We Fixed It, You're Welcome

What a season it's been! In the Season 3 finale, Aaron, Melissa, and Chino reflect on the biggest lessons, favorite guests, and most memorable fixes from an incredible run of problem-solving. We dig into three popular topics to see what's changed over time, and to add new observations and suggestions that are exclusive to this episode.

Melissa revisits Hired or Hustled?, where the team originally exposed unethical recruiters and job search scams. Since then, AI-powered deepfakes, fake candidates, and sophisticated employment fraud have transformed hiring into an even bigger trust problem. The conversation explores why verification has become more important than instinct and what both companies and job seekers must do to stay protected.

Aaron brings back one of the internet's most unforgettable branding moments: McDonald's CEO Chris Kempczinski's awkward burger video. Was it simply a bad day, or a missed opportunity to turn self-awareness into brilliant marketing? The panel explores how modern CEOs should approach public visibility and why embracing mistakes can sometimes strengthen a brand.

Chino follows up on the viral Japanese 7-Eleven egg salad sandwich experiment after experiencing it firsthand in Canada. While the product generated enormous online buzz, the rollout highlighted a deeper lesson: successful products can't simply be copied into new markets without adapting to local consumer behavior. The team discusses why experience matters more than imitation and how 7-Eleven still has the opportunity to evolve in a creative way.

The episode also features a brand-new listener submission about reinventing the Home Depot shopping experience through smarter technology, AI-assisted associates, and better customer service. The discussion highlights the show's recurring theme that the best solutions often combine technology with human expertise rather than replacing it.

Finally, Aaron, Melissa, and Chino close out Season 3 by thanking listeners, reflecting on what they've learned from each other and their guests, and teasing what's coming in Season 4, including conversations about sports, space, the future, and many more problems waiting to be fixed.

Connect With the Show

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – https://www.instagram.com/wefixeditpod

LinkedIn – https://www.linkedin.com/company/wefixeditpod

YouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
Learn more about your ad choices. Visit megaphone.fm/adchoices

GLP-1 medications like Ozempic® and Wegovy® are transforming far more than weight loss. They're changing how people eat, shop, spend money, dine out, and interact with brands, creating ripple effects across retail, restaurants, healthcare, apparel, and the broader economy.

In this episode of We Fixed It, You're Welcome, Aaron Wolpoff and Chino Nnadi sit down with Lisa W. Miller, ex PepsiCo VP Consumer Strategy & Insights and founder of Lisa W. Miller & Associates, to discuss groundbreaking findings from her latest proprietary research on the rapidly evolving GLP-1 economy. With insights from more than 30 industry studies and a survey of 6,500 U.S. consumers, Lisa reveals what businesses need to know as consumer behavior changes in real time.

From the surprising rise of male GLP-1 users to the future of retail, employee benefits, and restaurant innovation, this conversation explores why companies that adapt early will likely have a competitive advantage while those that ignore these shifts risk being left behind.

What You'll Learn

• How GLP-1 medications are reshaping consumer spending habits

• Why restaurants, retailers, and grocery brands are being forced to adapt

• The surprising growth of male GLP-1 adoption and why most brands are missing it

• Why simply labeling products "GLP-1 Friendly" isn't enough

• How apparel companies and wedding retailers are responding to rapid weight loss

• The impact of GLP-1s on HR, employee benefits, and workplace policies

• The opportunities and risks businesses should prepare for over the next several years

• Why understanding consumer behavior matters more than following headlines.

About Our Guest

Lisa W. Miller is a Consumer Insights & Innovation Strategist with more than 30 years of experience helping organizations turn consumer insights into business growth. She previously served as Vice President of Insights at PepsiCo and Vice President of Innovation at Brinker International. Today, through Lisa W. Miller & Associates, she helps leadership teams translate research into actionable business strategies.

Connect with Lisa:

• LinkedIn: Lisa W. Miller

• Website: Lisa W. Miller & Associates

Connect With the Show

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – https://www.instagram.com/wefixeditpod

LinkedIn – https://www.linkedin.com/company/wefixeditpod

YouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should beconstrued as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
Learn more about your ad choices. Visit megaphone.fm/adchoices

OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa Eaton, and Chino) sits down with veteran tech PR strategist Perry Headrick to unpack whether the ChatGPT vs Claude rivalry is a branding win or a trust disaster. With over 20 years of experience representing brands like AOL, Bing, Yelp, and Logitech, Perry brings sharp, no nonsense insight into why both AI giants are missing the mark with everyday users, and what they need to do to fix it.

Guest Bio

Perry Headrick is the founder of Crackle PR, a B2B tech focused communications agency working with startups through publicly traded companies. He also co-hosts the Under Embargo podcast alongside Becca Chambers, CMO at Scale Ventures. Perry brings decades of experience in media strategy, reputation management, and crisis control.

Key Topics Discussed

Why only 17% of Americans trust the people running major AI companies, and 40% consider them untrustworthy

The origin of the OpenAI vs Anthropic rivalry, born from a philosophical split within OpenAI

How the Super Bowl ad wars and competitive digs are backfiring on both brands

The psychology of "AI dread" and why fear, not excitement, dominates public perception

Why AI companies make themselves the star instead of the customer

Perry's real world examples: turning heads at a local Chinese restaurant with an AI generated photo, and using AI to pick better golf clubs

The case for radical transparency over "promiseware" and vague grandiosity

Why sycophantic AI responses (agreeing with everything, false reassurances) erode user trust

The Claude broken links example and why owning limitations matters more than smoothing them over

Reddit and AMAs as an underused trust building tool

Are OpenAI and Anthropic "too big to fail," or heading toward a Yahoo vs Google outcome

Why competing companies dragging each other down risks making the entire AI category look unsafe

DuckDuckGo's rise as a case study in giving users control (the option to turn AI off)

Connect with Perry Headrick

LinkedIn: Perry Headrick

Podcast: Under Embargo (co-hosted with Becca Chambers, CMO at Scale Ventures)

Website: cracklepr.com

Connect With the Show

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – https://www.instagram.com/wefixeditpod

LinkedIn – https://www.linkedin.com/company/wefixeditpod

YouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
Learn more about your ad choices. Visit megaphone.fm/adchoices

OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa Eaton, and Chino) sits down with veteran tech PR strategist Perry Headrick to unpack whether the ChatGPT vs Claude rivalry is a branding win or a trust disaster. With over 20 years of experience representing brands like AOL, Bing, Yelp, and Logitech, Perry brings sharp, no nonsense insight into why both AI giants are missing the mark with everyday users, and what they need to do to fix it.

Key Topics Discussed


Why only 17% of Americans trust the people running major AI companies, and 40% consider them untrustworthy


The origin of the OpenAI vs Anthropic rivalry, born from a philosophical split within OpenAI


How the Super Bowl ad wars and competitive digs are backfiring on both brands


The psychology of "AI dread" and why fear, not excitement, dominates public perception


Why AI companies make themselves the star instead of the customer


Perry's real world examples: turning heads at a local Chinese restaurant with an AI generated photo, and using AI to pick better golf clubs


The case for radical transparency over "promiseware" and vague grandiosity


Why sycophantic AI responses (agreeing with everything, false reassurances) erode user trust


The Claude broken links example and why owning limitations matters more than smoothing them over


Reddit and AMAs as an underused trust building tool


Are OpenAI and Anthropic "too big to fail," or heading toward a Yahoo vs Google outcome



Why competing companies dragging each other down risks making the entire AI category look unsafe

Connect With the Show

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – https://www.instagram.com/wefixeditpod

LinkedIn – https://www.linkedin.com/company/wefixeditpod

YouTube – ⁠https://www.youtube.com/@WeFixedItPod⁠

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Spotify recently rolled out "personal podcasts," letting anyone generate a custom AI show with no creator involved. So what actually counts as a podcast anymore? Aaron, Melissa, and Chino bring in podcasting veteran and Hall of Famer Rob Walch, who has been a mainstay of the podcast industry since 2005, to unpack where AI fits in, where it doesn't, and why human-made shows probably aren't going anywhere.

Rob breaks down the real history of podcasting's biggest growth moments, reacts to the rise of AI in podcasting, and explains why trust, once lost, is brutally hard to win back. Our panel also tackles celebrity podcasts, the trouble with unlabeled AI content, and what actually counts as a podcast these days in a rapidly changing landscape.

Connect With the Show

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:

Instagram – https://www.instagram.com/wefixeditpod

LinkedIn – https://www.linkedin.com/company/wefixeditpod

YouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

Guest Links


Rob Walch's personal podcast: podcast411.com


Co-hosts In and Around Podcasting with Elsie Escobar (new episodes every other week)


Email: rob.walch@global.com


LinkedIn: https://www.linkedin.com/in/podcast411/

Learn more about your ad choices. Visit megaphone.fm/adchoices