SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428
Everyone thinks they’re sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you’re probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night(03:12) Why sending more emails actually improves open rates and inbox placement(06:40) The myth of the “best day and time” to send emails and why variety wins(09:22) How AI tools can now auto-time your email sends to each subscriber’s habits(13:00) Unsubscribes aren’t bad—they can be a sign your content finally stood out(16:44) Relevancy and frequency are a power couple—great content earns more sends(19:55) Daniel shares the real cost of parenting on six Celsius a dayCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
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StubHub Head of Social: How to Get the Coolest Job in Social 🎟️ w/Caity Bransby from StubHub! | Ep. 427
Running social for StubHub sounds like the dream gig—and Jay Schwedelson gets the inside scoop from Caity Bransby, who actually does it. From her start as a college student pitching her school’s first Instagram account to leading social for one of the biggest event brands on earth, Caity shares what it really takes to “move at the speed of culture,” build a career from your phone, and stay cool under the viral spotlight.Best Moments:(01:34) How a college Instagram experiment became a career running social for StubHub(07:05) “Always be posting”—why action beats perfection every time(11:40) What “moving at the speed of culture” really means when you work for a major brand(14:56) Why Caity keeps her hands on the creative wheel instead of hiding in meetings(18:10) The secret to viral posts: follow instinct, not quotas(23:14) How active community management keeps StubHub top of mind with fansCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
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GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426
You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.Learn more about EventMobi!Best Moments:(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group(07:29) Speed to LinkedIn that night so your new connections actually remember you(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails(11:46) Smart due diligence: check which sponsors keep returning to the same event(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everythingCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
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What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425
ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn’t feel like it), and how Perplexity’s new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram’s big bet on Reels, and yes—some unnecessary drama around Cracker Barrel’s logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for.Best Moments:(00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers(02:00) Threads reportedly matches X on daily active users—believe it or not(03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout(04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing(05:25) Instagram tests replacing the home tab with Reels as default feed(06:08) Cracker Barrel fires its branding agency after logo backlash(07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future(08:00) Scrubs revival in the works with the original castCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
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SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! <== | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That
When Jay Schwedelson and Daniel Murray swap stories about awkward baby-in-restaurant moments and LinkedIn strategy hacks in the same breath, you know it’s going to be entertaining. This Bathroom Break episode takes a surprising turn into how commenting (with memes, images, or one-liners) might actually beat posting when it comes to growing on LinkedIn.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:15) Daniel reveals why LinkedIn’s new comment impressions feature is a signal you should lean into comments.(03:30) How using memes and images in comments outperformed posts for The Marketing Millennials.(04:25) Why comments can act like mini-posts that spark conversations and visibility.(05:45) A smart way to use comments to test content ideas before posting them officially.(07:15) Daniel shares how this commenting strategy fueled faster LinkedIn growth than years of posting.(08:45) Jay’s kids roast his “embarrassing” LinkedIn one-liners.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
About Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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