The Startup Ideas Podcast

• He shares his 5-Step Framework to build $1M/Month Mobile App

  Join me as I chat with Hunter Isaacson, a successful mobile app builder who has created apps with hundreds of millions of downloads. Hunter shares his playbook for building million-dollar mobile apps, emphasizing the importance of simple experiences, strong branding, and creating effective growth loops. He discusses how to identify opportunities by adapting existing ideas to new channels and technologies.Timestamps:00:00 - Intro01:56 - Examples of Viral Consumer Apps04:35 - Hallow Deep dive 10:14 - Locket Deep dive13:51 -  NGL’s Deep Dive15:08 - Don’t reinvent the wheel17:27 -  Hunter’s $1M/Month App Playbook21:28 - Building a Brand People Love24:44 - Creating a simple experience25:26 - The importance of core action and North Star Metric26:33 - How to create growth loops31:28 - Additional Good Practices 33:13 - Opportunities in AI-enhanced app experiences36:38 - Future technology trends Hunter is excited aboutKey Points:• Hunter Isaacson shares his framework for building successful mobile apps, including NGL (250M downloads) and Bags• The importance of creating simple experiences with strong branding that people can understand and resonate with• How to identify core metrics and growth loops that drive user engagement and viral sharing• Leveraging new platform features (like widgets, live activities) to create innovative app experiences1) Hunter's framework for building viral, profitable apps is SURPRISINGLY simple:• Build a brand people love• Create a simple experience• Get users on quickly (even just 100)• Select ONE core action• Maximize % of users completing that actionLet's dive deeper...2) On building a BRAND PEOPLE LOVE:"Keep it short and find a slang term" - Hunter's secret sauce for naming apps.NGL = "not gonna lie" (obvious to Gen Z)BAGS = crypto slang for holdingsThe best names are OBVIOUS, resonate with your audience, and set the right vibe.3) Creating a SIMPLE EXPERIENCE is crucial!Hunter designs ALL his apps himself (started with PowerPoint, now Figma)His approach: "What's the bare bones MVP that solves the problem?"Don't overcomplicate. ONE user flow is better than branching journeys.4) The NORTH STAR METRIC changes everything.For each app, Hunter picks ONE metric that matters above all:• Wink: % of users getting a match on day 1• NGL: % sharing link + replies• BAGS: % funding account + making first tradeAim for 90%+ completion!5) GROWTH HACK: Build sharing into your core experience!"If you drop in 1000 people and 50% share, that's 500 people who've now shared your app"Hunter spent less than $10K marketing NGL to get 250M downloads! The key? Seed it just enough to activate the viral loop.6) You DON'T need to reinvent the wheel!Hunter on NGL: "Anonymous messaging apps have been around forever"The innovation? Using Instagram's new link feature as a growth channel.Look for EXISTING IDEAS that could work in NEW CHANNELS.7) On SEEDING your app:• Test content formats before launch• Work with creators in different niches• Pay small amounts ($50-100) to influencers• Look for that ONE viral video to ignite growth• Build an authentic voice on social8) TRENDS to watch according to Hunter:• Live Activities on iPhone (underutilized)• Lock screen widgets (not fully explored)• AI + consumer apps (CalAI's approach)• Crypto going mainstream• AR glasses (future)Massive opportunities in each!9) For YOUNG FOUNDERS, Hunter recommends:"Take a lot of swings. Have a lot of at-bats."Consumer mobile apps over B2B/SaaS when starting out:• More fun• Reach global audience• Better psychology understanding• Tools getting better every dayNotable Quotes:"I think that it's more about looking for frameworks than it is for looking for ideas. The framework, I feel like, is more important because now it's really easy to just framework X with audience Y." - Hunter Isaacson"You don't really need to reinvent the wheel... it's a new channel, right? If anonymous messaging has worked on the internet, it's worked on apps, it's worked on different platforms, why wouldn't it work with Instagram as the growth lever?" - Hunter IsaacsonLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND HUNTER ON SOCIALX/Twitter: https://x.com/hunterjisaacsonInstagram: https://www.instagram.com/hunterjisaacson/

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  43:22
• He's built multiple $1M+ funnels, Here's What Works In 2025

  Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.Timestamps:00:00 - Intro01:44 - Overview of productized services and funnel building03:21 - How to build a niche-focused service07:59 - Implementation of funnel templates and ads11:10 -  Funnel Strategies in 202514:43 - How to make a great VSL18:54 -  Funnel Strategies in 2025 pt221:05 - Where to use funnels23:51 - Demonstration of Perspective funnel building29:48 - Using funnels to validate startup ideasBuild your next sales funnel: https://try.perspective.co/4i8i3dkviavyKey Points:• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue1) The Productized Service RevolutionAgencies are shifting from service-heavy to product-heavy models using AI + automation.Some are scaling to $1M/MONTH with 80% profit margins by:• Targeting specific niches (bakeries, lawyers, etc)• Delivering business-critical results• Using ONE killer funnel templateThe best part? You can run this with just 1-2 freelancers + AI agents.2) The Two Most Profitable Service ModelsAcross thousands of agencies using Perspective, two business models consistently outperform:A) RECRUITING FUNNELSHelp businesses find talent through automated systemsB) LEAD GENERATION FUNNELSDeliver qualified prospects to businesses3) The "One Funnel, Sell Twice" StrategyThe most successful agencies:• Pick ONE industry (preferably not tech-savvy)• Create ONE funnel template that delivers results• Use AI to customize it for each client• Automate fulfillment with AI agentsTop agencies in Perspective convert at 26-28% on COLD traffic! 4) What Makes High-Converting Funnels Work?The best performing funnels focus on:• SPEED: Pages loading less than 1 second convert 2.5X better• INTERACTIVITY: Quiz elements that create engagement• PERSONALIZATION: Tailoring content based on responses• CONSISTENCY: Matching ad messaging to landing pageThese elements create a "dopamine hit" similar to social feeds.5) The VSL (Video Sales Letter) FrameworkFor creating high-converting video content:• Focus intensely on the HOOK (first 5 seconds)• Provide genuine EDUCATION and value• Show PROOF that builds credibility• Create a natural progression to the OFFER6) How To Build Your First FunnelThe process is simpler than you think:1. Start with a mobile-first approach (95% of paid social traffic is mobile)2. Use quiz elements to qualify leads3. Personalize follow-up based on responses4. A/B test continuously (Perspective makes this easy)7) The Startup Validation Strategy1. Build an audience on social2. Create a funnel to test messaging3. Send organic traffic to validate4. Collect quiz data to understand pain points5. THEN build your productKEY TAKEAWAY:The future of services is PRODUCTIZED.With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:• Focusing on one niche• Delivering one critical result• Using one killer funnel• Automating with AILCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NIELS ON SOCIALInstagram: https://www.instagram.com/nielsklementLinkedIn: https://www.linkedin.com/in/nielsklement/

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  33:20
• The $1,000/Day boring business anyone can start tomorrow (Sweaty Startup Playbook)

  Join me as I chat with Nick Huber to discusses how "boring" businesses like storage, lawn care, and service companies often create more reliable paths to wealth than tech startups. He shares his personal journey from a college storage business that sold for $1.75 million to purchasing and improving self-storage facilities worth millions. The conversation explores various low-tech business opportunities with high profit potential and minimal competition.00:00 - Intro02:08 - Nick's Sweaty Startup journey05:20 - Self-storage facility investments and returns07:31 - Examples of profitable service businesses13:13 - Sweaty Startup Idea: Night Nurse Marketplace18:49 - Value of a Good Domain Names22:25 - The AI + Sweaty Startups OpportunityKey Points• Nick Huber shares his journey building "boring" but profitable businesses, including Storage Squad and self-storage facilities• Sweaty startups (service-based local businesses) often have less competition and higher success rates than tech startups• Simple marketing tactics like sidewalk chalk, bandit signs, and local networking can be highly effective for service businesses• Domain names are valuable digital real estate worth investing in for business credibility and growth1) The WEALTHY people in your town aren't tech foundersThey own boring businesses:• Underground utilities• Surveying companies• HVAC businesses• Real estate developmentWhile everyone's dreaming of being the next Elon, these folks are quietly building wealth.2) Nick's first million came from... college student storage! He built Storage Squad with:• $1500 Craigslist cargo van• $2200 box truck• SIDEWALK CHALK as his only marketingGrew to $2.2M in revenue, sold for $1.75M in 2020.No tech, no VC money, just hustle.3) Self-storage facilities = GOLD MINES Nick bought a neglected facility for $625K with:• 40,000+ square feet• 180+ units• Only making $4K/monthAnother facility they bought for $1.5M now generates $40K/month and is worth $4.5M!4) "Sweaty startups" are EVERYWHERE making serious money:• Lawn care: $100K+ working 9 months/year• Mobile detailing: $17K revenue/$10K profit PER MONTH• High-end transportation: Consistent 6-figure income• Tree removal: $3K for 4 hours of work (2 people)All with minimal startup costs!5) The DOMAIN NAME lesson that most miss:Nick paid $450K for [Somewhere.com](http://somewhere.com/) and says it's already delivered MORE value than that."People will spend millions on physical real estate but balk at a few thousand for digital real estate - the home of your business."6) The COMPETITION ADVANTAGE of sweaty startups:Would you rather compete against:• Stanford CS grad with $20M in VC fundingOR• Local business owner who doesn't answer phones on Monday afternoons?Choose your competition wisely!7) BEST BUSINESS IDEA from the pod: Night Nurse Marketplace• Domain available for $13K (or $1,100/month lease-to-own)• Target new parents needing overnight baby care• Build directory + blog with AI• Charge $1K finder's fee to match families with nurses$20K+ monthly potential!8) The AI + SWEATY STARTUP opportunity:The best AI companies might start as sweaty startups first.Build the customer base and trust with a service business, THEN layer in tech and AI solutions.This is how you build something valuable without competing with 1000 other AI startups.Notable Quotes:"The wealthy people that I know, the ones with giant beach houses in the outer banks and private jets at the local airport, almost all of them did something boring." - Nick Huber"Do you want to compete against LeBron James or a fifth grade girl in basketball? I play against the fifth grade girl every time because my odds of having a win and making money are higher." - Nick HuberLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NICK ON SOCIALX/Twitter: https://x.com/sweatystartupNick’s New book: https://www.sweatystartupbook.comSweaty Startup Ideas: http://Sweatystartup.com/ideasBolt Storage: http://boltstorage.comSomewhere: http://somewhere.com

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  30:47
• I built a team of AI Agents that grow my business 24/7 (full demo)

  Use agents https://www.lindy.ai/greg (thanks to Flo for hooking us up with 50% off and you can get started for free)Join me as I chat with Flo Crivello, founder of Lindy AI, where he demonstrates how to build AI agents that can automate various business processes without coding. The conversation showcases practical applications including meeting recording, scheduling, recruitment, competitive analysis, and customer support. Crivello emphasizes that there's currently a significant gap between what's technically possible with AI agents and what most businesses are implementing.Built your first AI Agent with Lindy: https://www.gregisenberg.com/ai-agentsTimestamps:00:00 - Intro02:08 - Demo 1: Meeting Notes04:41 - Demo 2: YouTube comment scraping06:49 - Meeting Notes Continued08:27 - Demo 3: Outbound Phone Calling10:16 - Demo 4: Meeting Prep10:25 - Agent Swarms Explained11:25 - Meeting Prep Continued13:31 - Demo 5: Meeting Scheduler15:04 - How to start using Lindy15:52 - Live Building of a Recruitment Agent17:57 - When should you loop in a human18:37 - Building of a Recruitment Agent continued 20:34 - Demo 6: Sales Prospecting 22:44 - Why start using AI Agents26:00 - Overview of template categories and use cases28:52 - Demo 7: Elon Lindy30:12 - Demo 8: Competitive Analysis32:58 - Demo 9: CRM and Networking Manager34:50 - Final ThoughtsKey Points:• Lindy is a no-code platform for building AI agents that can automate business processes• Users can create their first agent in 10 minutes and automate significant portions of their business• The platform features "Agent Swarms" that can handle multiple tasks in parallel with greater reliability• Lindy offers thousands of integrations with various platforms and services1) Meeting Assistant AgentsThe most universal use case for AI agents? Meeting management!Lindy can:• Record and transcribe your meetings• Create searchable notes in Google Docs• Organize notes by person (incredible for context)Flo: "I just had to dig up Google Docs and send him everything we've ever talked about with this person."2) The Agent vs Workflow DifferenceUnlike Zapier which connects isolated steps, Lindy creates TRUE AGENTS that:• Understand context between steps• Can recover from mistakes• Let you speak to them in natural language• Don't need every step configuredThe magic? You're basically telling an AI to execute a sequence of connected actions.3)  Agent Swarms = GAME CHANGERThis new feature lets you deploy multiple agents simultaneously!• Send personalized outreach to hundreds of leads• Research multiple people in parallel• Execute tasks reliably without losing coherenceThink Agent Smith in The Matrix - your agent duplicates itself to handle massive workloads FAST.4)  Real-World Examples That Blew My MindFlo's Lindy made a restaurant reservation BY PHONE The hilarious part? The restaurant was using an AI receptionist!"It's already happening - AI agents are working together in the wild"His AI also schedules meetings, preps him for calls, and manages his network.5) Building a Recruiter Agent LIVEIn just 2 minutes, Flo built a recruiting agent that:• Takes job criteria• Searches for matching candidates• Researches them on Perplexity• Sends personalized outreach emailsAll with human approval built in when needed!"There's a huge gap between what's possible and what people are actually doing."6) The "Elon Lindy" = Middle Management KillerThis agent:• Calls every team member weekly• Asks what they accomplished• Compiles everything into a report for the CEOOne customer deployed this to 1000+ employees, essentially "replacing the middle management layer"!7) Competitive Intelligence on AutopilotFlo's competitive tracker:• Wakes up monthly• Monitors competitors from a spreadsheet• Tracks employee count, traffic, funding, etc.• Sends reports on who's pulling ahead8) The MASSIVE Opportunity Right Now"There is a HUGE arbitrage between what's possible and what people are actually doing."Companies exploiting this gap are EXPLODING:• One AI ad generator hit $5M ARR in months with just 8 people• Small teams can now operate like they have 30-50 peopleLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND FLO ON SOCIALX/Twitter: https://x.com/AltimorLindy: https://www.lindy.ai

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  36:12
• The AI Gold Rush Has Officially Started

  Join me as I chat with Riley Brown to explore various opportunities in AI, from image generation to rebuilding essential software tools, while debating the future of content creation, customer support automation, and the concept of "vibe coding/marketing." Timestamps:00:00 - Intro02:05 - ChatGPT 4.0 image generation capabilities07:30 - Rebuilding calendars, inboxes and CRMs11:02 - Component Animation Library12:59 - The "spaghetti video" and AI video progression19:41 - Customer support automation22:01 - The biggest trap for founders24:43 - Sketching is the future of AI building26:15 - Build Consumer AI Mobile Apps 27:42 - AI Market Dynamics29:01 - Rebuilding traditional products with AI advantages30:51 - AI tools and AI Agents will be cheaper than humans31:56 - Vibe Marketing is a huge opportunity35:41 - AI will replace the homepage36:56 - AI's impact on education and entrepreneurshipKey Points:• ChatGPT 4.0's image generation capabilities will birth thousands of vertical software businesses• Calendars, inboxes, and CRMs will be completely rebuilt with AI within three years• AI-generated video has progressed dramatically and will transform content creation• Most customer support will be fully automated within 36 months, including complex issues• Mobile-first AI apps represent the next wave of $100M+ consumer applications1) ChatGPT 4.0 ImageGen is as REVOLUTIONARY as the original ChatGPT launchIt will birth 1000+ vertical software businesses worth $1-100M each.Riley: "It's incredible for generating gradients, components, character sprite sheets..."The window to build these businesses is NOW.2) Every calendar, inbox, and CRM will be COMPLETELY REBUILT in the next 3 yearsNot just AI-enhanced — fully rethought from scratch.We're talking about a $700B+ industry transformation.Look at Micro HQ approach: turning email into a smart dashboard with intelligence baked in.3) The "Will Smith eating spaghetti" video evolution shows how FAST AI video is advancing739 days ago: Hilariously bad AI videoToday: Nearly perfect realismIn another 739 days? Full movies created with prompts, perfect dialogue, and integrated music.The content creation landscape is about to be UNRECOGNIZABLE.4) Most customer support will be fully automated within 36 monthsNot just basic tier-one tickets — we're talking complex, multi-step resolutions that currently require senior staff.The days of frustrating support calls may finally be ending as AI gets better at solving our problems instantly.5) "The worst thing that can happen to your startup is mediocre success"Enough to keep you going, but not enough to change your life.Many founders get trapped in routines with projects they aren't passionate about.The key? Pivot to something that excites you to wake up every day.6) The SKETCHING economy is the real AI revolutionWhen anyone can turn rough sketches into production-ready designs, taste and ideation become the only scarce resources.Greg's insight: "I've been sketching more myself... if I sketch a thumbnail and throw it into GPT-4.0, I might get twice the engagement.”7) Consumer mobile is BACK in full swingWe went from:• Desktop-first apps (Facebook)• Mobile-first apps (Instagram)• Now AI-first mobile apps (Cal AI)The next wave of $100M+ apps will start mobile-first with AI baked in from day one.8) AI is creating winner-take-most markets OVERNIGHTThe window to establish yourself as the go-to solution in a specific vertical?9) AI will kill the homepage as we know itInterfaces will be replaced by entry points that change based on who you are, what you need, and when you show up.Just as ads became hyper-personalized, websites and apps will adapt to each visitor in real-time.10) Schools won't be disrupted by AI — they'll be DISINTERMEDIATEDSmart teens will skip formal education to build audiences and run experiments.Kids say they want to be creators, but creators are becoming entrepreneurs.Entrepreneurship is becoming the safest "job" in an AI-powered world.LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND RILEY ON SOCIALVibe Code App: https://apps.apple.com/us/app/vibecode/id6742912146X/Twitter: https://x.com/rileybrown_aiInstagram: https://x.com/rileybrown_ai

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  42:11

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