Trading Secrets

Jessie James Decker joins Jason Tartick on Trading Secrets to open up about the business, financial, and personal lessons behind her incredibly diverse career. From becoming a country music star and reality TV personality to building a fashion brand, launching a fitness app with nearly 40,000 subscribers, and creating multiple successful businesses, Jessie has never been afraid to bet on herself.

Jessie gets candid about growing up with financial struggles, learning to manage money, and why knowing your weaknesses—and surrounding yourself with people who are smarter than you—can be one of your greatest strengths. She also explains why she refuses to believe in staying in one lane, how she overcame imposter syndrome, and why she believes the person at the center of every venture is ultimately your biggest asset.

Jason and Jessie dive into the evolution of her fashion brand Kittenish, which has grown into a $60 million business, and the difficult decision to step away from day-to-day operations so the company could scale. Jessie shares the business lesson behind knowing when to hand over the reins, her experience on Dancing With the Stars and Special Forces, and how she balances marriage, motherhood, and entrepreneurship.
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What does it take to turn a simple idea into a real business? On this special episode of Trading Secrets, Jason Tartick sits down with two entrepreneurs who competed in The UPS Store’s 2026 Small Biz Challenge after nearly 6,000 businesses applied—and both made it to the final three.

The Laundry Basket, shares how it turned a $20 first customer into a growing, multi-city laundry and linen management business by focusing on convenience, recurring revenue, partnerships, B2B opportunities, and knowing her numbers. High Strung Raquets, explains how it identified a gap in the tennis and pickleball market, built a premium product around style and performance, and learned how to sell through wholesale, storytelling, and strategic partnerships.

Jason and the founders break down the importance of differentiation, discipline, storytelling, social media, customer feedback, cash flow, scaling without becoming the bottleneck, and knowing when to work smarter instead of harder.

Plus, both entrepreneurs reveal the trading secrets they learned from building their businesses—and why sometimes the best time to start is before you're ready.
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Vivian Tu, aka Your Rich BFF, is back on Trading Secrets nearly three years after her first appearance—and a lot has changed. With over 10 million followers and $8.2M in annual earnings, Vivian breaks down exactly where the money comes from, including brand deals, speaking, books, and podcasting, plus the team and expenses behind that massive top-line number.

She reveals why she invested over $1M of her own money into building Ask Dolly, her new financial wellness app, and why she chose to self-fund instead of raising outside capital. Vivian also shares how she’s grown her audience without spending a dollar on paid ads, why she still posts every day, and how the creator economy is evolving beyond traditional influencers.

Plus, Vivian gets into the current financial uncertainty, emergency funds, high-interest debt, wedding budgeting after her Lake Como wedding went 3X over budget, and the $10K wedding expense she regrets. She also opens up about speaking on financial policy, whether she’d ever consider politics, and why her newest Trading Secret is knowing when it’s worth fighting for what you want.

Host: Jason Tartick

Audio: John Gurney

Video: Marc Colcer

Guest: Vivian Tu
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Jason Tartick and the Curious Canadian are back for another 30 Minute Thursday, breaking down the biggest stories impacting your money, career, and life. They recap Jason’s conversation with Andrew Spencer and Alex Bordyukov, including the future of Bachelor Nation, reality TV’s changing landscape, relationships, prenups, and how their careers and finances have evolved.

Then, they dive into the economy through an unlikely lens: fast food. With Wendy’s franchisees facing bankruptcy, McDonald’s stock down and inflation continuing to pressure consumers, Jason and David break down what restaurant prices can tell us about the broader economy.

Plus, Jason gives a personal update on his upcoming wedding plans, reveals why Cabo is currently the frontrunner, talks about moving out of his New York apartment, and reflects on entering a new chapter of life. They also discuss rising gas prices, mortgage rates, home prices, wage growth, and why making your money work harder matters.

And David shares a real-life Trading Secret he put into action—moving his savings from a 1.75% account to one paying 4%.
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Bachelor Nation’s Andrew Spencer and Alexe Godin join Jason to break down the money, career pivots, and relationship realities that came after Bachelor in Paradise. Andrew reveals how his income has grown from roughly $75K his first year after the show to $200K the following year—and why 2026 could be another major jump—while Alexe opens up about nearly $100K CAD in student debt, leaving her career as a speech-language pathologist after realizing content could pay roughly 3X more, and using her Paradise winnings to help wipe out debt and invest for retirement.

The couple also gets candid about turning down the money for love on Paradise, why Andrew secretly strategized once a cash prize entered the game, their very different relationships with money, keeping their businesses and finances separate for now, and how their childhoods shaped what financial security and family mean to each of them. Plus, Alexe talks about pursuing acting, Andrew shares how he’s building a brand beyond Bachelor Nation, and they open up about navigating the pressure to get engaged, merge lives, and figure out what comes next.

Host: Jason Tartick
Audio: John Gurney
Video: Marc Colcer
Guests: Andrew Spencer & Alexe Godin
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