Forward One Podcast

Lynette Marble joins the Forward One podcast to break down the real estate social media strategies she uses to turn TikTok views into new clients and sold homes. From music and editing tools to her 80/20 content formula, she shares the tested tactics that drive sales and build relationships. But her strategy doesn’t end when she puts her phone down. It ties directly into her face-to-face relationships in Ventura County.00:00 Welcome to Forward One with Lynette Marble
00:11 Her real estate journey: starting from ground zero
01:24 Life events that drive buying and selling
02:28 Why real estate is a relationship business, not "churn and burn"
03:32 Two lead-gen models: high-volume vs. relational
04:59 Ventura County roots and community trust
05:33 Turning relationships into business: authenticity and volunteering
06:53 Starting on social media as a new agent
07:44 Targeting first-time home buyers on TikTok
08:37 The 80/20 content formula
09:14 What is a TikTok duet?
10:15 How much business comes from social media (it took 3 years)
10:58 Tracking analytics to see what works
11:35 Social proof vs. lead generation
12:46 Why 99% of buyers use online tools
14:09 Educating viewers vs. "just listed, just sold" posts
15:29 Meeting your audience where they are
16:06 The "How Did We Do It?" series
16:54 The most affordable one-bedroom in Ventura County post
17:59 Editing tools: CapCut and Canva
19:54 Instagram vs. TikTok vs. Facebook: every platform is a language
21:36 Learning new platforms with YouTube
22:21 Running ads from TikTok content
22:50 Why social media skills win over any client
24:05 Filming listings and timing music to video
25:05 Offering to film other agents' home tours
25:52 TikTok affiliate program
26:43 Why she won't sell to her audience
27:35 The next two years: consistency and phone calls
28:04 Marketing-enhanced prospecting
28:29 Her open house system
29:32 Final thoughts

How do you price a home when there’s nothing to compare it to? Gary Gold has the answer, and he’s sharing his system. Gold is the legendary agent behind the Playboy Mansion sale, the first home in Los Angeles to sell for $100 million, as well as the $150 million Chartwell Estate and the Hearst Estate. In this episode, he joins Paul Morris and Josh Spitzen to explain how he prices the most unusual homes on the market. It starts with doing away with the term “comps” and rethinking what a premier blue chip property brings to the table.
Connect with Gary Gold
https://soldbygold.net/
https://www.instagram.com/soldbygold/
Timestamps
00:00 Meet Gary Gold: from Hilton & Hyland to record-setting sales

04:55 The challenge of pricing a home with no comparables

07:15 Why Gary banned the word “comps”

11:50 Why “How’s the market?” is a meaningless question

16:35 The two-part answer to pricing luxury

21:50 Creating urgency without faking it

26:00 Pricing 5% high vs. 5% low

31:10 Gary’s AI-assisted valuation system

34:10 Quantifiable value vs. the “it factor”

40:20 The seller who wanted $26 million

43:30 When listings become billboards

48:40 The off-market offer that raised a tough question

51:50 The buyer who walked away from the house they wanted

55:50 The real purpose of the price of luxury

1:00:50 The restaurant waiter analogy

1:02:40 Finding the buyer for a $15 million Malibu listing

Welcome to the Forward One Podcast! James Harris shares his incredible journey in real estate with Josh Spitzen and guest host Joey Sacavitch, starting from his early days in London to becoming a top agent in LA. He emphasizes the importance of building trust and relationships in this competitive industry. With a passion for helping clients, James believes that every interaction is an opportunity to create lasting connections. He discusses the challenges he faced in the beginning, including door knocking for hours without immediate success, but how perseverance led to significant breakthroughs. His story is a testament to the power of hard work, dedication, and a positive mindset. James also highlights the importance of treating every client like family and the value of nurturing those relationships over time. If you're looking to thrive in real estate, his insights are invaluable!
Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast 

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris

Connect with James Harris

Instagram: https://www.instagram.com/jamesbondst

LinkedIn: https://www.linkedin.com/in/jamesbondst

https://www.breezy.com/

https://carolwoodre.com/agent/james-harris

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/

Timestamps

00:00:01 - James’s Start in Real Estate
00:02:03 - Moving to LA and Going All In
00:04:42 - How One Lease Led to a Million-Dollar Deal
00:08:59 - Earning and Keeping Clients’ Trust
00:12:09 - Growth, Service, and a Relationship-Driven Business
00:15:08 - Thriving in a Skill-Based Market
00:15:46 - Healthy Competition and Learning from Success
00:19:52 - How the Team Stays Accountable
00:23:42 - Hiring for Hunger and Keeping Real Estate Simple
00:26:14 - Why James Built Breezy AI
00:29:13 - Breezy’s Growth and UnderBuilt in Action
00:30:27 - How UnderBuilt Helps Agents Spot Opportunities
00:32:56 - Finding Opportunity in a Difficult Market
00:35:49 - Why Positivity Matters in Real Estate
00:36:43 - Fire Round: Balance, Family, and Trust

Welcome back to a conversation so full of real estate wisdom, it had to be in two parts! JJ Wallack is not just a guest; he’s a real estate guru with years of experience and a wealth of knowledge. From understanding the market dynamics to mastering the language of real estate, JJ shares invaluable insights that can make or break a deal. We discuss the importance of knowing the absorption rate, average days on market, and how to effectively represent both buyers and sellers. JJ emphasizes the need for agents to be proactive, especially when it comes to financing and insurance, which can often be the hurdles in closing a deal. He also shares personal stories that highlight the significance of building rapport with clients and understanding their needs. If you’re in the real estate business or looking to buy or sell a property, this episode is packed with tips that can elevate your game. Tune in and learn how to navigate the complexities of real estate with confidence and expertise!

Connect with Forward One Podcast

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris

Connect with J.J. Wallack

Instagram: https://instagram.com/jjwallack

https://jjwallack.com

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/
00:00:01 - Introduction and Meet JJ
00:00:48 - Know the Market and How Buyers Qualify
00:03:52 - Anticipate Financing and Insurance Hurdles
00:08:46 - What Makes a Successful Agent
00:10:40 - A Mindset Lesson That Changed an Agent’s Life
00:15:33 - Follow the Playbook, Then Find Your Strengths
00:19:06 - Prepare for a Listing Presentation
00:21:18 - Market a Listing and Create Buyer Urgency
00:26:09 - Present the Home at Its Best
00:28:43 - Working With Non-Exclusive Buyers
00:31:18 - Compete for Listings Through Agent Relationships
00:34:44 - Tell the Seller’s Story in Their Own Words
00:37:44 - Make Negotiation Part of the Listing Presentation
00:41:34 - Personal Reflections and Closing Questions

Welcome to the Forward One Podcast! For Part 1 of this masterclass conversation, Paul and Josh had the pleasure of chatting with J.J. Wallack, whom they consider the smartest man in real estate. With years of experience and a wealth of knowledge, J.J. shares his journey from tech to real estate and the lessons he's learned along the way. He emphasizes the importance of relationships in this business and how they can lead to success. J.J. also discusses the common pitfalls new agents face and why consistency is key too thriving in real estate. Whether you're a seasoned pro or just starting out, J.J.’s expertise will inspire you to take your career to the next level. Don't miss out on this opportunity to learn from one of the best in the industry!
Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast 

Instagram: https://www.instagram.com/forwardonemedia 

TikTok: https://www.tiktok.com/@itspaulmarkmorris 

Facebook: https://www.facebook.com/paulmarkmorris

Connect with J.J. Wallack

Instagram: https://instagram.com/jjwallack

https://jjwallack.com

Presented by Forward One Real Estate 

Instagram: https://www.instagram.com/forwardonerealestate 

https://forwardone.com/

Timestamps

00:00:13 - J.J’s Background and Shift to Real Estate
00:03:55 - Entering Beverly Hills Real Estate Market
00:05:14 - Importance of Relationships in Real Estate
00:07:23 - Knowledge and Application in Real Estate
00:11:04 - Lead Generation Strategies
00:15:55 - Overcoming Objections and Building Confidence
00:22:31 - Team Dynamics and Asking for Business
00:23:11 - Market Knowledge and Listing Presentations
00:31:14 - Market Variability and Micro Markets
00:35:18 - Importance of Mentoring and Coaching in Real Estate
00:40:24 - Consistency and Success in Real Estate
00:43:05 - Educator's Heart in Coaching and Teaching