Do This, NOT That: Marketing Tips with Jay Schwedelson

Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
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Turns out the AI tools everyone swears by might be quietly working against you - one big study found they added hours to campaign workflows instead of trimming them. Jay Schwedelson digs into that gut-check alongside fresh LinkedIn data on what the algorithm is actually rewarding right now, plus a warning about why those handy free AI tiers you've built your process around probably won't stay free. It wraps with the usual detour into whatever he's been watching and reading lately.
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Best Moments:
(00:42) LinkedIn's own playbook for the algorithm, post two to three times a week and stay between 200 and 300 words
(01:40) The Metricool study putting carousels at 11 times more interactions than single images on company pages
(02:11) Why ending a post with a question quietly earns 77 percent more comments
(03:35) The AI plot twist, Meta's creative tools adding over three hours to the campaign cycle instead of saving any
(04:21) Adam Mosseri's warning that the free AI tiers everyone leans on are on their way out
(06:30) A full-throated case against IMAX screen-shaming and for the freedom to watch anything on your phone

Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
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Somewhere between a rant about weird breakfast clubs and the great Taco Bell salad panic, there's a legit masterclass on subject lines hiding in here. Jay Schwedelson and Daniel Murray swap the moves that actually lift open rates, including the stuff no AI tool would ever hand you, like leading with ellipses, skipping capital letters, and writing subject lines so long they get cut off on purpose. It's half tactical, half unhinged, which is exactly what a bathroom break should be.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(00:44) Jay confesses the real problem with pickleball isn't the sport, it's having to talk to the same people every week.
(02:22) Daniel's go-to subject line arsenal, from emojis to oddly specific numbers like 7, 11, or 6.5.
(03:45) The Claude versus human split test, and why the human still usually comes out on top.
(04:32) The case for absurdly long subject lines that fill the whole line and get cut off on purpose.
(05:08) Starting a subject line with ellipses and dropping every capital letter to dodge the AI look.
(06:49) Telling someone exactly who they are as the easiest engagement trick in marketing.

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
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Connect with Hailey McDonald on LinkedIn to jam on social or anything marketing. Grab Sprout Social's new Social Intelligence Report. And for fun, follow her cat's golf-themed account, Cats Gone Golfing, on Instagram.
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Everyone's drowning in dashboards yet trusting the numbers less than ever, which is a strange place for marketing to end up. Hailey McDonald, VP of Revenue Marketing at Sprout Social, makes the case to Jay Schwedelson that social is the last corner of the internet where real people still say what they actually think, which is exactly why flooding it with AI slop quietly wrecks the trust you're trying to build. Stick around for the "Customer Zero" idea, a smart take on whether job interviews should ask about your following, and yes, a cat with a golf Instagram.
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Best Moments:
(02:45) Death by dashboard, more information than we've ever had and less faith in any of it
(04:23) Why social may be the last authentic, unprompted signal left online
(05:01) Where the AI volume play stops working and starts eroding trust
(10:55) "Customer Zero" and why employee advocacy starts with culture, not a Slack post
(13:17) Should a job interview really ask about your personal social following now
(18:00) Social intelligence in the wild, catching churn risk before it hits the P&L

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
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Calling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.
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Best Moments:
(00:16) Google Search Console can now report on individual social posts, and almost nobody noticed
(02:02) The exact Gemini prompt to get your social posts surfacing in Google search results
(02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages
(03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers
(04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard
(06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
You would not expect a debate about short sleeves and flip-flops to bury a legitimately useful marketing lesson, but here we are. After Jay Schwedelson shows up in short sleeves for once and gets roasted for it, he and Daniel Murray get into the intent signals most teams walk right past, the tiny stuff like which CTA someone clicks, whether they hit reply, or if they left an emoji in a webinar. Turns out those throwaway behaviors are quietly telling you who is actually about to buy.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(02:35) Not every click is equal, and a hidden honeypot link quietly filters out the bots padding your numbers
(03:14) Track clicks by where they sit in the email, because the people scrolling to the bottom are reading every wordㅤ
(03:50) Separating ICP account clicks from the rest shows which topics your target accounts actually care about
(04:31) The people tapping your lower CTA reach pipeline faster and turn into higher lifetime value customers
(04:53) A webinar emoji reaction or a throwaway hello in your chatbot is a louder intent signal than most opens
(05:53) Ask an easy reply question, then let AI turn those replies into first party data that also boosts deliverability