What does it actually look like to build something that doesn't break? Not the highlight reel version, but the real version, where the clients don't show up, a pandemic shuts everything down, and you have to start over more than once?
That's exactly what Dr. Terry Carter did. She's the CEO of Terry International Consulting and host of the Empowered Nurse Leader Summit, and she has built a global nursing leadership consulting firm that has served clients from the United States to Dubai to East Africa. But the path to get there was anything but straightforward.
In this conversation, Terry shares how she kept going through years of slow growth, how COVID froze her contracts mid-stream and forced a complete pivot, and what she calls the "endurance toolkit" that keeps her in a high-performance state as a founder.
Here's what we get into:
Terry's framework for preparing for the worst without abandoning your vision
Why doing a personal inventory of your skills (even the obvious ones) is the starting point for getting unstuck
What "banning the boats" actually means and when it's the right move
How COVID didn't break her business, it redirected it into something bigger
The daily practices Terry uses to stay grounded when everyone is looking to her for direction
If you've been in a slow season and wondering whether to keep going, this conversation will remind you why the answer is yes.
👉 Explore the Full Episode Page:
https://iam-lifebydesign.com/post/building-a-business-that-survives-anything-dr-terry-carter
Meet Dr. Terry Carter
Dr. Terry Carter, DNP, RN, NE-BC, is a nurse executive, leadership strategist, and author known for her work on sustainable leadership and burnout recovery. She is the Founder of Empowered Nurse Leaders and CEO of Terry International Consulting. Her books, including Leadership Redefined and Brilliance in the Quiet, explore leadership as a practice of clarity, stewardship, and renewal rather than self-sacrifice.
https://terryinternationalconsulting.us
https://empowerednurseleaders.com
https://www.linkedin.com/in/terry-carter-220ba2372
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