In this episode:This podcast is taking a new direction. Audience is split; creators want craft, while marketers crave strategy. A brand new show called B2B Podcasting Insights is launching for the business-minded listeners. Podcasting Insights will still be your creative haven, sans the marketing jargon. Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff. Next week, we'll chat about why consistency in podcasting might just be overrated. This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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4:37
Cringe! This podcast strategist screwed up his own podcast strategy
You know that thing where you give everyone else great podcast advice… and then ignore it yourself?Yeah. That.In this episode, I’m calling myself out. And fixing my own podcast strategy in public. I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too.If you’ve ever wondered whether your show’s serving the right people, or just shouting into the void then this one’s for you.You’ll learn:🎯 How to define your podcast audience (for real)🚫 What to cut ⚖️ The balance between craft, creator joy, and cash in the bank🔁 How to rebuild a show without starting from scratch👉 Site: https://podmastery.co👉 Contact: https://podmastery.co/contact👉 Leave me a voicemail: https://podmastery.co/voicemailMentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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21:41
Why you don't need a camera to grow your podcast!
If you're fed up with hearing people insist you "need to put your podcast on YouTube", this episode will give you a sense of relief. I've just come back from judging the Independent Podcast Awards and spent time with some of the best indie creators around. What struck me wasn't how eager they were to jump on video, but how quickly the myth started to unravel once we looked at what video actually costs independent podcasters, in cash, energy, and lost focus. This episode is all about unpacking the hard truth behind the "you must do video to grow" narrative and how most audio-first shows are actually better off keeping their attention on what already works. I share a case study of a winning indie show, Floating Space, and its host’s reaction when I pushed back on video hype and explained why going all-in on YouTube rarely delivers for indies who aren’t looking to become full-time video editors. There’s plenty here that you won’t find in any of the LinkedIn gurus’ posts, and you’ll walk away understanding why "discovery" isn't just about being searchable—it's about being findable and worth listening to.Chapters:00:00 The Video Myth02:00 Hype vs Reality05:00 Awards Night penny-drop08:00 “But you publish video…”11:00 What to do instead15:00 7-day focusPodcast Improvement Audit (Lite): https://podmastery.co/liteThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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Slopcasting! Inception Point AI's Efficiency Kills Intimacy (and podcasts)
AI makes it easy to ship more… of nothing. Here’s why “slop-casting” is flattening audio and how to outplay it with Voice, Value, and Vulnerability. Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed. Prefer an actual audit with me? Book here: podmastery.co/lite.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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Your podcast promotion strategy's in reverse!
There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials. Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good. In this episode of Podcasting Insights, I lay out why that’s a sure-fire way to set yourself up for repeated disappointment and burnout. Instead, I’ll walk you through my entire approach for building podcasts people actually want to talk about, and not just because you begged them to on LinkedIn. We get into why promotion isn’t the lever you pull first, what actually matters to develop a show that holds attention, and what I make every client face up to before they spend a penny (or another hour) trying to chase down listeners.00:00 Why Your Promotion is in Reverse!04:53 Integrity and Strategic Success07:34 "Building Loyal, Valuable Audiences"12:57 Silent Launch Strategy Advice13:59 Proof Before Promotion StrategyUseful links:Get your audit - https://podmastery.co/liteSee your Apple Podcasts retention data: https://podcastsconnect.apple.com/ Spotify dashboard: https://podcasters.spotify.com/gatewayFind all episodes of Podcasting Insights: https://www.podmastery.co/Tom Webster's The Audience Is Listening: https://audienceislisteningbook.com/Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Show Notes SimplifiedAre you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you!
(Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)Simplify your show notesThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
About Podcasting Insights: growth advice for people and brands
Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'.
Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts.
My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience.
This audience followed me throughout my radio career and engaged with my various other podcasts.
But it wasn't always easy.
And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency.
I learned a lot from that experience.
I now help other podcasters to achieve their goals through my company Podknows Podcasting.
Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful!
And ensuring you can avoid the dreaded 'podfade'!
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Listen to Podcasting Insights: growth advice for people and brands, The Wealthy Barber Podcast and many other podcasts from around the world with the radio.net app
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