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Forward One Podcast

Paul Morris & Josh Spitzen
Forward One Podcast
Latest episode

62 episodes

  • Forward One Podcast

    Stop Waiting for Lower Mortgage Rates

    2026-11-05 | 1h 8 mins.
    Ice hockey rink to Los Angeles real estate: Maxim Sidelnik joins Forward One hosts Paul Mark Morris and Josh Spitzen to share how 12 years of competitive hockey built an agent now closing about 1.5 deals a month. Maxim explains why you still need a buyer’s agent even when you found the house on Zillow yourself, plus how to win repair negotiations, price a listing the right way, and get your offer accepted in a multiple-offer battle. When mortgage rates drop, he shows what that really means for your monthly payment, and why waiting on the sidelines can cost you more than the rate does. 
    Chapters:
    0:00 Maxim Sidelnik, Los Angeles real estate agent
    2:12 From ice hockey to real estate
    4:01 Real estate license exam prep
    5:06 Getting your first deal: cold calling
    9:51 Tips for new real estate agents
    13:57 Athlete mindset in real estate sales
    15:30 How many deals an LA agent closes
    18:58 Mortgage rates and your monthly payment
    23:24 Buying a home in a slow market
    25:41 Repair requests after a home inspection
    27:52 Real estate negotiation tips
    30:46 Do you need a buyer’s agent?
    31:55 How to win a bidding war
    37:04 Negotiating an $8 million home
    41:18 Why agent reputation matters
    44:57 Selling a home in a slow market
    49:36 How to price your home
    53:38 Home appraisal tips for sellers
    56:24 Home inspection tips
    59:55 Communicating with sellers
    1:03:07 Mentoring new real estate agents
    1:05:59 Rapid-fire questions
    #RealEstateTips #HomeBuyingTips #LosAngelesRealEstate
  • Forward One Podcast

    $130M+ in Sales: Derek Smith’s Real Estate Strategies

    2026-10-29 | 29 mins.
    A telecom store manager from Texas got his real estate license in 2018. In 2025, he closed just under $50M, and he has sold more than $130M in his career. On this episode of the Forward One podcast, hosts Paul Morris and Josh sit down with LA agent Derek Smith to break down how he did it. In this episode, he shares his real strategies for getting and closing millions in deals.

    Timestamps
    0:00 Welcome
    0:15 How Derek got into real estate
    1:20 Reality TV vs. the real work
    2:36 $50M in 2025, $130M career
    4:08 How he got business as a new agent
    4:55 "Follow the money"
    6:35 How to stand out with investors
    8:32 The cold-call script (live role-play)
    11:09 Building trust and the Brentwood deal
    12:17 Forcing your way into top neighborhoods
    12:58 Niche vs. jack of all trades
    16:28 Why new agents should start in a niche
    17:37 Branding and negotiation
    18:42 Staying accountable without a boss
    19:19 Weekly goals: five offers, one or two escrows
    21:24 What he does when he misses the week
    23:15 Finding inventory through other agents
    26:07 The sticky-note accountability idea
    28:03 Rapid-fire round
  • Forward One Podcast

    Social Media Strategies to Sell Homes with Lynette Marble

    2026-10-22 | 30 mins.
    Lynette Marble joins the Forward One podcast to break down the real estate social media strategies she uses to turn TikTok views into new clients and sold homes. From music and editing tools to her 80/20 content formula, she shares the tested tactics that drive sales and build relationships. But her strategy doesn’t end when she puts her phone down. It ties directly into her face-to-face relationships in Ventura County.00:00 Welcome to Forward One with Lynette Marble
    00:11 Her real estate journey: starting from ground zero
    01:24 Life events that drive buying and selling
    02:28 Why real estate is a relationship business, not "churn and burn"
    03:32 Two lead-gen models: high-volume vs. relational
    04:59 Ventura County roots and community trust
    05:33 Turning relationships into business: authenticity and volunteering
    06:53 Starting on social media as a new agent
    07:44 Targeting first-time home buyers on TikTok
    08:37 The 80/20 content formula
    09:14 What is a TikTok duet?
    10:15 How much business comes from social media (it took 3 years)
    10:58 Tracking analytics to see what works
    11:35 Social proof vs. lead generation
    12:46 Why 99% of buyers use online tools
    14:09 Educating viewers vs. "just listed, just sold" posts
    15:29 Meeting your audience where they are
    16:06 The "How Did We Do It?" series
    16:54 The most affordable one-bedroom in Ventura County post
    17:59 Editing tools: CapCut and Canva
    19:54 Instagram vs. TikTok vs. Facebook: every platform is a language
    21:36 Learning new platforms with YouTube
    22:21 Running ads from TikTok content
    22:50 Why social media skills win over any client
    24:05 Filming listings and timing music to video
    25:05 Offering to film other agents' home tours
    25:52 TikTok affiliate program
    26:43 Why she won't sell to her audience
    27:35 The next two years: consistency and phone calls
    28:04 Marketing-enhanced prospecting
    28:29 Her open house system
    29:32 Final thoughts
  • Forward One Podcast

    The Price of Luxury with Gary Gold

    2026-10-15 | 1h 6 mins.
    How do you price a home when there’s nothing to compare it to? Gary Gold has the answer, and he’s sharing his system. Gold is the legendary agent behind the Playboy Mansion sale, the first home in Los Angeles to sell for $100 million, as well as the $150 million Chartwell Estate and the Hearst Estate. In this episode, he joins Paul Morris and Josh Spitzen to explain how he prices the most unusual homes on the market. It starts with doing away with the term “comps” and rethinking what a premier blue chip property brings to the table.
    Connect with Gary Gold
    https://soldbygold.net/
    https://www.instagram.com/soldbygold/
    Timestamps
    00:00 Meet Gary Gold: from Hilton & Hyland to record-setting sales

    04:55 The challenge of pricing a home with no comparables

    07:15 Why Gary banned the word “comps”

    11:50 Why “How’s the market?” is a meaningless question

    16:35 The two-part answer to pricing luxury

    21:50 Creating urgency without faking it

    26:00 Pricing 5% high vs. 5% low

    31:10 Gary’s AI-assisted valuation system

    34:10 Quantifiable value vs. the “it factor”

    40:20 The seller who wanted $26 million

    43:30 When listings become billboards

    48:40 The off-market offer that raised a tough question

    51:50 The buyer who walked away from the house they wanted

    55:50 The real purpose of the price of luxury

    1:00:50 The restaurant waiter analogy

    1:02:40 Finding the buyer for a $15 million Malibu listing
  • Forward One Podcast

    James Harris: School Dropout to Over $6B Real Estate Sold

    2026-10-08 | 39 mins.
    Welcome to the Forward One Podcast! James Harris shares his incredible journey in real estate with Josh Spitzen and guest host Joey Sacavitch, starting from his early days in London to becoming a top agent in LA. He emphasizes the importance of building trust and relationships in this competitive industry. With a passion for helping clients, James believes that every interaction is an opportunity to create lasting connections. He discusses the challenges he faced in the beginning, including door knocking for hours without immediate success, but how perseverance led to significant breakthroughs. His story is a testament to the power of hard work, dedication, and a positive mindset. James also highlights the importance of treating every client like family and the value of nurturing those relationships over time. If you're looking to thrive in real estate, his insights are invaluable!
    Connect with Forward One Podcast

    YouTube: www.youtube.com/@forwardonepodcast 

    Instagram: https://www.instagram.com/forwardonemedia 

    TikTok: https://www.tiktok.com/@itspaulmarkmorris 

    Facebook: https://www.facebook.com/paulmarkmorris

    Connect with James Harris

    Instagram: https://www.instagram.com/jamesbondst

    LinkedIn: https://www.linkedin.com/in/jamesbondst

    https://www.breezy.com/

    https://carolwoodre.com/agent/james-harris

    Presented by Forward One Real Estate 

    Instagram: https://www.instagram.com/forwardonerealestate 

    https://forwardone.com/

    Timestamps

    00:00:01 - James’s Start in Real Estate
    00:02:03 - Moving to LA and Going All In
    00:04:42 - How One Lease Led to a Million-Dollar Deal
    00:08:59 - Earning and Keeping Clients’ Trust
    00:12:09 - Growth, Service, and a Relationship-Driven Business
    00:15:08 - Thriving in a Skill-Based Market
    00:15:46 - Healthy Competition and Learning from Success
    00:19:52 - How the Team Stays Accountable
    00:23:42 - Hiring for Hunger and Keeping Real Estate Simple
    00:26:14 - Why James Built Breezy AI
    00:29:13 - Breezy’s Growth and UnderBuilt in Action
    00:30:27 - How UnderBuilt Helps Agents Spot Opportunities
    00:32:56 - Finding Opportunity in a Difficult Market
    00:35:49 - Why Positivity Matters in Real Estate
    00:36:43 - Fire Round: Balance, Family, and Trust
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About Forward One Podcast
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.
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