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Lifetime at Work: Finding the Meaning in Our Careers

Greg Martin
Lifetime at Work: Finding the Meaning in Our Careers
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  • Lessons on People from Working with the CEO of Mexico Walmart with Carlos E. Marin
    Episode 97.  We can learn a lot from other people’s experiences. Sometimes the journey and struggles of a CEO can teach us something about ourselves and our own situation.In this episode of the Lifetime at Work podcast, host Greg Martin interviews Carlos E. Marin, co-author of the book 'Reinventing the Leader: How to Change Yourself To Change Your Company.' Carlos shares his rich background in psychology, education, and leadership coaching while delving into his journey from Costa Rica to the United States, his work in conflict management and counseling, and his extensive experience with multinational corporations. They discuss the importance of cultural adaptation, self-reflection, and emotional intelligence for leaders to drive organizational change. The conversation is filled with practical insights on reverse mentoring, listening skills, and legacy building for anyone looking to enhance their leadership qualities.00:00 Introduction to the Podcast00:23 Meet Carlos E. Marin: Background and Expertise01:38 Carlos' Journey in Education and Training03:26 Transition to Corporate Training and Leadership Development10:36 The Walmart Mexico Story17:05 Challenges and Cultural Adjustments20:38 Advice for New Leaders21:20 Implementing a 360 Program for Effective Feedback21:52 Creating Psychological Safety in the Workplace23:07 Addressing Senior-Junior Dynamics in Companies26:48 Reverse Mentoring: Bridging the Generational Gap27:45 The Importance of Legacy in Leadership33:35 The Role of Feedback in Personal and Professional Growth37:57 Who Should Read 'Reinventing the Leader'?40:36 Conclusion and Final Thoughts
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  • Understanding Why Housing Prices and Cost of Living in Canada Feels so High with Paul Musson
    Episode 96.  For the current generation of young workers in Canada, the feeling that housing and everything else is a little more expensive than the prior generation is present. Why?In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Paul Musson, a Canadian investor with a 25-year career at Mackenzie Investments. They discuss Paul's journey from his early days in Montreal to his retirement from mutual funds and his current endeavors, including his blog, podcast, and newly released book, Capital Offense: Why Some Benefit At Your Expense. The conversation delves into Paul's belief that the current economic system is broken, the impact of central bank policies on housing and asset prices, and the invisible financial strains faced by the younger generation. Paul shares insights on the real versus fake wealth effect, the role of central banks, and the importance of understanding the true concept of money and capital. He offers advice for young people navigating today's challenging economic landscape and highlights the necessity of economic reforms to ensure a fairer system for future generations.00:00 Introduction to the Podcast01:12 Meet Paul Musson: From Wales to Canada01:32 Paul's Early Career Struggles and Successes03:53 Journey into the Financial World06:03 Reflections on a Career in Investing09:01 The Philosophy Behind Paul's Book14:15 Understanding the Monetary System18:39 The Impact of Central Bank Policies23:11 Housing Market and Capital Redistribution25:59 Housing Market Crisis: A Generational Divide26:07 The Impact of Immigration on Housing26:38 Government Policies and Their Consequences31:00 Advice for the Younger Generation34:30 Understanding Economic Policies42:43 Global Economic Comparisons43:20 The Role of Tariffs and Trade Policies46:14 Canada's Economic Challenges49:26 Promoting the Book and Final Thoughts
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  • Beating Up Hockey Players and the Beat-Up of Entrepreneurship with Dave Burnett
    Episode 95.  We tend to glamorize the entrepreneurs out there. The ones we follow and hear about are usually wildly successful and have made it many times over. But that isn’t quite the story of most business founders.In this episode of the Lifetime at Work podcast, hosted by Greg Martin, serial entrepreneur Dave Burnett discusses his multifaceted career. Burnett shares his experiences running a promotional products business and a marketing agency, along with past ventures and key learnings from both successes and failures. The conversation delves into his early days playing junior hockey, his pivot to entrepreneurship following a short-lived hockey career, and his involvement with companies like Achievers. Burnett also offers insights into adapting in the face of technological advancements like AI and maintaining a healthy relationship with money. Key takeaways for aspiring entrepreneurs include the importance of client feedback, staying updated with trends, especially in digital marketing, and finding balance and support in one’s personal life.00:00 Introduction to the Podcast00:23 Meet Dave Burnett: Serial Entrepreneur02:06 Dave's Early Life and Hockey Career05:11 First Foray into Business: The Beer Rep08:35 Founding Achievers.com11:44 Promotional Products and Marketing Ventures14:06 Lessons from Entrepreneurship18:59 Navigating Failures and Learning from Mistakes22:39 The Role of AI in Business24:10 AI's Impact on Various Industries25:51 The Journey of AI Adoption27:30 Real Business Impacts of AI28:31 The Role of AI in Content Creation31:04 Encouraging AI Use in Education33:22 Entrepreneurial Challenges and Money42:27 Advice for Aspiring Entrepreneurs46:50 Conclusion and Contact Information
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  • Leaving a Career at Google to Find the Missing Dimension of Life with Carolina Lasso
    Episode 94.  At first the definition of success can seem pretty easy, but over time what success means to each of can change. Sometimes to get it we also have to change the path.In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Carolina Lasso, a seasoned marketer with a prominent career at Google. Carolina shares her journey from burning out at Google to discovering her true purpose, which led her to become an author and a purpose coach. They delve into her early career, her experience with mental health challenges, and her subsequent quest for a meaningful life. The conversation covers the concept of success, societal expectations, individual purpose, and the transformative power of helping others. Carolina also discusses her latest book, 'The Purpose Reset,' co-authored with colleagues, and its focus on finding purpose at individual, team, and organizational levels. They wrap up with practical advice on integrating purpose into everyday life and the importance of authentic self-reflection.00:00 Introduction to the Podcast00:23 Meet Carolina Lasso: From Google to Purpose01:37 Carolina's Journey: From Burnout to Purpose04:07 The Meaning of Success and Personal Fulfillment09:18 The Turning Point: Panic Attacks and Self-Discovery11:54 Writing 'The Purpose Reset' and Its Impact16:31 Purpose in Work and Life: A Balanced Approach23:44 The Helpers High: Why Helping Others Feels Good25:31 Maslow's Hierarchy and Finding Fulfillment27:29 Balancing Corporate Ambitions with Personal Purpose29:08 The Importance of Authentic Living31:24 A Near-Death Experience and Its Lessons34:46 The Power of Reflection and Legacy37:53 Connecting Through Success and Purpose38:46 The Role of Risk in Personal Growth42:45 Final Thoughts and How to Connect
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  • Building a 100-Person Agency, Selling It and the Future with John Ghiorso
    Episode 93.  What’s an agency business and what do you do after building one to 100 people and then selling? Retire?In this episode of the Lifetime at Work podcast, host Greg Martin interviews John Ghiorso, founder of Orca Pacific, an Amazon media agency, which he successfully built and sold. John shares his journey from an accidental agency owner to a seasoned entrepreneur now setting up a venture studio model to launch multiple niche-focused marketing agencies. Key topics include the dynamics of running and scaling agencies, the importance of aligning company values, the impact of AI on agency businesses, and strategies for hiring and retaining top talent.00:00 Introduction to the Podcast and Guest00:23 John’s Agency Journey01:30 Understanding the Agency Business03:12 Starting and Scaling an Agency05:28 Retirement and New Ventures08:10 Hiring and Retaining Talent12:32 Company Culture and Values19:12 Deciding to Sell the Business22:09 Personal and Market-Based Reasons for Selling23:01 Navigating the Competitive Landscape of Amazon Agencies24:41 The Impact of COVID-19 on Business Strategy25:27 The Acquisition Process and Choosing the Right Partner26:49 Life After Acquisition: Working with Media Monks29:11 Reflections on Entrepreneurship and Leadership31:23 Advice for Aspiring Agency Professionals34:32 The Future of Agencies in an AI-Driven World43:31 Key Traits for Successful Agency Leaders46:56 Resources and Final Thoughts
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About Lifetime at Work: Finding the Meaning in Our Careers

Your career is more than just a job—it’s a chance to create an impact and find personal fulfillment. This podcast explores the journeys of business leaders, uncovering how work shapes our lives, the world, and what makes a career truly meaningful. Hosted by Greg Martin, a Toronto-based investment banker and M&A advisor, the show dives into the deeper questions behind our careers—why we work, what drives success, and how our professional lives shape the world around us. In an era of AI, career freedom, and globalization, the meaning of work is evolving, leaving many to question its true purpose.Through conversations with founders, business leaders, and investors across private equity, public markets, and venture capital, the podcast uncovers insights from those who have built, grown, and influenced some of North America's most successful companies. It also features advisors, consultants, and investment bankers who help shape the future of business, sharing lessons from their wins, losses, and defining career moments.
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