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138 episodes
How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt
2026-1-07 | 27 mins.In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem.
She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation.
Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:05) - Introduction to Emily Rutt
(06:10) - Building a Community-Driven Social Ecosystem
(10:05) - The Shift to 'Always-On' Influencer Program
(14:30) - Identifying the Right Creators for Long-Term Partnerships
(17:15) - The First to Finish Activation and Its Impact
(20:45) - Future Trends in Creator Partnerships and Social Media
Check out some of our previous episodes!
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
The Creator’s Attorney w/ Tyler Chou
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
(Mastering Money w/ Vivian Tu (Your Rich BFF)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia HernandezInside Etsy’s Creator Ecosystem w/ Monty Montalto
2025-12-10 | 24 mins.In this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy.
They discuss the evolution of the commerce funnel, the power of creators and their stories, and Etsy’s Creator Collective and partnership approach.
The conversation also dives into long-term relationships with creators, co-creation strategies, and what’s on the horizon for 2026, offering insights into how Etsy leverages creativity and collaboration to engage communities and shape the future of commerce.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction to Dan
(03:38) - The Evolution of the Commerce Funnel
(06:40) - Creators and Their Stories
(08:26) - Etsy's Creator Collective and Partnerships
(13:56) - Long-Term Relationships with Creators
(15:15) - Co-Creation Strategies
(18:58) - Future Plans for 2026
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
The Creator’s Attorney w/ Tyler Chou
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
(Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael BolenThe New Era of Sports Engagement w/ Will Carafello (NY Mets)
2025-11-19 | 25 mins.In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports.
They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:00) - Introduction to Will
(02:25) - Will Carafello’s Journey in Sports Marketing
(04:46) - Social Media Engagement Strategies
(06:42) - Evolution of Athletes as Influencers
(10:50) - Balancing Scheduled and Real-Time Content
(14:20) - Trends and Authenticity in Content
(16:10) - Collaborations with Brands and Creators
(20:32) - Future of Sports Marketing and the Creator Economy
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
The Creator’s Attorney w/ Tyler Chou
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
(Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael BolenFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
2025-10-29 | 31 mins.In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy.
Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the value of authenticity in brand collaborations.
The conversation also explores creator investment strategies, industry challenges, and emerging trends - like AI integration and niche market growth - shaping the future.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(00:58) - Introduction to Billy
(06:15) - Shift from Content Creation to Commerce
(08:40) - Renting vs. Owning Audiences
(13:15) - Identifying Creators to Fund
(17:25) - Ways Creators Can Use Capital
(29:20) - Future Opportunities for Creators
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
The Creator’s Attorney w/ Tyler Chou
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
(Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael BolenAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
2025-10-01 | 26 mins.In this episode of The Influence Factor, Alessandro Bogliari chats with Alexander Frolov, CEO & Co-Founder of HypeAuditor, to unpack the evolving influencer marketing landscape.
They dive into the integration of AI, the do’s and don’ts of leveraging it in the creator economy, and why authenticity remains key.
The conversation also explores the unique role of athletes as influencers, the challenges of measuring ROI, and how AI is reshaping marketing strategies and campaign success.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:10) - Introduction to Alexander
(04:50) - ROI in Influencer Marketing
(12:40) - AI in the Creator Economy
(20:25) - Athletes as Influencers
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
How FP Movement Builds Impact w/ Courtney Weis
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
What Makes Content Stick w/ Victoria Blinova (YouTube)
The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
The Creator’s Attorney w/ Tyler Chou
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
How To Protect Your Social Media Accounts w/ Liron Segev
Liquid Death's Unconventional Marketing w/ Greg Fass
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Scaling Miss Excel w/ Kat Norton
(Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
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About The Influence Factor by The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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