4Ps in a Pod

• The DeBrief: "International Menu Heist" (McDonald's)

  🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist” campaign. This campaign took the country by storm over the summer & was built around 6 menu items from around the world mysteriously showing up in Canada for a limited time. Amongst other things, we chatted about: the fan truth that inspired the campaign, how they worked around some tricky constraints, the secret sauce to a nearly 50-year client/agency relationship, the mysterious figure that crashed one of their meetings & what it’s like to work on this iconic brand. 🍟

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• #19: "Sometimes You Just Have To Say Yes" | Jonelle Ricketts (IKEA)

  🛋️ In this episode - we had an absolute blast chatting with Jonelle Ricketts who is the Head of Marketing for IKEA Canada! 🇨🇦🇸🇪IKEA is one of the most beloved brands in the world but you probably already knew that! The odds are that you’re one of the 33 million guests that visited their stores last year in Canada & left with more than just thoughtfully designed furniture (those Swedish meatballs are seriously delicious).Jonelle has had a remarkable career working across a range of companies (IKEA, Sephora, Blackberry) and countries (Canada & the Netherlands). She is an award-winning marketer having recently been recognized as 2025 Strategy Marketer of the Year & also recently snagged numerous awards at Cannes.Amongst other things - we chatted about the winning streak that her team is on, the career leaps that changed her life, a late-night DM campaign that started a mattress war, what a dance class taught her about taking chances, the importance of inclusivity, and we even got a behind-the-scenes look on how they continue to build such an iconic brand. More specifically, Jonelle shared her thoughts on the following questions:How would you describe what you do to a stranger? (2:00)What was your “Marketing Moment”? (5:40)How has your view of marketing evolved over time? (8:38)What advice would you have to anyone looking to make a career leap? (12:05)How was your transition moving back from the Netherlands? (18:17)Talk us through the decision of returning in Canada to lead marketing for IKEA? (21:51)How does your team stay tapped into culture? (29:53)How is your Marketing team in Canada structured? (38:35)We put Jonelle in the hot seat 🔥(41:33)—----------If you liked this episode, don’t forget to subscribe to the podcast and follow us on social @4pspod on TikTok, Instagram, and LinkedIn. Also, we just launched our website www.4pspod.com. It’s the new hub for everything related to the pod!

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• Now Hiring: Sweet Career Opportunities At Mondelez (with Jennifer Earl)

  🍫In this mini-episode, we shine a spotlight on 5 sweet opportunities that Mondelez has available right now for both interns & full-time hires! The application deadline is fast approaching (Sep 22nd⌛) but don’t stress because this interview is here to help as you prep!To help you learn more - we chatted with Jennifer Earl who is the Sr. Brand Manager of Cookies at Mondelez (yes - it’s the best job title imaginable). They are home to some of your all-time favourite snacks which include Dairy Milk, Oreo, Ritz, Clif Bar & Sour Patch Kids. Amongst other things, we chatted about: Why CPG is the ultimate marketing bootcamp What makes Mondelez such a special place to workWhat sorts of marketing roles are availableInsider tips on how to stand out during the application processHow Mondelez strikes the balance between local & global campaigns such as the Selena Gomez x Oreo collab What has kept Jennifer in the industry for the last 10 years We hope you give it a listen, check out your school portal to learn more & get that application in! 

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• The Cheat Sheet with Krista Kelly: Overcome The Odds With A Revamped Resume

  📝 In this mini-episode, we chatted with Krista Kelly who is one of the most sought after career coaches & resume strategists in Canada. Her “Hired in Marketing” community has already amassed over 40,000 ambitious marketing grads who are ready to turn their applications into offers. Navigating the job market feels more difficult than ever before & so, we brought Krista on to share her insider tips on how to have a higher chance of breaking through. Amongst other things - we chatted about:Her story of how she went from zero offers to jobs at General Mills & McDonald’sHow to get your resume past the screening tools that companies useThe biggest mistakes that she’s seen applicants makeHow to tackle the age-old problem of getting a job without having a jobResources that you can use to upgrade your skills & personal brandStaying motivated through your career search Check out her resume guide that is only available for our listenersVisit her website for more info on her program: https://www.kristakelly.ca/Follow her on LinkedIn: https://www.linkedin.com/in/kristakellyca/As a quick reminder - in addition to long-form interviews with our incredible guests, we’re releasing short-form content that will answer the most burning questions that we receive from students/new grads. Visit us at 4pspod.com to share your feedback or topics you’d like us to cover!

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• Season 3 Trailer

  👋 After an amazing summer break - we’re back (with more than just a tan)! We’re back with an entirely new season of the podcast just in time for a new school year & for those cozy days at a coffee shop! In this mini-episode - we share some major life updates & give a sneak peek of what you can expect in the coming months. Hint: we have a lot more content available in more places than ever before. Check out our website at: www.4pspod.com Instagram: @4pspod TikTok: @4pspodLinkedIn: https://www.linkedin.com/company/4-p-s-in-a-pod/

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