Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

• 81: Using AI at Work to Build Human AI Collaboration and Transform Processes

  Chris Daigle sits down with Geoff Gibbins, strategy and AI transformation expert and author of "Critical Intelligence," to explore how companies can redesign their workflows and help their teams develop stronger thinking skills in the age of AI. Geoff shares what he has learned from working with major enterprises on AI transformation, including why so many AI pilots fail, how to avoid automating broken processes, and how to create human AI systems that actually deliver value.They discuss why top companies are shifting from using AI for simple automation to re-engineering entire workflows, how agents fit into modern processes, and why understanding human and AI collaboration is now a competitive advantage. Geoff also explains how individuals can future-proof their careers by focusing on long half-life skills and learning to use AI as a true collaborator rather than a tool.This episode gives leaders a practical lens on AI transformation, human capability development, and how to prepare teams for a hybrid future of people and intelligent agents working together.🔗 Resources MentionedGeoff’s Book: Critical Intelligence: Strengthening Human Thinking in the Age of AI https://www.amazon.com/Critical-Intelligence-Strengthening-human-thinking-ebook/dp/B0FKZZCMTZ# Geoff Gibbins on LinkedIn:https://www.linkedin.com/in/geoffgibbins/ChiefAIOfficer Resources: https://chiefaiofficer.com📌 Chapters00:00 Introduction01:10 Geoff’s background in strategy, innovation, and AI transformation04:20 Why most AI pilots fail06:00 Automating broken workflows vs reinventing them07:40 Marketing to agents vs marketing to humans09:20 Reinventing work with agents and human AI workflows12:30 How to integrate humans into agent-driven systems14:10 Working with process owners inside companies17:00 Are people afraid AI will take their job20:00 Individual overwhelm and the pace of change22:30 The skill variation inside large companies24:00 How enterprise understanding has changed in the past year25:30 How companies differentiate when everyone has the same tools26:30 Designing human AI collaboration inside orgs27:40 Shifting from "AI as a tool" to "AI as a collaborator"29:00 How individuals future-proof their skills31:00 Why prompt engineering is already outdated32:20 Talking to AI like a collaborator33:30 How careers may shift as roles evolve37:20 Advice for non-technical business professionals38:40 About the book39:30 Closing Thoughts

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• 80: Using AI at Work to Evolve Content Strategy and Audience Growth with Michael Stelzner

  Chris Daigle sits down with Michael Stelzner, founder of Social Media Examiner and host of the Social Media Marketing Podcast, to explore how AI is transforming content creation, audience building, and the future of media businesses. Michael shares how he and his team use AI to brainstorm, repurpose, and accelerate production—without losing the human connection that drives trust and creativity.They discuss the balance between automation and authenticity, how AI fits into editorial workflows, and why leaders must stay curious instead of fearful when adopting new technologies. Michael also breaks down the evolving landscape of social media and SEO in the age of AI, explaining how creators and companies can stay relevant as algorithms and consumer behaviors shift.This episode offers practical insights for marketers, executives, and entrepreneurs looking to integrate AI into their creative process while keeping the focus on human storytelling.🔎 About Michael StelznerMichael Stelzner is the founder of Social Media Examiner and Social Media Marketing World, the industry’s largest social media marketing conference. He is also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored Podcast, and is the author of two widely acclaimed books: Launch and Writing White Papers.🎁 Exclusive Offer for Our ListenersMichael has created a special discount for the Using AI at Work audience: Get $100 off tickets to AI Business World or Social Media Marketing World All Access tickets.Redeem here → http://www.socialmediaexaminer.com/AIatWork Offer valid through December 31st, 2025.🔗 Find Out More About Michael StelznerLinkedInhttps://www.linkedin.com/in/stelzner/ Social Media Examiner https://www.socialmediaexaminer.comSocial Media Marketing Podcast https://www.socialmediaexaminer.com/shows/🛠 AI Tools and Resources MentionedChatGPT https://openai.com/chatgptNotion AI https://www.notion.so/product/aiDescript https://www.descript.comChief AI Officer Resources https://chiefaiofficer.com📌 Chapters00:00 – Introduction to Michael Stelzner 04:12 – How AI Is Changing Content Creation 08:48 – Using AI for Brainstorming and Research 13:35 – The Role of Human Judgment in Content Strategy 19:20 – Balancing Efficiency and Authenticity 24:50 – Repurposing Content with AI Tools 31:10 – SEO, Social Algorithms, and AI Search Evolution 37:05 – The Future of Media in the AI Era 42:30 – Advice for Leaders Embracing AI 46:55 – How to Connect with Michael Stelzner

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• 79: Using AI at Work to Reimagine Marketing and Customer Experience with Etan Polinger

  Chris Daigle sits down with Etan Polinger, founder of Raize Digital, to discuss how AI is transforming marketing, customer journeys, and brand strategy. Etan shares how he helps companies implement AI tools that simplify operations, enhance personalization, and generate consistent creative output without replacing human insight.They explore how to design AI systems that support marketing teams instead of overwhelming them, how to measure ROI from AI experiments, and how small businesses can leverage generative AI to compete with larger brands. Etan also explains how AI content generation, predictive analytics, and workflow automation create scalable, customer-focused growth while staying true to brand voice.This episode is packed with actionable ideas for leaders looking to build stronger customer relationships through intelligent, human-centered automation.🔎 Find Out More About Etan PolingerLinkedInhttps://www.linkedin.com/in/etan-polinger/🛠 AI Tools and Resources MentionedChatGPT https://openai.com/chatgptJasper AI https://www.jasper.aiSurfer SEO https://surferseo.comChief AI Officer Resources https://chiefaiofficer.com📌 Chapters00:00 – Introduction to Etan Polinger03:15 – How AI is Changing Marketing Strategy07:42 – Designing AI Systems that Support Teams12:30 – AI Content and Brand Consistency17:08 – Balancing Automation with Human Creativity21:55 – Building AI Workflows for Customer Experience26:14 – Measuring ROI from AI Experiments31:27 – AI Tools for Marketers and Small Businesses37:10 – Future of Marketing and AI Leadership41:45 – How to Connect with Etan Polinger

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• 78: Using AI at Work to Rethink Talent and Workforce Strategy with Peter Cappelli

  Chris Daigle sits down with Peter Cappelli, Professor of Management at the Wharton School, to explore how AI is changing how companies hire, train, and manage people. Peter breaks down the myths around job displacement, explains why most organizations misunderstand what AI can and cannot automate, and shares how leaders can adapt workforce strategies for the AI era.They discuss the balance between efficiency and humanity in AI adoption, why prediction and decision-making should stay in human hands, and what executives need to know about reskilling and internal mobility as automation grows. Drawing from research and decades of experience, Peter provides an unfiltered look at what the future of work will truly require from both employees and employers.🔎 Find Out More About Peter CappelliLinkedInhttps://www.linkedin.com/in/peter-cappelli-14936a3/Book by Peter Cappellihttps://www.pennpress.org/9781613631911/the-future-of-the-office-with-a-new-afterword-by-the-author/🛠 AI Tools and Resources MentionedChatGPThttps://openai.com/chatgptChief AI Officer Resourceshttps://chiefaiofficer.com📌 Chapters00:00 – Introduction to Peter Cappelli02:35 – How AI is Reshaping Hiring and Training07:45 – Separating AI Hype from Workplace Reality12:20 – Why Prediction Still Needs Human Judgment17:15 – Redefining Workforce Planning in the AI Age23:42 – What Executives Get Wrong About Automation29:30 – Reskilling and Internal Mobility for the Future of Work35:05 – AI Governance and Trust Inside Organizations40:18 – Balancing Efficiency with Human Value44:12 – Advice for Leaders Adopting AI Responsibly48:20 – How to Connect with Peter Cappelli

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• 77: Using AI at Work to Fix Business Bottlenecks with Chris Duffy

  Chris Daigle sits down with Chris Duffy, AI strategist and fractional Chief AI Officer, to talk about how companies can adopt AI in a way that is responsible, practical, and centered on people. Chris explains why most organizations do not need more tools. They need clarity, governance, and leadership alignment.They discuss how to identify true bottlenecks in a business, how to design AI policies that actually get used, and why focusing on real workflow problems drives far more value than chasing shiny technology. Chris also shares how fractional AI leadership works in companies that are not ready to hire a full time CAIO and why the most successful AI programs start with listening before building.This episode gives leaders a blueprint for implementing AI with intention, trust, and measurable impact.🔎 Find Out More About Chris DuffyWebsitehttps://www.chrisduffy.aiLinkedInhttps://www.linkedin.com/in/chrisfduffy/🛠 AI Tools and Resources MentionedChatGPThttps://openai.com/chatgptPerplexity https://www.perplexity.aiChief AI Officer Resources https://chiefaiofficer.com📌 Chapters00:00 – Introduction to Chris Duffy02:10 – Why AI Transformation Starts With People05:20 – Finding Real Bottlenecks vs Tool Chasing09:44 – How to Build AI Policies That Work14:35 – Shadow AI and Trust in the Workplace18:50 – Leadership Alignment and AI Priorities23:12 – The Role of a Fractional Chief AI Officer27:40 – Listening Before Building: Discovery First31:25 – Turning Problems Into Measurable ROI36:58 – Helping Teams Use AI Safely and Effectively41:10 – Where to Start With Responsible AI Adoption45:55 – How to Connect with Chris Duffy

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