Something You Should Know

• The Psychology of Brand Loyalty & The Strange History of Everyday Words

  Ever stepped into an elevator and wondered, what if the cable snapped? It’s a surprisingly common fear — but is it justified? I’ll reveal the truth about elevator safety, how often accidents really happen, and exactly what to do if the unthinkable occurred. https://www.businessinsider.com/survive-elevator-crash-fall-2015-9 Why do so many people swear by Apple, Starbucks, or Amazon? What makes certain brands almost irresistible? Behavioral science has the answer. My guest Michael Aaron Flicker — entrepreneur, founder of the Consumer Behavior Lab, and author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands (https://amzn.to/4oepxEB) and he explains how brilliant companies use psychology and design to tap into your subconscious desires and shape your buying habits. The English language is full of stories hiding in plain sight. Did you know there are about 20 ways to pronounce the word water? Or that the word silhouette comes from the name of a despised French bureaucrat? Journalist Martha Barnette, co-host of the popular radio show A Way with Words (https://waywordradio.org/) and author of Friends with Words: Adventures in Languageland (https://amzn.to/3WBqeM5), joins me to uncover the delightful, bizarre, and surprising history behind the words we use every day. Next time you notice your grocery store has rearranged everything, that’s no accident. Supermarkets often shift products on purpose to keep you wandering longer — and spending more. I’ll explain the subtle psychological tricks retailers use and how you can outsmart them. https://www.businessthink.unsw.edu.au/articles/supermarket-tricks-cost-of-living PLEASE SUPPORT OUR SPONSORS! INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince.  Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠⁠ https://Dell.com/deals ⁠⁠ NOTION: ⁠⁠⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠⁠https://notion.com/something⁠⁠ PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Power of Making Things Simple & How Pockets Changed Everything - SYSK Choice

  Most people don’t get enough sleep — and even a small deficit can take a big toll. Just 15 extra minutes a night can boost your health, focus, and mood more than you’d expect. This episode begins with a surprising look at how too little sleep quietly undermines your life — and how a little more can make all the difference. https://www.sleep.com/sleep-health/15-minutes-extra-sleep Simple beats complicated — in business, communication, and life. Yet most of us instinctively make things harder than they need to be. Marketing entrepreneur and educator Ben Guttmann, who’s helped clients from the NFL to Nobel Laureates, reveals why simplicity is the ultimate superpower and how to harness it in your ideas, writing, and daily decisions. He’s the author of Simply Put: Why Clear Messages Win—and How to Design Them (https://amzn.to/3udtVwz). You probably have pockets in nearly everything you wear — and yet, they’re only about 500 years old. Where did they come from? Why are women’s pockets so small? And what do they say about how people have lived through history? Hannah Carlson, a historian of clothing and author of POCKETS: An Intimate History of How We Keep Things Close (https://amzn.to/3SUzmef), reveals the surprisingly political, personal, and practical story of the humble pocket. Finally, anger isn’t always destructive — used wisely, it can be one of your greatest motivators. Research shows that channeling anger toward a meaningful goal can actually help you focus and achieve more. I’ll explain how to tap into the power of anger — without letting it take over. https://www.nbcnews.com/health/feeling-angry-may-help-people-achieve-goals-study-finds-rcna123611 PLEASE SUPPORT OUR SPONSORS! AG1: Head to ⁠⁠⁠https://DrinkAG1.com/SYSK ⁠⁠⁠ to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe!  AURA FRAMES: For a limited time, visit https://AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames -named #1 by Wirecutter -by using promo code SOMETHING at checkout INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince.  Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠ https://Dell.com/deals ⁠ NOTION: ⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠https://notion.com/something⁠ PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Secret Languages We All Speak & Amazing Changes in Nature You Never Knew

  Just thinking about itching can make you start to scratch — but there’s a reason for that. Scratching triggers a powerful neurological loop called the itch-scratch cycle, which can actually make the problem worse. Listen as I explain what’s really happening in your brain and skin when that irresistible urge strikes to scratch that itch. https://www.news-medical.net/health/Scratching-the-Surface-Uncovering-the-Neurological-Mystery-of-Itch.aspx? We all speak secret languages — whether we realize it or not. Families, professions, and social groups develop their own slang, codes, and private phrases that only make sense to insiders. From kitchen slang in restaurants and bars to cryptic police radio chatter, these hidden languages are everywhere. My guest Ben Schott, author of Schott's Significa: A Miscellany of Secret Languages (https://amzn.to/3LdTmqg), uncovers where these coded words come from, how they evolve, and what they reveal about belonging and identity. The changing seasons bring obvious signs — leaves turning, snow falling, flowers blooming — but nature also changes in ways most of us never notice. The color of sunsets, the murkiness of rivers, even the speed at which days lengthen or shorten all follow astonishing seasonal patterns. Tristan Gooley, author of The Hidden Seasons: A Calendar of Nature’s Clues (https://amzn.to/4ohNNpu), takes us on a fascinating journey through these overlooked natural shifts and shows how to read the signs of the changing world around us. Finally, the humble banana — praised by some as a perfect health food and shunned by others for its sugar and carbs — gets a scientific verdict. I’ll share what nutrition research really says about bananas and whether you should eat more of them… or less. https://time.com/4017962/banana-nutrition/ PLEASE SUPPORT OUR SPONSORS! AG1: Head to ⁠⁠⁠https://DrinkAG1.com/SYSK ⁠⁠⁠ to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe!  INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince.  Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠ https://Dell.com/deals ⁠ NOTION: ⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠https://notion.com/something⁠ PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Real Story of Thanksgiving - Bonus Holiday Episode

  It all started with a colossal Thanksgiving mistake — one that accidentally created an entire industry. The birth of the frozen meal business began with a Thanksgiving blunder. Listen and you’ll hear how that blunder turned into a billion-dollar idea. https://www.housebeautiful.com/lifestyle/a22792044/thanksgiving-fun-facts/ The story of Thanksgiving is full of myths and misconceptions. Much of what we think we know about that first feast — from the turkey to the Pilgrims’ attire — simply isn’t true. Historian Peter Mancall, professor of history and anthropology at the University of Southern California, joins me to reveal the real story behind Thanksgiving: what actually happened, how it evolved into a national holiday, and why it landed on the fourth Thursday in November. Finally, let’s talk about your Thanksgiving table. Chances are there’s at least one dish you eat out of obligation, not enthusiasm. Turns out, you’re not alone. More Americans are swapping out the traditional menu for new favorites — and I’ll tell you what’s replacing turkey in many homes around the country. https://www.housebeautiful.com/lifestyle/a22792044/thanksgiving-fun-facts/ PLEASE SUPPORT OUR SPONSORS! AG1: Head to ⁠⁠⁠https://DrinkAG1.com/SYSK ⁠⁠⁠ to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe!  INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince.  Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠ https://Dell.com/deals ⁠ NOTION: ⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠https://notion.com/something⁠ PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Strange Secrets of the Human Body and Why Your Brain Requires Friends

  When you touch someone else’s skin, it often feels softer than your own — but that can’t be true for everyone. What’s really happening is a fascinating illusion rooted in how your brain perceives touch. I’ll explain this strange sensory trick as we open the episode. https://pmc.ncbi.nlm.nih.gov/articles/PMC4580302/?utm_source=chatgpt.com Your body is filled with mysteries you probably never learned in biology class — like why you get goosebumps, why hiccups happen, or why you unconsciously favor the left side of your face. And why no other creature on Earth can even come close to our ability to throw a ball fast and far. My guest Adam Taor, author of Bodypedia: A Brief Compendium of Human Anatomical Curiosities (https://amzn.to/4hpIEc2), joins me to explore these and other quirky features of the human body. Friendship and social interaction aren’t just nice to have — they’re vital to your health and longevity. Neuroscientist Ben Rein, author of Why Brains Need Friends: The Neuroscience of Social Connection (https://amzn.to/495Nh9p), explains how meaningful connections strengthen the brain, protect against illness, and even extend your life. He also shares surprising insights on why having a pet — or a partner — can have profound benefits for both mind and body. If you’re looking for a simple, science-backed way to lose weight that isn’t just another gimmick, I have one that might surprise you. It’s all about water. Research shows that one glass at the right time can have impressive results. I’ll share the details in the final segment. https://onlinelibrary.wiley.com/doi/10.1002/oby.21167 PLEASE SUPPORT OUR SPONSORS! AG1: Head to ⁠⁠https://DrinkAG1.com/SYSK ⁠⁠ to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe!  INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Give and get timeless holiday staples that last this season with Quince.  Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It’s time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: https://Dell.com/deals NOTION: Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: https://notion.com/something PLANET VISIONARIES: In partnership with Rolex’s Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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