Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-d...
How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. SOURCES:Bowen Kerins, math teacher and former contestant on Who Wants to Be A Millionaire.Arthur Smith, CEO of A. Smith & Co. Productions and author of "Reach: Hard Lessons and Learned Truths from a Lifetime in Television."Aaron Solomon, television producer. RESOURCES:"‘The Price Is Right’ Celebrates 10,000 Episodes With Extra Big Wins for Contestants That Top Off at $100,000!" by Rosemary Rossi (Variety, 2025)."Why haven’t more game show prizes been adjusted for inflation?" by Janet Nguyen (Marketplace, 2023)."Deal or No Deal? Decision Making under Risk in a Large-Payoff Game Show," by Thierry Post, Martijn J. van den Assem, Guido Baltussen, and Richard Thaler (American Economic Review, 2008)."Why Game Shows Have Economists Glued to Their TVs," by Charles Florelle (Wall Street Journal, 2006). EXTRAS:"Bowen Kerins on Who Wants to Be a Millionaire" (2000).
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82. Chain Restaurant Recipes
A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the fryer. SOURCES:John Karangis, vice president of culinary innovation at Shake Shack.Walter Zuromski, owner and chief culinary officer of the Chef Services Group. RESOURCES:"How Shake Shack’s New Test Kitchen Is Shaping the Future of the Brand," by Stefanie Tuder (Eater, 2018). EXTRAS:"Truffles," by The Economics of Everyday Things (2023).
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Used Golf Balls (Replay)
American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links. SOURCES:Todd Hutchinson, president and owner of BallHawker.Lashan Wanigatunga, founder of Two Guys With Balls. RESOURCES:"BallHawker, Challenge Enterprises Turn Wayward Golf Shots Into Successful Endeavor," Natalie Gilstrap (Clay Today, 2023)."Temecula Golf Ball Diver Nets $100,000 a Year," by Jeff Zevely (CBS8, 2022)."Golf’s Recycled Ball Market is Big Business," by Erik Matuszewski (Link, 2021)."The Inside Story of What the Original Titleist Pro V1 Launch Was Really Like," Andrew Tursky (Golf Digest, 2020)."Head of Golf Ball Retrieval Company Sentenced for Manslaughter After Diving Death at Wales Golf Course," by Alex Myers (Golf Digest, 2017)."Man Dies While Illegally Diving for Golf Balls," by Alex Myers (Golf Digest, 2015). EXTRAS:"Greg Norman Takes On the P.G.A. Tour," by People I (Mostly) Admire (2023).
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81. Guide Dogs
Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary Crockett sniffs around. SOURCES:Peggy Gibbon, director of canine development at The Seeing Eye.Charles Pat McKenna, assistant division director of the New Jersey Commission for the Blind and Visually Impaired. RESOURCES:"Why Seeing Eye Dogs Are So Expensive To Breed and Train," by Abby Tang and Emily Christian (Business Insider, 2024)."For decades, the blind have used canes to get around. Now a special wristband gives them a ‘sixth sense.'" by Peter Holley (Washington Post, 2017).The Seeing Eye."History of Guide Dogs," by The International Guide Dog Federation."Facts and Figures" by The International Guide Dog Federation. EXTRAS:"Morris Frank," by The International Guide Dog Foundation (Vimeo, 2021).
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80. Going-Out-of-Business Sales
Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal. SOURCES:Bradley Snyder, executive managing director at Tiger Group.Zac Rogers, associate professor of supply chain management at Colorado State University RESOURCES:"What Went Wrong: The Demise of Toys R Us," by Angie Basiouny (Knowledge at Wharton, 2018)"Retail apocalypse 2024: All the once-popular stores and restaurants that shuttered locations this year," by Sarah Bregel (Forbes, 2024)"BBB Tip: Avoid bogus bargains at going out of business sales" by Better Business Bureau (2024)"There’s a science and art to running a going-out-of-business sale. (And business is booming.)" by Courtney Reagan (CNBC, 2018) EXTRAS:"I don't wanna grow up: The first day of the end of our childhoods," by Mike Higdon (Reno Gazette-Journal, 2018)
Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.
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