Forward One Podcast

Paul and Josh welcome a dear friend and dynamite realtor, Leslie Romenesko. Leslie shares her inspiring journey from a childhood spent in her father's appraisal office to becoming a top-producing real estate agent in Los Angeles. She emphasizes the importance of building strong relationships with clients and fellow agents, and how treating others with kindness can lead to success in the industry. Leslie also discusses her unique approach to client interactions, focusing on understanding their needs and providing tailored solutions. With a mix of personal anecdotes and professional insights, this episode is packed with valuable lessons for anyone looking to thrive in real estate.
#realestate #podcast #success #networking #inspiration #realestatepodcast
Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast 

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris

Connect with Leslie Romenesko

Instagram: https://www.instagram.com/leslielahomes/

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/
Timestamps

00:00:05 - Meet Leslie Romenesko
00:00:54 - Why Realtor Relationships Matter
00:05:00 - From Film School to Los Angeles Real Estate
00:07:50 - The First Deal and Building a Business
00:11:11 - Preparation, Persistence, and Believing in Yourself
00:20:51 - Measuring Success and Setting Goals
00:25:02 - A Quality-Over-Quantity Business Model
00:26:04 - Building the Right Support Team
00:31:43 - Building a Client Base From Zero
00:42:01 - Turning Open Houses Into Opportunities
00:42:55 - The Best CRM Is the One You Use
00:46:36 - Authentic Follow-Up Without Rigid Scripts
00:51:56 - Taking Action, Getting Feedback, and Adapting
00:55:15 - A Client-Centered Listing Presentation
00:58:19 - Listen More and Keep Meetings Short
01:02:14 - Personal Values, Happiness, and Family
01:03:32 - Courage, Community, and Let's Go

An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia  shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property.

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast 

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris 

Connect with Neyshia Go

Instagram: https://www.instagram.com/neyshiago

https://neyshiago.com/

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/ 

Timestamps

00:00:01 - Introduction and Neyshia’s Path into Real Estate
00:03:41 - Building a Business from Scratch
00:06:56 - Why Development Became the Goal
00:10:04 - Creating Lasting Value for Developers
00:11:37 - How to Define and Underwrite a Developer's Buy Box
00:15:07 - Back-of-the-Napkin Deal Analysis
00:20:58 - Why Environment and Proximity Matter
00:23:45 - Turning Proximity into Early Listings
00:25:50 - Pairing New-Agent Hustle with Experience
00:29:34 - Leaving a Long-Term Partnership
00:30:30 - Choosing Sotheby's and Building a Boutique Team
00:32:34 - Maintaining Standards Through Compensation and Training
00:36:14 - Small-Team Production and Quality Over Quantity
00:38:36 - Investing in Leverage and Valuing Your Time
00:39:53 - Bespoke Marketing for Every Luxury Listing
00:44:11 - Personal Reflections and Rapid-Fire Questions

Paul Morris has the question your buyers are thinking: Should we wait for rates to come down? Right now, rates are at a one-year high, and the Fed is likely to raise them again soon. As an agent, it’s crucial to be informed and provide your clients with the right answers. In this episode of the Forward One podcast, Paul breaks down the numbers you can't afford to miss, including the current 30-year fixed rate and the median home price. With pending sales down 5.4%, buyers are hesitating, and it’s essential to understand why. Paul shares insights on how to approach clients who are considering waiting for lower rates and why that might not be the best strategy. Instead of competing on predictions, focus on the facts and simple math to show your value as an agent. Paul also discusses the importance of knowing your local market numbers, which can set you apart from the competition. By pulling key metrics like active inventory and median days on market, you can provide your clients with the most relevant information. Remember, the house is the decision, and the rate is just a condition. If you’re ready to elevate your real estate game, tune in and learn how to master your market. 
Connect with Forward One Podcast 
YouTube: www.youtube.com/@forwardonepodcast
Instagram: https://www.instagram.com/forwardonemedia
TikTok: https://www.tiktok.com/@itspaulmarkmorris
Facebook: https://www.facebook.com/paulmarkmorris
Presented by Forward One Real Estate
Instagram: https://www.instagram.com/forwardonerealestate 
https://forwardone.com/ 
Timestamps 
00:00:00 - The Rates Question Every Buyer Is Asking 
00:00:59 - The Three Numbers Driving the Market
00:02:20 - The Fed’s Decision and What Comes Next
00:04:01 - Payment Math: Should Buyers Wait or Move Now?
00:06:07 - Four Local MLS Numbers Agents Should Track
00:09:32 - How to Advise Buyers Who Want to Wait 
00:11:30 - Why Record Prices Aren’t Producing Seller Offers
00:13:11 - Pricing and Financing Strategies for Sellers 
00:15:48 - Weekly Homework: Know Your Local Numbers
00:17:13 - Disclaimer and Closing

Welcome to the Forward One podcast! Host Paul Mark Morris, along with co-host Josh Spitzen, welcome their incredible guest Joseph Trujillo. Joseph spent 25 years in government service before making a bold leap into the real estate world. He started his career with a unique perspective, having sold his own home and realizing he could do it better than the agents he encountered. In just a few short years, he skyrocketed to success, selling 40 homes in his first year while still working full-time as a special agent. Joseph's story is a testament to the power of determination and the importance of leveraging your network. He emphasizes the significance of visibility and consistency in marketing, especially through social media. Joseph's innovative approach to real estate, including his use of technology and media, has set him apart in a competitive market. If you're looking to break into real estate or elevate your current business, Joseph's journey and strategies will inspire you to take action and achieve your goals. Tune in to learn how you can replicate his success and make your mark in the real estate industry!

Connect with Forward One

YouTube: www.youtube.com/@forwardonepodcast

Instagram: https://www.instagram.com/forwardonemedia

TikTok: https://www.tiktok.com/@itspaulmarkmorris

Facebook: https://www.facebook.com/paulmarkmorris
https://forwardone.com/

Guest

https://therealjosephtrujillo.com/

Instagram: https://www.instagram.com/therealjosephtrujillo
Timestamps

00:00:01 - From Special Agent to Real Estate Entrepreneur

00:02:42 - How Joseph Sold 40 Homes in His First Year

00:11:34 - Adapting Branding and SEO for the AI Era

00:19:32 - Scaling to 100 Deals with a Lean Team

00:23:23 - First Contact, Warm Handoffs, and Communication

00:30:37 - Using Market Data to Maximize Lead Conversion

00:35:13 - Scaling from Government Service to 1,500 Agents

00:42:04 - Returning to Sales to Build a New Model

00:45:36 - Creating New Development Opportunities Through YouTube

00:49:14 - How LA Style Magazine Became a Real Estate Asset

00:57:18 - Fire Round: Faith, Family, and Integrity

Paul Mark Morris opens the Forward One podcast with a “waiting market” thesis as national median home prices hit a record $440,600 while pending home sales fell 5.4% in June across all regions. He reviews key data: existing sales running near 4 million annually, inventory at 1.56 million (4.6 months’ supply), first-time buyers at 33%, and the 30-year fixed rate at 6.58% (second weekly increase), with daily quotes briefly touching 6.85%. He explains how war-related oil spikes and inflation pressures are moving the 10-year Treasury and mortgage rates, and previews a Fed meeting where a hike is a live possibility. He frames the market as a standoff, not a crash, offers rate/payment examples, urges agents to use local MLS metrics, and provides three client conversation frameworks for buyers, sellers, and crash fears, noting low distressed sales and only 2% of mortgaged homes underwater.

*More from Paul*
Paul: https://www.instagram.com/paulmarkmorris/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Buyers Are Waiting
00:00:47 This Week’s Market Setup
00:01:51 Key Numbers Dashboard
00:04:55 Mortgage Rates Explained
00:09:33 The Standoff Opportunity
00:14:53 Why Rates Moved
00:18:47 Fed Meeting Watch
00:23:09 Local Metrics That Matter
00:27:41 Client Conversation Frameworks
00:36:32 Crash Talk With Data
00:41:08 Wrap Up And Next Week