1000 Experiments Club

• Rethinking the Travel Experience | Danielle Harvey

  Danielle Harvey shares how travel customers are using different channels, why testing doesn’t always have to end in success, and how travel companies can integrate AI to provide a more engaging customer experience.

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  38:29

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  38:29
• Luxury’s Secret Weapon | Anaïs Levy

  Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.

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  36:36

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  36:36
• Failing Forward for Experimentation Success | Shiva Manjunath

  Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.

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  45:43

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  45:43
• The Past, Present, and Future of Experimentation | Bhavik Patel

  What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.

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  42:41

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  42:41
• Tapping into Emotional Marketing | Talia Wolf

  Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

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  39:48

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  39:48

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