Mixing Music | Music Production, Audio Engineering, & Music Business

Two people asked Dee Kei the same question this week, one for a school project and one just out of curiosity: how do you actually get more clients? The answer he keeps coming back to, the one he's bought copies of a book to force on his own interns, is not what most people expect. Give more.
The book is The Go-Giver by Bob Burg and John David Mann, 122 pages, readable in a single sitting, and structured around five laws of stratospheric success presented through a simple fictional story. Dee Kei walks through the five laws, with particular focus on the Law of Value: your true worth is determined by how much more you give in value than you take in payment. He connects this directly to the mechanics of word-of-mouth in the audio world, where there's no textbook solution to a creative problem and every recommendation is fundamentally personal. People refer who they trust, and trust is built through consistent generosity over time.
But the episode goes deeper than the book. Dee Kei reads from Thinking Fast and Slow again, this time the section on money priming, which covers studies showing that people who have money on their minds, even subconsciously, are measurably less generous, more isolated, and more self-reliant to the point of not asking for help even when they need it. The practical takeaway is direct: an engineer coming from a scarcity mindset, focused on what they're owed and who's not referring them, is less likely to attract the referrals they're chasing because the people around them can feel it.
Lu adds his own layer through the Ben Franklin Effect, the psychological phenomenon where asking someone for a small favor actually makes them like you more, not less, and the two connect it to how genuine curiosity and low-pressure outreach can open more doors than any pitch ever could.
The episode closes on something personal. Dee Kei talks about pushing a stranger's broken-down car six blocks in sandals because their house was six blocks away. Not for credit, not to post about it. Just because it seemed like the right thing to do. And the longer argument the episode makes is that the engineers who operate from that same energy, genuinely and not performatively, are the ones who end up with a career that sustains itself without constantly having to chase it.

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Lu brought a topic this week that sounds simple on the surface and gets complicated fast: gear clones. Are they worth it? Do they sound like the original? And does any of that actually matter?
Dee and Lu start with the basic problem at the heart of every clone purchase — the marketing of a clone borrows the reputation of its predecessor to make the sale, which immediately creates an expectation the product may never be able to meet. Not because the clone is bad, but because the original itself is frequently impossible to replicate. The potentiometers are different. The transistors are different. Even the transformers — often cited as the defining voice of a piece of gear — are designed to be sonically transparent, meaning a significant portion of what people attribute to a unit's sound actually comes from other parts of the circuit entirely, including components that haven't been manufactured the same way in decades.
From there the episode opens into something much larger: the science of how expectation shapes perception. Dee and Lu walk through the McGurk effect — the well-documented phenomenon where what you see physically overrides what you hear — and connect it directly to how engineers experience gear. Lu tells the story of doing a live show where an audience member praised the sound of two Fender amps on stage, not knowing they were essentially muted and the entire signal was coming from a Fractal Audio pedal straight to the board. He heard the amps because he saw the amps. The gear didn't produce the sound he was praising. The belief did.
They also get into the sound of tape and vinyl — specifically how many of the "rules" engineers follow around these formats (mono low end, elliptical filters, tape saturation) were originally physical limitations of the format, not intentional creative decisions, and how over time those limitations became aesthetic preferences that engineers now apply by choice. Dee makes the case that the stories we tell ourselves about our tools — this is a real LA2A, this is a clone, this is a plugin, this is clean, this is warm — have more impact on how we use those tools and what we do with them than any measurable sonic difference between them.
The episode closes on something practical and personal: how to actually develop your ears as an engineer, the value of learning the rules before you break them, and why understanding whether you're psychologically someone who wants to break orthodoxy or someone who needs to follow it will tell you exactly what kind of advice you should be taking — and from whom.

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Dee borrowed some preamps this week. Not to review them — to test them. And what he found was equal parts technical and philosophical, which is exactly the kind of episode this one turned into.
He walks through his methodology in detail: running mixes through an AML ez1073, a CAPI VP28, and a Kahan Solid 4000 analog hardware unit, volume matching by perceived loudness down to 0.1 dB increments, and doing his A/B comparisons with a friend named Colin before sharing the results. The findings are candid — some of the differences were more subtle than expected, some gear behaved differently at line level than anticipated, and the process of trying to volume-match accurately enough to do a fair comparison revealed something important in itself: 0.1 dB is audible, and the louder signal will almost always win a casual A/B test, which means most people's preamp opinions are built on flawed methodology.
But the episode isn't really a gear review. It's a meditation on why engineers get so emotionally attached to their equipment in the first place — and what that attachment actually costs them. Dee revisits the Jim Lil preamp video not to relitigate it, but to make a more specific critique: not of Jim Lil's conclusion, but of the people who responded to it poorly, including one well-known engineer whose defensive response said more about his ego than about the gear. Dee introduces the concept of "killing the old God to create a new one" — the way engineers who break from one belief system often just build another with equal rigidity — and connects it to Nietzsche's idea of the last man: someone so committed to safety and comfort that they've stopped being able to grow.
The Buddhist thread runs parallel: the suffering that comes from clinging to beliefs, whether about analog gear, plugin choices, or anything else, isn't just philosophically costly. It closes you off to actually learning. Dee closes with the Aldous Huxley quote he's returned to before — about righteous indignation as the most delicious of moral treats — and applies it to the gear debate directly: the engineers who attacked Jim Lil most viciously weren't defending the truth. They were enjoying the fight.
Don't mistake the finger for the moon. The gear is the finger.

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This one started with a DM. A listener named Solomon wrote in describing something almost every engineer has felt but rarely admits to: he'd worked intensely with an artist for a year, and the day they released a new song mixed by someone else, he felt cheated on. He knew it was childish. He said so himself. He asked how Dee and Lu deal with it.
What followed was one of the longer, more wide-ranging conversations the show has had — and it never really left the topic, it just kept going deeper.
Dee and Lu start with the uncomfortable truth: the music industry is transactional by nature, and that's not entirely a bad thing. At higher levels especially, a degree of professional distance makes feedback easier to give and receive, keeps emotions from overriding the goals of the project, and protects both parties from the kind of over-familiarity that stifles creativity. The artists who rotate through engineers constantly — Dee floats the theory that some of them do it precisely because they know how hard they are to work with, and keeping the relationship professional gives them a way to keep going without the emotional weight.
From there the episode turns into a genuine masterclass on how to actually build relationships in this industry — without networking. Dee's core position is that the number one mistake people make when trying to build a network is trying to build a network. The best relationships he's built in LA didn't start with a pitch, a session offer, or a business card. They started with two people who genuinely liked each other and found something to talk about that had nothing to do with work. He shares a story about watching a producer invite a rapper he'd never heard to make a song together — purely because they got along. No music heard. Just vibes.
Lu adds the practical layer: how to check in on clients and collaborators in a way that feels genuine rather than transactional, how to use shared interests as an entry point, and why showing up as a full human being with hobbies and passions outside of audio makes you more interesting — and more memorable — than someone whose whole identity is their craft. He also closes with a point about woodworking and acoustic panel building that connects back to the episode on making things: your outside interests are not a distraction from your career. They are part of what makes people want to be around you.
The episode wraps on desperation — the one energy that kills every professional relationship faster than anything else, and the one that becomes hardest to avoid when things get hard. Dee and Lu are direct about it: don't come off desperate. Not in your texts, not in your compliments, not in how often you reach out. Genuine relationships don't need to be performed. The person you're trying to keep will feel the difference.

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Dee Kei is building a compressor. Specifically, a 1176 Rev A blueface/silverface clone from Hairball Audio in Seattle — unsponsored, bought with his own money, and not yet finished at time of recording. That last part is intentional. He wanted to talk about the build process before the result, because the process is the point.
He walks through everything: what it was like to approach a kit with no step-by-step guide (just a component list and a schematic), the soldering technique he got wrong early on and had to relearn from scratch, the diode he forgot to solder that intermittently lost power and popped, and the moment Hairball's owner Mike just shipped him a replacement part the next day, no questions asked — one of the better customer service stories the show has heard. Lu chimes in on Hairball's Lola preamp, one of the most respected and affordable DIY transformer preamp kits available, and the two get into what the DIY gear market actually represents for working engineers who want to go deeper than plug-and-play.
But the episode's most interesting thread is philosophical. Dee explains exactly why he chose to build the 1176 rather than buy one — and it has nothing to do with cost savings. It's about mysticism. He makes a genuinely compelling case that the magic of vintage gear isn't really in the sound itself, it's in the sacrifice required to have it. The rarity, the maintenance, the story. And for Dee, bragging to a client about how expensive something is feels inauthentic — even Machiavellian. Building it himself gives him a different kind of authority: every part was intentional, every solder joint was his. That's a story worth telling.
The episode closes with a broader point about makers: Dee didn't realize until recently that building things — keyboards, tube mics, modified espresso machines, children's books, now a compressor — is simply part of who he is. If that's part of who you are too, this episode will hit differently.
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The Mixing Music Podcast is sponsored by ⁠Izotope⁠, ⁠Antares (Auto Tune)⁠, Sweetwater, ⁠Plugin Boutique⁠, ⁠Lauten Audio⁠, ⁠Filepass⁠, & ⁠Canva⁠
The Mixing Music Podcast is a video and audio series on the art of music production and post-production. Dee Kei, Lu, and James are professionals in the Los Angeles music industry having worked with names like Odetari, 6arelyhuman, Trey Songz, Keyshia Cole, Benny the Butcher, carolesdaughter, Crying City, Daphne Loves Derby, Natalie Jane, charlieonnafriday, bludnymph, Lay Bankz, Rico Nasty, Ayesha Erotica, ATEEZ, Dizzy Wright, Kanye West, Blackway, The Game, Dylan Espeseth, Tara Yummy, Asteria, Kets4eki, Shaquille O'Neal, Republic Records, Interscope Records, Arista Records, Position Music, Capital Records, Mercury Records, Universal Music Group, apg, Hive Music, Sony Music, and many others.
This podcast is meant to be used for educational purposes only. This show is filmed and recorded at Dee Kei's private studio in North Hollywood, California. If you would like to sponsor the show, please email us at ⁠deekeimixes@gmail.com⁠.

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