Do This, NOT That: Marketing Tips with Jay Schwedelson

Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.
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Best Moments:
(01:45) Left-justified email copy beats center-justified by 12% on click-through
(02:45) Add one reassurance line under a form, and submissions lift by 18%
(03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage
(04:42) Every extra required form field drops submissions by around 9%
(05:15) Fridays are not dead, webinar attendance is up 75% year over year
(06:45) Remove social buttons from your landing page, and conversions rise by over 8%
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.
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Best Moments:
(00:30) X is offering $1 million for the best long-form article on the platform this month
(01:50) New data shows Threads is actually beating X in daily mobile usage
(03:10) Using specific football terms in subject lines this week can boost opens by 15%
(03:50) The single emoji that drives a 20% lift in engagement around the Super Bowl
(04:15) You can now use paid boosting to target specific audiences for Facebook Live
(05:45) Lululemon is facing backlash over a major product failure with their new yoga pants
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play you can make.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:25) Why Jay eats a "disgusting" salmon salad for lunch every day
(02:24) Daniel's diet while playing D1 college football at Cincinnati
(03:37) Why even the most boring B2B companies need to lean into the Super Bowl
(04:45) How to use X (Twitter) during the game to find relevant memes for your brand
(06:00) The specific subject line keywords like "MVP" and "QB" that spike engagement
(07:15) A clever strategy to target prospects based on which teams make the big game
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today’s quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay’s personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult.
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Best Moments:
(00:16) A five-second landing page tweak that can spike conversions without any tech headache
(00:57) The magic move: make the Yes button heroic and the No button painfully self-owning
(01:45) Big brand examples that use it and why it keeps working on us
(03:15) The lift by page type, including a big jump for newsletter signups
(03:42) The psychology behind it: framing effect and loss aversion make “No” feel like a loss
(06:36) Jay’s 50th birthday wish: live on a farm for two days and vibe with the chickens
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Live from IMEX in Las Vegas, the usual “make it more experiential” advice gets flipped on its head. With Jay Schwedelson joined by Ken Holsinger of Freeman and Carina Bauer of IMEX Group, you’ll hear why attendees remember the basics (one great connection, one useful idea) way more than the fancy stuff planners pour money into.
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Download and share the IMEX Group and Freeman experiential trends research, then use it to redesign your next event around learning, networking, and business before you spend on “wow” extras.
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Best Moments:
(01:33) The clearest explanation of what IMEX actually is and who it is really for
(05:42) The big “experience” disconnect between what planners build and what attendees want
(11:45) The stat that stunned me: planners think 78 percent have a memorable moment, attendees say 40
(12:09) If someone meets just one person, retention jumps to 51 percent
(12:31) Peak moments drive 85 percent retention, and “gala” never shows up in 2,100 attendee responses
(18:21) The best swag ever is either a 20-year-old branded card case or unreleased sneakers
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206