AT&T is facing a workplace culture challenge that has captured the attention of employees, investors, and all of corporate America. After a controversial return-to-office memo, questions are being asked: Is AT&T prioritizing profits over people? Or is this a smart business move?In this episode, we break down:AT&T’s shift from loyalty to a market-based cultureThe impact of return-to-office policies on employeesWhy employee voices, listening sessions, and one-on-ones matterThe risk of losing top performers vs short-term stock gainsWhat other companies can learn from AT&T’s challengeThis is more than just AT&T’s story — it’s about the future of work, leadership, and employee engagement.👉 Watch now as we explore whether AT&T’s culture shift is a crisis, a turning point, or the start of a new playbook for corporate America.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jaguar’s EV Rebrand — How to Fix a Luxury Icon
Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.📌 Topics Covered:Jaguar EV rebrand failure explainedWhy the marketing campaign missed the markThe danger of abandoning brand heritageHow to merge tradition with EV innovationStrategies to win back luxury car buyersIf you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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47:57
Essence Fest: Fixing a Cultural Icon
In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges faced by Essence Fest, an iconic African American culture and music festival in New Orleans. They explore the festival's recent struggles, including operational issues, declining attendance, and sponsor pullback. The team proposes solutions such as regionalizing the event, creating pop-up experiences in different cities, and focusing on local vendors and artists. They emphasize the importance of reconnecting with the festival's core mission, addressing the economic challenges faced by its target demographic, and improving communication with attendees. The hosts suggest innovative ideas like career-building events and modular sponsorships to revitalize the festival while maintaining its heart and soul in New Orleans.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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43:15
American Eagle: Jeans, Genes, and Controversy
In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain trust, emphasizing accountability, employee engagement, and aligning actions with stated values. This episode challenges conventional marketing approaches and provides insights on navigating brand crises in the age of cancel culture.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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52:29
Reviving New York City Tourism
In this episode of "We Fixed It. You're Welcome," the hosts tackle New York City's tourism slump. With international visits expected to drop 17% and $4 billion in potential lost spending, the team explores innovative solutions. Joined by comedian Tim Duffy, they discuss leveraging borough pride, curating unique experiences, and corporate reinvestment in communities. Ideas include borough-specific marketing, specialty interest tours, and encouraging residents to be local tourists. The conversation touches on the challenges faced by different neighborhoods, the importance of affordable accommodations, and the potential for public-private partnerships. The hosts emphasize New York's resilience and its ability to create cultural moments that attract visitors, ultimately aiming to revitalize the city's tourism industry.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes?
Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold.
At the end, we’ll critique ourselves and see how we did.
If we fixed it, you’re welcome!
Look for it in the Fall of 2024. Subscribe to the podcast so you don't miss a single episode!
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