OFFBounds Retail

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What does a media company built for the AI era actually look like? In this special solo episode of OFFBounds, Paula Macaggi shares how OFFBounds evolved from a retail podcast into an AI-powered media company built with humans and agents working together. After 117 episodes and conversations with executives from more than 30 countries, OFFBounds launched OFFBounds Intelligence, a retail intelligence platform designed to help operators surface the signals, trends, and strategic insights that actually matter. Paula breaks down the thinking behind the platform, the rise of agentic AI, and why the future of business will belong to professionals who learn how to work alongside AI agents instead of competing against them.
The episode also explores real-world examples of AI already transforming retail operations and commerce in 2026. From autonomous stores and AI-run workflows to practical use cases inside companies like The Vitamin Shoppe and Tecovas, Paula explains how operators are using AI to improve customer experience, inventory management, speed of execution, and decision-making. She also takes listeners inside the OFFBounds Intelligence editorial pipeline, revealing how a network of AI agents helps monitor retail news, identify market patterns, and generate operator-focused stories every single day.
Mentioned in this episode: 
ShiSh's report about his AI store
The Coming Wave by Mustafa Suleyman 
Business Insider on AI Retail Store
AI Café in Stockholm

In this episode of OFFBounds, Paula Macaggi sits down with Nigel Oddy, CEO of American Golf, to unpack what it really takes to turn around a retail business. With more than four decades in the industry and multiple CEO roles behind him, Nigel shares how he approached a company that had lost direction post-COVID, facing overstock, cash pressure, and declining performance. Instead of overcomplicating the strategy, he focused on people, clarity, and a simple vision that the entire organization could align behind.
The conversation goes beyond the numbers and into the realities of execution. Nigel explains how to diagnose a business from the inside out, why most transformations fail in the early stages, and how customer experience becomes a true differentiator when done right. From retraining store teams to reduce customer intimidation to building a one-stop shop model supported by services and technology, this episode offers practical insights for retail leaders navigating growth, change, or turnaround situations.

How do you take a brand most people see as the budget option and turn it into a serious competitor against Samsung, LG, and Sony? You start by knowing your consumer better than they do.
Cole Moir is the VP of Brand and Digital Marketing at TCL North America, and in this episode he pulls back the curtain on how he's used partnerships with the NFL, Call of Duty, and the Olympics to put TCL at the center of culture, not just on the shelf. He talks about what most challenger brands get wrong, why he puts measurement before creative, and the one piece of career advice he wishes someone had given him years ago.

Paula Macaggi sits down with Carl Boutet in Montreal to unpack his new book, The Flip. What starts as a conversation about AI quickly turns into something deeper. A discussion about how value is shifting across retail and business, and why it’s becoming harder to define where that value is actually created. From automation and optimization to contextualization and immersion, Carl breaks down the four forces reshaping commerce and what they mean for leaders trying to navigate this moment of uncertainty.
But this episode isn’t about having the answers. It’s about asking better questions. They explore the idea of “executive cognitive drift,” the risks of over-relying on algorithms, and why “artificially perfect” experiences are starting to feel less human. As AI becomes more embedded in how we work, create, and decide, the real opportunity may lie in knowing when to lean in and when to step back. A thoughtful conversation for anyone trying to make sense of where retail, technology, and human connection are heading next.

Rohlik Group delivers 70,000 grocery orders a day across five European markets in as little as 60 minutes, profitably. And most people outside Europe have never heard of them. In this episode, I sit down with Petr Lizner, Head of Strategy at Rohlik Group, to break down how they built one of Europe's most impressive online grocery operations. From baking bread to order and sourcing from the best local butchers, to building their entire tech stack in-house over 11 years, Petr shares how Rohlik turned a Czech startup into a pan-European grocery powerhouse.
We dig into the Brinkmeister acquisition in Germany, where they nearly doubled a stagnant business in one year. We talk about why automation isn't always the answer, how they price-match offline competitors while delivering in 60 minutes, and what's next as they license their technology to traditional retailers through Veloq. If you care about the future of grocery, this one is packed.