Lunch With Norm - The eCommerce & Amazon FBA Podcast

• Amazon’s AI Is Hiding Your Listings | Colin Raja

  Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.   🔍 What you'll learn: - Why Amazon’s EQR + NLP changes killed old launch tactics - How backend data can destroy your ranking (even if the product is great) - Real strategies from 150+ successful launches - Why your PPC might be failing — and how to fix it - Launch phases & persona targeting that actually work in 2025   This episode is sponsored by: Sellerboard - https://sellerboard.com/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Timestamps 00:00 – Think Launching on Amazon Is Easy? Think Again 02:40 – Why Data-Driven Launches Beat Hacks Every Time 05:56 – The Anatomy of a Failing Product (Case Breakdown) 09:06 – How Crappy Listings Get Updated Without You Knowing 11:59 – Why Great Products Still Fail to Rank 14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models) 17:37 – The Secret to Beating Amazon Support: Ask THIS 20:41 – Image Strategy: Value Buyers vs. Pro Buyers 24:12 – Boosting Conversions by Targeting Buyer Personas 26:50 – Success Leaves Clues: Colin’s Launch Formula 29:59 – Forget Product Launches. Launch Keywords Instead 33:38 – How Amazon Search Mirrors Google’s AI Changes 38:06 – Should You Ever Pause Your PPC Campaigns? 41:09 – How to Cut PPC Without Killing Your Ranking 44:15 – Amazon’s Hidden Flat File & Browse Node Secrets 46:57 – Why Flat Files Break Listings (And How to Fix Them)   👇 Drop a comment with “I subscribe” and I’ll reply personally! This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.   💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

  --------  

  51:37

  --------

  51:37
• The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell

  In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators. He talks about: - How to build brands with recurring revenue - Lessons from launching .Club Domains and selling to GoDaddy - Creator economy trends and the rise of NoteGPT - The right way to raise funding and attract investors - Why brand story and trust are critical in today’s market Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond. Timestamps: 00:00:00 - Startup Foundation 00:03:38 - Entrepreneur Journey 00:06:42 - Liquidity Control 00:09:33 - Turn On A Dime 00:12:40 - Test and Fail More 00:15:59 - Lean Into Success 00:19:14 - Kickstarter Test 00:22:17 - E-Commerce Brand 00:25:35 - Wealth Creation 00:28:37 - Entrepreneur Learn 00:32:51 - Affiliate Marketing 00:36:17 - E-commerce Vendor ️ 00:39:18 - Runner's World Awards 00:42:12 - Know Your Audience ‍‍ 00:44:59 - AI Music Creation 00:48:50 - AI Imagination Limit   This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ Sponsors: Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. 

  --------  

  55:11

  --------

  55:11
• From A9 to AI: How Amazon AI Is Changing EVERYTHING For Sellers

  Grab your free Amazon Audit - https://flatworldnetwork.com/ Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.   If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works. We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts. This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace. In this episode: - How AI is changing Amazon SEO and PPC - Why Amazon’s COSMO and RUFUS models matter - Creating content that performs in AI-driven search - The future of listing optimization and conversion - Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.   Timestamps 00:00:00 - Amazon Search & AI 00:05:26 - AI Changing Search Discovery 00:09:11 - Amazon Rufus Usage Skyrocketing 00:12:00 - AI Open 24/7 00:14:51 - AI & Amazon Customer Experience 00:17:34 - Key Change: Cosmo Intro 00:20:12 - AI & Listing Optimization 00:22:49 - How to Optimize Amazon Listings: 4 Ways 00:25:13 - Amazon's Future: 3 Things 00:28:02 - Search Experience by Category 00:30:58 - Innovation is Key During the AI Era 00:34:20 - Creating a Non-Intrusive Experience For Customers 00:37:48 - New Innovations Coming  

  --------  

  40:28

  --------

  40:28
• The Secret Amazon Affiliate Tool That Actually Converts...

  Try out Joylink here - joylink.io/?aff=lunchwithnorm In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system. What You'll Learn: - How Erik grew JoyLink from scratch with co-founder Aveek - Why deep links, instant tracking, and conversion clarity matter - How affiliates and sellers can use this tool to drive off-site traffic - Why big creators are switching to smarter Amazon tools    Timestamps 00:00 Introduction 00:34 Amazon Affiliate Tool 01:03 Negative Reviews 02:10 Who is Erik Stomp 04:48 Amazon Traffic Boost 06:20 Amazon Launch Strategy with Affiliates 10:43 Amazon Affiliate Failures? 14:12 Amazon Creator Insights 19:12 Future Tactics for Affiliate Marketing 23:45 Conclusion

  --------  

  39:33

  --------

  39:33
• How to Outrank 99% of Your Competition (SEO Content Plan 2025)

  Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for. 🔍 What You’ll Learn - Why keyword volume is dead (and what to track instead) - How Google is evolving with AI & SGE - Tools & frameworks for modern content optimization - The 5 tools every marketer should be using - Real-world tips for schema, site audits, and topical authority - Why AI-written content still needs human-driven strategy _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Intro: Meet SEO Expert Steve Wiideman 02:30 – What SEO Looks Like in 2025 05:42 – Why Search Volume Doesn’t Matter Anymore 07:55 – How to Build Topic Clusters That Rank 10:20 – 5 Tools Steve Uses for SEO Workflows 13:05 – AnswerThePublic for LLM Optimization 15:15 – Google’s AI Search Experience (SGE) 18:00 – How to Future-Proof Your Content Strategy 21:22 – The Role of Schema in Ranking 24:15 – Automating SEO with SearchAtlas & WordLift 27:10 – Content Refresh Framework: Improve What Exists 29:40 – What Most Brands Get Wrong with SEO 33:00 – SEO for eCommerce vs Content Sites 36:20 – Should You Still Write Blog Posts in 2025? 39:05 – Building Internal Links the Right Way 42:30 – Final Thoughts & Where to Learn More from Steve

  --------  

  57:33

  --------

  57:33

More Business podcasts

Trending Business podcasts

About Lunch With Norm - The eCommerce & Amazon FBA Podcast