The Jasmine Star Show

If you’ve ever thought, “I want to leave this job… start the thing… pivot… but I can’t afford to,” this episode is for you.
I’m joined by the Financial Feminist herself, Tori Dunlap, founder of Her First $100K. After graduating with degrees in communication and theater, Tori landed in a toxic corporate job she couldn’t afford to leave. That’s when everything shifted.
She realized money wasn’t about being rich — it was about having options.
So she set a bold goal: save $100,000 by age 25. What started with a $20 domain, three blog posts, and $49 coaching sessions at Starbucks eventually became a movement empowering women to take control of their finances.
But here’s the truth: the $100K wasn’t the win.
Freedom was.
In this episode, we talk about financial autonomy, documenting your journey for accountability, and why building revenue isn’t about validation — it’s about choice.
Click play to hear all of this and:
[00:00] Why Money Is About Freedom, Not Just Wealth
[06:35] How $49 Coaching Sessions Built a Business Foundation
[12:10] The Real Cost of Staying in a Toxic Job
[18:45] Why Documenting Your Goal Creates Accountability
[24:20] From Blog Posts to a Movement: Building Her First $100K
[31:05] Scaling Beyond Coaching: Avoiding the “Not Scalable” Trap
[38:40] Money as Power: Creating Options for Women
Listen to Related Episodes:
The 3 Financial Mistakes Ambitious Founders Keep Making
Build Wealth by Changing the Way You Think About Money with Anthony O’Neal
Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices
Connect With Tori Dunlap:
Instagram: https://www.instagram.com/herfirst100k/
Facebook: https://www.facebook.com/herfirst100K/
Website: https://herfirst100k.com/
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode623

I didn’t want to talk about this… but here we are.
At the start of the year, I joined a new fitness program—something totally outside my comfort zone. And I wanted to quit four times in the first week alone.
But I didn’t.
This episode is about what that journey has taught me—not just about health, but about business, consistency, and what it really takes to stick with something when it gets hard.
Because the truth is: everything you want comes with a cost.
Are you willing to pay it?
I’m sharing a mindset framework that’s helped me stay committed through discomfort, and how it applies whether you're trying to get in shape or build a 7-figure business.
Let’s talk about fear, doubt, discipline—and choosing not to quit.
Click play to hear all of this and:
[00:00] Opening up about a personal transformation for accountability, connection, and growth.
[02:30] The fear of failure and the vulnerable question: "Will this actually work for me?"
[03:20] Lifelong body image struggles and how they shaped Jasmine’s identity and confidence.
[04:57] Realizing the parallels between business and fitness: discomfort, doubt, and discipline.
[06:35] The mindset shift: follow the “recipe” before adding your own flavor.
[10:12] How to overcome distractions that try to sabotage your growth.
[15:14] Why the “messy middle” is where most quit—and how to push through by focusing on your future self.
Listen to Related Episodes:
How I Maximize My Experiences and Investments to Reach My Next Level as a CEO
Inside My $50K Investment with Gary Vee’s Team: How I Make Smart Business Investments
The Real ROI of Personal Development
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode622

If you’ve ever grown so fast you barely recognized yourself… this one is for you.
In this conversation with Leila Hormozi, we go behind the curtain of rapid business growth — beyond revenue, beyond strategy — and into identity.
We talk about criticism, visibility, filtering yourself to avoid judgment, and what really happens when your business grows faster than your comfort zone.
From the outside, explosive growth can look like a highlight reel. From the inside? It can feel unfamiliar, uncomfortable, and even painful.
Leila shares why “the more you want to grow, the more you’re going to be in pain” — not because growth is bad, but because it demands an identity shift.
If you’re a 7-figure founder scaling higher… Hiring leaders for the first time… Outgrowing your old systems… Or white-knuckling your next level…
You’re not broken. You’re evolving.
This episode is your permission slip to embrace the stretch — and lead with honesty along the way.
Click play to hear all of this and:
[00:01] How to stop trying to “prove yourself” to the internet
[00:05] Why hyper-growth feels like pain—and what 2025 taught her about “unfamiliar territory”
[00:10] The moment health forced leadership evolution
[00:15] How “dangerously confident” content gets made when life is falling apart
[00:20] The self-care boundary that actually scales a company
[00:28] Her non-negotiable morning routine
[00:35] The leadership book she had to write
[00:49] Flash-fire leadership: building a culture where people tell you the hard truth (and how to reward honesty)
Listen to Related Episodes:
Building a Wildly Successful Business (and how to show up when it’s hard) with Leila Hormozi
How You Can Develop the BEST Traits in Leadership
Growing in Life + Business: What I'm Learning in the Messy Middle
Connect With Leila Hormozi
Instagram: https://www.instagram.com/leilahormozi
Facebook: https://www.facebook.com/leila.naghshineh
Website: https://www.acquisition.com/
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode621

Are you making great money… but still not building real wealth? You’re not alone.
In this episode, I chat with Kaitlyn Carlson, former Wall Street wealth manager and founder of Theory Planning Partners, who helps 7-figure female entrepreneurs build financial legacies—not just businesses.
This isn’t your typical finance convo. We’re breaking down:
✨ Why high income doesn’t equal financial freedom
✨ Mindset blocks that keep you stuck, even at 7 figures
✨ How childhood money dynamics impact your business
✨ Why you need a wealth team, not just a bookkeeper
Kaitlyn shares practical strategies and powerful shifts to help you move from hustle to legacy—and finally keep more of what you earn.
Whether you’re making $500K or $5M, this conversation will help you rethink how you lead, earn, and build a future on your terms.
Click play to hear all of this and:
[03:44] Why most 7-figure entrepreneurs focus on income but ignore long-term wealth
[08:19] The financial wake-up call that led Kaitlyn to serve female founders
[11:11] How childhood experiences shape your financial mindset
[16:05] The key differences between an income strategy and a wealth strategy
[23:45] Why building wealth requires a team (and not just a bookkeeper!)
[29:32] How to evaluate if your business is scalable, sellable, or sustainable
[37:51] The mental shift that changes everything: from “I have enough” to “I’m enough”
Listen to Related Episodes:
Tax Secrets Every Entrepreneur Should Know with Karlton Dennis
8 Mindset Shifts to Transform Your Relationship with Money
Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices
Connect With Kaitlyn Carlson:
Instagram: https://www.instagram.com/theoryplanningpartners
Facebook: https://www.facebook.com/profile.php?id=100090129347132
Website: https://theoryplanning.com/
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode620

In this episode, I share one of the most transformative moments of my life: watching my mom relearn how to walk after aggressive cancer treatments. It was humbling, heartbreaking, and taught me a core truth—if you don’t believe in yourself, nothing else matters.
Even with the support of loved ones, if you lack belief in your vision, your goals, or your ability to make it happen… your dreams will stall.
So what does belief really look like in business? It’s not about pretending everything’s fine or reciting affirmations in the mirror. It’s about choosing to lead with intention, not insecurity. It’s about seeing your future self clearly and making daily decisions that align with her.
This isn’t just mindset fluff—it’s a roadmap for making belief your business strategy.
Whether you’re feeling stuck, afraid, or like your “baby steps” aren’t working fast enough… this episode will remind you that every small, imperfect action counts. And belief? That’s the first one.
Let’s take that step—together.
Click play to hear all of this and:
[00:00] Why discomfort is the price of change (and what baby steps really teach us)
[01:45] The emotional moment watching my mom relearn how to walk—and what it taught me about belief
[02:38] Hard truth: If you don’t believe in you, your dreams won’t work
[03:39] The #1 mistake entrepreneurs make when trying to grow: consulting their past
[04:33] A guided exercise to envision your future self and reverse engineer their habits
[06:10] How small decisions (like online grocery delivery!) reflect your identity as a future CEO
[08:02] Why you must act like your future self today—not once you “arrive”
Listen to Related Episodes:
How to Become Your Own Advocate and Get What You Want With Heather Hansen
How to Gain Unshakable Confidence Through Clarity ft. Erin Weed
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode619