Unlocking Human Potential: A Practitioner's Guide to Motivation Theory in Organizational Settings, by Jonathan H. Westover PhD
Abstract: Motivation remains one of the most critical yet complex drivers of organizational performance and individual wellbeing. This article synthesizes contemporary motivation theory—including self-determination theory, social cognitive theory, goal-orientation frameworks, and attribution theory—to provide evidence-based guidance for practitioners navigating workforce engagement challenges. Drawing on recent empirical research and organizational case examples across healthcare, technology, and manufacturing sectors, we demonstrate how understanding the interplay between intrinsic drivers (autonomy, competence, relatedness) and extrinsic factors (incentives, recognition, structure) enables leaders to design interventions that sustain performance while fostering psychological wellbeing. The analysis reveals that organizations achieving superior outcomes integrate multiple motivational levers simultaneously, adapting approaches to individual differences and contextual demands. We propose a three-pillar framework for building long-term motivational capability: psychological contract evolution, distributed motivational leadership, and continuous learning systems.
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The GDPval Revolution: What AI Task Performance Means for Organizational Work Redesign, by Jonathan H. Westover PhD
Abstract: The recent introduction of GDPval—a benchmark evaluating AI model performance on economically valuable real-world tasks—signals a fundamental shift in how organizations must approach work design, workforce planning, and operational strategy. This research examines the organizational implications of frontier AI models approaching human expert-level performance across 44 knowledge-work occupations spanning nine major economic sectors. Analysis reveals that AI capabilities are advancing linearly, with leading models now matching or exceeding human deliverables in approximately half of evaluated tasks while offering potential time and cost advantages when paired with human oversight. For organizations, these findings suggest an urgent need to move beyond conceptual AI strategies toward systematic work redesign, requiring recalibration of role definitions, capability development frameworks, quality assurance processes, and governance structures. This paper synthesizes evidence from GDPval findings with broader organizational research to provide practitioners with evidence-based approaches for redesigning work in an era where AI can competently perform complex, multi-hour knowledge tasks across professional domains. The analysis demonstrates that competitive advantage will increasingly depend not on whether organizations adopt AI, but on how effectively they reconfigure human-AI collaboration, redistribute cognitive labor, and build adaptive capabilities for continuous work evolution.
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The Economics of AI-Generated Applications: Signal Degradation and Market Consequences, by Jonathan H. Westover PhD
Abstract: Large language models have fundamentally altered the economics of written job applications by reducing production costs to near-zero. This article examines the market-level consequences through evidence from Freelancer.com, a major digital labor platform. Analysis reveals how AI-generated applications degraded a critical quality signal that previously enabled efficient worker-employer matching. Pre-LLM, employers valued customized applications equivalent to a $26 bid reduction; this premium fell 64% post-LLM as customization lost predictive power for worker ability. Structural estimates reveal the equilibrium impact: eliminating credible written signals caused high-ability workers (top quintile) to experience 19% lower hiring rates while low-ability workers (bottom quintile) saw 14% higher rates. Total market surplus declined 1% while worker surplus fell 4%, with efficiency losses concentrated among high-ability workers unable to credibly differentiate themselves. These findings illuminate economic risks facing organizations that rely on written applications for screening and suggest strategic responses centered on performance-based evaluation, verifiable credentials, and contract design.
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Navigating Organizational Change: Evidence-Based Strategies for Managing Uncertainty and Building Capability, by Jonathan H. Westover PhD
Abstract: Organizational change initiatives fail at alarming rates, often due to inadequate attention to human and capability dimensions. This article synthesizes evidence from 32 empirical studies examining employee experiences during organizational transitions. Change creates significant uncertainty that affects both organizational performance and individual wellbeing. However, organizations can mitigate negative effects through transparent communication, procedural justice, employee participation, capability development, and supportive leadership. The article presents evidence-based interventions demonstrated across healthcare, manufacturing, technology, and public sectors. Long-term success requires recalibrating psychological contracts, building adaptive capacity, and embedding continuous learning systems. By addressing both immediate transition challenges and foundational organizational capabilities, leaders can transform change from a source of disruption into a mechanism for sustainable competitive advantage.
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The Distributed AI Enterprise: Coordinating Multiple AI Systems Across Business Units, by Jonathan H. Westover PhD
Abstract: Organizations increasingly deploy artificial intelligence as distributed solutions across business units, functions, and geographies rather than centralized systems. This distributed approach promises localized responsiveness and innovation velocity but introduces coordination challenges including technical fragmentation, governance inconsistencies, duplicated efforts, and amplified enterprise risk. Drawing on organizational design theory and technology governance frameworks, this article examines the landscape of distributed AI deployment, analyzes its organizational consequences, and synthesizes coordination strategies grounded in established management principles. Key interventions include federated governance models, shared infrastructure platforms, cross-functional coordination mechanisms, and standardized risk frameworks. Organizations that successfully balance autonomy with coordination appear better positioned to realize AI value while managing enterprise risk.
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