E71: How Scarlett's Joe Fakhri is living the "Entrepreneur's Dream"
In this episode of Mortgage Tech Talks, Tom Hall (BluMortgage) sits down with Joe Fakhri, founder of Axiom Innovations—the tech company behind Scarlett Mortgage, Scarlett Pay, and more.
Joe shares his entrepreneurial journey, how he risked it all to build one of Canada’s most innovative mortgage tech platforms, and why machine learning—not just ChatGPT—is the real future of AI in our industry.
From product innovation and automation to the evolving role of leadership in scaling tech companies, this is a must-watch for anyone serious about the future of mortgage and financial services.
🔔 Don’t forget to subscribe for more insights on mortgage tech and industry innovation.
⏱️ Timestamps
00:00 – AI won’t replace you—but people who use AI will
00:38 – Intro to Mortgage Tech Talks & guest Joe Fakhri
01:00 – How Joe started Axiom & the origin of Scarlett
05:00 – Leaving a secure job to build Scarlett: the leap
10:00 – Living off savings for 4 years to build something great
12:00 – Building a "machine" of people and tech
14:00 – Why innovation needs to reduce friction—not add it
18:00 – The difference between machine learning & generative AI
21:00 – How Scarlett Genius uses data to recommend lenders
25:00 – Transitioning out of the CEO role: Joe’s leadership evolution
32:00 – Why trust and humility are crucial in fast-growing companies
34:00 – Joe’s take on the Internet revolution—and how AI compares
37:00 – The difference between machine learning vs ChatGPT-style AI
41:00 – What the next 24 months of real AI adoption will look like
46:00 – Final thoughts: picking trusted partners in a noisy AI market
💡 Want to connect with Joe?
https://www.instagram.com/scarlettnetwork/
https://www.linkedin.com/company/scarlettnetwork/
https://www.facebook.com/ScarlettNetwork
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47:42
E70: Market Update- Canadian Tech, US Loan Officers Hurting, Pinch-DLC Partnership
In this episode of Mortgage Tech Talks, we break down some huge developments happening across the mortgage industry — both in Canada and the U.S.
From the shocking downsizing of U.S. mortgage brokers, to how Canadian mortgage tech companies are adjusting their strategies, to a deep dive into the latest partnership news between Pinch Financial and DLC — this episode is packed with insights that every mortgage professional, lender, and tech entrepreneur needs to hear.
Whether you're a mortgage broker, lender, or just someone following the evolving mortgage tech space, you're going to walk away with valuable takeaways about where the market is heading.
Timestamps:
00:00 - U.S. Mortgage Broker Numbers Crash: 395,000 → 93,000
00:18 - Comparing U.S. vs. Canadian Mortgage Broker Markets
00:52 - Why U.S. Brokers Are Being Wiped Out (No Renewal Cycles)
01:26 - Welcome to Mortgage Tech Talks (Living Room Edition)
01:44 - Quick Overview of Today's Topics
02:06 - How Canadian Tech Companies Are Positioning Themselves
02:23 - The Pinch Financial Curiosity Story
02:27 - Story #1: Jeff Willis' Proudly Canadian Post
03:06 - Debating Canadian vs. U.S. Mortgage Tech Platforms
04:09 - Economic Libertarian View on Tariffs in Mortgage Tech
05:07 - Why "Made in Canada" Matters More in 2025
06:08 - How U.S. Funding Impacts Canadian Mortgage Startups
07:29 - Silver Linings and the Need for Canadian Funding Growth
08:05 - Story #2: Even Deeper Dive into U.S. Loan Officer Numbers
09:31 - The True Reason Behind the U.S. Mortgage Collapse
10:59 - No Refinancing, No Moving, No Business
11:39 - How Brokers Are Surviving Today (New Builds, 2nd Mortgages)
12:11 - The New Evolution: From "Rate Shopper" to "Trusted Advisor"
13:12 - Story #3: Pinch Financial Partners with DLC
13:54 - The Importance of Realtor.ca Integration for Pinch
14:30 - Is Pinch Really a "Game-Changer"? A Closer Look
15:07 - Unpacking the M3 Tech and Pinch Relationship
16:13 - Why M3 Might Be Refocusing on Core Competencies
17:15 - Are Brokers and Tech Companies Both Scaling Back?
17:30 - Final Thoughts + How the Mortgage Tech Landscape is Changing
Subscribe to Mortgage Tech Talks for more weekly deep dives into mortgage industry trends, market updates, and how technology is shaping the future of Canadian lending.
👉 Comment below: What trend do you think will have the biggest impact in the next 12 months?
#MortgageBrokers #MortgageTech #CanadianRealEstate #LendingTrends #MortgageIndustry
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17:33
E69: How a $100M+ Broker Jumped into Commercial and Built His Own Tech with David Mayrand
In this episode of Mortgage Tech Talks, I sit down with David Mayrand, a former residential broker who transitioned into the multifamily commercial space—and then took it a step further by building a tech solution designed to streamline complex multifamily deals.
We talk about:
Why residential brokers struggle to break into commercial
The tech void in the multifamily space (and how David is solving it)
What makes commercial underwriting so much more complex
His decision to spin off a standalone multifamily tech platform launching June 1st
How he’s democratizing commercial real estate for new investors and brokers alike
This episode is a must-watch if you’re: ✅ A residential broker curious about the commercial space
✅ Frustrated by the inefficiencies of spreadsheets and emails
✅ Interested in the future of AI + automation in mortgage workflows
✅ Looking to scale your investor business with better tools
⏱️ Timestamps:
00:00 – Why multifamily listings aren’t investor-friendly
00:20 – Building tools that simplify commercial analysis
00:47 – Giving access to tools most brokers don’t have
01:12 – Intro: Meet David Maé Rand, ex-residential broker turned tech founder
02:07 – The origin story: from 2-minute convo to this podcast
02:43 – Why David left residential for multifamily
04:24 – Phasing out residential and leaning into investor clients
06:21 – Why switching to commercial is scary for brokers
07:17 – What makes some brokers fail when switching
08:59 – Why commercial lending has so much paperwork
09:34 – How David's team built processes from scratch
10:09 – There was literally no tech in commercial
11:18 – How they organize massive amounts of documents
12:13 – Why residential tech has boomed—but not commercial
13:20 – Why most developers can’t build good mortgage tech
14:32 – Building tech internally that actually works
16:25 – When David realized he needed a dedicated tech stack
17:50 – The hidden value of structured data
19:17 – Why existing CRMs don’t support corporations as borrowers
20:20 – The complexity of org charts and ownership
21:24 – Why solving hard problems = massive opportunity
22:07 – Where AI fits into all this
23:31 – Using AI to build org charts, automate file handling
25:20 – The future: AI doing all the grunt work for brokers
26:55 – Why David isn’t competing with generic AI tools
27:19 – Launching a dedicated multifamily tech company (June 1!)
28:16 – How this tech can change the entire Canadian multifamily market
30:12 – Will this ever expand beyond multifamily?
31:24 – Why tech gives David’s brokerage a massive edge
32:23 – His vision: a portal for agents and investors to model cash flow
33:43 – Making commercial less intimidating
35:08 – Tech as a bridge for new brokers entering the space
36:23 – Why servicing sophisticated borrowers requires next-level systems
37:07 – How brokers can actually provide value to investors
39:19 – Want to try the portal? How to get early access
🔥 Enjoyed this episode?
Like, comment, and subscribe for more conversations at the intersection of mortgage, tech, and real estate investing.
#mortgagetech #multifamilyrealestate #commercialmortgage #canadianmortgage #mortgagebroker #fintech #realestatetech #aiinmortgage #mortgageautomation #mortgagetalkshow
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40:17
EP 68: From Lending to Tech & Back Again: Lawrence Schwartz on Playing the Long Game
In this episode of Mortgage Tech Talks, Tom sits down with Lawrence Schwartz—Co-Founder of Mortgage Automator and now back in the lending game with Golden Bell Capital.
They dive into:
Why trade shows are massively undervalued
The behind-the-scenes story of how Mortgage Automator was built (and sold)
Balancing lending with tech startup life
How great partners made all the difference
Why Lawrence walked away from "early retirement" to get back into lending
Whether you’re a broker, lender, or aspiring fintech founder, this episode is packed with wisdom, real talk, and some hard-earned lessons from one of the industry’s best.
Connect with Lawrence: https://www.linkedin.com/in/lawrence-schwartz-13611529/
🎙 Hosted by Tom Hall | Powered by BluMortgage
#mortgagebrokers #mortgagetechnology #realestateinvesting #fintech #entrepreneurship #MortgageAutomator
⏱️ Timestamps:
00:00 – Why Trade Shows Are Basically Free
01:11 – Meet Lawrence Schwartz: Co-Founder of Mortgage Automator
02:37 – What Mortgage Automator Was Built For
04:11 – Funny Sales Funnel Story (Oops!)
06:58 – No Perfect Software Exists (Here’s Why That’s Okay)
07:17 – The “Secret Sauce” Behind Mortgage Automator’s Success
08:46 – Real-Time Product Feedback from Lenders
10:08 – Learning from Client Rejections
11:18 – Growing Trade Show Presence Over Time
13:16 – Why You Always Go to Trade Shows
15:28 – Early Signs That Mortgage Automator Was Taking Off
16:35 – Building a Sales Team That Could Sell Without You
18:47 – Balancing Lending and Tech in the Early Days
20:48 – COVID and the Pivot to Full-Time Software
22:07 – The Power of the Right Business Partners
25:06 – Returning to Lending After the Exit
27:08 – Realizations After “Retirement”
29:02 – Why Lawrence Didn’t Spend a Dime After Selling
31:14 – The Lending Philosophy at Golden Bell Capital
33:23 – What Types of Deals Golden Bell Does
36:40 – Why Simplicity & Speed Still Win
38:36 – The Reason They Only Lend in the GTA
39:53 – Final Thoughts: Send Us One Good Deal
40:28 – Where to Find Lawrence
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40:37
E67: Canadian Mortgage Summit, Velocity 3.0, New Tech-Lender Partnership
In this episode of Mortgage Tech Talks, Tom recaps his recent panel at the Canadian Mortgage Summit in Vancouver and dives into three of the biggest themes shaping the mortgage tech space right now:
The massive edge brokers have when adopting new tech like AI
The rollout of Velocity 3.0 and why it matters
Why B deals, reverse mortgages, and commercial lending are gaining momentum
From real talk about overwhelmed brokers to the long-term promise of seamless AI adoption, this episode explores how the most adaptable brokers are winning — and how you can too.
👇 Timestamps:
00:00 – The unfair tech advantage mortgage brokers have over banks
00:17 – Why you should start with the client journey, not the tool
00:33 – Don’t get overwhelmed: solve one pain point at a time
00:55 – Energetic intro & why today’s update matters
01:14 – Takeaways from the Canadian Mortgage Summit
02:13 – Who was on the tech panel & what they discussed
02:50 – Why AI needs to be reverse-engineered from your client journey
03:37 – Pain points first, tech second: the key to adoption
04:11 – Create memorable client moments (and stories)
05:13 – Why brokers can adopt tools faster than banks
05:47 – 70/30 split: who’s getting ahead, and who’s overwhelmed
06:57 – The real job of tech companies right now
07:13 – Why early adopters win in the short term
07:54 – Just like Gmail: AI adoption will get easier
08:44 – What’s coming with Velocity 3.0 (and why it matters)
09:47 – Improved UI, security, speed & data handling
10:28 – Could this enable smarter AI tools in the future?
11:16 – New lender tech announcement: why it’s bigger than it seems
12:18 – Why B deals are everywhere right now
13:02 – Brokers pivoting to B and commercial deals
14:04 – The rise of reverse mortgages & agile broker strategies
14:46 – Why being nimble is brokers' superpower
15:24 – Final thoughts: opportunity in the chaos
🎧 Whether you're a tech-forward broker or just trying to keep up, this episode will give you fresh insights on where the industry is heading and how to stay ahead of the curve.
👇 Drop your thoughts in the comments and don’t forget to subscribe for more weekly insights from Mortgage Tech Talks.
#mortgagebroker #mortgagetechnology #AI #velocity #mortgagetips #canadianrealestate #mortgageadvice #fintech #MortgageTechTalks
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If you’re in the mortgage industry, and believe technology will continue to play an integral role, this is the podcast for you.