystal Wright02:11 Early Inspirations in Hair03:54 Growing Up Between Brooklyn and Haiti07:34 Finding Love and Support11:40 Career Challenges and Breakthroughs14:44 Health Scare and Resilience21:21 Rising Through the Ranks at Amika24:16 Becoming a Global Ambassador26:53 Advocating for Black Hairstylists32:41 The Impact of Black Squares on Social Media34:56 The Role of Allyship in Activism35:53 Immediate Changes and Industry Response38:25 Creating Black On Set: Mentorship and Masterclasses50:41 The Evolution of Texture On Set57:40 The Importance of Community in the Hair Industry01:00:57 Personal and Professional InfluencesResources:Crystal Wright’s episode: https://podcasts.apple.com/us/podcast/s1-ep-3-why-you-need-a-business-mentor/id1580081881?i=1000539012807 Learn more about Naeemah LaFond:Naeemah LaFond is an internationally acclaimed hairstylist and the 2024 North American Hairstylist Awards Editorial Hair Stylist of the Year. Celebrated for her iconic runway looks and high-profile global ad campaigns, she is renowned for her mastery of all hair textures. As a platform artist and on-air beauty expert, LaFond has played a pivotal role in launching top beauty brands and has trained thousands of professionals across 15 countries, redefining industry standards.In 2013, LaFond made history as the first Black woman appointed Global Artistic Director for a major international beauty brand, shattering barriers in an industry long marked by exclusivity. She currently serves as the Global Brand Ambassador for Olaplex, one of the most prestigious and innovative haircare brands in the world. A powerful advocate for diversity, she authored a viral guide on inclusivity and co-developed Pinterest’s groundbreaking hair texture search tool. LaFond is also the visionary founder of Texture On Set, the first professional industry event championing texture education in fashion and beauty, and leads Black On Set, a groundbreaking mentorship program transforming the careers of Black women in fashion. She is represented by The Wall Group, one of the most sought-after artist representation agencies in the industry.Connect with Naeemah:Instagram https://www.instagram.com/naeemahlafond/ Instagram https://www.instagram.com/textureonset/ Website https://textureonset.com/ Connect with Delina:⁠Instagram @delinamedhin⁠TikTok @delinamedhin⁠YouTube @delinamedhin⁠Threads @delinamedhin⁠ Website ⁠www.delinamedhin.comGet the full show notes of this episode here.
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About It Takes A Village with Delina Medhin

Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with’. Have you ever asked yourself…“how can I be happier, healthier, peaceful, famous, powerful, or successful?” When you want change, your life will shift, you let go, and begin to trust other people. This new energy will attract new people & create momentum in your life that reveals your purpose. Awareness is life’s balancing tool and you are in the right place at the right time, always. Sending you peace and love on your journey and I’ll meet you in an episode.
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