Forward One Podcast

How do you price a home when there’s nothing to compare it to? Gary Gold has the answer, and he’s sharing his system. Gold is the legendary agent behind the Playboy Mansion sale, the first home in Los Angeles to sell for $100 million, as well as the $150 million Chartwell Estate and the Hearst Estate. In this episode, he joins Paul Morris and Josh Spitzen to explain how he prices the most unusual homes on the market. It starts with doing away with the term “comps” and rethinking what a premier blue chip property brings to the table.
Connect with Gary Gold
https://soldbygold.net/
https://www.instagram.com/soldbygold/
Timestamps
00:00 Meet Gary Gold: from Hilton & Hyland to record-setting sales

04:55 The challenge of pricing a home with no comparables

07:15 Why Gary banned the word “comps”

11:50 Why “How’s the market?” is a meaningless question

16:35 The two-part answer to pricing luxury

21:50 Creating urgency without faking it

26:00 Pricing 5% high vs. 5% low

31:10 Gary’s AI-assisted valuation system

34:10 Quantifiable value vs. the “it factor”

40:20 The seller who wanted $26 million

43:30 When listings become billboards

48:40 The off-market offer that raised a tough question

51:50 The buyer who walked away from the house they wanted

55:50 The real purpose of the price of luxury

1:00:50 The restaurant waiter analogy

1:02:40 Finding the buyer for a $15 million Malibu listing

Welcome to the Forward One Podcast! James Harris shares his incredible journey in real estate with Josh Spitzen and guest host Joey Sacavitch, starting from his early days in London to becoming a top agent in LA. He emphasizes the importance of building trust and relationships in this competitive industry. With a passion for helping clients, James believes that every interaction is an opportunity to create lasting connections. He discusses the challenges he faced in the beginning, including door knocking for hours without immediate success, but how perseverance led to significant breakthroughs. His story is a testament to the power of hard work, dedication, and a positive mindset. James also highlights the importance of treating every client like family and the value of nurturing those relationships over time. If you're looking to thrive in real estate, his insights are invaluable!
Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast 

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris

Connect with James Harris

Instagram: https://www.instagram.com/jamesbondst

LinkedIn: https://www.linkedin.com/in/jamesbondst

https://www.breezy.com/

https://carolwoodre.com/agent/james-harris

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/

Timestamps

00:00:01 - James’s Start in Real Estate
00:02:03 - Moving to LA and Going All In
00:04:42 - How One Lease Led to a Million-Dollar Deal
00:08:59 - Earning and Keeping Clients’ Trust
00:12:09 - Growth, Service, and a Relationship-Driven Business
00:15:08 - Thriving in a Skill-Based Market
00:15:46 - Healthy Competition and Learning from Success
00:19:52 - How the Team Stays Accountable
00:23:42 - Hiring for Hunger and Keeping Real Estate Simple
00:26:14 - Why James Built Breezy AI
00:29:13 - Breezy’s Growth and UnderBuilt in Action
00:30:27 - How UnderBuilt Helps Agents Spot Opportunities
00:32:56 - Finding Opportunity in a Difficult Market
00:35:49 - Why Positivity Matters in Real Estate
00:36:43 - Fire Round: Balance, Family, and Trust

Welcome back to a conversation so full of real estate wisdom, it had to be in two parts! JJ Wallack is not just a guest; he’s a real estate guru with years of experience and a wealth of knowledge. From understanding the market dynamics to mastering the language of real estate, JJ shares invaluable insights that can make or break a deal. We discuss the importance of knowing the absorption rate, average days on market, and how to effectively represent both buyers and sellers. JJ emphasizes the need for agents to be proactive, especially when it comes to financing and insurance, which can often be the hurdles in closing a deal. He also shares personal stories that highlight the significance of building rapport with clients and understanding their needs. If you’re in the real estate business or looking to buy or sell a property, this episode is packed with tips that can elevate your game. Tune in and learn how to navigate the complexities of real estate with confidence and expertise!

Connect with Forward One Podcast

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris

Connect with J.J. Wallack

Instagram: https://instagram.com/jjwallack

https://jjwallack.com

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/
00:00:01 - Introduction and Meet JJ
00:00:48 - Know the Market and How Buyers Qualify
00:03:52 - Anticipate Financing and Insurance Hurdles
00:08:46 - What Makes a Successful Agent
00:10:40 - A Mindset Lesson That Changed an Agent’s Life
00:15:33 - Follow the Playbook, Then Find Your Strengths
00:19:06 - Prepare for a Listing Presentation
00:21:18 - Market a Listing and Create Buyer Urgency
00:26:09 - Present the Home at Its Best
00:28:43 - Working With Non-Exclusive Buyers
00:31:18 - Compete for Listings Through Agent Relationships
00:34:44 - Tell the Seller’s Story in Their Own Words
00:37:44 - Make Negotiation Part of the Listing Presentation
00:41:34 - Personal Reflections and Closing Questions

Welcome to the Forward One Podcast! For Part 1 of this masterclass conversation, Paul and Josh had the pleasure of chatting with J.J. Wallack, whom they consider the smartest man in real estate. With years of experience and a wealth of knowledge, J.J. shares his journey from tech to real estate and the lessons he's learned along the way. He emphasizes the importance of relationships in this business and how they can lead to success. J.J. also discusses the common pitfalls new agents face and why consistency is key too thriving in real estate. Whether you're a seasoned pro or just starting out, J.J.’s expertise will inspire you to take your career to the next level. Don't miss out on this opportunity to learn from one of the best in the industry!
Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast 

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris

Connect with J.J. Wallack

Instagram: https://instagram.com/jjwallack

https://jjwallack.com

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/

Timestamps

00:00:13 - J.J’s Background and Shift to Real Estate
00:03:55 - Entering Beverly Hills Real Estate Market
00:05:14 - Importance of Relationships in Real Estate
00:07:23 - Knowledge and Application in Real Estate
00:11:04 - Lead Generation Strategies
00:15:55 - Overcoming Objections and Building Confidence
00:22:31 - Team Dynamics and Asking for Business
00:23:11 - Market Knowledge and Listing Presentations
00:31:14 - Market Variability and Micro Markets
00:35:18 - Importance of Mentoring and Coaching in Real Estate
00:40:24 - Consistency and Success in Real Estate
00:43:05 - Educator's Heart in Coaching and Teaching

Welcome to the Forward One Podcast! 
This week, Paul Morris and Josh Spitzen welcome the incredible story and real estate know-how of Kevin DaSilva. Kevin shares his unique journey into real estate, which began over 12 years ago when a friend's encouragement led him away from a career in accounting. From door knocking to mastering cold calling, Kevin reveals the strategies that helped him become a local expert in his market. He emphasizes the importance of focusing on a smaller area to build credibility and gain traction, a lesson he learned the hard way. If you're looking to elevate your real estate game or simply want to learn from someone who has navigated the ups and downs of the industry, this episode is packed with actionable advice and inspiration. Tune in to discover how you can unlock your potential in real estate and avoid common pitfalls. Don't miss out on Kevin's wealth of knowledge and experience!
Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast 

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris

Connect with Kevin DaSilva

Instagram: https://www.instagram.com/kevindasilvagroup

https://www.kevindasilvagroup.com/

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/

Timestamps

00:00:01 - Meet Kevin DaSilva and His Path into Real Estate
00:02:28 - Starting Small and Dominating a Local Farm
00:05:37 - Modern Prospecting and the Door-Knocking Script
00:10:11 - Ice Cream Open Houses That Generate Clients
00:11:21 - Intentional Language, NLP, and Sales Psychology
00:12:58 - The Body Language Behind Effective Door Knocking
00:15:28 - Equity Reports as a Lead-Generation Pillar
00:18:46 - The Equity Report Texting Script
00:24:20 - Turning Equity Reports into Listings
00:28:03 - The CRM and Technology Stack
00:30:27 - HomeBot, Fellow, and Home Valuation Landing Pages
00:39:17 - Preparing Accurate, Hyperlocal Equity Reports
00:42:08 - Golden Questions That Reveal Seller Motivation
00:44:41 - Why Automated Valuations Miss Critical Nuances
00:48:07 - Micro Market Reports as a Low-Friction Touchpoint
00:51:53 - Kevin's Accomplishments, Values, and Inspirations