
Warner Bros., Netflix, Paramount: The CTV Chessboard
2025-12-11 | 39 mins.
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.

The Incredibly High Stakes Of Black Friday
2025-12-04 | 41 mins.
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas. Ā Ā

The Shifting Dollars Flowing Through Programmatic Pipes
2025-11-19 | 36 mins.
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.

Yearning For Earnings
2025-11-13 | 44 mins.
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.

APIs FTW, But IPs Are TBD
2025-11-06 | 31 mins.
New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.



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