79: Using AI at Work to Reimagine Marketing and Customer Experience with Etan Polinger
Chris Daigle sits down with Etan Polinger, founder of Raize Digital, to discuss how AI is transforming marketing, customer journeys, and brand strategy. Etan shares how he helps companies implement AI tools that simplify operations, enhance personalization, and generate consistent creative output without replacing human insight.They explore how to design AI systems that support marketing teams instead of overwhelming them, how to measure ROI from AI experiments, and how small businesses can leverage generative AI to compete with larger brands. Etan also explains how AI content generation, predictive analytics, and workflow automation create scalable, customer-focused growth while staying true to brand voice.This episode is packed with actionable ideas for leaders looking to build stronger customer relationships through intelligent, human-centered automation.🔎 Find Out More About Etan PolingerLinkedInhttps://www.linkedin.com/in/etan-polinger/🛠 AI Tools and Resources MentionedChatGPT https://openai.com/chatgptJasper AI https://www.jasper.aiSurfer SEO https://surferseo.comChief AI Officer Resources https://chiefaiofficer.com📌 Chapters00:00 – Introduction to Etan Polinger03:15 – How AI is Changing Marketing Strategy07:42 – Designing AI Systems that Support Teams12:30 – AI Content and Brand Consistency17:08 – Balancing Automation with Human Creativity21:55 – Building AI Workflows for Customer Experience26:14 – Measuring ROI from AI Experiments31:27 – AI Tools for Marketers and Small Businesses37:10 – Future of Marketing and AI Leadership41:45 – How to Connect with Etan Polinger
--------
59:24
--------
59:24
78: Using AI at Work to Rethink Talent and Workforce Strategy with Peter Cappelli
Chris Daigle sits down with Peter Cappelli, Professor of Management at the Wharton School, to explore how AI is changing how companies hire, train, and manage people. Peter breaks down the myths around job displacement, explains why most organizations misunderstand what AI can and cannot automate, and shares how leaders can adapt workforce strategies for the AI era.They discuss the balance between efficiency and humanity in AI adoption, why prediction and decision-making should stay in human hands, and what executives need to know about reskilling and internal mobility as automation grows. Drawing from research and decades of experience, Peter provides an unfiltered look at what the future of work will truly require from both employees and employers.🔎 Find Out More About Peter CappelliLinkedInhttps://www.linkedin.com/in/peter-cappelli-14936a3/Book by Peter Cappellihttps://www.pennpress.org/9781613631911/the-future-of-the-office-with-a-new-afterword-by-the-author/🛠 AI Tools and Resources MentionedChatGPThttps://openai.com/chatgptChief AI Officer Resourceshttps://chiefaiofficer.com📌 Chapters00:00 – Introduction to Peter Cappelli02:35 – How AI is Reshaping Hiring and Training07:45 – Separating AI Hype from Workplace Reality12:20 – Why Prediction Still Needs Human Judgment17:15 – Redefining Workforce Planning in the AI Age23:42 – What Executives Get Wrong About Automation29:30 – Reskilling and Internal Mobility for the Future of Work35:05 – AI Governance and Trust Inside Organizations40:18 – Balancing Efficiency with Human Value44:12 – Advice for Leaders Adopting AI Responsibly48:20 – How to Connect with Peter Cappelli
--------
1:00:28
--------
1:00:28
77: Using AI at Work to Fix Business Bottlenecks with Chris Duffy
Chris Daigle sits down with Chris Duffy, AI strategist and fractional Chief AI Officer, to talk about how companies can adopt AI in a way that is responsible, practical, and centered on people. Chris explains why most organizations do not need more tools. They need clarity, governance, and leadership alignment.They discuss how to identify true bottlenecks in a business, how to design AI policies that actually get used, and why focusing on real workflow problems drives far more value than chasing shiny technology. Chris also shares how fractional AI leadership works in companies that are not ready to hire a full time CAIO and why the most successful AI programs start with listening before building.This episode gives leaders a blueprint for implementing AI with intention, trust, and measurable impact.🔎 Find Out More About Chris DuffyWebsitehttps://www.chrisduffy.aiLinkedInhttps://www.linkedin.com/in/chrisfduffy/🛠 AI Tools and Resources MentionedChatGPThttps://openai.com/chatgptPerplexity https://www.perplexity.aiChief AI Officer Resources https://chiefaiofficer.com📌 Chapters00:00 – Introduction to Chris Duffy02:10 – Why AI Transformation Starts With People05:20 – Finding Real Bottlenecks vs Tool Chasing09:44 – How to Build AI Policies That Work14:35 – Shadow AI and Trust in the Workplace18:50 – Leadership Alignment and AI Priorities23:12 – The Role of a Fractional Chief AI Officer27:40 – Listening Before Building: Discovery First31:25 – Turning Problems Into Measurable ROI36:58 – Helping Teams Use AI Safely and Effectively41:10 – Where to Start With Responsible AI Adoption45:55 – How to Connect with Chris Duffy
--------
46:16
--------
46:16
76: Using AI at Work to Build Creative Strategy with Allen Martinez
Chris Daigle sits down with Allen Martinez, founder of Noble Digital and Chief Growth Officer at Noble Vision, to talk about how AI is reshaping creative strategy, storytelling, and business growth. Drawing on his experience with global brands and data-driven campaigns, Allen explains how teams can use AI to enhance creativity, speed up decision-making, and find stronger brand-to-audience alignment.They dive into how AI tools can turn raw data into powerful creative insight, how to balance human intuition with machine intelligence, and why the next generation of business storytelling will depend on those who learn to collaborate with AI rather than compete with it.This episode offers a roadmap for leaders and marketers who want to use AI not just to automate, but to think more creatively, act more strategically, and scale their impact.🔎 Find Out More About Allen Martinez and Noble DigitalAllen Martinez - https://linktr.ee/allenmartinezNoble Digital Website https://nobledigital.com🛠 AI Tools and Resources MentionedChatGPT ➡ https://openai.com/chatgpt Claude ➡ https://claude.ai ChiefAIOfficer Resources ➡ https://chiefaiofficer.com📌 Chapters00:00 – Intro to Allen Martinez03:12 – How AI is Transforming Creative Strategy08:24 – Human Intuition vs Machine Intelligence14:17 – Data-Driven Storytelling with AI19:45 – The Creative Process in an AI World25:03 – Building AI-Powered Marketing Frameworks31:42 – Balancing Speed and Quality in Content Creation38:18 – Scaling Brand Impact with Automation and Insight44:29 – How to Get Started Integrating AI into Creative Workflows50:12 – Connect with Allen Martinez and Learn More
--------
52:25
--------
52:25
75: Using AI at Work to Activate Humans in the Workplace with Kristin Ginn
In this episode, Chris Daigle is joined by Kristin Ginn, founder of trnsfrmAItn, to discuss the real reason most companies fail with AI adoption. Spoiler: it is not the technology. It is the humans.Kristin breaks down why AI productivity gains at the individual level rarely translate into measurable organizational outcomes and how to close that gap by activating employees through mindset shifts, habit building and better enablement strategies. You will learn how leaders can make AI visible from the top down and how champions can drive change from the bottom up so the entire organization benefits.This conversation is a practical guide for business leaders who want AI to increase productivity, energy and competitive capability without leaving humans behind.🔎 Connect with Kristin Ginnhttps://www.trnsfrmaitn.com/Follow Kristin Ginn on LinkedInhttps://www.linkedin.com/in/ginnkristin/🛠 AI Tools and Resources MentionedChatGPThttps://openai.com/chatgptMicrosoft Copilothttps://www.microsoft.com/en-us/microsoft-copilotClaude https://claude.aiInternal AI Assistants(Company specific and not publicly linked)📌 Chapters00:00 Intro to Kristin Ginn 02:21 Why AI adoption fails at the organizational level 06:13 Human change vs technology rollout 11:10 Employee fears and “AI is cheating” mindset 15:44 Creating intentional AI habits 21:09 AI champions and sharing wins 26:28 Making AI visible through leadership 31:47 Four AI mindsets for everyday work 37:55 Changing culture with practical success stories 43:28 Where to start with enterprise AI transformation 49:02 How to connect with Kristin and get her AI e-book
About Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
On "Using AI at Work", your host Chris Daigle and his expert guests help business leaders, executives, and teams who want to turn artificial intelligence into a real competitive advantage. Each episode shares real-world AI applications and AI transformation stories from companies successfully using AI in the workplace to improve productivity, decision-making, and operations.You’ll hear from Chief AI Officers, innovators, and forward-thinking executives who are putting generative AI at work, from AI productivity tools and AI-powered workflows to non-technical AI training and workplace AI adoption strategies.We cover:AI for business leaders – how executives use AI to lead change and drive ROIGenerative AI tools – practical, easy-to-implement solutions for teamsAI automation in business – streamline operations without massive tech budgetsExecutive AI education – upskilling leaders and managers for the AI eraReal-world AI case studies – lessons learned from successful AI implementationAI in operations management – optimizing processes and reducing costsEthical AI in business – navigating responsible and effective AI useWhether you’re exploring AI adoption, leading AI-powered transformation, or looking for AI implementation guides, this podcast delivers a clear, non-technical roadmap to succeed in the AI-driven economy.New episodes weekly.Start learning how to put AI to work in your business today.
Listen to Using AI at Work: AI in the Workplace & Generative AI for Business Leaders, The Canadian Investor and many other podcasts from around the world with the radio.net app
Canada - english