The FxCK YOU 50s

In this origin backstory of The FxCK YOU 50s, veteran celebrity hair and makeup artist and host, Andrea Claire pulls back the curtain on the multi-billion-dollar beauty industry and sets the stage for her award-nominated podcast..

Drawing from over 35 years of experience in high-fashion and advertising—including 25 years with a top agency—Andrea exposes how aggressive marketing, heavy retouching, and anti-aging rhetoric sell youth as the only definition of beauty while marginalizing women over 45.

Dismantling the myth that aging demands a total cosmetic or lifestyle overhaul, Andrea reframes midlife as a powerful era of reinvention. Whether facing career shifts, gray divorce, or starting a new venture, she makes a compelling case for why GenX women deserve a prominent platform—especially in a podcasting landscape heavily dominated by male voices.

The FxCK YOU 50s is a bold, unapologetic audio sanctuary where women lean into the "FxCK THAT" era.

Tune in for unfiltered, raw conversations with everyday women and industry experts who are dispelling wellness myths, embracing gray hair, and proving that life is just getting started after 50.

Categories & Topics:

Women’s Lifestyle | Beauty & Fashion | Midlife & Aging | Wellness | Empowerment

About the Host:

Andrea Claire is a celebrity hair and makeup artist, and podcaster with 35+ years of industry experience on and off camera. Passionate about dismantling misogynistic aging narratives, Andrea created The FxCK YOU 50s for women everywhere who are ready to reclaim their agency, step into their power, and live out loud.

Connect with The FxCK YOU 50s here:

⁠Podcast Website⁠

⁠IG @TheFxCKYOU50s⁠

⁠LinkedIn⁠

YouTube⁠

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Connect with The FxCK YOU 50s here:

⁠Podcast Website⁠

⁠IG @TheFxCKYOU50s⁠

⁠LinkedIn⁠

⁠ YouTube⁠

Connect with Thelma Muro here:

Thelma's official site

Thelma on FB

Thelma on IG

Thelma on TikTok

Your Family Threads

In this inspiring episode, we sit down with Thelma Muro—architectural designer, entrepreneur, author, and storyteller. From her roots in the small town of Tepetongo, Mexico, to a trailblazing 30+ year career in international theme park design and real estate development.

Thelma shares the deeply personal story behind her debut book, The House on Mariposa Drive, and breaks down her transformative PUSH / PIVOT / JUMP philosophy—a practical strategy for navigating life’s toughest hurdles, overcoming gender bias in male-dominated industries, and choosing your own destiny.

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Listener Note & Content Warning

This episode contains candid discussions regarding gender-based harassment, sexual assault, domestic violence, and personal trauma. We recognize that these topics can be heavy and deeply triggering. Please prioritize your emotional well-being while listening.

I’ve been sitting on this solo episode for a while now — then I had a conversation with my youngest daughter about it. It was her 18 year old words of wisdom that inspired me to continue with publishing this episode.

Here I paraphrase what she said: It’s your words, your experiences and if it can help others its important and anyone who has a problem with it, well, that’s a them problem.

What makes a car full of grown men stay completely silent while women and kids face public abuse?

In this raw and deeply personal episode, Andrea reflects on two startling public transit encounters in Toronto years apart—from a recent disruptive confrontation on the subway to stepping in alone on a city bus in her twenties. Both moments point back to the same frustrating, recurring theme: male bystander inaction.

We explore the emotional weight women carry when public harassment unfolds, how high-profile news stories continuously reopen shallowly buried trauma, and why systemic progress on gender equality feels like it’s sliding backward. Plus, we ask the hard question: Why does the burden of calling out bad male behavior constantly fall on women—and figures like Dan Levy—while the performative males stay silent?

Canada-Wide: Call or text 2-1-1 or visit 211.ca to find local crisis centers and shelters in your region.

United States: Call or text 9-8-8 for mental health distress, or call RAINN (National Sexual Assault Hotline) at 1-800-656-4673.

International: Visit findahelpline.com or bebefrienders.org for free, confidential crisis numbers worldwide.

If you or someone else is in immediate physical danger, please call 9-1-1 or go to the nearest hospital emergency department.

Join the Conversation: Share your thoughts, reflections, or experiences with us on Threads and Instagram.

Connect with The FxCK YOU 50s here:

⁠Podcast Website⁠

⁠IG @TheFxCKYOU50s⁠

⁠LinkedIn⁠

⁠ YouTube⁠

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If a sneeze causes you to pee your pants—at least make them pretty.

The lingerie industry spent decades quietly deciding that women over 50 didn't want sexy, stylish underwear anymore.

Mother-daughter powerhouse duo Shaula Yemini (tech executive, math PhD, and lover of a pretty panty under a suit) and Noa Arias (former L'Oréal/AmEx marketer) decided to call bullshit on that narrative.

Together, they founded Bloomers Intimates—a brand proving that women who were raised on and desired sexy lingerie didn't vanish; they just got older.

In this episode, we talk about what it actually takes to launch a brand with your mother, navigate the brutal realities of the fashion industry, and why leakproof underwear deserves to be just as gorgeous as anything else in your drawer. Plus, we dive into midlife authenticity, building a business on your own terms, and why women over 50 are entirely unstoppable.

No filters, no corporate fluff, and zero patience for the status quo.

Welcome to The FxCK YOU 50s

Connect with The FxCK YOU 50s here:

⁠Podcast Website⁠

⁠IG @TheFxCKYOU50s⁠

⁠LinkedIn⁠

⁠ YouTube⁠

Connect with Bloomers Intimates here:

Bloomers Intimates

Bloomers Intimates IG

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Avoid getting sucked in with misinformation. Check for receipts, verify research, and refuse to buy into the wellness hype.

Andrea Claire summons prominent psychology professor and online educator Dr. Inna Kanevsky to cut through the noise of wellness culture. Listen to the unpacking of the digital landscape's biggest pitfalls, explore the realities of neurodivergence later in life, and discuss what it truly means to step into midlife with confidence and authority.

Combat Online Misinformation: Dr. Inna shares expert strategies for spotting red flags on social media, emphasizing why phrases like "numbers without sources are meaningless" and the simple question "Which study?" are essential tools for critical thinking.

ADHD in Women & Misdiagnosis: Dive into the nuances of neurodivergence, examining why ADHD in women has historically been overlooked, misdiagnosed, or misunderstood through a lens of gender stereotypes and neurosexism.

Owning Your Power: Reject societal pressures on aging women and lean into authenticity, self-advocacy, and science-backed health choices.

Connect with The FxCK YOU 50s here:

⁠Podcast Website⁠

⁠IG @TheFxCKYOU50s⁠

⁠LinkedIn⁠

⁠ YouTube⁠

Connect with Dr Inna here:

TEDx

Dr Inna on IG

Dr Inna on TikTok

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