Ep166: It’s the end of observability as we know it with Honeycomb
Honeycomb's VP of Marketing Shabih Syed reveals why traditional observability is dead and how AI-powered tools are transforming the way engineers debug production systems, with real examples.Topics Include:Observability is how you understand and troubleshoot your production systems in real-timeShabih's 18-year journey: developer to product manager to marketing VP shares unique perspectiveAI coding assistants are fundamentally changing how fast engineers ship code to productionCustomer patience is gone - one checkout failure means losing them foreverOver 90% of engineers now "vibe code" with AI, creating new complexityObservability costs are spiraling - engineers forced to limit logging, creating debugging dead-endsHoneycomb reimagines observability: meeting expectations, reducing complexity, breaking the cost curveMajor customers like Booking.com and Intercom already transforming with AI-native observabilityMCP server brings production data directly into your IDE for real-time AI assistanceCanvas enables plain English investigations to find "unknown unknowns" before they become problemsAnomaly detection helps junior engineers spot issues they wouldn't know to look forStatic dashboards are dead - AI-powered workflows are the future of system observationParticipants:Shabih Syed - VP Product Marketing, Honeycomb.io See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
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Ep165: Siteimprove + Bedrock Agents - Powering Accessibility at Scale
Discover how Siteimprove partnered with AWS to build an AI system processing 100 million accessibility checks monthly, making the web usable for 1.3 billion people with disabilities worldwide. Topics Include:AWS and Siteimprove partnered to solve digital accessibility at massive scale using AI.Digital accessibility ensures 1.3 billion people with disabilities can use web content effectively.Deep semantic understanding is needed to verify if content truly matches its descriptions.Siteimprove processes 75 million webpages across government, healthcare, and education sectors daily.The challenge required AWS infrastructure beyond just AI models for cost-effective scaling.Their platform unifies accessibility checks with SEO, analytics, and content performance tools.Business requirements included enterprise security, multi-region support, and flexible pricing models.They built three processing patterns: interactive conversations, overnight batch, and high-priority async.The AI Accelerator framework separates business logic from model adapters for easy expansion.Intelligent routing sends simple checks to Nova micro, complex ones to Nova Pro.Production system now processes over 100 million accessibility checks monthly using Bedrock Batch.Key lessons: cross-region inference reduces latency, prompt optimization crucial, special characters increase hallucination. Participants:Hamed Shahir - Director of AI, SiteimproveDavid Kaleko - Senior Applied Scientist, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
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Ep164: From Regulatory Burden to Business Advantage: How Archer is conquering regulatory change and compliance with Amazon Bedrock
Archer's Global Head of Engineering reveals how they're using Amazon Bedrock to help enterprises avoid billions in regulatory fines by transforming complex compliance laws into actionable AI-powered workflows.Topics Include:James Griffith, VP Engineering at Archer, leads development for risk and compliance solutionsArcher helps enterprises navigate the complex world of regulatory compliance beyond outdated spreadsheetsSince 2009, banks alone have been fined $342 billion by regulators worldwideEven "deregulated" Texas added 1,100 new laws in just one legislative sessionRegulatory data exists online but is overwhelming—too much for humans to processArcher built an AI pipeline: ingesting regulations, extracting obligations, and generating compliance controlsAmazon Bedrock eliminated the need to build ML infrastructure or hire specialized teamsModel interchangeability let them switch between Claude and Llama with just clicksBuilt-in guardrails prevented users from misusing AI without custom security developmentFrom initial vision to working product took just six months using BedrockDifferent AI models deploy globally, adapting to each country's unique regulatory stanceEngineers experiment safely with AI using Bedrock, preparing the team for the futureParticipants:James Griffith – Global Head of Engineering, ArcherSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
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Ep163: Operationalizing the AI-powered SOC - What it Takes to Make AI Work
Arctic Wolf's Dean Teffer reveals how they transformed security operations by processing one trillion daily alerts with AI, and shares hard-won lessons from operationalizing AI in production SOC environments Topics Include:Arctic Wolf processes one trillion security alerts daily across 10,000 global customersSecurity operations remained stubbornly human-mediated due to constantly evolving threats and infrastructure complexityDean explains why platformizing data creates a virtuous cycle enabling AI automationTraditional ML models couldn't handle SOC's situational complexity, leading to LLM adoptionArctic Wolf's unique advantage: direct access to 1000+ SOC analysts for continuous feedbackAWS partnership began with governance concerns about data privacy and model training"Centaur Chess" approach: AI-human teams consistently outperform either alone in cybersecurityThree-generation AI evolution: from personal use to prompt engineering to expert-tuned modelsThree-day AWS hackathon achieved breakthroughs that would've taken months independentlySOC analysts actively shaped AI responses through iterative feedback during live operationsObservability proved critical: tracking performance, quality metrics, and response times for continuous improvementMeasurable impact achieved: automated alert orientation dramatically increased analyst efficiency and response quality Participants:Dean Teffer - VP of AI/ML, Arctic WolfAswin Vasudevan - Senior ISV Solution Architect, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
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Ep162: Improving Search for Generative AI Developers with DataStax and AWS
Learn how DataStax transformed customer feedback into a hybrid search solution that powers Fortune 500 companies through their partnership with AWS.Topics Include:AWS and DataStax discuss how quality data powers AI workloads and applications.DataStax built on Apache Cassandra powers Starbucks, Netflix, and Uber at scale.Their TIL app collects outside-in customer feedback to drive product development decisions.Hybrid search and BM25 kept trending in customer requests for several months.Customers wanted to go beyond pure vector search, not specifically BM25 itself.Research showed hybrid search improves accuracy up to 40% over single methods.ML-based re-rankers substantially outperform score-based ones despite added latency and cost.DataStax repositioned their product as a knowledge layer above the data layer.Developer-first design prioritizes simple interfaces and eliminates manual data modeling headaches.Hybrid search API uses simple dollar-sign parameters and integrates with Langflow automatically.AWS PrivateLink ensures security while Graviton processors boost efficiency and tenant density.Graviton reduced total platform operating costs by 20-30% with higher throughput.Participants:Alejandro Cantarero – Field CTO, AI, DataStaxRuskin Dantra - Senior ISV Solution Architect, AWS, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
Stay ahead of the rapidly evolving cloud and AI landscape with the AWS for Software Companies podcast. Hear from renowned software leaders, respected industry analysts, and experienced consultants alongside AWS experts as they explore the technologies shaping the future—from generative AI and agentic systems to intelligent cloud architectures, and modern data management. Learn how AI agents are transforming enterprise workflows, how leading companies are modernizing their cloud strategies with security best practices at the core, and what's driving the next wave of SaaS innovation. New episodes drop regularly to keep you informed on the trends that matter most to your business.
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