More Women Promoted

You have a personal brand at work whether you're intentional about it or not. The question is whether it's working for you. Steal the playbook from brand marketing: three concepts that drive market share and apply them to your career. morewomenpromoted.com/newsletter 
Most women I know are heads-down doing good work and assuming that's enough. It's not. The women who get promoted to VP and beyond aren't just talented. They've built a career brand, and they've done it intentionally.
In this episode, I sit down with Shea Cole, CMO at Field Effect and former VP at FullScript, to break down the three brand marketing fundamentals that drive market share and show you exactly how they apply to your career. If you want to be the name that comes up when a big opportunity opens, this episode is your playbook.
WHAT YOU'LL LEARN
Why your personal brand is just your reputation and how to start building it intentionally, even if you have zero social media presence
How differentiation works in your career: what makes you different doesn't have to be what you're best at today; it just has to be authentic and sustainable
The two-part framework for "meaning," including the part about making people want you in the room (and what happens when strong opinions get mislabeled as difficult)
What top-of-mind awareness actually means in a workplace context and why a single standout project isn't enough to get you on the succession plan
The one habit Shea's former boss swore by: "merchandise your work" and why doing it benefits your boss as much as it benefits you
RESOURCES MENTIONED
Shea Cole on LinkedIn: linkedin.com/in/sheacole 
Shea's brand strategy course through Electives: electives.io 
Connect with Katy on LinkedIn: linkedin.com/in/katy-mcfee-3880b4a 
Weekly newsletter: morewomenpromoted.com/newsletter 
Lewis Howes School of Greatness podcast: lewishowes.com/school-of-greatness 
More Women Promoted Podcast S3 Ep2: Why Your Boss Can't Promote You (Even If They Want To)
Curious what it’s like to work together? Send me a message on LinkedIn or Instagram (Katy McFee) and tell me what you are working toward, and we can take it from there.
Join me live in Ottawa, Canada, on October 23rd. Save your seat at owntheroomsummit.com.
Not sure if you're ready for VP? Take the free assessment and find out at morewomenpromoted.com/quiz
Remember, there's room for all of us at the table.

I spent years trying to figure out leadership on my own, then more years asking the wrong people for help. Here's what changed everything, and how you can start building your own circle: morewomenpromoted.com/masterclass 
Have you ever gotten advice that was completely wrong for your situation, from someone who genuinely wanted to help? That disconnect isn't random. It usually means you asked the right person the wrong question, or the wrong person entirely.
I used to believe that once I made it to director, I was supposed to have all the answers. So when I got stuck, I either tried to solve it alone, or I asked whoever happened to be successful, whether or not their life looked anything like mine. Both mistakes kept me spinning my wheels for years.
In this episode, I break down the two advice mistakes that quietly stall careers, and the exact process I now use to find people who can actually help.
WHAT YOU'LL LEARN
Why asking for help gets harder the higher you climb, and what it's actually costing you
The difference between getting bad advice and getting no advice at all (and why bad advice can set you back further)
How to spot when you're asking someone who simply doesn't share your context, even if they're smart and successful
The 3-step process I use to find the right people before I even need them
What the research says about why women with strong peer networks are more likely to reach senior leadership
RESOURCES MENTIONED
Free Masterclass: morewomenpromoted.com/masterclass 
Connect with Katy on LinkedIn: linkedin.com/in/katy-mcfee-3880b4a 
Weekly newsletter: morewomenpromoted.com/newsletter 
Curious what it’s like to work together? Send me a message on LinkedIn or Instagram (Katy McFee) and tell me what you are working toward, and we can take it from there.
Join me live in Ottawa, Canada, on October 23rd. Save your seat at owntheroomsummit.com.
Not sure if you're ready for VP? Take the free assessment and find out at morewomenpromoted.com/quiz
Remember, there's room for all of us at the table.

I was stuck as a director for five years. And the whole time, I was already doing the VP job.
Reporting to the CEO, running the function, on the senior leadership team, no VP above me. I kept waiting for the title to follow. It never did. If you're in that waiting place, here's what I wish someone had told me sooner: it's not because you're not good enough, not because you're not working hard enough, and not because you need another certification. It's a perception problem, not a talent problem. And the good news is that perception is fixable once you can see it. Want help spotting which gap is yours? I'm running a free masterclass on September 8th: morewomenpromoted.com/masterclass
WHAT YOU'LL LEARN
Why being stuck at director is almost always a perception problem, not a talent or qualifications one
The most common gap I see: doing strategic work but only communicating execution, and how to flip it
Why flawless execution can quietly typecast you as "she handles things" instead of "she's our next VP"
How VP promotions actually get decided, and why your manager's advocacy alone leaves you exposed
The stakeholder-mapping move that gets the right leaders talking about you in rooms you're not in
RESOURCES MENTIONED
Free masterclass, September 8th: the 3 things keeping you stuck from VP and how to fix them - morewomenpromoted.com/masterclass
More Women Promoted Podcast S3 Ep2: Why Your Boss Can't Promote You (Even If They Want To)
Connect with Katy on LinkedIn: linkedin.com/in/katy-mcfee-3880b4a 
Weekly newsletter: morewomenpromoted.com/newsletter 
Curious what it’s like to work together? Send me a message on LinkedIn or Instagram (Katy McFee) and tell me what you are working toward, and we can take it from there.
Join me live in Ottawa, Canada, on October 23rd. Save your seat at owntheroomsummit.com.
Not sure if you're ready for VP? Take the free assessment and find out at morewomenpromoted.com/quiz
Remember, there's room for all of us at the table.

My corporate career looks great on paper. VP, then EVP. But the road to get there was so much messier than it needed to be.
Here's the part that still gets me. The skills were already there. My strategic thinking, my expertise, my talent, none of that changed when I finally broke through. What changed was how I was showing up. Today I'm not teaching a framework. I'm telling you the truth about the four things I'd do differently if I were starting my VP push today, knowing what I know now. And if you want help spotting which one is holding you back, I'm running a free masterclass on September 8: morewomenpromoted.com/masterclass 
WHAT YOU'LL LEARN
Why slowing down, as in doing less, is what actually accelerated my leadership career
The simple weekly habit that turns your manager into your best advocate in the promotion room
How the way you treat yourself as a human shows up in whether you're seen as VP-ready
The kind of value I left on the table for years by staying quiet in the room, and how to stop
Why the skills that keep you stuck at director are rarely the real problem
RESOURCES MENTIONED
Free masterclass, September 8: the 3 things keeping you stuck from VP and how to fix them - morewomenpromoted.com/masterclass 
Connect with Katy on LinkedIn: linkedin.com/in/katy-mcfee-3880b4a 
Weekly newsletter: morewomenpromoted.com/newsletter 
Curious what it’s like to work together? Send me a message on LinkedIn or Instagram (Katy McFee) and tell me what you are working toward, and we can take it from there.
Join me live in Ottawa, Canada, on October 23rd. Save your seat at owntheroomsummit.com.
Not sure if you're ready for VP? Take the free assessment and find out at morewomenpromoted.com/quiz
Remember, there's room for all of us at the table.

Your boss loving your work is not enough to get you promoted. Not at the senior level.
Most of us believe that if we impress our manager and make ourselves indispensable, the promotion will follow. But once you're being considered for director, VP, and beyond, your boss is rarely the only person deciding. Promotions at that level are made by committee. And if the leaders in that room don't know you, your boss is fighting an uphill battle on your behalf. Ready to get in the room? Get VP-ready in my free masterclass: morewomenpromoted.com/masterclass 
WHAT YOU'LL LEARN
How senior-level promotions actually get decided, and why it's almost never a one-person call
Why "my boss loves me" can be the exact thing keeping you stuck at director
The three things that make it easy for your boss to win the room when your name comes up
How to build real visibility with leaders outside your function without feeling braggy or political
The single mindset shift that separates the women who get promoted from the ones who stay stuck
RESOURCES MENTIONED
Get VP-ready: free masterclass - morewomenpromoted.com/masterclass 
Connect with Katy on LinkedIn: linkedin.com/in/katy-mcfee-3880b4a 
Weekly newsletter: morewomenpromoted.com/newsletter 
Curious what it’s like to work together? Send me a message on LinkedIn or Instagram (Katy McFee) and tell me what you are working toward, and we can take it from there.
Join me live in Ottawa, Canada, on October 23rd. Save your seat at owntheroomsummit.com.
Not sure if you're ready for VP? Take the free assessment and find out at morewomenpromoted.com/quiz
Remember, there's room for all of us at the table.