What if the infinite shelf of e-commerce hasn't made customers more confident, but has instead created a new kind of friction: the paralysis of endless choice?
Agility requires brands to shift their focus from simply providing more options to actively helping customers navigate them.
Today, we're going to talk about:
- Understanding the modern customer journey when discovery is no longer the primary problem.
- Building value as a "decision layer" that sits on top of commerce, rather than competing with it.
- Using AI not just for personalization, but for simplification and decision support.
To help me discuss this topic, I'd like to welcome, Dan Bennett, CMO, and Alexandra Seaman, Co-Founder and SVP at Furniture.com.
About Dan Bennett
Dan Bennett is Chief Marketing Officer and founding team member at Furniture.com, where he’s reshaping furniture retail through AI, data, and an open marketplace model. Since 2022, Dan has helped scale the company to 80+ employees across two offices, connecting millions of shoppers with hundreds of brands. Before Furniture.com, he was CMO at Packable, a Carlyle-backed e-commerce platform that grew into Amazon’s largest third-party marketplace partner and reached a $2 billion valuation. Earlier, Dan spent over a decade leading digital and brand strategy at McCann and Grey, driving growth for global names like P&G, Facebook, Microsoft, and Nike. Dan brings a focus on clear priorities, fast execution, and building teams that fuel sustainable growth.
Dan Bennett on LinkedIn: https://www.linkedin.com/in/bennettdaniel/
About Alexandra Seaman
Alex Seaman is Co-Founder and SVP at Furniture.com, where she leads strategy and partnerships for a fast-growing furniture shopping platform redefining how people discover and buy furniture. Since launch, she has expanded the platform to more than 70 participating retailers and earned recognition as one of Furniture Today’s “40 Under 40.”
---------- Resources ----------
Furniture.com: https://www.furniture.com
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